Your reach will be expansive.Lakeshore Public Television broadcasts to more than 14 counties in Indiana and Illinois, reaching thousands of people in rural areas, small towns, and major cities with our unique blend of national and regionally focused programming.

Lakeshore PublicTelevision reaches 3.4 million households in both Indiana and Illinois.

60%via CABLE

25%via ANTENNA

15%via SATELLITE

PROGRAMMINGLakeshore airs iconic PBS programming including Masterpiece Classic, Charlie Rose, Austin City Limits and many others.

NORTHWEST INDIANA’SONLY LOCAL NEWSCASTEvery weekday at 6pm and 10pm, we bringviewers top local stories and global news with a regional impact.

LakeshoreNEWS

TONIGHT

LAKESHORENEWS TONIGHTOur nightly news, featuring News Anchor Jodi Juhl, provides accurate and timely information to the residents of

the Region, coverage of local sports and delivers the only Northwest Indiana 7-day forecast from AccuWeather, the World’s Weather Authority™.

LAKESHORE NEWS UPDATESGet highlights of breaking news and the evening’s top stories weeknights on the hour.

LAKESHORE STOCK REPORTSWeekday financial information is easy to find with market news on companies with a local presence.

BUSINESS SPOTLIGHTA look at the week’s top stories in the local and national business world.

HERE’S TO YOUR HEALTHWe bring viewers the latest breakthroughs in health and medicine.

EYE ON THE ARTSIf you’re a fan of the arts and entertainment, you’ll gets the inside story on the local arts scene.

ENTERTAINMENT REPORTOur report provides a preview of all the Region’s weekend events and shows.

CLASSICAL STRETCH

focuses on the health of your

body and pain relief with host

Miranda Esmonde-W

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LAKESHORE FOCUS

is hosted by Keith Kirkpatrick

explores the topics impacting

the Northwest Indiana Region.

ORIGINAL PROGRAMMING

Of the 390 PBS stations operating in the United States, Lakeshore ranks in the top 5%

for the number of hours of local programming produced.

You’ll be in good company.

TOP 5%

PBS’ primetime rating for news programming is 88% higher than CNN1 and public broadcasting is #1 in public trust.21. valuepbs.org 2. Hart Research Associates and American Viewpoint, February 2011; Opinion Research, March 2011

Lakeshore Public Television Sports Director Joe Arredondo highlights high school sports teams from around the region.

Joe Arredondo is joined by Wayne Svetanoff for this preview of the Friday night high school match-ups.

Lakeshore Public Television is the local connection for sports information and live games. Our award-winning talent and professional productions keep Northwest

Indiana and Chicagoland residents coming back for the coverage they love.

Joe Arredondo and Wayne Svetanoff return late Friday night to recap the best of the region’s football contests.

Lakeshore offers Northwest Indiana’s only televised coverage of high school athletics.

COLLEGE SPORTSWe don’t just recap high school and college games, we produce high quality live productions of those sporting events as well.

We cover basketball, baseball, soccer and football among others. As long as there’s a scoreboard and a fanbase, we’re happy to air it. We’re proud to cover DePaul, Robert Morris, Lewis University and Chicago State University.

Your team deserves the same coverage on Lakeshore Public Television.

LAKESHORE PROFESSIONAL

WOM

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features development and networking

opportunities for business women in

Northwest Indiana.LA

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LAKESHORE GOLF

INVITATIONAL

is a chance for seasoned and

weekend golfers to enjoy a day on

the links while supporting us.

YOUR ONE STOP SOLUTION.

Providing full crew, studio, on location and post production services

Live events, sports, news or entertainment

Satellite/Microwave uplink truck

40’ mobile production truck

On location filming of:

» Training videos

» Web content

» Speeches

» Debates

COMMUNITY ENGAGEMENT

By reaching out to thecommunities we servethrough special events,

we are targeting our television audience and beyond through

real world interactions.

You’ll make an impression.

COPY GUIDELINESYour support of public television results from the desire to be affiliated with the high standards of Lakeshore Public Television and PBS. We’ll work with you to create an underwriting announcement that meets your needs and adheres to public media guidelines.

All underwriting announcements are either 15 or 30 seconds in length.

THE DO’S OF UNDERWRITING• Include “Programming is supported by” preamble• Establish organization’s name and location• Describe your main products or services• Include a telephone number or website• Mention well-established, recognizable corporate slogan that identifies the company or products or services

• Make value-neutral statements about your product or service• Broadcast how long you have been in business, if you wish

AND THE DON’TS• Use comparative, qualitative or suggestive language• Address the usefulness, convenience or advantages of the product or service• Mention prices, interest rates, or indications of savings associated with product• Include any use of the first or second person• Contain inducements to buy, sell, rent, lease, borrow or loan (e.g. “shop”, “visit”, “call”)• Issue any calls to action• Advocate any matter of public interest• Include testimonials or endorsements for for-profit businesses

You’ll be associated with the quality of PBS and our audience.

65average household income

percent more likely to be opinion leaders

watch PBS annually

46AVERAGEAGE OFVIEWERS

$86,000

Forty Three

22054% OF OURVIEWERS ARE MALE AND 46% ARE FEMALE

MILLION VIEWERS

THE HALO EFFECTStudies have shown that audiences have a higher opinion of our sponsors because they support public media. This is

known as the Halo Effect.

% have abachelor’sdegree

1. valuepbs.org 2. Hart Research Associates and American Viewpoint, February 2011; Opinion Research, March 2011

8625 Indiana Place | Merrillville, Indiana 46410219.756.5656 | www.lakeshorepublicmedia.org