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Laura BoydPatrick NavalGabriela Rank

GPL-MEMEPRESENTATION

+MEME PRODUCTION:Research

Characteristics Unrestricted Repetition Annoyance Factor

+MEME PRODUCTION:Research

Characteristics Context Juxtaposition Amateur Style Humour

Lip Dub: Numa Numa

+LIFE IN 10 SECONDS:Final Meme Project

+MEME:Launch Strategy

Nov. 4th 2010 Release

YouTube:- Tags related to pop culture, CCIT, memes and Halloween

Description to encourage commentary, participation and remanipulation

+MEME:Launch Strategy

Typical Strategy: Facebook and Twitter

Wall posts, Tweets, Likes, Spamming, updates

Improved Strategy Exclusive messages, leveraging

influential social networks, shared and collective domains

+MEME:Results

Limited Timeframe

There has been a steady progression of the viewing of the video on YouTube First day: Nov. 4th 2010 = 30 views Second day = 90 views (200% increase) Third and Fourth days = sharp increase of

over 100 views

+MEME:Results

+MEME:Results

+RESULTS

High response rate with comments and friends reposting the link to other people

“Tweet” failed to spread.

No such thing as “Bad Publicity.”

+RESULTS

+CONCLUSION:How to Improve

Do not strictly rely on our group of friends

Constantly updating video

Through the comments we receive a sense of the quality of our “meme.” Importance of adding memetic

characteristics