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YOUR BUSINESS SOURCE FOR LATIN AMERICA » WWW.LATINTRADE.COM NOVEMBER / DECEMBER 2011 ALSO INSIDE: THE REGION'S BEST-PERFORMING COMPANIES COLOMBIAN STAR How Juan Manuel Santos' Colombia is Becoming the NEXT BIG THING BEST OF LT SYMPOSIUM & BRAVO BUSINESS AWARDS

Latin Trade (English Edition) - Nov/Dec 2011

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Latin Trade is the premier pan-regional business publication in Latin America. Respected and trusted with more than 17 years of experience in the region and published bi-monthly in Spanish and English, we provide more than 160,000 readers with indispensable, high-quality information on the major issues and personalities that shape corporate developments in Latin America. No other pan-regional business magazine delivers the premium audience of Latin America’s most powerful business and government leaders as well as access to its sophisticated consumers.

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  • YOUR BUSINESS SOURCE FOR LATIN AMERICA WWW.LATINTRADE.COM NOVEMBER / DECEMBER 2011

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    ALSO INSIDE: THE REGION'S BEST-PERFORMING COMPANIES

    COLOMBIAN STARHow Juan Manuel Santos' Colombia is Becoming the NEXT BIG THING

    BEST OF LT SYMPOSIUM

    & BRAVO BUSINESS

    AWARDS

  • 2011ENERGYSURVEY

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  • 8 LATIN TRADE NOVEMBER-DECEMBER 2011

    CONTENTS NOVEMBER/DECEMBER 2011 VOL. 19 NO. 6

    Features26 Country Report: Colombian Star Foreign investors are rushing to Colombia, lured by attractive regulations and a growing market.

    32 Country Report: FTA Boosts Business The U.S.-Colombia free trade agreement is expected to help boost Colombias economy further.

    39 Industry Report: Insuring Growth Latin Americas insurance industry is benefiting

    from the regions economic growth, but also faces some major challenges.

    45 Mexico: Room to Grow Mexico lags Brazil and the rest of Latin America in insurance penetration.

    56 Special Report: Shipping Weathers the Global Slowdown

    Port and infrastructure improvements and tighter logistics to keep trade in Latin America growing.

    49 Latin Americas Best Companies A special report on the regions top 100 performers

    with more than $100 million in revenue.50 #1 Shougang Hierro Peru: A Chinese company benefits from demand for iron ore at home.50 #2 Duratex: The Brazilian supplier to the construc-

    tion industry rides a building boom.51 Santos Brasil: The port terminal operator led the

    best performers in revenue growth.52 APSA: The Argentine shopping center developer

    leads Latin America in profit growth. 53 The Rest of the Very Best: Profiles, in brief, of the

    companies listed No. 2 through 10 on the ranking.54 Chart of the top 10

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    69

    COVER PHOTO BY CESAR CARRION/OFFICE OF THE PRESIDENT OF COLOMBIA

    69 Special Event Coverage: BEST OF BRAVO 2011 Highlights from the Latin Trade Symposium and the 17th BRAVO Business Awards gala celebration.

  • MEXICO'S CINPOLIS BECOMES GLOBAL ST

    ( )ECHINT 6 PETROBRAS DISTRIBUIDORA 7 COMISIN FEDERAL DE ELECTRICIDAD 8 PEMEX GAS Y PETROQUMICA BASICA 9 ODERECHT S.A. 10 CODELCO 11 VOLKSWAGEN DO BRASIL 12 GRUPO VOTORANTIM 13 TELEFNICA BRASIL 14 GRUPO ULTRA S.A. 1ENERAL MOTORS MXICO 16 MINERA ESCONDIDA 17 SHELL BRASIL 18 TELEMAR PARTICIPAES 19 FIAT AUTOMVEIS 20 NISAN MEXICANA 21 ENAP REFINERAS 22 ENAP (EMPRESA NACIONAL DEL PETRLEO) 23 ARCELORMITTAL BRASIL 24 CARREFOUOMRCIO E INDSTRIA 25 GRUPO BAL 26 FORD MOTOR (MXICO) 27 PETROECUADOR 28 GRUPO FINANCIERO BBVA-BANCOMER 2ASAS BAHIA 30 NESTL BRASIL 31 GRUPO CAMARGO CORRA 32 COCA-COLA BRASIL 33 BODEGA AURRER (NUEVA WAL-MAR4 VOLKSWAGEN MXICO 35 GENERAL MOTORS DO BRASIL 36 BUNGE ALIMENTOS 37 CARGILL AGRICOLA 38 FORD MOTOR (BRAZI9 ESSO BRASILEIRA DE PETRLEO 40 SAMS CLUB 41 CLARO 42 WAL-MART SUPERCENTER 43 GRUPO MODELO 44 PEMEX PETROUMICA 45 CORREIOS E TELGRAFOS 46 ALBERTO PASQUALINI-REFAP 47 CHEVRON BRASIL 48 HEWLETT PACKARD DE MXICO 4ATERPILLAR BRASIL LTDA. 50 CONSTRUTORA NORBERTO ODEBRECHT 51 FRVEGA 52 GRUPO SALINAS 53 COMPANHIA BRASIL

    ANA DE ENERGIA 54 UNILEVER BRASIL 55 EXTRA HIPERMERCADOS 56 ARCELORMITTAL AOS LONGOS 57 COMPAIA LUZ Y FUERZEL CENTRO 58 ARCELORMITTAL TUBARO 59 USIMINAS IPATINGA 60 MET-MEX PEOLES 61 OXXO (FEMSA COMERCIO) 62 CEME

    MXICO 63 GLOBO COMUNICAO E PARTICIPAES IS THE PARTY OVER FOR PDVSA? 64 FORD ARGENTINA S.A. 65 CELULOSA ARAUCO (CELCO) 66 MOVISTAR (TELEFNICA MVILES VENEZUELA) 67 GRUPO PEPSICO 68 ANDRADE GUTIERREZ 69 CARGILL 70 U.

    OMMERCIAL 71 CST-ARCELOR BRASIL 72 HONDA AUTOMVEIS DO BRASIL 73 TELEFNICA (ARGENTINA) 74 CIA. MINERA DONS DE COLLAHUASI 75 COTO 76 BELGO SIDERURGIA CHILE'S VELASCO WOOS INVESTORS 77 PETRLEOS DEL PER 78 FURNAENTRAIS ELTRICAS 79 GENERAL ELECTRIC DO BRASIL 80 VOTORANTIM CIMENTOS 81 GRUPO FINANCIERO HSBC 82 REPSOPF PER 83 ALPEK 84 PEQUIVEN 85 MINERA ANTAMINA 86 GRUPO INDUSTRIAL LALA 87 GRUPO BERTIN 88 NESTL CHILE S.A9 NESTL DE MXICO 90 MINERA MXICO 91 SANMINA-SCI HAS THE WASHINGTON CONSENSUS FAILED? SYSTEMS DE MXICO 9NDESA BRAZIL 93 ARCOS DORADOS 94 MABE MXICO 95 GRUPO A J VIERCI 96 TELEFNICA CHILE 97 MINERAL LOS PELAMBRE8 CENCOSUD ARGENTINA 99 ELETRONORTE 100 AEROPUERTOS Y SERVICIOS AUXILIARES 101 GRUPO IUSA (INDUSTRIAS UNAS) 102 CPFL PAULISTA 103 QUEIROZ GALVO OUT OF BRAZIL AND INTO AFRICA 104 LOUIS DREYFUS COMMODITIES BRASIL S.A

    COINBRA) 105 METLIFE MXICO 106 BUNGE ARGENTINA 107 IBERDROLA MXICO S.A. DE C.V. 108 GE INTERNATIONAL MXICO 10RUPO FINANCIERO SCOTIABANK INVERLAT 110 NADRO S.A. DE C.V. 111 SIEMENS LTDA. ENERGY SECTOR DOMINATION 112 SAMUNG ELECTRNICA AMAZNIA 113 ARCELORMITTAL INOX BRASIL 114 ALMACENES COPPEL 115 GRUPO NACIONAL PROVINCIA

    GNP) 116 ANGLO AMERICAN SUR 117 BRAZIL WANTS IN ON THE BIG OIL CLUB HOME DEPOT MXICO 118 TELEFNICA (PER) 11ROCTER & GAMBLE DE MXICO 120 ROBERT BOSCH LTDA. 121 CHESF (COMPANHIA HIDRO ELTRICA DO SO FRANCISCO) 12

    MAKRO ATACADISTA REPSOL YPF INCHES OUT OF ARGENTINA 123 TENEDORA NEMAK 124 ARTHUR LUNDGREN TECIDOS S.A. 12OPERSUCAR 126 FLEXTRONICS MANUFACTURING 127 PHILIP MORRIS INTERNATIONAL 128 KRAFT FOODS BRASIL S.A. 129 GRUPANBORNS 130 VOLVO DO BRASIL 131 GRUPO XIGNUX 132 MASTELLONE HERMANOS 133 GRUPO CONDUMEX 134 VOLKSWAGE

    ARGENTINA 135 MOVISTAR 136 INTEL CHILE'S SONDA SEEKS THE SAFE & SOUND 137 TELEFNICA (COLOMBIA) 138 QUATTOR PARICIPAES S.A. 139 NESTL ARGENTINA S.A. 140 MARTINS DISTRIBUIO 141 EXXONMOBIL DE COLOMBIA 142 MOVISTAR ARGENINA 143 QUATTOR QUMICOS BSICOS 144 CONSORCIO AEROMXICO 145 GENERAL MOTORS-COLMOTORES 146 SODIMAC 147 ESS

    ARGENTINA) 148 ALCOAALUMNIO 149 ITAIP BINACIONAL 150 PIRELLI PNEUS 151 PHILIPS MEXICANA 152 COMUNICACIONEEXTEL DE MXICO S.A. DE C.V. 153 GRUPO ARCOR 154 CTI 155 GRUPO MEXICANA DE AVIACIN 156 TOYOTA MOTOR SALES MXIC57 SHELL CAPSA 158 ANCAP 159 AUTORIDAD DEL CANAL DE PANAM 160 DUPONT DO BRASIL S.A. 161 DEACERO 162 RECOPE (REINADORA COSTARRICENSE DE PETRLEO) 163 RHODIA BRASIL 164 BASF S.A. 165 MEGA 166 SIGMA ALIMENTOS 167 RENAULT DRASIL 168 COMPANHIA BRASILEIRA DE ALUMNIO (CBA) 169 PSA PEUGEOT CITRON ARGENTINA 170 HOLCIM APASCO 171 GERAU AOMINAS 172 GRUPO TACA 173 SENDAS 174 WHITE MARTINS-PRAXAIR 175 NEXTEL TELECOMUNICAES 176 CANDELAR77 MAGAZINE LUIZA S.A. 178 CIGATAM 179 BRIDGESTONE FIRESTONE DE MXICO 180 AGROSUPER 181 CAVALLARO HERMANO82 SANTA ISABEL 183 GRUPO EMPRESARIAL ANGELES S.A. DE C.V. 184 GRUPO COMEX 185 ARCELORMITTAL VEGA 186 GRUPILLACERO 187 CONSTRUES E COMER. CAMARGO CORRA 188 DOW BRASIL 189 SCHNEIDER ELECTRIC MXICO 190 CPFL PIRAININGA 191 DISCO S.A. 192 NOVARTIS BIOCINCIAS 193 NOKIA MXICO 194 ACEITERA GENERAL DEHEZA S.A. 195 COMPREBE

    02 OBMUJ 991 ASNIUQ 891 RUOFERRAC - AIBMOLOC ED SEICIFREPUS SEDNARG 791 ZERREITUG EDARDNA AROTURTSNOC 69ALUNORTE - ALUMINA DO NORTE DO BRASIL S/A 201 BAYER 202 COAMO 203 LG 204 BUNGE FERTILIZANTES 205 SEARS ROEBUC

    06 SAMARCO MINERAO 207 BANDEIRANTE ENERGIA 208 TRANSPETRO 209 ALUMNIO BRASILEIRO S.A. (ALBRAS) 210 GRUPABRIL 211 AVON 212 DANONE 213 DOW QUMICA 214 GRUPO ICE 215 EMPRESA NACIONAL DE MINERIA 216 EPM ENERGIA 217 VITR

    NVASES 218 WHIRLPOOL MXICO 219 GRUPO OMNILIFE 220 RENAULT ARGENTINA 221 ELECTROLUX DO BRASIL 222 ENTEL PC23 CHEVRON PETROLEUM CO. 224 HONDA MOTORS DE MXICO 225 OXY-OCCIDENTIAL PETROLEUM CORP. 226 MERCEDES BENARGENTINA) 227 CEMENTOS CRUZ AZUL 228 DOE RUN PER S R L 229 LIQUIGS DISTRIBUIDORA 230 NOKIA DO BRASIL 231 GRUO ISA 232 CERVECERA CUAUHTMOC MOCTEZUMA 233 SOTREQ 234 INFRAERO 235 SOCIEDAD CONTRACTUAL MINERA EL ABR36 GRUPO SALUDCOOP 237 CAMARGO CORRA CIMENTO 238 SIEMENS MXICO 239 MOSAIC FERTILIZANTES LTDA. 240 BLACK ECKER DE MXICO 241 BASF DE MXICO 242 MWM INTL. IND. DE MOTORES DA AMERICA LATINA DO SUL 243 MINERA YANACOCH44 TIENDAS OUR ANNUAL LIST OF LATIN AMERICA'S LARGEST COMPANIES 247 HEWLETT PACKARD BRASIL 248 SONY ELECTROICOS DE MXICO S.A. DE C.V. 249 UNILEVER DE MXICO 250 IMCOPA - IMPORTAO, EXPORTAO E INDSTRIA DE LEOS S.A. 25IO GRANDE ENERGIA (RGE) 252 MINERA BARRICK MISQUICHILCA S.A. 253 COMPANHIA ULTRAGAZ 254 VOTORANTIM METAIS 25AYER DE MXICO 256 PARIS S. A. 257 C V G INDUSTRIA VENEZOLANA DE ALUMINIO CA 258 COMPAA MINERA ZALDIVAR SCM 25 BARBOSA COMERCIAL LTDA 260 SUPERAMA 261 DANONE 262 ADM ARGENTINA 263 OLMPICA S.A. 264 ALIANCA NAVEGAOOGSTICA 265 UNILEVER DE ARGENTINA 266 GRUPO COIMEX 267 GRUPO SCHINCARIOL 268 GRUPO ANDRE MAGGI 269 COMPANHRASILEIRA DE METALURGIA E MINERAO 270 SUPERMERCADOS INTERNACIONALES H-E-B 271 COSTCO DE MXICO 272 MOV

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    YOUR BUSINESS SOURCE FOR LATIN AMERICA WWW.LATINTRADE.COM SEPTEMBER/OCTOBER 2009

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    START-UPS AND SPIN-OFFS COME OF AGE

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    ALSO IN THIS ISSUE:DADA 1177 SHELLSHELL BRASILBRASIL 1818 TETE BILLIONAIRE PHILANTHROPLEMARLEMAR PARTICIPAESPARTICIPAES 1199 FIATFIAT AUTAUTYTOTO

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  • 10 LATIN TRADE NOVEMBER-DECEMBER 2011

    CONTENTS

    The Scene 16 The World of Eike Batista What the Brazilian billionaire,

    Latin Americas second-wealthiest man, keeps close to his heart.

    18 Boosting British Ties The British government is

    expanding its presence in Latin America, and the U.K. Minister of State for the region is bullish on expanding trade ties.

    20 Bold Plans for Rios Port Zone A makeover aims to transform

    a downtrodden district, akin to the revitalization of port areas in Barcelona and Buenos Aires.

    Opinion22 The Contrarian John Price, managing director of

    Americas Market Intelligence, says that Latin Americas embrace of protectionism is misguided.

    24 The Bottom Line Alberto Bernal-Lon of Bulltick

    Capital Markets outlines where Latin America falls short compared to emerging Asian nations.

    Tech Trends63 Latin Americas Technology Leaders How Panama replaced Uruguay as

    Latin Americas technology king.

    64 80

    16

    On the Road 64 Lima A practical guide for the business

    traveler visiting the Peruvian capital.

    65 Ask the Concierge Advice from Angela Ayala of the

    Westin Lima Hotel & Convention Center.

    Made In: Nicaragua80 Rum For years better known for its

    revolutionary politics, Nicaragua is gaining global attention for its Flor de Caa rum.

    Editors Note12 Colombian Star

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  • Bank of America Merrill Lynch is the marketing name for the global banking and global markets businesses of Bank of America Corporation Lending, derivatives, and other commercial banking activities are performed globally by banking affi liates of Bank of America Corporation, including Bank of America, N.A., member FDIC. Securities, strategic advisory, and other investment banking activities are performed globally by investment banking affi liates of Bank of America Corporation (Investment Banking Affi liates), including, in the United States, Merrill Lynch, Pierce, Fenner & Smith Incorporated and Merrill Lynch Professional Clearing Corp., all of which are registered broker-dealers and members of FINRA and SIPC, and, in other jurisdictions, by locally registered entities. Investment products offered by Investment Banking Affi liates: Are Not FDIC Insured y May Lose Valuey Are Not Bank Guaranteed. 2011 Bank of America Corporation.

    Client commitment.

    Global solutions.

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    Taking your opportunity further.

    Thats return on relationship.

  • 12 LATIN TRADE NOVEMBER-DECEMBER 2011

    EDITORS NOTE

    While Brazil will continue to garner most of the foreign direct investment going to Latin America the next few years, many companies are increasingly looking at another market for strong growth and relatively big numbers: Colombia, the largest Latin American market by population outside of Brazil and Mexico.

    A new J.P. Morgan survey shows Colombia as the second-most promising country in Latin America for investments the next three years.

    Unlike Brazil, Colombia welcomes imports without protec-tionist barriers. It also offers a far easier business environment. The World Banks Doing Business 2012 report ranks it as the third-best country in Latin America versus 14 for Brazil. The Latin Business Index, from our sister publication Latin Business Chronicle, ranks it as the sixth-best in Latin America versus 11th place for Brazil.

    As we show in this issue of Latin Trade, Colombia is seeing a boom in mining and energy and is expected to continue growing strongly (see page 26).

    From January 1 through October 15, 2011, it managed to attract $11.5 billion in foreign direct investment, beating the record year of 2008, when it received $10.6 billion in invest-ments.

    Obviously Colombia does have its share of challenges. Infra-structure and education are still lagging and poverty is still too widespread. Meanwhile, security is also still an issue, despite prog-ress during the administrations of former President Alvaro Uribe.

    But thanks to its strong potential, investment grade and solid economic policies of President Juan Manuel Santos, Colombia is set to be a star for many more years.

    Colombian Star

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    Bogota, Colombia

    Jose Antonio Rios, chairman of Global Crossing Latin America, is right on in pointing out that China helps Latin America more than it hurts it.

    Some have criticized our relationship with ....China, he told the Latin Trade Symposium. Lets face it: Thank you, China!

    Chinas strong demand for Chilean copper, Brazilian and Peruvian iron ore and Argentine soy has clearly helped those economies grow significantly. Argentina, for example, is expected to post the strongest GDP growth this year, according to a Latin Business Chronicle analysis of projections from the International Monetary Fund.

    Meanwhile, Shougang Hierro Peru, which mines iron ore in Peru for China-based Shougang Group, tops the ranking of Latin Americas 100 best companies from Latin Business Chronicle (see page 49).

    Latin American manufacturers complain about the growing competition from cheaper Chinese products. But as Latin Trade

    columnist John Price points out in this issue: The root of the problem lies in Latin Americas lack of competitiveness (see page 22).

    Meanwhile, the growing number of free trade agreements with China (Chile, Costa Rica, Mexico and Peru) also mean growing opportunities for Latin American manufacturers to sell to the Chinese market.

    So, to echo Rios: Thank you, China!

    Joachim BamrudExecutive [email protected]

    Thank You, China!

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