BBBIT Online MarketingHow do these website use adverts from other companies?

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By the end of today’s lesson;• All students will explain how the school

can use electronic advertising (level 4)• Most students will identify benefits and

limitations of online marketing inside and outside school (level 5)

• Some students will explore the impact of online marketing for a real life company (level 6)

Learning Outcomes

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The John of Gaunt School uses online marketing in a number of ways.

You have 5 minutes to find as many different ways that the school uses online advertising as possible.

Task 1

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What have you found out?

Task 1

BBBITYou will need to get into groups of 3 and on one computer you will need to download the diamond 9 activity.

You should organise all of the diamond shapes into one big diamond, with the best form of advertising at the top, and the worst at the bottom.

You should also explain your reasons

Diamond 9

Twitter

Facebook Ads

YouTube

Website

Downloadable Files

E-mails

Web Banners

Blogs

Google Ads

BBBITUsing Jogle, you should explain in detail 3 of the methods of online advertising. You should include;• What is the method of advertising?• What are its advantages?• What are its disadvantages?• How many people will it impact?• BONUS – How much does it cost to

advertise in this way?

Task 2

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On a post it note you should write down a question about what you have learnt in today’s lesson.

Once you have written it you will need to stick it on the board.

If you are selected then you will need to pick a random post it note and answer the question written on it.

Review Learning