The Great Late-Night Poll: Where the Hosts Stand Now

Viewers with income less than $75,000: 65%

Political party membership: Democrat (47%), Independent (31%)

and Republican (17%)

Top news networks:

CNN (28%), MSNBC (17%) and Fox News (14%)

Favorite cable networks:

Comedy Central

,

AMC and Cartoon Network

TV Shows: Family Guy

,

Game of Thrones

,

South Park, The Walking Dead

and

Doctor Who

Alcohol of choice: Beer (20%) and wine (14%)

Viewers with income less than $75,000: 67%

Political party membership: Democrat (36%), Republican (31%)

and Independent (27%)

Top news networks: CNN (26%),

Fox News (18%) and MSNBC (12%)

Favorite cable networks:

USA and ABC Family

TV shows:

NCIS

and

The Voice

Alcohol of choice: Beer and wine tied at (16%)

Viewers with income less than $75,000: 67%

Political party membership: Democrat (34%), Republican (33%)

and Independent (30%)

Top news networks: CNN (24%), Fox News (21%) and MSNBC (10%)

Favorite cable networks: A&E and National Geographic

TV shows:

Shark Tank

and

The Bachelorette

Alcohol of choice: Beer (16%) and wine (10%)

TrevorN O A H

SethM E Y E R S

LarryW I L M O R E

JamesC O R D E N

ConanO ’ B R I E N

Stephen ColbertTwo months in, Colbert’s CBS Late Show viewers skew young and male and are the most socially liberal of the broadcast shows. They are wealthier and signi�cantly more likely to be atheist and have a master’s degree.

Attend church at least a few times a month

28% Protestant

18% Catholic

30% Atheist

37% Protestant

29% Catholic

14% Atheist

41% Protestant

28% Catholic

16% AtheistAttend church at least

a few times a monthAttend church at least

a few times a month

57%59% 54% 46%48%Under 3557%

Under 3563%

Under 3554%

Under 3558%

Under 3549%

Over 3556%

Over 3556%

Over 3554%

Over 3538%

Over 3546%

Jimmy FallonFallon’s NBC viewers are more likely to be married, moderate and female. They also are least supportive of Obama’s presidency and most likely to think the country is on the wrong track.

Jimmy KimmelKimmel’s ABC viewers are more likely to be older and socially conservative or Republican. They are split evenly between men and women, skew Protestant and tend to watch other ABC shows.

of Fallon viewers are married

of Colbert viewers mostlikely to use SNAPCHAT

of Fallon viewers mostlikely use PINTEREST

of Kimmel viewers mostlikely to use GOOGLE+D I G I T A L D I G I T A L D I G I T A L

W h i c h o f t h e f o l l o w i n g h o s t s a r e o n t h e w a y u p ? T h e T o p 5 r e v e a l e d

of African-Americans like Noah

WHICH 2016 PRE SIDENTIAL CANDIDATE DO YOU FAVOR?

On the issues: While Colbert and Kimmel viewers lean toward opposite ends of the political spectrum, Fallon bridges the divide and captures swing voters. All viewers want legal marijuana and marriage equality.

COLBERT KIMMEL

On personality measures, Fallon holds the broadest appeal,

outperforming Kimmel and Colbert on attributes related to likability

and credibility. Pollsters asked for responses to speci�c words.

Of the three 11:35 p.m.broadcast personalities, viewers

said they want to …

If the election for presidenttook place today, and

Donald Trump was the Republican candidate and

Hillary Clinton was theDemocratic candidate, for

whom would you vote?

So …IN YOUR OPINION, IS

DONALD TRUMPMORE QUALIFIED

TO BE THE PRESIDENT OF

THE UNITED STATES OR A HOST

TALK SHOW?

“COOL DUDE”

“AUTHENTIC”

“PARTY ANIMAL”

FALLON22% COLBERT

23% COLBERT

49%Colbert

39%Fallon

36%Kimmel

22%Colbert

29%Fallon

30%Kimmel

16%Colbert

20%Fallon

18%Kimmel

12%Colbert

13%Fallon

13%Kimmel

12%Colbert

11%Fallon

8%Kimmel

30% KIMMEL

26% KIMMEL

47% FALLON

51% FALLON

… havea beer

ith

… go ona date

ith

40%Colbert

44%Fallon

46%Kimmel

Hillary Clinton Bernie Sanders Donald Trump Ben Carson Jeb Bush Carly Fiorina

skew Democrat, but Kimmel’s viewers are the most likely to be divided

Stronger gun laws

Support Oppose

Colbert

Fallon

Kimmel

Legalizing marijuana Legalizing same-sex marriage

Building a wall around the U.S. border

to stop immigrantsIncreasing taxes

on the top 2%

ALL

59%41%

FALLON

56%44%

KIMMEL

52%48%

COLBERT

72%28%

HOST

PREZ

Support orOppose? ►

▼ The Hosts

Support OpposeSupport OpposeSupport Oppose

73% 76%

61%

52% 59%

78%

63% 57% 63%

57%

42% 81%26% 22%

37% 43% 37%

43%

58% 19%24%

39%

48% 41%

66% 34%

Support Oppose

65% 35% 66% 34%

Support OpposeSupport Oppose Support Oppose Support OpposeSupport Oppose

Support Oppose Support Oppose Support Oppose Support Oppose Support Oppose

“OPINIONATED”

KimmelFallon Stopped watching late-nightNoahColbert O’Brien Meyers Corden Wilmore

The former big three, Jay Leno, David Letterman and Jon Stewart, largely have passed the baton to Fallon, though Colbert (not Daily Show host Trevor Noah) has picked up a big chunk of Stewart fans. Here’s where viewers say they went

12% 7% 9%1%1%

3%4%4% 15%

9%

6%

3%5%

2%3%

4%

5%

17% 16% 29%

3%16%

LENO viewers LETTERMAN viewers STEWART viewers

Monologues Matter Less: VIEWERS WERE ASKED, ?

And … HAS INFLUENCE. VIEWERS WERE ASKED, DO THE SHOWS AFFECT ?

2010

2015

or or 18-34 35-49 50-65 ALL

YES!NO.

If each of the following late-night TV personalities aired their shows

at the same time, if you had to choose, which one would you watch?

% Kimmel

%Fallon

% Colbert

% Corden

% Wilmore

% Meyers

% Noah

% O’Brien

One glaring change from 2010 is the absence of a female host in late-night (Chelsea Handler exited E! in 2014 and will launch on Net�ix in 2016). Pollsters asked respondents which woman

they’d like to see host a show; the size of the names below re�ect their answers.

Fallon Is the Undisputed KingHe dominates the eight-way horse race

across all age groups and wins the three-way battle by a 2-to-1 margin.

52% 50%23%