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REINVENTING RENTAL MARKET Francesc Sanz Puigdemont: Founder

LaComunity rethinking

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This is LaComunity. The first rental platform offering discounts. www.lacomunity.com

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Page 1: LaComunity rethinking

REINVENTING RENTAL MARKET

Francesc Sanz Puigdemont: Founder

Page 2: LaComunity rethinking

THE ORIGEN

2 friends 2009 Equation:

#Changing the world

#ReInventing an old market

#Write Rental Future

… Launch end

2011

Page 3: LaComunity rethinking

THE RENTAL PROBLEM

Video:

http://www.youtube.com/watc

h?v=PazNYhDzgUc&feature=

plcp

Page 4: LaComunity rethinking

THE RENTAL PROBLEM

Focus outside the customer

Big Entrance Costs

Big Search Costs

Owner safety-uncertainty

Page 5: LaComunity rethinking

THE RENTAL SOLUTION

3 main goals

Put customer first

Business model: Ecommerce-Freemium

Expand the mission

Page 6: LaComunity rethinking

THE RENTAL SOLUTION

Put customer first

Reduce 80% entrance costs

Exclusive Discounts: Always best price

Easy web experience

Social: More people, more discounts

Safety for the owner

Page 7: LaComunity rethinking

DISCOUNTS-REDUCING COSTS

SPECIAL FLATS SELECTION: Discounts:

-First months rents-Entrancecosts-CUTcommissions

“Much cheaper to rent a flat”

Page 8: LaComunity rethinking

BETTER WEB EXPERIENCE

Normal user experience

LaComunity userexperience

Page 9: LaComunity rethinking

BETTER WEB EXPERIENCE

Old New

Page 10: LaComunity rethinking

OWNER Safety

Normal owner LaComunity owner

Page 11: LaComunity rethinking

GENERALI INSURANCE 9 MONTHS RENT GUARANTEED

Page 12: LaComunity rethinking

RENTAL SOLUTION: BUSINESS MODEL

Ecommerce-Freemium

80% savings going to customers

Small fee to get flats offers

Small fee for whole web services

Small transaction fee

Page 13: LaComunity rethinking

Online Offline

Advertising

LocalTransaction

BUSINESS MODEL

Web service fee, Web transaction

fee

Page 14: LaComunity rethinking

SOME BENCHMARKS

Transactional Discounts

Social

Page 15: LaComunity rethinking

RENTAL SOLUTION: EXPANDING

Expanding the mission

Believer Team & Investors

Viral Customer

Media

Page 16: LaComunity rethinking

BELIEVER TEAM AND INVESTORS

Page 17: LaComunity rethinking

BELIEVER TEAM AND INVESTORS

Anna, Sergi, Oscar, Ramon, Marc,

Carlos, Ivan, Aleix, Marta, Nacho,

Vicens, Marc, Alex, Miguel, Francesc…

Page 18: LaComunity rethinking

VIRAL CUSTOMER

Page 19: LaComunity rethinking

MEDIA (*)

Page 20: LaComunity rethinking

THANKS!! JOIN US…

UN LLOGUER DIFERENT

UN ALQUILER DIFERENTE

NEW WAY TO RENT

Page 21: LaComunity rethinking