La Gordita Food truck

Social Networking Plan

Wha

t is

a Fo

od

Truc

k? } A food truck is a mobile

venue that sells food. } Some cater to specific meals, such as breakfast

truck, lunch truck, break

truck or taco truck.

Our Story }   Our food truck vision is to

bring the authentic Mexican cuisine to Vancouver at affordable prices and excellent quality in every dish.

Gor

dita

Log

o }  the name La Gordita (a

common playful and flirty way of calling a

woman “chubby")

Fern

and

o Bo

tero

C

olom

bia

Cos

tum

ers

} Vancouver has a large latino community, which

end up being the most

frequent costumers.

Soci

al M

edia

Pla

n

o Website o Facebook o Twitter o YouTube o Web and Mobile Application

(4Square, Urbanspoon.com, Eatst.com)

o E-Newsletter (Mailchimp)

Web

site

} The website is based on

the idea of making something simple , easy to navigate.

Website Food truck

Online Payment Contact in every page

Face

boo

k } This facebook page will

promote the restaurant,

add contacts to our group and fan page and

bring more attention to

the opening.

Facebook Landing Page

Contact information

goes here

Logo

Daily upload of the menu, sending it to all members of the group

Twitt

er } The morning tweet will be

an uplifting phrase for our

costumers.

} @LaGordita A dream you dream alone is only a dream. A dream

you dream together is reality.

Twitter

-  Third tweet is the address of the food truck on that day and the announcement of start of its service.

Second Tweet

Link to the menu

@LaGordita Hey here is the link for today’s menu. Enjoy!! fb.me/YBr9lkUV

YouT

ube

} will become like a video

blog of the food truck showing the chefs

working, the different recipes, etc..

Local Products }  We can record where we buy our product and

in this way promote local products.

YouTube La Gordita channel

Episodes of “Making La Gordita”

Contact and links to other social media apps

Web

and

Mob

ile

Ap

plic

atio

n La Gordita Registered in several of the

best web and mobile applications.

o  4Square o  UrbanSpoon o  Eatst

Web and Mobile

Foursquare

Recent pictures of our menu

Eat st

UrbanSpoon

Top 5

E-N

ewsl

ette

r La Gordita Registered in several of the

best web and mobile applications.

o Mail Chimp

E-Newsletter Recipe of the Month

New Menu

Mailchimp Latest Contests via Facebook & Twitter

Con

side

rati

on

La Gordita We will apply several more tools in the develop of the project including:

o  Meet Up

o  Google Alerts

o  Tumblr

Tha

nk Y

ou

La Gordita.com