LAUREN D. FINCHER 14822 Waverly Hill Lane Cypress, TX
404-313-4909
[email protected]
EXPERIENCE Ketchum PR Agency, Atlanta, GA June 2014 Present
Assistant Account Executive- Corporate Practice Received superior
performance reviews for consistently delivering high-quality work
and results to more than
20 clients and accounts Managed day-to-day client operations of
B2B and consumer accounts with $100,000 monthly budgets Provided
on-site support for various clients on bi-weekly basis to
strengthen client relationships and work
efficiency Collaborated to prepare 2015 plan that resulted in a
$250,000 budget increase and increase in scope of work Served as
project manager and key point of contact for the planning,
development and implementation of
promotional campaigns on local and national scales for
Husqvarna, Aarons Inc. and Georgia Pacific Acted as liaison between
client and team members while managing activity of third party
vendors and agencies
for projects and campaigns Coordinated full range of
communication tactics and press materials including bylined
articles, editorials,
infographics, matte release and traditional press releases
Created quarterly client merchandisers and measurement reports that
analyzed the effectiveness of campaigns Managed financial
responsibilities including purchase orders, statements of work,
budget forecasts, budget
status reports and activity reports on an ongoing basis
Researched and vetted opportunities to leverage brand through
real-time social and digital opportunities
through social listening tools Continually worked to increase
client expertise and overall understanding of clients' needs,
challenges and
competitors Ketchum PR Agency, Atlanta, GA September 2013 - May
2014 Account Coordinator- Corporate Practice Developed strategic
objectives, relevant brand messages and compiled innovative media
strategies for ongoing
programming Developed timely corporate messages to address
issues and crises Conducted extensive research such as competitor
analysis reports, sponsorship strategies and cause marketing
proposals Executed planning for international trade shows by
conducting media trainings, coordinating onsite support,
developing press materials and drafting creative media
strategies Ketchum PR Agency, Atlanta, GA June 2013 - August 2013
Brand Fellow Pitched and leveraged media coverage from local and
national outlets for clients Drafted and distributed press releases
Monitored and compiled media reports on daily basis Compiled and
updated client databases Formulated relevant media contact lists
Loyola University, New Orleans, LA January 2013- May 2013 School of
Mass Communication Facebook Producer Drafted editorial calendars
with relevant and timely content to issue online Creatively
brainstormed and produced newsworthy content Recorded analytics of
Facebook page and followers Successfully increased the engagement
and likes of the Loyola University School of Mass
Communications
Facebook page by 25 percent
mailto:[email protected]
Lauren D. Fincher
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The Ehrhardt Group, New Orleans, LA January 2013- May 2013
Public Relations Intern Drafted media materials such as press
releases and media Compiled media daily coverage reports for
clients Created social media posts for clients as needed Touro
Infirmary, New Orleans, LA Sept. 2012 - December 2012 Marketing
Intern Assisted the department with the planning of screenings,
seminars, and other outreach events Wrote media advisories and
conducted outreach as needed Researched health topics and trends
and developed correlating pitches Utilized social media via
Facebook, Twitter, YouTube, and Pinterest to promote healthcare
campaigns Assisted the Touro Infirmary Foundation with innovative
fundraising efforts, ideas, and events
Uptown PR, New Orleans, LA May 2012 -August 2012 Client Services
Associate Constructed media contact lists and updated regional
media kit listings Drafted press releases, blog entries, and
calendar entries for clientele Pitched new concepts for media
coverage angles Assisted company with organizing and planning
essential events New Orleans VooDoo Football, New Orleans, LA
January 2012 -May 2012 Media Relations Intern Wrote biographies,
pre-game and post-game press releases Input and organized player
statistics following each game Conducted interviews with coaches,
players, and dancers EDUCATION Bachelor of Arts from Loyola
University New Orleans Graduation: May 2013 Major: Mass
Communication with concentration in Public Relations Minor: Spanish
TECHNICAL PROFICIENCIES MS Word FrontPage MS PowerPoint Final Cut
Pro MS Excel Adobe InDesign HootSuite WordPress
Adobe Photoshop Adobe Illustrator Google Analytics AP Style
References are available upon request.
