LaboratoryNewsMedia Information 2016

LaboratoryNews is the leading monthly laboratory science magazine for the UK. Since its launch in 1971 Laboratory News has provided the scientific community with independent coverage of the latest news, detailed analysis of the major issues and unbiased reports of the latestproduct developments.

www.labnews.co.uk leads the way in providing the very latest news, updated several times a day, together with a full archive of features and products. Here you can also view the latest digital editions of all our magazines.

LabNewsPages is the leading independent scientific supplier directory containing listings from over 900 suppliers. From autoclaves to the Ziegler process, this digital directory has it all. Basic listings here are free of charge but why not enhance your listing to ensure that your company is chosen ahead of the rest.

The Laboratory News Group

Prebiological

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The Scientists’ Newspaper | October 2015 | www.labnews.co.uk

The audacious plans to

reach out and grab the

origins of life on Earth

p34

Quantum Biology

laboratorylaboratorynewslaboratorylaboratoryThe Scientists’ Newspaper | November 2015 | www.labnews.co.uk

Can biology really be powered by spooky physics? p20

publisher’s statement

publisher’s statement

Laboratory News - the leading magazine for UK laboratories...

Laboratory News was born in September 1971 as a product focused magazine. Since then it has developed and matured and now leads the way in scientific news, reviews and feature articles. Laboratory News is now well established as the independent source of news analysis, comment and detailed technical articles for UK scientists.

Each year we make a significant investment in the quality of our circulation to ensure that we deliver you the very best quality audience for your promotional campaigns.

TOTAL AVERAGE NET CIRCULATION PER ISSUE: 9.000 (ABC Jan-Dec 2014)

Laboratory News breakdown by job function

Other5%

Company Director13%

Consultant7%

Department Manager23%Laboratory Technician 12%

Laboratory Manager18%

Procurement Manager

1.8%

Research Officer20%

Engineering 19%

Environmental 8%

Food & Drink 10%

Health and Diagnostics 27%Life Sciences 7%

Pharmaceutical 6%

University Education 13%

Other 8%

Energy 2%

Laboratory News circulation breakdown by sector

Laboratory News is a controlled circulation magazine which is available free to qualifying registered readers who have requested to receive it.

A magazine which has been requested by its recipient is far more likely to be read than unsolicited mail.

Furthermore Laboratory News is the only UK lab magazine with a 100% controlled circulation. It is only available to individuals with the authority to purchase or specify laboratory equipment and services.

This means that by advertising in Laboratory News you can ensure that your marketing message is reaching buyers and specifiers across the UK in a quality magazine which is full of content that they want to read.

Laboratory News offers companies a wide range of advertisement opportunities to suit your budget. Which ever option you choose you can do so safe in the knowledge that your message will enjoy exposure to the same quality audience.

Display Advertising The ultimate in brand promotion, display advertising in Laboratory News offers your company the opportunity to capture the imagination of our readers. Our unique combination of excellent content and strong imagery ensures that once our readers pick up the magazine they find it difficult to put down.

Company ProfileThis offers you the unique opportunity to give our readers an insight into your company and how it works. Do you have an interesting historical background as to how you came into being? Or perhaps you would like to publish a Q&A with a senior member of your staff?

A company profile takes the form of a full page in Laboratory News and gives you the flexibility to be able to fill this with the content that suits you best. Each issue will only contain one company profile so it therefore represents a unique platform for your company in each issue.

InsertsInserts offer the opportunity to put your marketing message across to our quality audience in the most direct manner. Whether you want to insert a flyer or your entire catalogue Laboratory News is the most cost effective way on delivering your marketing message directly to our readership.

Data RentalReach out to our readers independently by renting your very own selection from our database. Laboratory News is only sent to buyers of laboratory equipment who have requested to receive it. This means that we have an extensive database entirely comprised of buyers and specifiers of laboratory equipment. You can select this data by service sector, job function or geographical location giving you the opportunity to accurately hit your target audience with as little wastage as possible.COST JUST £299 per thousand(subject to minimum order value of £399).

Advertising Options - print

Double page spread £5734

Full page £3217

Half page £1751

Quarter page horizontal £1014

News Box (maximum 4 per issue) £575

Front cover advertisement £1347

Guaranteed position +10%

Solus +30%

Company Profile £2495

Science LIte Sponsor £600

Business News Sponsor SOLD OUT

Industry Update Plus £250

5 grams & under £1265

6g - 10g £1822

11g - 15g £2101

16g - 20g £2590

21g - 25g £3361

26g - 30g £3719

31g - 35g £4235

36g - 40g £4775

41g - 45g £5349

46g - 50g £5947

50g & over £POA

Contact LN team on 020 8253 4614

LABNEWS.CO.UK

Labnews.co.uk has undergone a complete redesign providing the most clear and comprehensive website for scientists. This allows them fast access to the leading stories affecting science, as well as comprehensive product information.

KEY FACTS

On average 14,000 unique IP address visits per month.

Significant year on year visitor increases of up to 15% from 2014.

70% of visitors from organic search engine results.

News and products two most popular sections.

This new site offers these visitors a far better user experience. This means that they will use the site for longer and view more content. We also anticipate these visitor numbers to increase significantly.

We offer companies targeting buyers of lab equipment two ways in which they can target these buyers.

BRANDINGOur strength has always been our quality editorial insight. The new site offers companies more positions than ever in more prominent positions. These are available across the site on a monthly residency basis. As you can see from the diagram to the left we have more ad positions available on more pages than ever before. Also the site is now 100% dynamic across all platforms which means that ads are displayed in the optimum way across desktop, tablet and mobile devices.

Description Ad size Distribution CostPCM Minimum term Remarks

1 Billboard 1160x200 Homepage £895 1 month Exclusive

2 Exclusive top banner 468x60 Run of site £995 1 month SOLD OUT

3 Shared top banner 468x60 Run of site £595 3 months Shared with 3 others

4 Exclusive mosaic tile 220x220 Homepage £495 1 month Includes option 6

5 Shared mosaic tile 220x220 Homepage £395 3 months Includes option 6

6 MPU and Skyscraper 300x250 & 120x600 Run of site £295 3 months

Lab News Professional - supplier directory

Labnews.co.uk has the largest independent supplier directory for the UK with listings of over 900 companies. This has been given a complete makeover and is now more user friendly than ever.

1/5 of visitors to our site visit this section

We have come up with three packages to suit your needs, while keeping valuable free basic listings as free as they have always been.

Bronze Package £295 for 6 months - £395 for 12 months Positioned above free listings

Ad on company profile and web link

All products to feature images

1 brochure/document upload

Listing in classified section of magazine

Silver Package (Bronze package +) £795 per quarter - £1995 for 12 months Placed above Bronze listings

1 product per month highlighted in MPU on directory page

News box ad in one issue of Lab News per quarter

Run of page web ad on directory page

5 brochure or document uploads

Gold Package (Silver package +) £1295 per quarter - £4995 for 12 months Placed above all other listings

Two exclusive email broadcasts in any two weeks of your choice

2 products per month highlighted in magazine and in MPU on directory page.

¼ page display advertisement in Lab News per quarter

Run of site web ad (as per package 5)

Corporate video interview with a company executive or leading light - professionally shot and produced by Lab News

Unlimited brochures and document uploads

Sponsorship opportunities

Email sponsorshipsSince their launch in 2004 the Lab News email broadcasts have proven to be the most effective way to reach buyers and influence their purchasing decisions. Our studies have shown that more and more purchasing decisions are now being made online but inbox marketing can be difficult. How can you be sure that your content is being read.

Lab News emails are:Sent out weekly to over 4000 recipients

Enjoy an open rate of 22-28%

Have an engagement rate of 10-12%

1.Exclusive HTML email

High impact, unrivalled inbox marketing for just £2045

Unlimited hotlinks throughout

Full open and engagement report provided within 7 days

2.Sponsored editorial email

Two banner ads alongside editorial content - £595

Prominent ads, one guaranteed above the fold

Linked through to URL of your choice

Full open and engagement report provided within 7 days

There are two ways in which your company can reach these buyers:

Other sponsorship opportunities

3.Editor’s comment – each month Phil Prime tackles the big issues relevant to today’s scientist. His video currently enjoys hundreds of views each month and this number is on the increase.

Sponsor his video, which is prominently displayed on our homepage, for just £1095 per month which includes an animated logo at the start and a sting at the end.

4.Lab News Digital - The digital issues of Lab News are going from strength to strength with over 1000 regular readers. Each edition is also now emailed to agrowing list of recipients who like to view Lab News online.

Sponsor this section and enjoy prominent advertising on page 0 of each digital issue for the duration of your sponsorship. Cost just £695 for 3 months or £995 for 6 months.

5.Puzzles, Competitions and Giveaways - Each month labnews.co.uk features a number of competitions and giveaways which attract significant amounts of visitor traffic. These promotions are also flagged in Lab News magazine.Similarly the winners and puzzle solutions are also featured here.

Sponsor this and enjoy prominent advertising on the puzzles homepage and also in the magazine Cost just £495 per month or £995 for 3 months.

6.Diary - Our comprehensive diary lists all the major events taking place in the UK and beyond. Exhibitions, conferences, roadshows and even product launches can be listed here.

Sponsor this and enjoy prominent advertising on the diary page and also in the magazine Cost just £395 per month or £795 for 3 months.

Laboratory News Editorial Features 2016

JANUARY Health & Safety

Microbiology

Proteomics & Genomics

Separation techniques

FEBRUARY Robotics & Automation

Materials Testing

Microscopy and Imaging

Software

MARCH Immunology

Nanotechnology

Drugs & Pharmaceuticals

Spectroscopy

APRIL Gases & Gas Handling

Lab Design

Proteomics & Genomics

Software

MAY Environmental

Monitoring

Materials Testing

Forensics

Robotics & Automation

JUNE Chromatography/

Spectroscopy

Microscopy & Imaging

High Throughput Screening

Microbiology

JULY Clinical chemistry

Medical Devices

Software

Water Testing & Purification

AUGUST Liquid Handling

Particle Analysis

Regulations & Certification

SEPTEMBER Health & Safety

Proteomics & Genomics

Spectroscopy

Food & Beverage

OCTOBER Training

Diagnostics

Microscopy and Imaging

Laboratory Design

NOVEMBER Environmental Testing

High Throughput Screening

Software Immunology

DECEMBER Drugs &

Pharmaceuticals

Food and Beverage

Microscopy and Imaging

Biotechnology

Contact: EditorPhil Prime020 8253 4611phil.prime@laboratorynews.co.uk

Once you have decided that the Laboratory News is for you then it would be great if you could adhere to the following technical specifications.

This will ensure that your advertisement is supplied in the correct format which will help to ensure that your ads appear exactly as intended.

General Guidelines

If supplying Hi-Res PDF files please contact production for required specifica-tion.

All typefaces, both screen and printer fonts must be supplied

True Type fonts should not be used but exchanged for post script fonts (where they exist)

Please do not italicise or embolden typefaces where an italic or bold version of the font exists.

Please embed all fonts if supplying EPS files.

Please convert fonts to paths (or outlines) within Illustrator or Freehand files.

Files, or graphic elements within them, should be supplied as CMYK not RGB or index colour.

Please do not use JPEG encoded files apart from instances when files need to be transmitted, in which case ensure that files are clearly identified

Please do not embed JPEG files within EPS files contained in documents.

Please ensure that any new CMYK colours created within a graphic programme (Photoshop, Illustrator, Freehand) are also created with the Quark document with the same name and specification

Please do not use ‘Auto Image’ runaround positionals as this may cause re-flow of text.

Please ensure that trapping is set to ‘Knockout’ where text or graphic areas are lighter in colour than any background colour they are positioned over.

Please lock picture and text boxes to ensure that no subsequent moving occurs.

Policy on Acceptance of advertisementsThe acceptance of all advertisements in Laboratory News’ publications is subject to the publisher’s approval. Laboratory News reserves the right to decline any advertisement or discontinue the publication of any advertisement previously approved. The Laboratory News policy is to accept advertising for products that will be useful for its readers in their professional as well as personal lives, subject to the publisher’s approval and provided that advertisements conform to the guidelines laid out in the British Code of Advertising and Sales Promotion.

See www.labnews.co.uk for full terms and conditions.

The Technical Stuff...

DPS bleed 341mm x 496mm

(DPS trim) (335mm x 490mm)

Full page bleed 251mm x 341mm

(Full page trim) (245 x 335)

½ page vertical 110mm x 315mm

½ page horizontal 225mm x 155mm

¼ page horizontal 225mm x 80mm

News page box ad 110mm x 40mm

Production and DesignStuart West020 8253 4601copy@laboratorynews.co.uk