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Revitalization campaign for Lambda Pi Eta, the National Communication Honorary Society.
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Revitalization CampaignLAMBDA PI ETA
Elizabeth ReynoldsAbby Rhodes
Mikey MahoneJenni Breland
Russell Warren
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executive summary
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situation analysis
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campaign plan
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21
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28
Final Evaluation of publics
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30
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31
appendix A
32
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33
appendix b
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.,&,HB#&K**&/0.$HB&0E/".B#I&/.&-S3B#,SI&KL&UB/#&0,%%BFBI&/-G&S-$HB#I$.$BI&/0#,II&.EB&
Q,#%GA&1.&$I&.EB&,22$0$/%&E,-,#&I,0$B.U&,2&.EB&=/.$,-/%&+,33S-$0/.$,-&!II,0$/.$,-&/-G&/-&
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appendix c
36
! ! !
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<-$HB#I$.UA&>E$I&$I&EB#&2$I.&.$3B&IB#H$-F&/I&EB/G&,2&.EB&I,0$B.UA&&
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.,&,HB#&K**&/0.$HB&0E/".B#I&/.&-S3B#,SI&KLUB/#&0,%%BFBI&/-G&S-$HB#I$.$BI&Q,#%GQ$GBA&1.&$I&
.EB&,22$0$/%&E,-,#&I,0$B.U&,2&.EB&=/.$,-/%&+,33S-$0/.$,-&!II,0$/.$,-&/-G&/-&/00#BG$.BG&
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37
appendix d
38
! ! !
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!! !',&$0E"#0&"&F":*&<=&*20&I"*(<3"1&J<##G3(E"*(<3&>//<E("*(<3&+IJ>-&(3&4566K&"3%&*20&<==(E("1&2<3<:&/<E(0*;&<=&*20&IJ>&(3&LG1;&4557&%
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appendix e
41
!"#"$%&'%()*$+(,-&.*/0$,1*%,&23&4211"%(50,(2%& & & 62,07&6(1*8&9:&;*52%<+&
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>I&?6!E&6@?&@MHMG&;M4I?6K&MN&6@?&H!6IMH!=&4MLL'HI4!6IMH&
!;;M4I!6IMHA&!==&L!OMG;&IH&6@?&.?>!G6L?H6&!G?&?H4M'G!R?.&6M&!>>=KA&
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42
appendix f
43
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appendix g
46
LAMBDA PI ETA Communication Honorary Society
Why Join?!" Be recgonized for you academic achievements!" Give back to the local community and campus!" Sharpen you communication skills !" Impress potential employers
Membership Requirements:!" 3.0 cumulative GPA with 60 semester credit hours completed!" 3.25 GPA for communication studies with 12 semester credit hours complete
Applications available on the departments web page or #$"%&'"()&$*+,-$),./")0123"4567"8#93:";3,$3&"
APPLY TODAY
47
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appendix h
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appendix i
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