MY VISION• A PLACE WHERE I WANTED TO GO TO

WORK EVERY DAY

• HAD TO BE IN ADVERTISING

• SOMETHING THAT CONTRIBUTED SOMETHING POSITIVE TO THE WORLD—NO ZERO-SUM ENTERPRISE

• $$$

IF YOUR PRIMARY REASON FOR YOUR

BUSINESS IS TO MAKE MONEY,

STOP NOW

YOU WILL NEED TO LOVE YOUR BUSINESS

YOUR IDEA• WHO COMPETES WITH YOU?

• HOW DO YOU BEAT THEM?

• WHY WOULD PEOPLE CARE?

• HOW WILL THEY FIND OUT ABOUT YOU?

• “ME TOO” IS NOT A BUSINESS PLAN

NOTHING SELLS ITSELF.

WHAT YOU WILL NEED

• PERSISTENCE

• BOLDNESS

• DETERMINATION

• NAIVETE

• MENTORS

• (SOME) MONEY

MONEY IS A DOUBLE-EDGED

SWORD.

WHAT I LOOK FOR

• SCALABILITY

• SIMPLICITY

• SELLABILITY

• BARRIERS TO ENTRY (BLUE OCEAN)

WHAT PROBLEM ARE YOU SOLVING?

WHAT NEW WAY ARE YOU DELIGHTING PEOPLE?

FINDING YOUR BUSINESS IS LIKE FINDING A

MATE...YOU MIGHT GO THROUGH A FEW OF

THEM BEFORE IT ALL COMES TOGETHER.

EXPECT TO FAIL ...REPEATEDLY

EXPECT IT TO BE HARD, FRUSTRATING,

CONFUSING AND SOMETIMES

UNSOLVABLE. THAT’S THE FUN OF IT.

EVERYONE IS NOT

LIKE YOU

THE AVERAGE PERSON• IS AFRAID OF RISK

• WANTS A STEADY PAYCHECK

• GIVES UP EASILY

• CHANGES SLOWLY

• NEEDS TO BE TALKED INTO BUYING

• YOU SHOULDN’T NEED EVERYONE TO BEA BUYER

WHAT DO YOUR CUSTOMERS LOOK LIKE?

PEOPLE WILL DISCOURAGE YOU--

USE THAT AS MOTIVATION

DO ONE THING

BRILLIANTLY!

THANK YOU!