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2011 | READERSHIP PROFILEpreferred
consumers
QuALITy reAders In QUANTITyLa Presse provIdes broAder reAch on QuALITy demos.
810,100
readers each week!Montreal, Census Metropolitan Area (CMA)
Reach AverAge number of reAders
sATurdAy
cume 6
weekdAy 395,600567,900810,100
target preferred consumers!
Interpretation: 39% of La Presse readers have an household income of $100,000 or more. In comparison, 22% of Montrealers have household income greater than $100,000.
montreal La Presse La Presse average weekday saturday
men 49 % 55 % 51 %women 51 % 45 % 49 %25-54 57% 47 % 51 %home owners 64 % 78 % 75 %mAnAgers & professIonALs 15 % 22 % 23 %unIversITy grAduATes+ 32 % 54 % 54 %househoLd Income $75,000+ 36 % 55 % 51 %househoLd Income $100,000+ 22 % 39 % 32 %househoLds wITh chILdren 32 % 32 % 31 %
Source: NADbank 2010, Montreal CMA, 18+
C75 M0 Y15 K5
C0 M100 Y80 K0
C100 M40 Y0 K0
C100 M0 Y50 K0
C30 M0 Y100 K0
C60 M60 Y0 K0
C0 M40 Y90 K0
C35 M100 Y30 K50
C0 M100 Y70 K50
GOURMAND
GO
UR
MA
ND
C75 M0 Y15 K5
C0 M100 Y80 K0
C100 M40 Y0 K0
C100 M0 Y50 K0
C30 M0 Y100 K0
C60 M60 Y0 K0
C0 M40 Y90 K0
C35 M100 Y30 K50
C0 M100 Y70 K50
GOURMAND
GO
UR
MA
ND
C75 M0 Y15 K5
C0 M100 Y80 K0
C100 M40 Y0 K0
C100 M0 Y50 K0
C30 M0 Y100 K0
C60 M60 Y0 K0
C0 M40 Y90 K0
C35 M100 Y30 K50
C0 M100 Y70 K50
GOURMAND
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Income up to
28% above Montreal
average
AverAge househoLd Income
La Presse sATurdAy reAders
68,829 $monTreALers
La Presse weekdAy reAders
83,551 $
88,392 $
consumers with greATer buyIng power La Presse reAders hAve A greATer buyIng power. They Are more recepTIve To your offers, producTs And servIces.
la presse: largest number of LoyAL reAdersIt IS kNowN, A ReADeR who SubSCRIbeS to A NewSpApeR putS MoRe tIMe AND AtteNtIoN IN ReADINg ItS CoNteNt.
Source: AbC, Audit Report, 12 months, ending March 31st 2010.
202,863copies
82% subscribers
weekdAy
266,569copies
71% subscribers
sATurdAy
source: nadbank 2010, montréal rmr, 18+
ToTAL cIrcuLATIon
ToTAL cIrcuLATIon
68% of la presse reaDers are exclUsIVe They do noT reAd Any oTher dAILy newspAper,
french or engLIsh, pAId or free.
for more information: publicite.lapresse.cacontact us today:
514 285-7000 | [email protected]
Source: NADbank 2010, Montreal CMA, 18+. weekday Readership: La Presse, Le Devoir, the gazette, Le Journal de Montréal, 24 heures and Métro
C75 M0 Y15 K5
C0 M100 Y80 K0
C100 M40 Y0 K0
C100 M0 Y50 K0
C30 M0 Y100 K0
C60 M60 Y0 K0
C0 M40 Y90 K0
C35 M100 Y30 K50
C0 M100 Y70 K50
GOURMAND
The mosT QuoTed dAILy on Tv And rAdIo
According to Influence Communication, La Presse is the Quebec daily newspaper most often quoted on Canadian television and radio. these findings
demonstrate the tremendous trust and esteem for La Presse among other news media and the general public.
La Presse: the newspaper of record.
