Kyle Marr

What is the purpose of this photo?- The artist is implying that when we are texting and driving it’s a clear distraction to us driving. It blurs of vision of the road.

What is the significance of the colors in the photo?-The artist chose to keep the colors in a unisex setting. The purpose of this is to not target either males or females for being at fault when it comes to texting a driving.

Which appeal is most noticeable in the photo?

- Logic appeal is most noticeable because the artist is using the text blocking the view as an irrational way to drive.

What is the focal point of the photo?-Obviously, the focal point should be the text that is covering the area of the windshield. This is suppose to represent how text messages and block your view of the road.

What would the purpose of this photo be if we removed the text and abbreviations? - The purpose of the photo would changed from don’t text and drive to maybe an advertisement for a reupholster and interior design company.

How is the emotional appeal conveyed in the photo?

- The artist uses texting and driving as the photo because it is a topic that is of great concern of recent and most have been effected by this.

How does the artist(s) establish their creditability?-By forming a team with a leader to create this photo, they establish their creditability this way. They also have more photos linked to the website.

What if we removed the interior of the car? -Removing the interior of the car would be a huge loss in the overall purpose of this photo. Once the interior is removed from the photo, the purpose could possibly demonstrating the new language and abbreviations of the modern time.

Why is the company’s logo so small? -The company is using a public service announcement and want the focus to be on stop texting and driving instead of their company.

Who is the audience for the photo?-The audience is anyone who drives while texting. In this modern era it can be said to be directed to teenagers, but many adults are at fault as well.

What is missing from this photo? -The driver’s hands! The artist left the hands out of the photo to resemble the driver actually texting!

• "Orange SMS." Orange SMS. Ed. Yariv Twig. Sharon Refael, Dec. 2008. Web. 01 Oct. 2012. <http://www.stillad.com/orange-sms/