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• The scent’s volatile top notes are “activated” by

water during the shower, amplifying the effect

of the fragrance overall.

• In a process that’s similar to moving from

traditional TV to HD, the complex notes of the

scent are created and perceived in high definition.

• The result is a surround-scent experience that can

have a positive impact on the mood of the user

as they start their day.

Head & Shoulders with new Fresh Scent Technology is a breakthrough anti-dandruff shampoo that provides scalp relief and beautiful, flake-free* hair along with a great scent—especially in the shower. As a leader in the anti-dandruff category for over 50 years, Head & Shoulders has developed an innovative approach to enhance the shower experience: combining proprietary scalp technology and proven hair benefits with a water-activated fragrance boost.

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Head & Shoulders Fresh Scent Technology brings smart hair and scalp care together in a no-compromise, ultimate shower experience:

*Visible flakes; with regular use

Availability:

Head & Shoulders with Fresh Scent Technology

will be available in food, drug and mass market

retailers throughout the United States starting

in January 2014.

About Head & Shoulders Fresh Scent Technology:

Head & Shoulders with new Fresh Scent Technology

delivers the same high quality scalp and hair care

efficacy, with an enhanced sensorial experience in

the shower.

Head & Shoulders technologists teamed up with

leading fragrance creators to make dandruff care

a truly pleasurable experience.

• In developing its new Fresh Scent Technology,

Head & Shoulders scientists and perfumers

rebalanced the fragrance within the products by

strengthening the sophisticated mix of top notes.

Contact

Alyssa Weiss Marina Maher Communications LLC

(PR Agency)212.485.6860

aweiss@mahercomm.com

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