Latin Dance & Caribbean Rhythms

Jacqueline Bracetty 11th Grade

Age 18

Mission Statement Mission Statement

Our mission is to provide our customers with a wide range of Latin dance lessons that will enable you to learn new dances and improve your health. We provide lessons for beginners as well as experienced members that want to enhance their skills. We welcome everyone to come and feel apart of our community.

Opportunity It’s a perfect opportunity to help stay and get fit or

also just some time for yourself. Lessons provided: Salsa, Merenque, Bachata, Cumbia and African dance.

Business Profile Type of Business

Service Provide exquisite dance lessons that help enhance your

lifestyles and improve physical function

Legal Structure Sole Proprietorship I enjoy being my own boss, taking full responsibility

myself, and doing things my way

4

Qualifications I’m qualified to run this business

because:

Over 15 years of experience, including choreography dance competitions, dance shows

Personal Athletic Trainer Marketing Entrepreneur Class Bilingual

Market AnalysisIndustry Name

Performing Arts

Industry Size $14 billion

Total Population

Hartford County

Target Market Males and females 12 and 55+ who may be interested in Latin dance classes for fun or exercise

Potential Market

I will concentrate on marketing to 1% of my target market the first year

877,312

7,018

701,850

Total Population

Target Market

Potential Market

7

Target Market Segment Demographics

12 to 55+ males and females from Hartford County

Geographics Hartford County

Psychographics Enjoys learning dance for

exercise, skill improvement or fun

Buying Patterns Willing to spend money

when it comes to their health and enjoyment

Competitive Advantage LDCRThe Dance

ConnectionVitti’s Dance

StudioFactors

Inexpensivee

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

Costly Affordable

Great Good Excellent

Wide variety

dances in one

Dance Lessons

Latin Dance Lessons

Danbury, CT

East Haven CT

Hartford County

Good Good Very Good

Marketing Mix

People Product Place Price Promotion

Males and Females 12 to 55+

• Business cards• Word of mouth • 5% discount for members

Hartford County

Dance Classes Afforable $80 Dollars/month.

Promotional Mix

Advertising Flyers, Business Cards $5.00

Publicity Facebook, Twitter , & Word of mouth $0.00

Personal Selling $4.00

Sales Promotion 5% discount for 3 month members $3.00

Total Monthly Promotional Expense $12.00

Promotional Expense MonthlyAmount

Brochures

Cost of Materials/LaborMaterials

Material Description Cost/Total Quantity Cost per Unit

Pre printed T- Shirts women

$ 4.50/ ea $45.00

Total Material Cost per Unit $45.00

Labor

Labor Cost per Hour

Time (in Hours) to Make One Unit

Labor Cost per Unit

$10.00 12 hrs. $120.00Total Labor Cost per Unit $120.00

COGS (per Unit) $165.00

10 students, 2hrs/wk, 1 month

Economics of One Unit

Selling Price (per Unit) $800.00

COGS (per Unit) $165.00

Other Variable Expenses (Gas) $10.00

Total Variable Expenses (per Unit) $175.00

Contribution Margin (per Unit) $625.00

Description of One Unit of Sale:

10 students, 2hrs/wk, 1 month

Average Monthly Fixed Expenses

Fixed Expense Average Monthly Expense

Insurance ( $1/2 million Liability) $75.00

Salary $50.00

Advertising ( flyers, word of mouth) $12.00

Rent (YMCA) $400.00

Depreciation (Computer, phone etc.) $67.00

Utilities (internet, Telephone etc.) $40.00Total Average Monthly Fixed Expenses

$644.00

Time-Management PlanSchedule for a Typical Week

Total Hours in a week = 168

New Business

School

Free Time

0 10 20 30 40 50 60 70

50

30

118

Hours

Monthly Sales ProjectionsFirst Year

0123456

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Uni

ts S

old

Total Units Sold

40

Monthly Break-Even Units

In an average month, the company will begin to make a profit after selling units.1

Monthly Fixed Expenses

Contribution Margin per Unit

= Monthly Break-Even Units

Projected Yearly Income StatementFirst Year

Selling Price per Unit $800.00

Number of Units Sold 40

Total Sales $32,000.00

Variable Expenses $400.00

Contribution Margin $31,600.00Fixed Operating

Expenses $7,728.00

Pre-Tax Profit $23,872.00 Taxes @ 15% $3,580.00

Net Profit $20,291.20

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? CostDBA Hartford Study Hall $10.00

Computer & Cell Phone

Already own $0.00

Business Cards (250)

Vistaprint.com $3.99

Stereo System Already own $0.00

Total Start-Up Expenditures$13.99

Cash ReservesEmergency Fund $7.00

Reserve for Fixed Expenses $ 1,932.00

$1,952.99Total Start-Up Investment

ROS & ROIROS: Return on Sales

For My Business: DollarEquivalent =

ROI: Return on Investment

For My Business: DollarEquivalent =

21,29132,000 X 100 = 67%

21,2911,952.99 X 100 =

1,090%

$0.67

$10.90

Financing Strategy

Source Amount Debt Equity Gift

Personal Savings

$1,952.99

Totals $1,952.99

$1,952.99 Total Start-Up Investment

Business Responsibility& Philanthropy

Philanthropy 7% of our net profits will be donated to Feed the

Children www.savethechildren.org Business Responsibility

I plan to have business cards, my website up and running, and utilize social networking sites like Face book, Twitter etc.

Business & Personal Goals

Hire 3 experienced dance instructors

Get my website up and running so people can sign up

Graduate from SMSA with Honors

Attend a prestigious college of my choice

Business Personal

Expand Latin Dance & Caribbean Rhythms to other locations around the State by the end of the 5th year

Shor

t-Ter

mLo

ng-T

erm

Attend college and become a successful Psychologist

Feel The Rhythm

Thank you for your consideration

Latin Dance & Caribbean Rhythms

Website Under Construction