K U R T I S M I R I C KU X D C A S E S T U D Y

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Paying for the bill when going todinner with a group of people.

TheProblem

An app that allows you to check, split and pay the bill all with your phone.

TheSolution

+ Easy & Clean Navigation+ Modern / High End+ Search Capabilities

- Only Based in New York

Competitive Analysis

+ Clean Design+ On-Boarding

+ Many Locations

- Limited Search Capabilities- Doesn’t Work Well If You Are Not

Located In That City

+ Just the Payment Part+ Fewer Steps

- Unclear User Flow- Poor Design

Competitive Analysis

User Personas

Occupation: Creative Director at a Marketing Company

Tagline: “I wish there was an easier way to pay the bill.”

Behaviors: Ashley eats out with a group once a week. She really enjoys planning a night out. More so than not she

ends up paying for bill to reduce drama about splitting.

Needs:- An easier way to pay the bill without the drama

Goals & Motivation:A way to do group dinners with no payment drama

Ashley WeberHip MomAge: 35

Occupation: Sales Rep

Tagline: “Usually one person pays and then we just Venmo what we owe.”

Behaviors: JB eats out usually twice a week (whenever there are sports games). When he goes out he is usually

with all guys to watch sports and drink. He doesn’t like the coordinating that goes into eating out with a lot of people.

Needs:- An easier way to Split the bill

Goals & Motivation:Drink, eat, and watch sports with no stress from anyone.

Jason BlanchardSports Bar Guy

Age: 26

Occupation: College Student

Tagline: “I love planning group dinners with my sorority sistersbut hate the payment process with that many people.”

Behaviors: She goes out a couple times a week. It is always with her sorority sisters or fraternity

friends (so always a big group). When it comes tosplitting the bill they use venmo.

Needs:- An easier way to Split the bill

Goals & Motivation:Easier way to go out with everyone.

Heather CurrySorority Girl

Age: 21

Key TakeawaysAll the people interviewed said when paying the bill, they always have1 or 2 people split the bill then everyone Venmos or gives them cash.

To be able to go out with a group of people and not have to stress about who is paying what or how we are doing it.

User Goals

User Flow

Open App Log In

Create Account Home Search

Typesof Food

List of Cities

List ofNeighbor-

hoods

Restaurant Suggestions

SearchDrop Down

Selected City

SelectedNeighborhood

SelectedStyle Food

Selected Suggestion

Restaurant BioSelect One ReservationTime / Date

InvitePeople

ConfirmReservation

Res. Details/Edit

Start TabCode Running Tab

Pay

Split Tab

Review / Tip PaymentConfirmation

Rate Your Experience

Open App Log In

Create Account Home Search

Typesof Food

List of Cities

List ofNeighbor-

hoods

Restaurant Suggestions

SearchDrop Down

Selected City

SelectedNeighborhood

SelectedStyle Food

Selected Suggestion

Restaurant BioSelect One ReservationTime / Date

InvitePeople

ConfirmReservation

Pivot Point

Res. Details/Edit

Start TabCode Running Tab

Pay

Split Tab

Review / Tip PaymentConfirmation

Rate Your Experience

Open App Log In

Create Account Home Search

Typesof Food

List of Cities

List ofNeighbor-

hoods

Restaurant Suggestions

SearchDrop Down

Selected City

SelectedNeighborhood

SelectedStyleFood

Selected Suggestion

Restaurant BioSelect One ReservationTime / Date

InvitePeople

ConfirmReservation

ConsolidateEliminated 12 Steps

Res. Details/Edit

Start TabCode Running Tab

Pay

Split Tab

Review / Tip PaymentConfirmation

Rate Your Experience

Open App Log In

Create Account Home Search

SearchDrop Down Restaurant BioSelect One Start Tab

Code

Running Tab

Pay

Split Tab

Review / Tip PaymentConfirmation

Rate Your Experience

Updated User Flow

Site Map

Sketches

Lo-FidelityWireframes

Sign In Create Account Home Search Hamburger Menu Search Restaurants Restaurants Bio Restaurant Check-In Code

Running Bill Split the Bill Select Food Ordered Total & Tip Payment Status Rate Experience

Hi-FidelityWireframes

On-Boarding

Sign In Create Account Current Location Step 1 Step 2 Step 3 Step 4 / Get Started

MainFlow

Home Search Hamburger Menu Search Restaurants Restaurants Bio Restaurant Check-In Code Running Bill Split the Bill

Select Food Ordered Total & Tip Payment Status Rate Experience

1. Final feedback from stakeholder2. Find Programmer3. Development Stage4. Testing5. Launch6. Figure out how to market better

than competitors

Next Steps

Q &A