Embed Size (px)
DESCRIPTION
Â
Citation preview
...creation of a fully branded experience...
V i s i o n i n g
B r a n d s
E x p e r i e n c e sLos Angeles, California
LA LIVE
...maximize sponsorship revenues...
V i s i o n i n g
B r a n d s
E x p e r i e n c e sLos Angeles, California
LA LIVE
Los Angeles, California
LA LIVE
V i s i o n i n g
B r a n d s
E x p e r i e n c e s
.
LA Live is a sports and entertainment complex in downtown Los Angeles, right next to the STAPLES Center. Although planning was complete and architecture was well underway, LA Live was showing a projected Return on Investment (ROI) of only nine percent, and they needed twelve percent to proceed.
If you believe in the long-term value of connective and targeted design in service to your success, we can deliver.
P
C
DANIEL AIZENMAN [email protected]
303.625.0357
979.739.8422
1112 Pearl StreetBoulder, CO 80302USA
Based on a successful past relationship with Anschutz
Entertainment Group, we were asked to maximize sponsorship
revenues at the site through the creation of a fully branded
experience. Using visibility opportunities that complemented
the existing architecture, we achieved the needed three percent
increase—how? A detailed knowledge of signage media and
placemaking.
Developed by Anschutz Entertainment Group, the project has
5,600,000 square feet of residences, offices, museums, conference
facilities, ballrooms, bars, concert theaters, restaurants, cinemas,
and two hotel and condominium towers on a 27 acre site.
We also designed the interior program and arena sponsorship
program for the STAPLES Center. This meant naming rights,
signage, restaurants, food courts, retail, lounges, features, kiosks,
attractions, and amenities for the new downtown arena.
Services for the Nokia Plaza at LA Live project were provided by
members of Stantec.
L O S A N G E L E S , C A L I F O R N I A
C L I E N T
ANSCHUTZ ENTERTAINMENT GROUP
ArchitecturePlanningPlacemakingUrban DesignSignageEnvironmental Graphics
S C O P E
C o n t a c t
RTKL/ Gensler
C O L L A B O R A T I O N
