1

Labor Market Demand

& Hiring Practices:

Media, Technology & Design

Guiding Questions

Schools and Postsecondary Partners

• How do CTE programs currently prepare students for

these practices, and where are opportunities for growth

and further alignment?

Industry Partners

• How does your experience and insight add depth and

understanding of these trends?

• What resources, skills and opportunities do you have that

could help educators stay up-to-date with industry trends?

Analysis: Primary takeaways

• While many of the sectors included in this group are growing,

Broadcasting and Telecommunications have seen a decline

in the number of jobs in NYC between 2012 – 2017. This

could be a shift in industry categorization. Jobs are moving

from Broadcasting and telecommunication to Other

Information Services.

• All of the most common jobs in this group that are projected

to continue growing through 2024 require a Bachelors

degree. CTE programs preparing young people for this field

should also consider college prep a part of the curriculum as

well.

• Creative traits are highly-cited as valued by employers. This

was not mentioned by CTE stakeholders, but could be

cultivated in school environments.

3

How Schools Can Use This Info:

• Identify lesson plans where elements of labor market info can be

added to expand students’ understanding of the industry

• Consider how your work readiness training needs to be improved

to align with current hiring practices

• Present this information to your Self Study Group to keep your

school apprised of current trends

• Consider how you can continue to grow and stay aware of

industry practices through professional development

4

Past Trends of Unemployment

5

Unemployment Rate in Nov 2018

3.7% in NYC 3.5% in US

Percentage Point Decline

from Nov 2016 to Nov 2018

-1.0% in NYC -0.9% in US

NYC Employment Top 6 Sectors, 2017In 2017, there were approximately 4.3 Million NYC Jobs. Over half of these jobs

are in the six largest sectors:

9%

8% 8%

Accommodation & Food Services

Retail Trade

Finance & Insurance

17%

7%

9%

Healthcare

Educational Services

Professional Services

Source | NYCLMIS analysis of 2017 Annual Quarterly Census of Employment and Wages data files from U.S. Bureau of Labor Statistics. Includes all ownership. Per BLS confidentiality policy, some data

(~6%) has been suppressed in order to protect the identity of employers and is therefore excluded from employment totals.

Sectors with the Greatest Projected Job

Growth in NYC 2014-2024

7

Source | NYCLMIS analysis of 2017 Annual Quarterly Census of Employment and Wages data files from U.S. Bureau of Labor Statistics. Includes all ownership. Per BLS confidentiality policy, some

data has been suppressed in order to protect the identity of employers and is therefore excluded from employment totals.

Sector Net Change in Job Growth

Health Care & Social Assistance 24%

Professional & Business Services 22%

Accommodation & Food Services 25%

Educational Services 14%

Construction 29%

Other Services 18%

Retail Trade 10%

Financial Actives 7%

Arts, Entertainment & Recreation 22%

Transportation & Warehousing 10%

Media, Technology, & Design

Employment Outlook in NYC 2014-2024

8

Source | NYCLMIS analysis of NYS Department of Labor Long-Term Industry Employment Projections in New York City 2014-2024

52K

28K

21K

31K

58K

26K

20K

39K

7K net change (13%)

-1K net change (-4%)

-2K net change (-8%)

8K net change (25%)

0

Motion Picture and Sound

Recording Industries

Broadcasting (except Internet)

Telecommunications

Other Information Services

2014 2024

Media Technology and Design:

Common Occupations

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Occupation

Graphic Designers

Fashion Designers

Writers and Authors

Audio and Video Equipment Technicians

Film and Video Editors

Multimedia Artists and Animators

Education

Bachelor

Bachelor

Bachelor

Bachelor

Bachelor

Bachelor

No. Jobs

15K

6K

6K

5K

4K

2K

Med. Wage

$66K

$80K

$78K

$54K

$75K

$77K

0

Source | NYCLMIS analysis of statewide 2018 Q1 Occupational Employment Statistics and 2014-2024 Long-Term Occupational Employment Projections from the New York State Department of

Labor.

10

Online Job Ads: Employers & Job Titles

Employers with the most ads:Share of Total Online Ads 2018

9K ads (25% of ads did not specify employers)

0.8%

0.7%

0.7%

0.6%

0.6%

0.6%

0.5%

0.5%

0.4%

0.4%

Gap Inc.

FBC Worldwide, Inc.

Hudson's Bay Company

Barneys

Bloomingdale's

Saks Fifth Avenue

Fox News

NBC

PVH Corp.

JBCconnect

0

Most commonly advertised titles:Share of Total Online Ads 2018

9K ads (all ads specified job title)

23.5%

14.4%

4.7%

4.1%

2.8%

2.4%

2.0%

1.9%

1.8%

1.2%

Graphic Designer

Copywriter

Visual Designer

Video Editor

Writer

Freelance Graphic Designer

Animator

Production Artist

Junior Graphic Designer

Audio Visual Technician

0

Source | NYCLMIS analysis of Burning Glass Technologies’ Labor Insight.

11

Analysis of Online Job Ads: Skills

Most requested specialized skills:Share of Total Online Ads 2018

9K ads (9% of ads did not specify specialized skills)

41.8%

34.0%

31.9%

26.1%

22.9%

22.4%

17.8%

16.3%

13.2%

10.0%

Adobe Photoshop

Graphic Design

Adobe Indesign

Adobe Illustrator

Adobe Acrobat

Adobe Creative Suite

Social Media

Copywriting

Typesetting

Adobe Aftereffects

0

Most requested baseline skills:Share of Total Online Ads 2018

9K ads (9% of ads did not specify baseline skills)

60.1%

33.3%

29.8%

28.4%

26.9%

25.8%

22.4%

20.0%

17.2%

12.7%

Creativity

Communication Skills

Teamwork / Collaboration

Writing

Editing

Detail-Oriented

Organizational Skills

Research

Meeting Deadlines

Problem Solving

0

Source | NYCLMIS analysis of Burning Glass Technologies’ Labor Insight.

Media Technology & Design:

Job Trend Analysis, CTE Certifications

12

Source: Labor Insight, Burning Glass Technologies 2018, DOE-CTE School Survey

• Adobe Certified Associate

• Skills USA 3D Visualization and

Animation

• Adobe Premiere Pro

• NOCTI- Apparel, Textile Production

and Merchandising

• AVID Pro Tools

CTEMost requested certifications:Share of Total Online Ads 2018

9K ads (98% of ads did not specify certifications)

0.7%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

Driver's License

Cisco Certified Network Associate (CCNA)

Project Management Certification

Audiovisual (AV) Certification

Chartered Inst. of Personnel & Dev. (CIPD)

Security Clearance

IT Infrastructure Library (ITIL) Certification

Certified Teacher

Graphic Design Certification

0

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What entry level job titles do you include in your

CTE coursework and career pathway conversations

with students that relates to the CTE track?

Source| CTE-School Survey 2018

• Roles related to graphic design, motion graphics,

animation, design, production, & retouching

• Production assistant, coordinators, set directors,

proper manager, electrician, camera PA, &

wardrobe assistant

• Fashion designer, sample makers, photographers,

• Box office assistant, information architect, events

planner, photographer, social media manager,

museum staff

14

How are candidates typically recruited

in the Business and Finance industry?

Source | CTE Industry Survey 2018

1. Professional Network

2. Recruiter

15

How are candidates typically screened in

the Media Tech & Design Industry?

Sources| TE Industry Survey 2018

Source | CTE Industry Survey 2018

1. Portfolio reviews

2. Resume/Cover Letter

3. LinkedIn Profile

16

Which of the Media Tech & Design

credentials are valued in entry level

candidates in your industry?

Source | CTE Industry Survey 2018

1. None of these

2. Adobe Certified Associate

How are candidates' certifications

typically verified?

1. Nothing specific

Guiding Questions

Schools and Postsecondary Partners

• How do CTE programs currently prepare students for

these practices, and where are opportunities for growth

and further alignment?

Industry Partners

• How does your experience and insight add depth and

understanding of these trends?

• What resources, skills and opportunities do you have that

could help educators stay up-to-date with industry trends?

Analysis: Primary takeaways

• While many of the sectors included in this group are growing,

Broadcasting and Telecommunications have seen a decline

in the number of jobs in NYC between 2012 – 2017. This

could be a shift in industry categorization. Jobs are moving

from Broadcasting and telecommunication to Other

Information Services.

• All of the most common jobs in this group that are projected

to continue growing through 2024 require a Bachelors

degree. CTE programs preparing young people for this field

should also consider college prep a part of the curriculum as

well.

• Creative traits are highly-cited as valued by employers. This

was not mentioned by CTE stakeholders, but could be

cultivated in school environments.

18

How Schools Can Use This Info:

• Identify lesson plans where elements of labor market info can be

added to expand students’ understanding of the industry

• Consider how your work readiness training needs to be improved

to align with current hiring practices

• Present this information to your Self Study Group to keep your

school apprised of current trends

• Consider how you can continue to grow and stay aware of

industry practices through professional development

19