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Kurtis Fest @ Hyderabad
CENTRAL
WEEK 11 ACTIVATIONS
September 09-10-11, 2010
PRESENTATION FLOW
Visibility Plan
Marketing Communications
Customer Engagement Plan
Customer Gratification Plan
Visibility/Awareness Plan
Branding at IT Parks
8 IT Parks Covered
Branding at Colleges & Institutions
10 top colleges covered
Branding at Societies and Apartments
25 societies (40000 Households) covered
E-mailers to HNI Database
5000 customers covered
Visibility Plan
Branding at IT Parks
Visibility Plan
Branding at Colleges
Visibility Plan
Branding at Societies & Apartments
Customer Engagement Plan
Done on Sat & Sun thru 2 activations:
Dress Up a Mannequin, Win CENTRAL GV
> 110 Participants
Dress Up Yourself, Win MAYBELLINE Gift
Hamper
> 60 Participants
Customer Engagement Plan
Dress-up a Mannequin Contest
Over 110 participants
Participants competed in groups of 4 to dress up
and accessorize 4 given mannequins.
Participants were judged on the choice of kurtis,
matching the same with bottom of choice,
accessorization, overall presentation and
describing the look selected fro the mannequin.
Winners were given CENTRAL Gift Vouchers at
the end of each round.
Customer Engagement Plan
Dress Up Yourself Contest
Over 60 participants
Participants competed as individuals by getting
dressed up in kurtis of their choice and posing for
the camera.
All participants were given instant prints of their
photos.
Audience voted for the winner for all rounds.
Winners were given gift hampers from Maybelline.
Kurtis Fest Activations
WEEK 12
September 17-18, 2010
Customer Engagement Plan
Done on Sat & Sun thru 2 activations:
Dress Up a Mannequin, Win CENTRAL GV
> 160 Participants
Dress Up Yourself, Win MAYBELLINE Gift
Hamper
> 80 Participants
Customer Engagement Plan
Dress-up a Mannequin Contest
Over 160 participants
Participants competed in groups of 4 to dress up
and accessorize 4 given mannequins.
Participants were judged on the choice of kurtis,
matching the same with bottom of choice,
accessorization, overall presentation and
describing the look selected fro the mannequin.
Winners were given CENTRAL Gift Vouchers at
the end of each round.
Customer Engagement Plan
Dress Up Yourself Contest
Over 80 participants
Participants competed as individuals by getting
dressed up in kurtis of their choice and posing for
the camera.
All participants were given instant prints of their
photos.
Audience voted for the winner for all rounds.
Winners were given gift hampers from Maybelline.
Customer Engagement
Dress Up Yourself
All participants were given free makeovers at
Beauty CENTRAL before posing for the camera.
Thank You
