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LAT FITNESSLiz Lawinger, Ali Sikic, Tina Makiola
Mission Statement LAT Fitness provides family- centered, values-
focused programs that build healthy minds, bodies, and souls. We will strive to provide the means, expertise, motivation and atmosphere that will enable our members to achieve their goals in all dimensions of health. We believe in open communication within our team to create a positive experience for our members that attempts to enhance self-esteem and encourage healthy lifestyles.
Philosophy Statements Overall Philosophy: Our philosophy at LAT Fitness is to provide a positive atmosphere through our programs, one on
one professional assistance, and friendly staff, which will allow our members to grow, strengthen and maintain all components of health and well-being.
Mind Philosophy: At LAT Fitness, we focus on a healthy relationship between the mind and the physical body. We will
provide experiences through relaxation, meditation and stress management to balance the mind and body, so throughout your day, you feel relaxed, less stressed and able to manage situations in a positive manner.
Body Philosophy: Our body philosophy encompasses the five components of health related fitness; cardiovascular
endurance, muscular strength and endurance, flexibility and body composition. We provide a variety of fitness classes, an ample strength training facility, and a pool to accommodate our members of all fitness levels and ability. By providing a structured environment, we feel we are setting you up for success, and we hope you will continue to make positive choices throughout the day.
Soul Philosophy: At LAT Fitness, we try to enhance your soul through a variety of practices such as our rejuvenating
spa, our knowledgeable health coaches, and our family based classes. We want to provide a way to increase intuition and sensitivity for members of all ages. After using our services, we hope our members will feel refreshed and ready to take on the day!
Goals To educate about maintaining a healthy
lifestyle. To educate on all aspects of health. To provide resources for people to be
healthy.
Organizational ChartLAT Fitness
CEO (1)
Custodial Staff (2)
Business Manager (1)
Facility Manager/ Personal
Trainer (1)
Personal Trainers(3)
Health Coaches(2)
Group Exercise Instructors (3)
Pool Manager (1)
Lifeguards (2)
Spa
Massage Therapist(1) Esthetician(1)
Scope and Sequence Relaxation: To relax the mind and body, we offer a variety of techniques. We will
have a group instructor lead relaxation exercises such as self-guided with nature sounds, relaxation music and without music. Members will also participate, and be educated in exhalations exercises, sequential training, autogenic training, progressive muscular relaxation, self-hypnosis relaxation and affirmations.
The Client Will: Learn techniques on how to reduce stress (I) Learn proper breathing techniques for relaxation (I) Develop relaxation skills (D) Develop proper breathing techniques (D) Become proficient in self-guided relaxation techniques (P) Become proficient in breathing techniques for relaxation (P)
Scope and Sequence Kid’s Boot Camp: If you are looking for a way to get your kids active afterschool, then this
is the high energy class for them! The class will include basic weight training cardiovascular exercises, nutrition tips and agility drills.
The Client Will: Learn basic weight training and cardiovascular exercises (I) Learn proper form for weight training and cardiovascular exercises (I) Develop muscular strength and endurance as well as cardiovascular
endurance (D) Develop good nutritional habits (D) Develop speed and agility (D) Become proficient in making healthy nutrition choices (P) Become proficient in speed and agility exercises (P) Become proficient in performing exercises outside of class (P)
Scope and Sequence Spa: Our rejuvenating spa will be a place of tranquility for use by all members. We
offer a full range of spa services tailored to your needs. Come enjoy a relaxing massage with our certified massage therapist. Designed for both men and women, we specialize in the latest revitalizing treatments. Facials, body wraps, manicures and pedicures are available.
The Client Will: Learn of the many health benefits derived from spa treatments and therapies
(I). Learn which treatments work best for their individual needs (I). Develop relaxation techniques during the spa treatments and therapies (D). Develop knowledge on the different treatments and therapies (D). Become proficient in being able to be completely relaxed during treatment (P) Become proficient in the different areas of spa treatments and therapies (P)
LAT Fitness Budget Year Ending 2012
Expected Revenue: Yearly Amount Cost Yearly Revenue
Household Memberships 175 $826.20 $144,585.00
Individual Adult Memberships 100 $588.00 $58,800.00
Student Memberships 25 $348.00 $8,700.00
Personal Training Individual Sessions 2340 $60.00 $140,400.00
Personal Training Group Sessions 2340 $81.00 $189,540.00
Daily Memberships 2184 $12.00 $26,208.00
Body Wraps 520 $90.00 $46,800.00
Massages 780 $60 $46,800.00
Facials 520 $80.00 $41,600.00
Manicures 2600 $30.00 $78,000.00
Pedicures 2600 $35.00 $91,000.00
Total Revenues $872,433.00
Gross Profit $872,433.00
Expenses: Amount Individual Cost Total Cost
Beginning Budget $50,000 $50,000
Equipment:
Spin Bikes 15 $349.00 $5,235
TRX Bands 10 $65.95 $659.50
Medicine Balls 6 $144.50 $144.50
Agility cones 36 $29.79 $29.79
Agility Hurdles Set of 6 $66.99 $66.99
Agility Ladders 2 $19.95 $39.90
Weighted bars Set of 9 $599.00 $599.99
Plyo boxes 1 set $279.99 $279.99
Stability Balls 6 $195.00 $195.00
Bozu Balls 5 $129.00 $645.00
Treadmills 5 $377.00 $1,885.00
Bikes 3 $337.98 $1,013.94
Bikes Recumbant 2 $199.00 $398.00
Ellipticals 5 $349.88 $1,749.40
Rowing Machine 1 $115 $115.00
Barbells and weights 5 sets $98 $490.00
Benches 5 $49 $245.00
Multi squat racks 5 $995.00 $4,975.00
Dumbbells 2 sets $1,100.00 $2,200.00
Leg curl/extension machine 1 $2,435.00 $2,435.00
Jungle Gym 1 $6,499.00 $6,499.00
Massage Tables 2 $169.00 $338.00
Facial Tables 2 $189.00 $378.00
Manicure Tables 2 $325.45 $650.90
Pedicure Chairs 2 $1,700.00 $3,400.00
Equipment Expenses: $34,667.90
Remaining Budget $15,332.10
Salary Expenses: Amount Individual Cost Total Cost
CEO Salary 1 $70,000 $70,000
Custodial Salary 2 $30,000 $60,000
Business Manager Salary 1 $47,000 $47,000
Pool Manager Salary 1 $30,000 $30,000
Facility Manager Salary 1 $35,000 $35,000
Personal Trainer Salary 3 $15/hour 78,000
Health Coaches Salary 2 $35,000 $35,000
Group Fitness Instructor Salary 3 $15/class $20,280
Lifeguard Salary 2 $8.00/hour $33,280
Massage Therapist Salary 1 $30,000.00 $30,000.00
Esthetician Salary 1 $30,000.00 $30,000.00
Total Salary $468,560
Total Expenses $503,227.90
Net Income $384,537.20
Membership Information
Category Pay Monthly Pay Annually 1x Joining Fee*
Youth (6 months-17 yrs)
$18.00 $211.00 $15.00
Student (12+ credits)
$29.00 $348.00 $30.00
Young Adult (Ages 18-21)
$29.00 $348.00 $30.00
Adult (Ages 22+)
$49.00 $588.00 $60.00
Family/Household **
$68.00 $826.00 $60.00
Category One Week Two Weeks 30 Days*
Youth (6 months-17 yrs)
$10 $20 $30
Student (12+ credits)
$15 $30 $45
Young Adult (Ages 18-21)
$15 $30 $45
Adult (Ages 22+)
$20 $40 $65
Family/Household **
$25 $50 $77
Short Term Memberships
Annual Memberships
Personal Training Information
Packages Hourly Rates Savings Cost
6 sessions $60.00 $30.00 $360.00
12 sessions $55.00 $120.00 $660.00
24 sessions $50.00 $360.00 $1200.00
Packages Hourly Rate
Per Person Savings Cost
6 sessions* $70.00 $35.00 $30.00 $210.00
12 sessions* $65.00 $32.00 $120.00 $390.00
6 sessions** $85.00 $28.00 $60/$20pp $171.00
12 sessions** $80.00 $26.00 $180/$60pp $320.00
6 sessions*** $95.00 $23.00 $30/$8.00pp $142.00
12 sessions***
$90.00 $22.00 $120/$30pp $270.00
Individual Training
Group Training
*2, **3, ***4 people
Class ScheduleLAT Fitness Group Exercise Schedule
All sessions last 8 weeks Winter Session 1: December 3, 2012- January 20, 2013
Day/Time Class Location Instructor
Mondays:
5:15am-6:00am TRX Training Studio 1 Brian
6:00am-6:45am Yoga Yoga Room Stephanie
6:00am-6:45am Spin Spin Studio Aimee
7:00am-7:45am Strength Training Studio 1 Lee
7:00am-7:45am Relaxation Yoga Room Stephanie
9:00am-9:45am Water Aerobics Pool Aimee
12:00pm-12:45pm Spin Spin Studio Brian
4:15pm-5:00pm Kids Boot Camp Studio 1 Ali
6:00pm-6:45pm Boot Camp Studio 1 Ali
Class ScheduleDay/Time Class Location Instructor
Tuesdays:
5:15am-6:00am Boot Camp Studio 1 Brian
6:00am-6:45am Relaxation Yoga Room Stephanie
6:00am-6:45am Spin Spin Studio Liz
7:00am-7:45am Strength Training Studio 1 Lee
7:00am-7:45am Yoga Yoga Room Stephanie
9:00am-9:45am Water Aerobics Pool Liz
12:00pm-12:45pm Spin Spin Studio Brian
12:00pm-12:45pm Water Aerobics Pool Tina
4:15pm-5:00pm Kids Boot Camp Studio 1 Ali
6:00pm-6:45pm TRX Training Studio 1 Ali
Questions?
