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8/6/2019 Latitude Research: Engagement Levels
1/6
EngagEmEnt lEvElsLattud |D i c e r , D e e p , D e c i d e
8/6/2019 Latitude Research: Engagement Levels
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Lattud | lEvEls o EngagEmEnt
What Yu Nd:
t expd beyd yr creby icipi ew
ppriie ied
eeri red d er
beir.
What W D
Expre w yr er didry re (d wi be)
ci.
Ideiy d pririize eirey
ew, rwrd-ki
direci r rw.
What W D
Pride ere-ee e-
i d diic rd
yr prdc d pr-
ype.
Reced key ce
ree yr eri
pre- d p- c.
Discover
What Yu Nd:
t rw yr cre bie
by deepei eee
wi crre er d
rci ew e.
What W D
Ideiy were d w
expd yr cre bie.
gide deepe r
refee prdc, c-
e d cici
reie.
What Yu Nd:
t cree re, ei
prdc d erice
wi drie repe eee
d eere Wom. Decide
Develop
8/6/2019 Latitude Research: Engagement Levels
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Lattud | EngagEmEnt ovERvIEW
Changing brand and con-
sumer dynamics
Branded content strate-
gies and best practices
New metrics exploration
Communications strategy
and ROI evaluation
Custom, strategic, adver-
tising metrics
Platorm efectiveness
Advertising Efectivenes
Creative testing
Tracking
Program testing & norms
development
Concept and promo
evaluation Brand & competitive
tracking
Brand & programming
strategy expansion
Multiplatorm content de-
velopment & deployment
User segmentation &
acquisition strategy
Next-gen user experi-
ences User behavior and attidu-
inal analysis
Competitive product
evaluation
Shits in audience psy-
chology
Emerging content expec-
tations
Category and liestyle
shits
Emergent interaces
Internet o Things explo-
ration
DiscoverDevelop Decide
Advertising
C
ontent
teChno
logy
UI & UX testing
Product & concept test-
ing
Feature & unctionality
8/6/2019 Latitude Research: Engagement Levels
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Lattud | thought lEaDERshIP
Who you are:Y recize e wy ye cceeded i e p
i cie drie yr bie i e re. Yw icipe w ce ex d be prcie b
bidi wrd i, d yre ki r reerc ep ke
y ere.
What We Can Do For You:
W we c d r y: hep y ebi ederip
rd w yr er re ci d wi ce ied
i-ee ipici r yr cpy d idry der cer ppriie ee e eiy
(d ed e cpeii).
What you get rom a Latitude DISCOVER-level
engagement:
Expie reri yr cpeiie pce.
treed, eed p ew ppriie r yrcpy pre.
sreic d cic idce r pri e
ppriie.
Basic Study Details:
Type: uiqe, Pre-wry I-
i; new Prdc d Ccep
geeri; mrke si ayi
Structure: 2-3 pe ybrid
qiie d qiie
Sample: =1,000+
Selected Examples:
Areas explored: new derii
r d r; ci be-
ir d expeci rd
deriee; ew eric
deepe.
Areas explored: W i e
be c i e dii e-
wrki e; ew ppriie
r ri d deieri -
c ce cr pr.
Areas explored: oppri-
ie r 3D dpi; deired
ce ype d icip-
ed iewi ii; be
ee r prdc deep
e d piii.
The Future o Branded
Entertainment
The Next Generation o Local The 3D Landscape
Discover
8/6/2019 Latitude Research: Engagement Levels
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Who you are:Y w kw w ipre d rw yr cre bi-
e, w d i rwrd w cie deierire ce, wre, d ecy yr er. Y
e d de rey, b eek re perpecie
rd i .
What We Can Do For You:
Pride recedi ep ide yr prdc deep-
e, cici, d brd expi d defe ew
eric r ei yr perrce i ec di.
What you get rom a Latitude DEVELOP-level
engagement:
grr derdi w er ik b
d ierc wi yr cpy.
oppriie eere crre re dexpd yr pei er be.
specifc reie r reei reiip
wi yr er.
Basic Study Details:
Type: uer seei & acqi-
ii; nex-e Ce Deep-
e & Depye; Brd Exp-
i
Structure: 1-2 pe qiie,
qiie, r ybrid
Sample: =800-1,000
Selected Examples:
Areas explored: te w,
were, d w ipr
derii: w w, were
w i, d w deier i,
by pr d prdc c-
ery.
Areas explored: oppriie
r tWC -ded prdc
dpi; key diece e-
e; i-ipc prdc
refee; cici
rey.
Areas explored:Cpeiie
dcpe; diece i-
i d eed rd prdc
erc/reiew; ew diece
ee; bie prdc d
iercie rey.
Multiplatorm Advertising
Strategy
On-Demand Product Develop-
ment & Positioning Strategy
Audience Expansion & Growth
Strategy
Lattud | stRatEgIC REsEaRCh DeveLoP
8/6/2019 Latitude Research: Engagement Levels
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Lattud | taCtICal REsEaRCh
Who you are:Y e i de. Yr reerc drie e e e,
pride ii prdcer, d i criic r epi eiree ke decii. Yre ki r reerc
prer w i i pride ii repr excy
w y eed d ie re.
What We Can Do For You:
We ep y derd, i rr dei, w y eed
d deier e be, ei ce, wre, d
ecy w d pride recedi r w yi cree dw e rd.
What you get rom a Latitude DECIDE-level
engagement:
tr derdi er reci d
ierci wi yr eri (d w ey d
i rei e). specifc recedi r beer ii yr
eri wi er expeci, w d eed.
Ii ide re deepe.
Basic Study Details:
Type: aderii Eeciee;
Prr & Pri tei;uI/uX tei, Prdc & Ccep
tei; trcki
Structure: 1 pe qiie r
qiie
Sample: =600-800
Selected Examples:
Areas explored: aderii
eeciee (rdii e-
ric d ew eric reed
ipr cpi);
iqe e e er
diece derier.
Areas explored: adiece re-
ci ew prr; cre-
i bepke eric d
pi becrk i li-
ere medi Ei sie.
Areas explored: Prdc e
ce by key er rp; ier-
ce prbe d ei
r ipri er experiece,
ied er ce rey.
Audience Value &
Advertising Efectiveness
Pilot Testing & Benchmarking Product Usability & Content
Strategy
DeciDe