Launch with Ease: What you need to know (and do)

to make your launch a huge success

Kristina ShandsLaunchWithEase.com/spark

Kristina Shands (that’s me) is the CEO of Authentic Buzz Marketing LLC and LaunchWithEase.com, where she helps ambitious female entrepreneurs launch their work into the world so they can make a bigger impact and earn more money – with ease and fun.

She has worked on dozens of launches with some of the biggest names in the industry, including Alexis Neely, Sarah Jenks, Alexandra Jamieson, Nisha Moodley, Kavita J. Patel, and Jeannine Yoder. A writer at heart, Kristina combines her copywriting skills and marketing chops with her love of storytelling and obsession with social media to create launches that feel expansive, abundant, aligned, supportive, and empowering.

You can find me at LaunchWithEase.com.

About Me

During our time together:

• Take the “Are You Ready to Launch” assessment

• Identify different launch types and the pros and cons of each method

• Discuss the phases of a launch and action items for each phase

• Learn why knowing your numbers will save your launch (and you’re a**)

Are You Ready to Launch?

Take the assessment and let’s find out how ready you

are.

1. How many total social media contacts do you have?

A. More than 10,000B. Between 2,000 and 10,000C. Less than 2,000D. I’m not really active on social media (at

least not business-wise)

2. How many contacts do you have on your email list?

A. More than 5,000B. Between 1,000 – 5,000C. Less than 1,000D. I don’t have a list yet

3. How often do you communicate with your list?

A. At least weekly – like clockwork.B. Once or twice a month – when I have

something important to share.C. Every once in a while – I don’t have a lot

to tell them yet.D. Rarely. They probably forgot that they

signed up for my list.

4. How ready are you to invest in online advertising?

A. I’m willing to spend whatever it takes to reach my goals and even hire a pro.

B. I’m ready to spend a few hundred bucks to make it happen.

C. I am willing to try Facebook Ads but don’t have a lot of money set aside for advertising.

D. I don’t really have the budget for online advertising.

5. How support system do you have in place?

A. I have a great team in place and a comprehensive shopping cart and email marketing system.

B. I have an assistant and some graphic/tech support help if I need it.

C. I don’t have a team in place but resources at my fingertips.

D. I don’t have any support in place yet.

6. What is the status of the program/product/service that you want to launch?

A. It is a proven and tested program.B. It is a new (or updated) program that has

been beta tested and is mostly ready to go.C. The entire program has been created, but

not tested.D. I am still working on the program and look

forward to testing it with participants.

Your Results:

• Mostly As – You’re ready. It’s time to get launching.

• Mostly Bs – You’re almost ready. A little bit of prep work and you’ll be on your way.

• Mostly Cs – Not quite. Focus on growing your list and connecting with your tribe.

• Mostly Ds – Time to lay the groundwork so you can have a successful launch.

• Get tips for each readiness level at LaunchWithEase.com/spark

Types of Launches

• 3-Part Video Training (Jeff Walker style)• Training Teleseminar + emails (Lisa Sasevich

style)• Social media challenge• Affiliates/JV Partners• Beta Launch• Seed Launch• Soft Launch

Phases of a Launch

• Pre Pre-Launch (2-3 months before cart opens)• Pre-Launch (2-3 weeks before cart opens)• Launch (cart opens to cart closes – 5 to 14 days)• Post Launch (cart close to refund date)

• A launch is part of your marketing strategy so it essentially you are in launch mode 365 days a year.

Know Your Numbers

• What is the price point of your product?• How much do you want to sell during this launch?• What is your average conversion rate?

EXAMPLEPrice Point: $197Sell Goal: 1,000Average Conversion Rate: 20%Need to Opt-In: 5,000Need to Reach: 12,500 ideal prospects (40% opt in rate)

A few special gifts for you

Go to LaunchWithEase.com/spark to receive:

• Tips and Action Steps for your launch readiness level

• Downloadable Launch Calendar• Customizable Launch Spreadsheet• Creating a Buzz with Instagram e-book• Promotional Code for ½ off of a Launch Strategy

Jam Session