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Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

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Page 1: Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have
Page 2: Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

TABLE OF CONTENTS

WHY BUY FROM ECO DIAMOND . . PG 1

OUR STONES . . PG 2

CHOOSING AN ECO DIAMOND . . PG 3

CHOOSING AN ECO DIAMOND . . PG 4

FREQUENTLY ASKED QUESTIONS . . PG 5

FREQUENTLY ASKED QUESTIONS . . PG 6

THE METALS WE USE . . PG 7

THE METALS WE USE . . PG 8

DIAMOND SHAPES . . PG 9

DIAMOND SHAPES . . PG 10

RING SETTINGS . . PG 11

PROPOSAL IDEAS . . PG 12

RING SIZER . . PG 13

THANK YOU - CONTACT . . PG 14

Page 3: Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

WHY BUY FROM ECO DIAMOND The 4C’s are Part of Everything We Do

To offering our customers unique, timeless designs that they will love for

years to come with a promise that each of these designs are eco-friendly and free of

conflict. Our commitment goes even further with our guarantee, to make sure that the

jewelry you purchase from us stays as beautiful as the day it was sent to you.

We believe that every time you buy from us you should be blown away with your

experience. It is important when you are purchasing jewelry that carries alot of

meaning that you have no remorse, especially from bad customer service. We welcome our customers to always tells us how were doing so we can give them the

best experience every time they come to us!

For each and every one of our customers as if they were our own family. We want to be there for all of your cherished moments in life, from the day you find your soulmate, to the sacred vow of forever, to the very first mother’s day. We will be there to celebrate with you! With this you can trust we will not pressure you in any way, but only be there to help and answer

any questions so you can find that perfect piece for that special day!

Is important in all aspects of a relationship, especially the relationship between our

customers and us. At every step of the process you will know where your piece of jewelry is,

whether it is in casting or about to be shipped. If there will be any delay, for any reason in

getting your piece of jewelry to you, you will be contacted right away. Communication goes

both ways, and our customers are no exception. View our testimonials to see what

they say!

WE ARE COMMITTED

WE CARE

CONSISTENCY IS KEY

COMMUNICATION

Page 4: Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

OUR STONES 100 % Guaranteed Environmentally Friendly, Conflict Free

Eco diamonds are conflict free, eco-friendly IGI or GCAL certified diamonds that are physically, optically and chemically the same as naturally mined diamonds. Through an advanced chemical process, eco diamonds are grown in a carefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have to worry about what kind of stone you are getting. Each eco diamond, like a naturally mined diamond varies in cut, color, clarity and carat, allowing you to make the choice that is right for you. When you purchase an eco diamond you will also receive its IGI or GCAL certification so you can feel confident about your unique lab created stone.

ECO GEMSTONESEco Diamond even offers additional choices for ethically sourced gemstones. Our laboratories produce beautiful, man-made colored gemstones to accent or star in your piece of jewelry. Like Eco Diamonds, our Eco Gemstones are chemically identical to their mined counterparts, giving you a guilt-free, equivalent pop of gorgeous color from rubies, to sapphires and more. Contact customer service for quotes based on the size, color and cut of gemstone you'd like for your piece.

ECO DIAMOND

Page 5: Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

CHOOSING AN ECO DIAMOND Carat, Color, Clarity and Cut

CARATThe size of an Eco Diamond is measured by carat weight, not by dimensions. Eco Diamonds of equal weight may appear slightly different in size depending on their depth and proportions. You may also often see millimeter sizes associated with carat weights, which is a measure of the length and width of the top or surface of the Eco Diamond. Carat weight is the number one factor in determining a price.

COLORThe color of an Eco Diamond actually refers to its lack of color or the whiteness of the diamond. Eco Diamonds with the least amount of color will have the most value. Eco Diamonds range in color from D to K with a very small quantity being in the Faint Yellow range. All diamonds however, range in color from D to Z with D being colorless and Z being light yellow. If you are looking to have a colorless Eco Diamond then you will want to purchase one in the D to F range, but if you are looking for an Eco Diamond with great value and little or no noticeable color to the naked eye, purchasing an Eco Diamond in the near colorless range from G to I is the way to go.

Page 6: Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

CHOOSING AN ECO DIAMOND Carat, Color, Clarity and Cut

CLARITYAn Eco Diamond’s

clarity is measured by the existence, or absence of visible flaws. Surface blemishes or internal inclusions, even those

only seen under magnification can alter the brilliance of an Eco Diamond and affect its

value.

CUTOften a misconception, cut does not refer to the

shape, but rather the symmetry of the Eco-Diamond.

Page 7: Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

FREQUENTLY ASKED QUESTIONSInformation You Would Still Like to Know

How is an Eco Diamond Different than A Naturally Mined Diamond?

The two biggest differences between an eco diamond and a naturally mined diamond are where they come from. As in the name, mined diamonds come from the earth. Although there are processes put in place to ensure eco-friendly, conflict free mining, these processes often fail due to corrupt governments. Our eco diamonds are created in a laboratory and will never make you question your conscience because they are guaranteed both conflict-free and eco-friendly. Our eco diamonds, unlike mined diamonds are superbly cut and polished to produce the stone’s ultimate beauty, regardless of carat weight. Eco diamonds provide exceptional value and will cost you about 25% less than a naturally mined stone of the same cut, color clarity and carat.

How is an Eco Diamond Different than a Simulant?

An eco diamond is lab created, but it is not "fake" nor simulated the way cubic zirconia or other simulants are classified. For many years the label "synthetic" was used when describing created or man-made diamonds, however, since lab grown or lab created diamonds share every desireable property that mined diamonds posess, (optically, chemically and physically, they are identical), the Federal Trade Commission has ruled that lab diamonds, such as our eco diamonds are truly diamonds in every way and the label "synthetic" is inaccurate and misleading. The eco diamond offers couples a beautiful, ethical and responsible diamond option with the added bonus of being less costly than mined diamonds.

Page 8: Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

FREQUENTLY ASKED QUESTIONSInformation You Would Still Like to Know

How do Lab Created Gemstones compare to mined gemstones?

Why aren't all Eco Diamonds and lab created gemstones flawless? Often customers ask why Eco Diamonds and lab created gemstones aren't all flawless. They're made in carefully controlled laboratory settings, so why isn't each one perfect - not to mention identical to all the others created. While simulants are made up of elements and minerals that sometimes behave differently than the natural minerals found in gemstones, lab created diamonds and gemstones use the same chemical composition that is found in nature, and these chemicals and minerals often have a mind of their own! The pure carbon make-up of our eco diamonds reacts the same way the pure carbon does in nature. You're going to see a variety of color and clarity combinations since our lab created eco diamonds are pure carbon - just like mined diamonds!

Lab created gemstones offer all of the same properties that their mined counterparts possess. This is due to the fact that lab created gemstones are made using the same chemical make-up that is found in the same gemstones as they naturally occur. For example, rubies are made up of the mineral corundum. When we create rubies in the lab, they're made up of corundum too and share the same optical, physical and chemical properties of mined rubies - including a solid measurement of 9 on the Mohs' Scale of Relative hardness.

Page 9: Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

THE METALS WE USEPopular Eco Friendly Metals

Our gold settings offer wonderful color and brilliant luster. Each of these settings are

available in 10K, 14K, or 18K white or yellow or 14K rose gold. Since pure gold is too soft

for use in jewelry, it is often mixed with other alloy metals such as copper and zinc to give it

that hardness or durability. K which stands for karats, measures the proportion of gold mixed with these alloy metals, thus a higher karat of gold means a higher proportion of gold and will be more expensive. The most

popular type of gold chosen for our settings is 14K white gold. However, the type of gold you

choose should be based on style preference. For example, if you are drawn to cooler hues

and silver-toned jewelry, then white gold is the way to go. But, if you tend to gravitate towards warmer tones then you should choose yellow

or rose gold. If you are choosing a ring for your boyfriend or girlfriend, it’s important to

pay attention to what they wear.

GOLD SILVERAt Eco Diamond we only use sterling silver for all of our silver jewelry. Sterling silver is the standard for high-quality silver jewelry

because it consists of 92.5 percent silver and 7.5 percent copper, which improves the metal’s hardness and durability to ensure the jewelry

will withstand regular use. Sterling Silver is most popular for jewelry which can be worn both casually and formally, making it very

versatile. Sterling silver doesn’t have as much rarity and thus costs less.

Page 10: Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

THE METALS WE USEPopular Eco Friendly Metals

Platinum is one of the strongest and heaviest metals in the world, and is considered the most precious of all jewelry metals. Platinum jewelry

appeals to many people because of its elegant understatement, subtle beauty, and

hypoallergenic qualities. For metal to be labeled as platinum, it must have a minimum platinum purity of 95%, anything less needs to be labeled as platinum alloy. Compared to

gold, platinum is significantly more expensive due to its rarity and pureness. At Eco Diamond we only use platinum with a purity of 95% or

950 platinum for our settings.

PLATINUMPalladium is a platinum group metal and

thus is also extremely rare. It takes on many similar qualities as that of platinum such as be-ing hypoallergenic, its purity, and strength, but

is less dense, making it less expensive. At Eco Diamond we only use 950 palladium,

which like platinum is 95% pure.

PALLADIUM

BENEFITS OF ECO FRIENDLY METALS

Recycling precious metals does not lead to degradation in quality of the precious metal

It eliminates harm of the earth’s surface from mining

Recycling precious metals does not need the use of cyanide. Cyanide is used in mining for

gold extraction and is highly toxic to both humans and animals

Page 11: Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

DIAMOND SHAPESWhich One is Right for Her

ROUND BRILLIANTThe round brilliant cut is the most popular of all diamond shapes as well as the most popular cut for solitaire engagement rings. Like in the name it contains a circular shape, with unsurpassed brilliance and sparkle. The round brilliant does cost more on a per carat basis, due to the fact that there is such high demand for it but a lower supply.

PRINCESSThe princess cut is a fancy square cut diamond, with pointed corners. This cut is the closest of all the square cuts to achieving the fire and brilliance of a round cut diamond. The princess cut diamond is said to be very flattering on a hand with long fingers.

EMERALDThe emerald cut is a fancy cut diamond, rectangular in shape with step cuts. An emerald cut is gener-ally not as bright or fiery as a round brilliant cut stone, but instead accentuates the diamonds clarity, whiteness and lustre. The emerald cut is a very elegant cut, perfect for antique rings, giving off that antique, art-deco feel.The pear cut is a fancy cut diamond combining the shape of both the oval and marquise diamond cuts. The pear cut has similar brilliance and sparkle to the round cut diamond, but shows off color the strongest. Like the marquise or oval cut, the pear cut makes the finger of the person wearing it appear longer and slimmer. The pear cut is perfect for pendants and earrings.

PEAR

RADIANTThe radiant cut is a fancy cut diamond, which combines the elegance of an emerald cut but the bril-liance of a round cut diamond. The radiant cut diamond is a perfect choice for solitaire rings, or rings with accent stones. If you do choose a ring with accent stones, the radiant cut looks beautiful set with rounded or princess cut diamonds.

Page 12: Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

MARQUISEThe marquise cut is a fancy brilliant cut diamond, with an elongated slender look and tapered points on each end. The marquise cut appears larger than a round brilliant cut of the same carat weight and makes the finger of the person wearing it appear longer and slimmer. It is important that the marquise cut maintains symmetry, meaning that the end points should align with each other. The marquise cut looks great in a solitaire setting and is the type of stone that stands out.

CUSHION The cushion cut is a fancy cut diamond, square in shape with rounded corners. It uses larger faceted techniques that resemble a pillow shape, which increases brilliance, the brightness of a diamond or its sparkle. It is a little less brilliant than a round cut diamond but has more fire or light that reflects out in a rainbow of color. The cushion cut diamond is said to be an antique style cut with a soft or roman-tic feel, giving it that modern yet traditional look. It looks nice in almost every style of engagement ring and is a popular shape for fancy colored diamonds.The pear cut is a fancy cut diamond combining the shape of both the oval and marquise diamond cuts. The pear cut has similar brilliance and sparkle to the round cut diamond, but shows off color the strongest. Like the marquise or oval cut, the pear cut makes the finger of the person wearing it appear longer and slimmer. The pear cut is perfect for pendants and earrings.

PEAR

DIAMOND SHAPESWhich One is Right for Her

ASSCHERThe asscher cut is a fancy cut diamond, square in shape with dramatic cut corners. It uses step cutting and faceted techniques similar to an emerald cut but allows more sparkle. This cut is described as styl-ish and striking with an art deco period feel to it, and is designed to draw the eye into the diamond.and is a popular shape for fancy colored diamonds.

Page 13: Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

RING SETTINGSWhat are the Different Types

MOST POPULAR SETTINGS

SOLITAIRE HALO SINGLE ROW

OTHER SETTINGS TO CHOOSE FROM

THREE STONE MULTI STONE SPLIT SHANK VINTAGE

Page 14: Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

PROPOSAL IDEASGreat Ideas on How to Propose

Choose a favorite place, one with personal significance and ask someone to take a picture of the both of you and instead

drop down on one knee.Send them on a treasure hunt that ends with

your proposal. Start with a clue at home (handwritten note or text message) that leads

to your favorite spots all over town.

PUBLIC PROPOSALS

Upload a video (carefully planned out and prerecorded) of your love story with

your proposal as the ending to YouTube. Then insist that you have a video that they must see.

VIDEO PROPOSALS

Play a trivia game together. When it is their turn casually say “Your question is: Will You

Marry Me?” this can also be done with a game like charades.

GAMES

You can keep it simple by waiting for sunset and going for a long walk on the beach.

After a long day of sightseeing, have a drink at the hotel bar or get a late dinner. Make sure

you have someone to help you set up and when it’s time to go, have roses, candles, and

champagne all ready in your hotel room. Recreate your first date and go to the same exact spot.

DESTINATION

Hang the ring box like an ornament on the tree.

Wrap the ring box in several larger boxes so that your significant other will think the present is very large. Get down on one

knee right as the last box is opened.

CHRISTMAS

Get a blank puzzle kit and write out your marriage proposal on it. Break it up and have

her solve the puzzle.

GAMES

Page 15: Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

Learn Her Ring SizeRing Sizer

HOW TO MEASURE1. Cut a strip of paper or piece of string and wrap it around the finger to measure.

Keep in mind that fingers tend to swell later in the day, which is the best time to measure them, and that each finger will be different. Once you have the strip of paper wrapped around

the finger, mark the overlap point with a pencil.

2. Measure the length and use a chart for sizing info. Note: If she already has a ring take it without herknowing and have it sized by a jeweler, this will give you your best measurement.

Page 16: Lab Created Diamonds - TABLE OF CONTENTScarefully controlled laboratory environment where they are then cut, polished, and laser inscribed with a lab-grown stamp, so you never have

For Shopping with Eco Diamond Thank You

If you still have questions or need any help with purchasing her dream engagement ring contact our experts

at 1-800-682-0581