Lakme Salon Services

SUNDAY, APRIL 9, 2023IIPM, BATCH F4 2008-10

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Started in 1952 by Sim Tata

50-50 joint venture with Hindustan Lever Limited in 1995 to form Lakme Lever

named after the French opera Lakmé

By 1999 Sold to mutinationalCompany Hindustan Liver Limited


INTRODUCTION

SUNDAY, APRIL 9, 2023

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IIPM, BATCH F4 2008-10

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PRODUCT

SSUNDAY, APRIL 9, 2023IIPM, BATCH F4 2008-10

http://www.lakmeindia.com/tropical_main.asp

http://www.lakmeindia.com/skin_smart/puredefense_main.asp

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6PRODUCT

DESCRIPTION :

Lakme is a world reknown and great cosmetic company.

A wonderful gift hamper for today's women.

This gift hamper is a great choice for giffting on any occasion


7PRODUCT

CATAGORIES

Lakme Lipstick.

Lakme Nail Polish.

Lakme Eyeliner.

Lakme Kajal.

Lakme Strawberry Face Wash 50 gms.

Lakme Radient Rose Powder.

Lakme Nail Enamel Remover.

Lakme Strawberry Silk Cream 50 gms.

Lakme Deep Pore Cleansing Milk 120 ml.

Lakme Shampoo.


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PRICES


9 Skin Care: Free Spirit Floral Bliss Facial & Happy Hour facial …Rs. 1800-2000*

Bridal Make Up… Rs.5100-9350*.

Hairnext Indulgences… Rs.450 to Rs.700*

Spirit Orchid Hand Facial… Rs. 275-325

Spirit Orchid Foot Facial… Rs. 350-400SUNDAY, APRIL 9, 2023IIPM, BATCH F4 2008-10

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PLACES


11Lakme Beauty Salons were established in Mumbai, Delhi, Hyderabad, & Chennai thirty years ago.

….100, New Rajdhani Enclave,Vikas Marg,Preet Vihar,New Delhi - 110 092

…A-2/47, Rajouri Garden,New Delhi - 27

…B - 103, C.R.Park, Pin-110019

…B-11, Derawal Nagar, Model Town, Pin-110099

…13, Community Centre, Basant Lok, Vasant Vihar, New Delhi – 57

…109, Shankar Road, Rajinder Nagar, New Delhi - 60

…A-21,Saraswati Vihar, Pitampura,Delhi-110034 …E-13, Ground Floor, Green Park, New Delhi - 14

…A-3/11,Janakpuri,New Delhi-110058

…A - 3/9, Paschim Vihar,New Delhi - 110 063

…BK - 90 (West), Ground Floor, Shalimar Bagh, New Delhi - 110088.

In Delhi only…


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PROMOTION


http://www.bwgreyscale.com/adimg08/adv_3718.JPG

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Direct Mail/TV/Print

Free Standing Stores

Fashion Week

Banners


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New Lakme Beauty Salon Rewards Programme

Lakmeindia.com offers various features on beauty and style

“Shop at our alliance outlets to enjoy exclusive discounts and service benefits. And the benefits include lifestyle products, health care, electronics and holidays among others.”

COMMUNICATION MODLE:( AIDA)


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PEOPLE


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The parlour has beauticians who have been trained by Lakme.

The staff is required to attend classes conducted by doctors and cosmetologists and every six months their skills are polished further.

Greeting with a smile

Quick Response


Enthusiastic

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PHYSICAL

EVIDENCE


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Lakme Beauty Salons were established in Mumbai, Delhi, Hyderabad, & Chennai thirty years agoIn addition to leveraging Unilever's worldwide expertise, Lakmé also partners with the leading technology and trendsetter for global beauty brands, the Milan-based Intercos Italia as well as Paris-based Fiabila.Spacious

Fully- Air conditid

Environment full of fragrance and Freshness

Cleanliness

10+ clients are handled at an instant


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PROCESS


20 Proper attention towards each and every customer

Using guanine and appropriate branded products

Maintaining the morning freshness throughout the day

Refreshments for their customers

Proper assistance at the time of taking appointments

Hospitality of premium standards


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SWOT Analysis


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STRENGTH

High quality manpower resources

Brand Name

Vast range of products and services

Distribution Channel


23 WEAKNESSESHigh Services costs

Use of Hard Chemicals

OPPORTUNITIESBrand growth through increased consumption depth

Growth in Business of beauty saloonsLakme Beauty Training academy in Mumbai, Chennai and New Delhi.


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THREATS

Aggressive price competition from local and multinational players

Availability of cheap beauty products

Reports regarding presence of LEAD in lipsticks



25 SALON SERVICES

Lakme Beauty Salons •Full range of the latest beauty and grooming services •Existing areas- hair care, skin care and beauty

•specialized services for skin (facials), hair (colouring, cuts, styles, etc), hands & feet as well as essential beauty services (waxing, pedicures, manicures).•


26AVAILABILITY/KEY FACTORS

Lcations-106Cities-35

Key factorsdifferentiated salon experience•consistent quality,•competitive prices•professionally trained beauty experts.

Availability


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UNIQUE PROGRAMMES LAUNCHED BY LAKME

BEAUTY SALON

•Peppermint services

•Three refreshing beauty services to help you beat the summer heat.• The new range of facials, manicures and pedicures come with a minty surprise.• Cool with unique mint based ingredients giving your skin a much-needed break from the harsh summer.

http://images.google.co.in/imgres?imgurl=http://www.grubhogs.com/businessImage/lakme.jpg&imgrefurl=http://www.grubhogs.com/search/bDetails/busn_1921&usg=__k5p72BFRifKVqkl4GDxN50ePTo8=&h=300&w=300&sz=14&hl=en&start=6&tbnid=X2f79-dN_JS-SM:&tbnh=116&tbnw=116&prev=/images?q=lakme&gbv=2&hl=en


28HAPPY HOUR SERVICES

Happy Hour Services

Lakme beauty salon presents:-• A range of services inspired by the Happy Hour collection . The services are designed keeping in mind the special time you take out of your busy schedule to rejuvenate your physical and emotional being. •They give you a sense of escaping , a feeling of frivolousness ever so essential to your everyday life that is full with stress. A time away from work and home. •A time only for yourself. These specially sort moments are your Happy Hours, during which you need to indulge beyond bounds.



29HAIRNEX

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Hairnext

•collection of 6 international hairstyles .•global fashion scene. •Professional Personalized Consultancy offered •customized to your face contour, hair texture, Hair Colouring and lifestyle.•get a fantastic look that's just right for you.•price for each haircut ranges between Rs 350 and Rs.500.


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“Nothing makes a woman more beautiful than the belief she is beautiful.”


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Welcome To LAKME Beauty Salon

WORLD - CLASS EXPERTISENOW CLOSE AT HAND


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Ms. Reena Chhabra, Business Manager, Lakme Beauty Services

“No two women are the same and neither are their beauty regimes alike. At LBS the experts tailor make the quality services available according to each customer’s individual needs and this is most important to a woman when it comes to planning for her day. The Lakme Beauty Salons reiterate Lakme’s belief and commitment towards offering holistic beauty care encompassing a wide range of high quality beauty products and expert services customized for the Indian woman.”


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Beauty services accounting for close to 50% of GDP the FMCG industry needed to enter services. The beauty services business is growing at 20%. “It’s a booming business, and profitability can be achieved much faster than ever before. And the faster we grow, the sor we bring down our operating costs. This is a separate growth area. We are very clear that our the salons are not brand extensions. We are offering casual exotic beauty treatments like Pinnacolada or chocolate facials backed by our R&D. Our niche is to provide services to the entire family, a place where you can step in with the entire family,” said a senior official at CavinKare.


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Personal care companies have been hardselling their products to hairdressers and beauty salons. Industry watchers say a lot of value is shifting to services. FMCG makers foraying into services are attempting to upgrade consumers with higher purchasing power from an unorganised segment to the branded . Profit margins in the traditional FMCG business hover at 7-15% for most companies. Industry majors say it’s substantially higher in the beauty services business.


35A RANGE OF SERVICESCUSTOMISED FOR YOU

There’s nothing more gratifying than our wide range of beauty services. Each of the following services is designed keeping India beauty trends and need in mind. Not to mention, customised to suit you too.

HAIR CARE Advanced and professional services to transform your hair. Go get a completely different you. Avant Garde Haircuts Hairnext Indulgences Hair Colouring , Rebonding

SKIN CARE Lakme expertise weaves its magic on your skin with a bouquet of specialised services customised to your skin type. Clean-up Matte Effect Deep Cleansing Skinspa Facials Ageless Facial Happy Glow Facial Sunsafe Facial


36ADDITIONAL

SERVICES

HAND AND FEET CARE

Give your hands and feet the pampering they deserve with our unique and indulging services. French Manicure & Pedicure Peppermint Manicure & Pedicure Aroma Manicure & Pedicure Mosaic Nail Art Happy Touch Hand & Foot facial.

BRIDAL SERVICES

Specially designed bouquet of services to make you the beauty you've always wanted to be. Bridal Packages Bridal Hair do Bridal Makeup Reception Makeup


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PRESENTATION BY:

Abhishek KumarHimani TiwariMonika GoyalNaveen KumarPradeep SinghalShilpa UpadhyeSushil Kumar


Documents

Lakme Salon Services