KYC Survey 2011

173 Responses

Family Single Associate Non Resident Junior Life0

5

10

15

20

25

30

35

40

45

Survey Responses Membership

Responses by Membership Category

Number of Years at KYC

2011 Membership Renewals

166; 96%

3; 2% 4; 2%

Yes No Undecided

Reasons they joined

Sailin

g fac

ilities

Friends a

t KYC

Proxim

ity to

downtown

ALTS

Recipro

cal p

rivile

ges

Junior L

TS

Club history

Community cl

ub

Jemmett’s Lan

ding

Corporat

e networki

ng 0

20406080

100120140

Age Distribution

Club Use by Age (Regular Season)Age

CategoryLess than 6 times per

season

Once every 2 weeks

Once per week

2-3 times per week

4 or more times per

weekUnder 18 0 0 0 1 018-24 0 0 1 2 225-29 0 0 2 0 130-34 1 1 2 0 135-39 2 3 3 3 240-44 2 6 1 8 545-49 3 3 4 14 1050-55 6 4 5 8 556-60 5 1 1 4 361-64 3 3 4 4 465-69 3 4 7 8 370 + 0 0 0 0 1Total 26 25 30 52 37

Club Use by Age (Off Season)Age

CategoryLess than 6 times per

season

Once every 2 weeks

Once per week

2-3 times per week

4 or more times per

weekUnder 18 1 0 0 0 018-24 1 0 0 0 025-29 4 1 0 0 030-34 1 1 0 1 035-39 2 1 2 0 040-44 9 1 2 1 045-49 13 6 3 0 050-55 16 5 7 4 356-60 19 4 4 1 061-64 11 1 1 1 065-69 10 1 4 1 270 + 11 9 3 2 0Total 98 30 26 11 5

F&B Spending by Category (Regular Season)

less than $15 per

week$15-39 per

week$40-69 per

week$70-99 per

week

More than $100 per week

Total

Associate 12 9 3 0 0 25Associate w Nom

3 5 2 0 0 10

Family 14 33 17 4 5 73Junior 0 1 0 0 0 1Life 2 2 0 0 0 4Non-Resident

13 1 0 0 0 15

Single 23 13 4 3 1 45Total 67 64 26 7 6 173

F&B Spending by Category (Off Season)

less than $15 per

week$15-39 per

week$40-69 per

week$70-99 per

week

Total

Associate 21 2 0 1 25Associate w Nominee

8 2 0 0 10

Family 53 16 2 2 73Junior 1 0 0 0 1Life 4 0 0 0 4Non-Resident 14 0 0 0 15Single 37 5 0 2 45Total 138 25 2 5 173

F&B by Racer

Racer?Less than $15 per week

$15-39 per week

$40-69 per week

$70-99 per week

More than $100 per

week

Reg No 44 20 9 3 2Season Yes 23 44 17 4 4

Off No 66 10 1 1 0Season Yes 72 15 1 4 0

Club Usage by Children/Dependents

less than 6 times

per season

once every two

weeksonce per

week2-3 times per week

4 or more times per

week TotalNo 8 6 13 18 12 59

Yes 18 19 17 34 25 114

Off Seaso

n

No 33 11 8 5 0 59

Yes 65 19 18 6 5 114

Is the KYC Fuel Service an important member service?

If the club stopped selling fuel to members would you:

Yes No Unsure Total

Continue to moor at KYC:

62.9%61

9.3%9

27.8%27

100%97

Continue as a member at KYC:

91.8%89

0.0%0

8.2%8

100%97

Where do you see the biggest growth potential for the club?

Item Total Score1

Overall Rank

Harbour Space (Wet Moorings) 638 1Refurbished Clubhouse 553 2Dry Mooring Space 375 3Parking 335 4Jemmett's Landing 252 5New Clubhouse 240 6

Total Respondants: 1401 Score is a weighted calculation. Items ranked first are valued higher than the following ranks, the score is the sum of all weighted rank counts.

Do you feel the Board is doing a good job of representing your interests?

Do you feel hiring a General Manager is a good thing for the club?

Are you satisfied with how he is performing so far in his new role?

Do you feel you are receiving good value based on what you pay for your membership fees?

Membership Fees vs. Services to Members