A LIFTOFFTO MANAGINGSKYROCKETINGMOBILE CONTENT

As the wireless market matures, service

providers are facing new challenges in

managing the transfer of customer’s data

from their old device to their new one.

Device manufacturers are creating more powerful, more capable, and more feature-packed devices.

The Countdown to a Be�er ExperienceService Providers are feeling the pressure as

customer wait–times increase due to large data

transfers which impacts the customer experience.

Users who lost their device would likely pay $1,000 to retrieve all of the lost photos, videos, apps and contacts stored on the device. 3

have experienced a cracked smartphone screen.4

Smartphones are fragile, yet we trust them with our most meaningful memories.

Synchronoss Backup & TransferTM helps service providers overcome challenges by offering a solution that has greater flexibility and capabilities than strictly a device-to-device transfer solution.

References1. CNET: h�p://www.cnet.com/news/iphone-6s-camera-filesizes-4k-live-photos-hdr/2. 451 Research. Dec 2015. http://www.synchronoss.com/wp-content/uploads/451-Synchronoss-mobile-content-explosion.pdf3. Lookout and IDG Research: h�ps://www.lookout.com/resources/reports/phone-the�-in-america4. KRC Research 2015: h�p://motorola-blog.blogspot.ca/2015/10/cracked-screens-and-broken-hearts-2015.html

www.synchronoss.com to learn more about Synchronoss Backup & TransferTM

Visit us at

BackupBackup data to the cloud to enable a simple restore during the next upgrade.

RegisterEnroll every device-to-device transfer to cloud backup through an automated process.

ProtectSecure and protect against lost, stolen, and damaged devices.

TransferTransfer content between devices using a simple Wi-Fi connection.

Reduced TimeNext upgrade is a simple restore. No transfer necessary.

RestoreCustomer restores data on their time, not the retail reps.

SyncSync data anywhere and anytime, throughout the device life-cycle.

Feature-packed devices now come with:

Average user has 817 photos2 (2.93MB ea1) on their device. If taken with a 12MP camera, photos would weigh:

Average user has 24 videos stored2 (363MB ea1) on the device. If each video was 1min and shot in 4K, videos would weigh:

Average smartphone owner has 273 songs2 on their device. When an average song is about 4MB2, this collection would weigh:

2.4 GB 8.7 GB 1.1 GB

RETAIL CHANNEL IS FEELING THE PRESSURE

PEOPLE CARE ABOUT PROTECTING THEIR DATA

Non-Revenue Store Traffic is Up

Transfer Time is Up

THE IMPACT OF ALL THAT SIZE

ONE IN

ONE IN

THREEUsers consider their data more valuable than their device.

WITH SYNCHRONOSSBACKUP & TRANSFERTM

LAUNCH THE CAPABILITY YOUR BUSINESS NEEDS

20122007200420001995

No Camera 0.35 Megapixels 1.3 Megapixels 2 Megapixels 8 Megapixels

BETTER FEATURES MEAN INCREASED FILE SIZES

Smartphone owners are victims of phone the�.3

68% would put themselves in someamount of danger to retrieve their phone and data. 3

OF PEOPLEGLOBALLY

%50

Productivity is down

Customer Experience is Down

NPS is Down

IPHONE 6 PLUS IPHONE 6S PLUS

2016

If the average mobile content transfer speed from a user’s old device to their new device is 6 minutes, a wireless customer would spend:

In a retail store with a 12GB data load

1 hour

TODAY

13 minutes

Users will go from 10 - 15 GB of data today, to transferring 26 GB one year from now, taking:

2 hours

IN A YEAR

10 minutes

12 Mega Pixel Cameras

4K Videos

Live Photos

HDR Quality Photos & Videos

1

2

3

4

WAYBIGGER

FILES

Consumers who take pictures with the device’s default se�ings, which are typically at the highest se�ings.2

WITHOUTever downloading a single app, email a�achment, or game.1

RESULTS IN...

JUST SNAPPING

5 PHOTOSA DAY

92%

BRAND NEW16GB

iPhone 6 s

WITH A

WITHIN

STORAGE

FULL6 MONTH

HDR LIVE PHOTOSCompared to HDR Stills

HDR STILL PHOTOS

LIVE PHOTOSCompared to Stills

38%LARGER

20%LARGER

STILL PHOTOS

13%LARGER

34%LARGER

&

LARGER

193VIDEOS

%

vs

16MEGA

PIXELS

24

24