Kubik Portfolio And Awards Overview 2012

Introduction

kubik: Thirty years of outstanding creations

At kubik, ideas are transformed into unique unforgettable brand

experiences that enthral audiences and go Beyond Imagination®.

For the past 30 years we have been designing, fabricating, installing

and managing exhibits, events and environments for businesses,

institutions and museums all around the world. With offices in

Amsterdam, Toronto and New Jersey, we serve the needs of many of

the world’s leading commercial brands and leading cultural, science

and education centers.

Global brands demand global services. With a combined staff of

over 200 employees our clients have come to depend on our global

resources to support their requirements anywhere in the world.

Our vision:

To create the most extraordinary experiences in the world

Building experiences:

(exhibits + environments + events = experiences)

Our promise:

Imaginative thinking

Our locations

kubik North AmericaCanada1680 Mattawa Avenue

Mississauga, Ontario, Canada

L4X 3A5

Toll Free 1.877.252.2818

T 905.272.2818

F 905.272.2120

USA7000 Commerce Parkway

Mount Laurel, NJ

08054, USA

T 856.234.0052

F 856.234.0760

kubik bv EuropeThe NetherlandsPlotterstraat1, 1033 RX

Amsterdam, The Netherlands

T 31 20 581 3030

[email protected]

kubik: The specifications

Global Reach: We have an outstanding team of skilled

professionals working worldwide on every continent.’

Multi-disciplinary Approach: Our team includes strategic

personnel, designers, planners, project managers, craftsmen

and fabrication specialists.

Comprehensive Offering: We develop, create and deliver

brand and visitor experiences for Events, Museums, Exhibits,

Retail and Corporate Environments.

Flexibility: As the scope of the project changes, our team

adapts to fit our clients’ needs.

Trust: Our clients know our solutions are creative, technically

sound, and fiscally responsible.

Turnkey Solutions: We take projects from the initial creative

idea, through architectural and engineering development

to cost-effective fabrication, site management, logistics,

installation and finally, to storage.

Our range of servicesDesign Engineering

Graphic Design & Production Project Management

Manufacturing Logistics & Installation

Event Management Pre & Post-Show Marketing

ROI Tracking & Analysis CSR Staffing & Training

kubik Overview | Exceeding expectationWe’re kubik and we design and build experiences for some of the world’s

most preeminent companies. For three decades, we’ve honed our expertise,

originality and style to become an industry leader in providing integrated

design build solutions. As a true global entity, with offices in Toronto,

New Jersey and Amsterdam we are focused on exceeding our customers’

expectations through creativity, enthusiasm, respect, commitment and

the drive to succeed. kubik is recognized for exceptional work in building

captivating trade show exhibits, compelling environments and outstanding

events around the globe showcasing the world’s leading brands and corporate

identities, providing our customers with the most extraordinary experiences

in the world. We build brand experiences. We are a full-service corporation

with expertise in design, fabrication and installation. We serve a variety of

sectors, including: Trade Shows, Retail Interiors, Visitor Centres, Museums &

Leisure Environments, and Special Events. We design and fabricate in-house,

housing full-time crafts people and a roster of on-call specialists. Our facilities

in North America and Europe give us the flexibility to respond to the most

challenging demands quickly.

We’ve proven time and time again, no matter how big the dream…

We can design it. We can build it. So think big. Think kubik.

Working with kubik | CommitmentWhat can you expect when you work with us? First: Service and execution! Your

satisfaction is paramount to each of us. We work alongside you throughout

the process to resolve challenges and deliver confidence that your project

is running smoothly and successfully. kubik is your partner. Our role is to

interpret, design and construct world-class exhibits and events that convey

the theme and meet the project’s objectives. We are not afraid to offer you

imaginative design options to assist with the decision-making process. From

managing the minute details to unveiling the final picture, you’ll find that

we are a friendly, highly professional group who pride ourselves in flawless

execution. At kubik,we measure our success by the quality of your results.

Delivering the Bottom Line | TrustBudgeting and Itemized AccountingWe tackle cost accounting on a per project basis. Our up-to-the-minute

tracking methods, combined with a computerized docket system, help

us to determine the financial status of any given project at a glance.

We can anticipate final billing amounts, including documented pre-

approved additions and/or deletions. This attention to detail keeps the

project running smoothly and the budget on track.

Cost Controlkubik employs an extensive network of suppliers and professionals.

We also constantly research cost- effective production methods and

mutually beneficial joint ventures. All outside requirements are multi

tendered to ensure fair market value. When requested, we will supply

detailed estimates for supplier services based on our experience in the

marketplace. Estimates are submitted to the client for approval prior to

commencement of actual production.

The Details

DESIGNOur designers excel at creating experiential spaces – right from the conceptual stage to full computer generated

environments. We’re always watching trends and staying current on new technologies and materials, to bring you

the most extraordinary environmental experiences.

At kubik we know that good design sets the stage for success. Our creative staff includes Industrial designers whose

job it is to transform your marketing campaign into a three-dimensional face-to-face experience. Good design gets

noticed, saves money and translates into stronger leads for our clients. It starts with an idea, a challenge and a brief.

Your brand becomes the focus in the ideation process. At kubik it’s all about providing imaginative solutions.

ENGINEERINGFrom small exhibit kiosks to multi-million dollar museums, everything we design and build at kubik is engineered

and drafted through our detailing department. Our CAD detailers work closely with our production team, designers

and project managers to ensure the product you see on paper is what you get on the show floor. Our production

experts are skilled at devising the most efficient use of materials and construction methods to ensure a smooth

transition to our manufacturing facilities.

GRAPHIC DESIGN & PRODUCTIONAt kubik we have demonstrated proficiency in understanding and interpreting our clients’ brands. Our graphic

artists can step in at any point in the process. Whether our clients need us to work with their existing agency, modify

artwork, or do it all from scratch, we have full in-house capabilities to design and produce all graphics for our

tradeshow exhibits, events, interiors and museums.

PROJECT MANAGEMENTThe role of kubik’s Project Manager is imperative to the successful execution of every project. Budget development,

quality assurance and production status updates, are just some of the responsibilities our PM team is tasked with.

Paramount to all of this, is open, timely, effective communication with the client, throughout every phase of the

project, ensuring that the client needs are always met, and exceeding expectations.

The Details

MANUFACTURINGWe understand that many firms can build exhibits. kubik has been in business for 30 years because we build them

well. We work with some of the world’s most recognizable brands and, for them, looking good is the only option.

We strive to maintain state-of-the-art manufacturing facilities and employ master craftsmen. Our finishing

regarded as a cut above, and our repertoire of materials and processes is expansive. From wood, laminate and

paint, to aluminum, fabric and fiberglass, we draw on a variety of methods including a complete program of

environmentally friendly options. Our years of skill and experience can transform any conceivable idea into

reality.

LOGISTICS & INSTALLATIONkubik has over 200,000 square feet of climate controlled warehouse space complete with full on-site logistics

management across the globe. Our warehouses in Toronto, New Jersey, Edmonton, Las Vegas and Amsterdam

are positioned to service your needs wherever you are. We only partner with logistic companies that provide

direct shipments, handle tight turnarounds and enable up-to-the-minute tracking.

Our lead installers are trained to manage large crews under difficult deadlines and have worked on six continents.

We provide all site equipment and schedules down to the last detail. We have access to worldwide resources for

subcontracting labor and show services. kubik job sites are easy to distinguish… always organized, efficient and

on schedule.

EVENT MANAGEMENT We have a team of dedicated Event Coordinators with expertise in the design and execution of Corporate Event

programs. Handling Sales Meetings, Product Launches, Sporting Events and Sponsorship Activations. Our

team can offer support where you need it: Event planning, Presentation Scripting, Graphics Design, Staging,

Registration, and of course the full installation and dismantle of the event.

Other Services:

PRE & POST-SHOW MARKETINGROI TRACKING & ANALYSISCSR STAFFING & TRAINING

The Details

EXHIBITS & TRADE SHOWS

thinkubik.com

© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.

Tradeshow Exhibits

DSM | FIE show, Paris

Challenge: kubik recently completed a new exhibit environment for multi-national

health, nutrition and materials company, DSM. The 250 m2 square

meter stand, which debuted at Food Ingredients Europe (FIE) in Paris,

translates DSM’s new corporate identity guidelines into a clean, white

“Supermarket of the Future.”

Highlights:A key feature is the clutter-free digital depiction of products and shelves

displayed on 55” LCD touch monitors. Touching individual products

brings up additional information including a list of DSM ingredients

included in each product. Interactions with customers, data collection,

and fulfillment are all conducted electronically via tablet device enabling

a clutter and paper-free exhibit. “Technology will drive the exhibits of the

future, from lead generation to content delivery to measurement,” says

Hajo Reinders, Managing Director of the European office from kubik in

Amsterdam.

Results:Due to the very successful format of the exhibit, the interactive concept

will be used at upcoming shows of DSM Nutritional Products and DSM

Food Specialties. The environmental setting, that kubik has also created

for other divisions within the DSM corporation, will be the starting-point

for upcoming exhibits for DSM around the world.

thinkubik.com


Brookfield

Challenge: Brookfield Asset Management is a global asset manager focused on

property, renewable power and infrastructure assets. They rank among

the world’s leaders with approximately $150 billion of assets under

management, including extensive retail shopping centre properties.

With that in mind, their new booth for the ICSC show was intended to be

contemporary and stylish on one hand, and a showcase for sustainable,

efficient management on the other.

Highlights:kubik worked with detailed designs from Lorenc+Yoo to create a shining

example of what can be achieved using the simplest of materials such

as acrylic panels, painted laminates, naugahyde, and a touch of carrara

marble. Two features stood out above all: One was the huge 16 ft x 12

ft seamless video wall with upholstered seating in the viewing area.

The other was the surprisingly generous set of private meeting rooms,

each with comfortable furniture, ideal lighting and full audio/video

equipment.

Results:The new Brookfield booth provided an ideal venue for serious business

discussion, in an environment that reflected the best qualities of the

assets the company has under management. The strong yet understated

statement was a perfect reflection of the Brookfield brand.

Tradeshow Exhibits

thinkubik.com


Trojan Technologies

Challenge: Trojan Technologies is the market leader in UV water treatment

technology, respected for producing Ultraviolet technologies that are

cleaner, greener and more efficient than chlorine based systems. Their

mission is expressed in the phrase “Water Confidence” - the peace

of mind that comes from knowing your water is truly clean. Trojan

recently challenged kubik to find a tradeshow interpretation of “Water

Confidence” that would reinforce their brand strength and have a big

impact on visitors.

Highlights:With the tranquility of a Zen garden as inspiration, the kubik team created

the Trojan “Peace of Mind” campaign. The exhibit space was defined by

surrounding walls of upright acrylic tubes that mimicked bamboo, with

many of them internally lit to suggest Trojan’s UV lamp technology. Inside

the booth, we created a modern Japanese rock garden with Trojan’s

unique UV lamps and purification equipment serving as the stones and

the traffic flow moving around them as the sand. Featured throughout

were graphics of people meditating near pools of water and bamboo

fountains.

Results: When combined with a kubik designed program of interactive activities

before and during the show, was everything Trojan expected it to be.

Tradeshow Exhibits

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Bayer

Challenge: Brand image and flexibility were MaClaren Momentum’s chief directives

when it reached out to kubik to create an in-line exhibit for Bayer

CropScience. Bayer required a sleek and contemporary exhibit—with

modular construction to accommodate a variety of ceiling heights and

space configurations ranging from 10’ x 10’ to 20’ x 20’.

Highlights:A unique sheen was created by finishing custom millwork with

pearlescent automotive paint. Bayer’s green and blue logo glowed

against white towers located at either side of the exhibit, an effect created

by rear-lighting 3D plexi letters. Rear-lit fabric graphics gave the exhibit

additional pop. Meanwhile, modular components accommodated inline

floor plan options up to 10’ x 40’ and a finished backside ensured that the

exhibit could also be used in island configurations.

Results:Both Bayer CropScience and Maclaren Momentum delivered rave

reviews, saying the finished exhibit is as beautiful as it is versatile.

Tradeshow Exhibits

thinkubik.com


SPX Power Energy

Challenge: SPX’s objective was to make itself known as the parent company

behind a dozen well known, industry-specific manufacturing brands.

The challenge was to design a clean and visually consistent exhibit that

would communicate this positioning while showcasing SPX’s wide range

of brands and products.

Highlights:kubik found inspiration in the green “X” in the SPX logo—actually two

green chevrons meeting—and in the company’s tagline, “Where ideas

meet industry.” Converging angles throughout the exhibit reiterated

this messaging while fields of green visually linked exhibit components

to the logo. Clean and open, the environment exuded an ambiance

of professionalism and organization—despite the presence of large

industrial products and components. Use of printed fabric panels

minimized costs.

Results: SPX communicated its parent company status with style and elegance.

Tradeshow Exhibits

thinkubik.com


One Lambda

Challenge: One lambda wanted a dramatic and engaging new exhibit that reflected

their leadership in the medical resource industry. They asked kubik to

provide a new custom rental booth, and meet a specific installation

challenge: a hotel ballroom setting with an 10 foot height limit.

Highlights:kubik designed a solution that fit all of the criteria and more. The

highlight of the booth was the plasma wall playing a highly detailed

and engaging video that introduced the company and its offerings. Bold

colors complemented the floor-to-ceiling light boxes and demo kiosks,

and a large work surface gave space for real time demonstrations.

Results: The booth had an open feel, with room for undisturbed and intimate

conversation. The effect was a striking and memorable statement from

an industry leader.

Tradeshow Exhibits

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Daimler Alliance

Challenge: For the Alliance Parts exhibit kubik created a space with a distinct

NASCAR theme incorporating the new Alliance brand look.

Highlights: Replica concrete and chain-link barriers create a racetrack perimeter and

form the edges of the booth, while also providing space for graphics

and display areas. A terraced “grand stand” provides a 30’ long product

display while counters made from mechanic’s toolboxes offer a space for

computer workstations to navigate product catalogues, build your own

bumper or to enter the Alliance NASCAR sweepstakes. A finish line floor

treatment and a printed fan backdrop complete the experience.

Results: As an overarching theme, this statement collectively connects the

Alliance brand to racing and its NASCAR sponsorship, while also

communicating that Alliance has the ability to get you where you’re

going; fast!.

Tradeshow Exhibits

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Cadillac | General Motors

Challenge: Cadillac required an exhibit that merged its design vision with the

functionality required on the auto show circuit. kubik’s expert engineering

and fabrication delivered. The resulting environment remained true to

the design by Maclaren Momentum—yet was easy to assemble and

transport.

Highlights: The design integrated a pair of 40’ long by 20’ high structures comprised

of angled panels that resembled the cut facets of a gemstone. Elegant

finish materials included glass, mesh, fabric, tile, leather, steel and mirror.

Structural components within the structure were both sturdy and

lightweight. Two “kits” of properties were fabricated to accommodate a

rigorous show schedule.

Results: The exhibit brought the client’s vision to life while fulfilling all logistical

and functional criteria.

Tradeshow Exhibits

thinkubik.com


Hyundai

Challenge: Hyundai’s theme, “well engineered” embodied the challenge to adapt its

global design standard to meet the needs and challenges of the North

American market. This included elevating the brand experience to reflect

the quality of Hyundai’s well-engineered, increasingly more upscale line.

Highlights:Every aspect of the exhibit was purposefully selected to convey

commitment to quality and innovation. kubik upped the ante with the

addition of a full raised floor inlaid with black, blue and gloss-white

surfaces. Walls and identity structure were built from tension fabric

applied over cost-saving, lightweight metal frames. Infusion of Hyundai

blue LED lighting throughout the space symbolized continuity of

engineering. The visitor experience included displays that communicated

technology stories—and a gallery of Hyundai achievements.

Results: The well engineered and detailed exhibit reflected Hyundai’s standard

of quality.

Tradeshow Exhibits

thinkubik.com


Nissan

Challenge: Nissan’s direction was clear: translate its Innovation for All corporate

campaign into its exhibit program. To succeed, this exhibit had to

embody Nissan’s commitment to industry-leading innovation, both in

its flagship models and its vehicle lineup.

Highlights: kubik translated this directive into a single line, a rectilinear ribbon of

sorts, which represented the idea of innovation. Sometimes horizontal,

sometimes vertical, the ribbon ran through the entire exhibit—signifying

the innovation that runs through every Nissan product. Visitors

journeying along the ribbon experienced feature vehicles, technology

stories and interactive displays.

Results: By utilizing fabric fabrication for a portion of the structure, kubik reduced

the weight and shipping bulk of the exhibit—which translated into

multiple cost efficiencies. The exhibit will travel across the Canadian

Auto Show Circuit throughout 2012.

Tradeshow Exhibits

thinkubik.com


AUTO RAI | Amsterdam Motor Show

Challenge: The organizers of the Amsterdam Motor Show had a tough 3-part

challenge for kubik: develop a totally new concept for this automotive

exhibition, reduce the cost of participation by 80%, and at the same

time make sure every visitor enjoyed a total overview of all available car

brands and models.

Highlights: kubik proposed a radical idea: we would group the vehicles not by

manufacturer, but by how they are used! Vehicles were placed in

thematic environments that grouped the cars and light trucks into six

specific “worlds”: Family & Travel; Cabrio; Luxury & Sport; Adventure;

City & Compact; and Green Innovations. A unique graphic language

was developed for each world, featuring spectacular images of the

participating car brands. Individual brand lounges were erected in a

dedicated exhibition hall as reception areas for car manufactures and

dealers.

Results: kubik’s concept helped the Amsterdam Motor Show prosper despite

difficult economic conditions. The new concept was a cost-efficient

solution for participating car brands and more than 220,000 visitors saw

the latest car models in an entirely new way.

Tradeshow Exhibits

thinkubik.com


Michelin

Challenge: For their new booth at CONEXPO – CON/AGG and MINE Expo in Las

Vegas, Michelin had three directives for kubik: make it new, fresh and

spectacular; make it modular and transportable; and make it to follow

Michelin’s corporate visual guidelines. Just the sort of challenge we

enjoy!

Highlights: kubik’s idea for Michelin was to use all of the space we had – both

horizontal and vertical. The main level was for product display and was

dressed with large images of product at work around the world. Above

that was an 800 sq.ft. upper deck that was used as a meeting space with

a large office, closed door internet lounge, and social area with a serving

bar and lots of soft seating. Above that was an 18’ diameter ring with

3 large logos. Components featured boldly curved surfaces and blue

glowing walls, all strategically lit to draw attention to Michelin products

on display throughout.

Results: CONEXPO - CON/AGG and MINE Expo are the biggest Construction/

Aggregate and Mining shows in North America, and the new Michelin

booth stood out and made a spectacular visual impact – and was a true

reflection of Michelin brand quality.

Tradeshow Exhibits

thinkubik.com


Visual Sonics

Challenge: As a world leader in high-resolution micro imaging systems, Visual

Sonics sees its tradeshow program as a way to connect professionals

in new ways. Their new kubik-designed booth had to serve as a live

demonstration environment that could highlight and promote Visual

Sonics products on the show floor – even in a limited space.

Highlights:The “organic” geometry of the Visual Sonics logo depicts the “focusing

on cell division” which is the core of the company’s mission. The kubik

team captured that idea in a 3-dimensional form by creating a flowing,

energetic form that rose above the booth and made a strong visual

impact. A reception desk presides over the space in an open corner, and

3 double-sided work-stations, each with graphics suitable for a specific

demonstration, help draw visitors into the stand from all sides.

Results:The new booth creates maximum impact in minimum space, and the

unified shapes, colors and graphic treatment fortify the brand impression.

Tradeshow Exhibits

thinkubik.com


Caterpillar

Challenge: Think of a forklift, and you’ll likely think about strength and power. So

it’s no surprise that exhibits for forklift manufacturers tend to look the

same. Caterpillar, wanting to take a different tack during a major show in

Utrecht, Holland, asked kubik to help.

Highlights: “Lift your mind” was our creative concept for an eye-catching, all new

show stand. Caterpillar’s machinery occupied centre stage, but behind

it stood a lounge-café that provided a refuge of peace and relaxation for

weary show-goers – an environment that dovetailed perfectly with a key

client message: Caterpillar solutions help users work in a relaxed way.

Results: kubik helped set Caterpillar apart from its competitors by steering away

from the expected. What’s more, in a sea of predictable presentations,

Caterpillar was lifted above the pack with a solidly branded message.

Tradeshow Exhibits

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Grolsch

Challenge: “You have beer, and then you have Grolsch.” A defining statement that

has been setting the tone for Grolsch stand presentations for years. Our

challenge was to create an exhibit that welcomed and invited visitors

and fully supported Grolsch’s position.

Highlights: kubik designed an environment that blended the old with the new,

showcasing the fact that while Grolsch is one of the oldest breweries

in the world, its beers still have true modern appeal. The innovative

modular stand featured hundreds of traditional bottles with Grolsch’s

famous logo along with modern photographs of the brand.

Results: This innovative stand is modular and highly adaptive, allowing a

variety of configurations for different events and target groups. Grolsch

International and several different business units use the stand all over

Europe to meet their diverse requirements.

Tradeshow Exhibits

thinkubik.com


L’Oréal Paris

Challenge: L’Oréal Paris asked kubik to design a new booth for their annual exhibition

program that would serve as a mobile salon, provide a great participant

and spectator experience – and function as a true retail environment.

Sustainability and flexibility were keywords that drove the design.

Highlights: Based on the long-standing theme “Because you are worth it”, the new

booth has four different area’s that offer visitors a total beauty experience

built around the L’Oréal brand. The showpiece is an entirely modular, fully

mobile beauty salon. Visitors attend special interactive workshops where

eight participants can enjoy the L’Oréal beauty experience. Spectators

can follow the workshops via integrated flatscreens that provide a clear

view of the action surrounding the models. Visitors can then purchase

L’Oréal products in a very efficient, high turnover selling area. The flexible

design allows all the booth elements to be used as individual settings to

create Point-of-Sales or Sampling units

Results: No compromises were made during the built of the booth, and all

elements were produced with top-quality finishing and a luxurious

appearance, in line with the L’Oréal Paris brand.

Tradeshow Exhibits

thinkubik.com


Svelte Medical Systems

Challenge: Svelte Medical Systems’ new Acrobat Direct Stent technology offers

doctors a way to dramatically reduce the procedural steps, cost and

patient recovery time. The Acrobat is the smallest, most nimble and

most responsive stent on the market and Svelte wanted a new booth

that showcased the product and allowed both virtual demonstrations

and a hands-on opportunity to see and touch the product.

Highlights: kubik designed a new exhibit inspired by the sweeping curvature of the

product logo – in turn a reflection of how the device moved smoothly

through the patient’s body. The key feature was a wrapped fabric

helix that curved dynamically around the booth. Draped wire curtains

provided a private enclosure while maintaining visibility. The shapes

of the proprietary stent architecture were used to create a central

chandelier and discussion table with the same pattern, all from laser-

cut metal. Doctors were able to run interactive mock procedures and

physically handle the stents and delivery tools in order to gauge their

unique properties and feel.

Results: The end product was a very light-weight and open exhibit that has

already been seamlessly transported and displayed in Paris, Stockholm

and Washington DC.

Tradeshow Exhibits

thinkubik.com


Nike Inc. | ISPO

Challenge: Nike’s 700 m2 presentation at the ISPO sports fair in Munich was key to

introduce the new technologies Total Air, Zoom Air (air cushioned shoes)

and Nike FIT (innovative apparel fabrics) to the professional market.

Highlights:kubik created monumental displays to present performance products

for Basketball, Running and Football. Each product was highlighted in a

recognizable context showing the featured technologies. The absolute

eye-catcher was presented on the Football monument: the new GEO

ball, floating 10cm above the kick-off dot

Results:In order to achieve the installation of the exhibit within allotted time

frames, kubik developed easy interlocking components. The structure

had to disassemble into a compact mass for shipping yet remain

structurally sound and withstand the high volume of traffic of several

installations.

Tradeshow Exhibits

EXPERIENTIAL EVENTS

thinkubik.com


Experiential Events

Nike Parks

Challenge:Sometimes, Nike wants to “just do it” – this time they wanted to do it

raw, rough and edgy. That was kubik’s brief from Nike Design for creating

a series of street-savvy, multi-media, high energy sporting events.

Targeted at soccer-loving kids all over the world, 20 events had to be

timed to complement an on-going worldwide advertising campaign.

Highlights:

kubik staged events in some pretty raw places: An abandoned

slaughterhouse, an old tanker ship, an unfinished subway station, to

name just a few, using chain link, oil drums, rusted metal walls and

super-graphics of the world’s best soccer players.

Results:kubik worked on five continents in 10 different languages to provide a

total Nike branded environment, and played host to thousands of young

soccer fans. Nike met their goal of bringing a great advertising campaign

into the street and reinforcing the connections between their brand,

their market, and soccer: The sport they both support.

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Nike Inc. | World Cup Parks

Challenge: Today’s Nike doesn’t “just do it” – it does it raw, rough and edgy. That was

our brief from Nike Design for creating a series of street-savvy, multi-

media, high energy sporting events. Targeted at soccer-loving kids all

over the world, 20 events had to be timed to complement an on-going

worldwide advertising campaign.

Highlights: kubik staged events in some pretty raw places: an abandoned

slaughterhouse, an old tanker ship, an unfinished subway station, to

name just a few. We gave each location a tough industrial feel, using

chain link, oil drums, rusted metal walls and super-graphics of the world’s

best soccer players. Visuals, lighting and live DJ sound made the events

into totally immersive brand experiences.

Results : We worked on five continents in 10 different languages to provide a

total Nike branded environment, and played host to thousands of young

soccer fans. Nike met their goal of bringing a great advertising campaign

into the street and reinforcing the connections between their brand,

their market, and soccer: the sport they both support.

Experiential Events

thinkubik.com


ABN AMRO | Volvo Ocean Race

Challenge: When the event is an around-the-world sailing race, your exhibit should

be very portable. And that’s exactly what we produced for ABN AMRO,

one of the largest banks in the world and sponsor of two boats in the

Volvo Ocean Race 2005-2006.

Highlights: kubik designed an event marketing guide, an office and port branding

program, and a turnkey hospitality pavilion that we will produce

and install at seven major race stopovers. kubik also provided a

communications theme and 3D style guide that was the starting point

for the design of all event materials. As preferred supplier for Team ABN

AMRO, we are involved in the production and execution of all worldwide

activities organized by ABN AMRO so that they receive the greatest value

out of their sponsorship.

Results: The event marketing guide provides our client with a communications

tool that ensures consistent branding, both to clients and employees of

the bank. And our international experience helps to guarantee flawless

execution of this prestigious worldwide hospitality program

Experiential Events

thinkubik.com


Red Bull Air Race | Fleet Week

Challenge: Red Bull was about to get wings as a sponsor of the heavily attended

‘Fleet Week’ Air Race at Municipal Pier in San Francisco, and came to

kubik to create an interactive consumer experience that would highlight

the Red Bull brand.

Highlights: Our concept mirrored on land what everyone could see on the water - six

huge pylons that formed the course. Inside the Red Bull pylons visitors

were treated to flight simulators, interactive games and a dynamic video

of the race itself. kubik managed the design, construction and logistics of

the pylons, and also provided the graphic elements and all of the audio-

visual equipment, including 16 interactive kiosks.

Results: More than 100,000 people attended the various events at Fleet Week,

giving Red Bull fantastic exposure over three days.

Experiential Events

thinkubik.com


Coca Cola | D.O.C. Mission Olympic

Challenge: Our assignment from Coca Cola was to create an event that would

introduce thousands of 12 to 19 year olds to different kinds of sports -

and tastefully emphasize the partnership between the Dutch Olympic

Committee and Coke.

Highlights: kubik designed an interactive, mobile sport city - a traveling sports park

that was easy to install in city spaces and offered kids the opportunity

to play six different types of sports, including soccer, volleyball and

basketball. DJ’s, street dance and skate performances were fully

integrated with the sports program and the design, language and

special presentations all fit perfectly with the experience world of the

target group – and were completely in line with Coca Cola’s corporate

identity.

Results: More than 100,000 students took part in the annual 10 city Netherlands

tour. At the School Finals hosted in the Amsterdam Olympic Stadium, over

5,000 students from 120 high schools in The Netherlands participated!

Experiential Events

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Bombardier | Paris Air Show Chalet

Challenge: With exhibitors from 48 countries, and covering over 32 acres, the Paris

Air Show is one of the biggest air shows in the world, attracting nearly

400,000 air enthusiasts and professionals. Bombardier asked kubik

to design a show-stopper for the Paris event - an executive sales and

hospitality suite that was modern, functional and spectacular.

Highlights: kubik created a strikingly modern new environment for Bombardier,

reflecting their commitment to engineering excellence and fine design.

The fully modular, environmentally-sustainable booth took advantage

of new technology from another Canadian firm. The 10,000 sq. ft. exhibit

is a complete traveling business office and hospitality chalet. The kubik

crew can quickly break down the whole works into 8 shipping containers

for easy and safe transport anywhere Bombardier needs to go.

Results: At the Paris Air Show, kubik’s design helped Bombardier stand out

among 2,000 exhibitors and more than 360 entertainment chalets. The

exhibit will be shipped for use in Dubai, Singapore and Farnborough,

before returning to Paris.

Experiential Events

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Cole Haan | North American Fashion Show

Challenge: For a private preview of Cole Haan’s fall 2006 collection by North

American retail buyers, kubik was challenged to transform a ballroom at

the Four Seasons Hotel in Las Vegas into a retail atmosphere complete

with all fixtures, displays graphic images.

Highlights: In a late-inning decision and only two weeks away from the WSA show,

Cole Haan management decided to include an exclusive live preview

of their Fall Collection for their largest retail client. The kubik team

responded by designing, building and installing a high-style fashion

runway, complete with lighting sound and graphics, in record time.

Results: kubik’s vision, design implementation and production management

delivered a resounding success. This unique previewing experience

has become incorporated into Cole Haan’s sales meetings and private

functions, thus delivering value well beyond the original intent of the

project.

Experiential Events

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ING Bank | The Amsterdam Marathon

Challenge: How do you connect a major sporting event with ING Bank, a business that

isn’t exactly sporty? kubik’s answer: Make the company’s headquarters

look like a giant running shoe, of course.

Highlights: ING’s corporate headquarters became the talk of Amsterdam when

added laces and all to transform the building with a state-of-the-art

wrap that showed off ING’s corporate color. Known locally as “the shoe,” it

soon became one of the most talked-about installations in our company

history, and photos of it made the covers of hundreds of newspapers

throughout Europe.

Results: The re-styled building put ING’s indelible stamp on the city’s annual

marathon, and the sheer scale of this project put our work on the radar

screen for thousands of people every day.

Experiential Events

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Philips | Global Product Launch

Challenge: Philips was about to launch a new global brand positioning, and came to

kubik for a launch event that was true to their latest advertising message:

“Technology should be as simple as the box it comes in.”

Highlights: We designed and executed a multi-faceted campaign that was all about

the box. We custom-built a Mystery Box as a teaser and set it afloat in the

canals of Amsterdam. The project also included a giant version of this

white box that was used to unveil the new brand promise. To reinforce

the message at the launch press conference, we designed and produced

the White Room and organized a blowout wrap party for media and

guests.

Results: The unique and entertaining launch generated media attention all

around the world – and earned a tremendous amount of free publicity

as a bonus.

Experiential Events

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Royal Dutch Air ForceMission Decision Campaign

Challenge: Teens can be a hard bunch to reach. So how do you clue them in to the

fact that if they want a cool career – like flying a jet fighter – they need to

study the right courses now?

Highlights: Working with the youth outreach arm of the Royal Dutch Air Force, we

designed, developed and executed Mission Decision, a three-pronged

campaign designed to generate interest in a military career. To kick

off the program, mock fighter pilots visited schools with a life-sized

inflatable F-16, while a custom website simplified registration for the

main Mission Decision event. An interactive Base Camp featured pilot

demos around an Apache helicopter and an F-16.

Results: We helped the Royal Dutch Air Force meet its objectives thanks to an

unprecedented amount of free publicity. What’s more, the campaign

produced 2,130 new youth memberships.

Experiential Events

MOBILE TOURS

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Camper | Volvo Ocean Race

Challenge: CAMPER, one of the world’s leading companies in the footwear design

industry, is collaborating with Emirates Team New Zealand to manage

their first Volvo Ocean Race (VOR) campaign. In-line with the design

philosophy of Camper, a unique pavilion is erected in the race village to

support their participation at several stop-overs during the race.

Highlights: The Camper pavilion is designed by Shigeru Ban and is mainly made out

of paper tubes, the trademark material of the famous Japanese architect.

The round pavilion, with a diameter of 20 meters, was engineered to

install and dismantle in a short time frames and to withstand possible

severe weather conditions at the stop-over harbors such as Sanya in

China, Miami in the USA or Lorient in France.

Results: The CAMPER pavilion is a great example of Camper’s daring design

approach, recognizing the value of natural materials and craftsmanship.

The pavilion is prominently placed at the entrance of the Race Village of

Alicante (Spain), the starting harbor of the VOR.

Mobile Tours

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Puma | Volvo Ocean Race

Challenge: As the official clothing supplier for the Volvo Ocean Race, PUMA wanted

a retail presence to match the spectacular impact of its hospitality

pavilion. The challenge for kubik was to develop a concept that could

help the client sell a wide range of product, and survive the rigors of

round-the-world travel in any weather.

Highlights:kubik created a mobile merchandising store based on the spectacular

container concept of PUMA City. Four 40 foot sea containers held

everything needed during transport, and when connected together

on site, were transformed into a modern, dynamic retail environment.

Bright red paint and huge PUMA graphics left no doubt who was behind

it all. kubik delivered the fully operational stores within three days, with

all required technical facilities – including complete water-proofing!

Results:The unique PUMA retail concept traveled successfully to Alicante

(Spain), Capetown (South Africa), Abu Dhabi (Abu Dhabi), Sanya( China),

Auckland (New Zealand), Itajai (Brazil), Miami (USA), Lisbon (Portugal)

and Galway (Ireland). The store lived up to the challenging Volvo Ocean

Race conditions, and sales were extremely successful as well.

Mobile Tours

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CFL 100th Anniversary Grey Cup Train tour

Challenge: GMR Marketing and kubik teamed up with the CFL in retrofitting The

Grey Cup train traveling across Canada to celebrate the CFL’s 100th

Anniversary season. The four car transformation took three weeks to

convert the train car’s existing conditions into a memorable historic

experience ready to endure a cross Canada tour.

Highlights: Wrapped up in CFL insignia, the specially outfitted train includes

museum cars, displays of team–specific artifacts and a special car for the

Grey Cup itself. Features include an immersive locker room experience

decked out like the inside of a team dressing room, the actual Grey Cup

itself ready to be photographed with its biggest fan and shared through

social media sites, a 100 year timeline highlighting significant historic

moments, other significant trophies and a Hospitality Car where fans can

meet and converse with CFL Commissioner Mark Cohen and current and

past players from the CFL.

Results: The tour travelled the country to visit more than 100 communities

from coast to coast. kubik is proud to invest in a project that brought

Canadians together, just as the Grey Cup itself has done for more than a

century.

Mobile Tours

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Dead Sea Scrolls | traveling exhibition

Challenge: Commissioned by Discovery Times Square and designed by Ralph

Appelbaum Associates, Dead Seas Scrolls is a one-of-a-kind 8,000 square

feet traveling exhibition debuted in the fall of 2011 and features over

500 never-before-seen artifacts from biblical times.

Highlights: A pre-show theater and narrated introduction gives way to the largest

collection of artifacts ever assembled including actual remnants of the

Dead Sea Scrolls.

Results: Described in The New York Times as “Stunning…Jarring…A provocative

new exhibition…”

Mobile Tours

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Joe Fresh Mobile Marketing Tour

Challenge: Loblaw’s new “Joe Fresh” brand was developed to give their customers

new quality clothing choices, so kubik’s challenge was to create a

national promotional concept that would be mobile, memorable and

above all, fresh.

Highlights: kubik’s idea was to introduce Joe Fresh by getting it out of the store and

into the minds of the audience. We designed a traveling salesroom that

would take the line to the customer, rather than wait for them to discover

it in-store. Our mobile store was completely self contained and could be

transformed from road-worthy to open-for-business in less than 1 hour.

No outside help was needed except to staff and restock merchandise

that was sold on a daily basis.

Results: The campaign goal of meeting customers “beyond the store” was

achieved and customers across the country were able to see, try and buy

– and then decide to come to Loblaw’s stores for more.

Mobile Tours

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Mobile Tours

Olympic Torch Tour | RBC

Challenge: RBC is a major sponsor of 2010 Olympic Torch Relay that crossed Canada

in the lead-up to the Winter Games in Vancouver. GMR Marketing,

an industry leader in mobile marketing, selected kubik to execute

the centerpiece of RBC’s travelling event, the “Eco Home”, in a truly

sustainable way.

Highlights: The Tour gave RBC the opportunity to share its belief that building a

sustainable future can start at home. kubik executed the challenging

design centered on a unique trailer concept that incorporates both

wind and solar power to energize the vehicles during events across

the country. Inside, kubik constructed an environment with interactive

displays that use real products, lighting, sound, and a new software

program called “Augmented Reality” to show how various practices

can dramatically reduce our energy usage. The interactive elements

themselves were created using recycled materials, LED lighting and FSC

approved wood products.

Results: Bringing sustainability to a travelling interactive experience, the “Eco

Home” is an innovation in mobile marketing and an excellent addition

to the Olympic Torch Tour.

thinkubik.com


KLM Hospitality Truck

Challenge: For their 90th anniversary celebration, KLM Royal Dutch Airlines launched

a marketing campaign called ‘Journeys of inspiration’. The campaign

included a pan-European promotional tour featuring a unique custom

Hospitality truck with a specially fitted interior. Naturally, KLM turned to

kubik for design and execution.

Highlights: The design for the truck is based on two themes: a ‘Tour of Inspiration’

showcasing new KLM products and services, and a ‘Tour in Time’

celebrating 90 years of company history. kubik delivered the interior

design for the truck and produced the interior elements. The design

makes use of every available surface in the truck, plus central displays

to relate the history and the future of KLM. It should be noted that KLM

calculated the Tour’s total expected CO2 emissions in advance which

was compensated for through its CO@ZERO program.

Results: The Hospitality Truck traveled to 30 cities and 16 countries, delivering

KLM’s message of inspiration and celebration to thousands of people

across Europe. Special events were arranged at every stop that enabled

KLM to present its complete range of products and services to their most

important markets.

Mobile Tours

thinkubik.com


Diana: A Celebration

Challenge: The traveling exhibit Diana: A Celebration was designed to showcase

memorabilia, personal possessions, letters and film footage related to

Princess Diana’s childhood and public life. Our assignment from Toronto’s

Design Exchange was to project manage key elements of artifact

handling, mount making, showcase detail development, fabrication and

the logistical coordination of the installation in Toronto.

Highlights:kubik’s expertise in handling fragile cultural materials and valuable

artifacts was called to play in building protected environments for the

priceless collection. More than 200 items, including Diana’s wedding

gown, 28 other dresses, priceless jewelry, books and childhood toys

were housed in custom showcases and linked to elaborate audio visual

presentations.

Results:Diana: A Celebration was attended by more than 300,000 people in

Toronto. Fashion writers and critics who visited the exhibition were

impressed by the stylish artifacts and described it as a “fantastic tribute”.

Mobile Tours

RETAIL & INTERIOR ENVIRONMENTS

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Nike Inc. | Nike Town

Challenge: If you’re setting up shop in the heart of some of the world’s most

competitive retail environments – like New York, Boston, London and

Berlin – you need to make a splash. That’s what Nike asked us to help

them do with their Niketown stores.

Highlights: Part museum, part theme park, the Niketown stores are a powerfully

persuasive retail environment. But more than that, the Niketowns have

become tourist destinations that showcase innovative Nike products. For

the New York store alone, we collaborated on 20 different display areas

– many of which were complex interactive installations. While Nike’s in-

house design team set the tone, we were instrumental in developing

the Niketown concept designs at each locale. We engineered each

installation while meeting strict, pre-established budgets. Of course,

packing, shipping, and installation were executed flawlessly to very tight

deadlines.

Results: We helped Nike create a shopping experience like no other.

Retail and Interior Environments

thinkubik.com



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Camper | North American Retail Program

Challenge: kubik was awarded the General Contractor work and custom fixtures

fabrication for the Edmonton and Montreal Camper Store. kubik’s

responsibilities ranged from demolition of existing infrastructure

interior, to rebuilding interior and store front; installation of drywall, new

electrical, plumbing as per engineered drawings. In addition, we were

asked to fabricate and install new custom fixtures, all within a 4 week

period, ready for the Camper Grand Opening.

Highlights: Custom fabrication of all interior fixtures including 250 acrylic shoe

display platforms fabricated in multiple colors; custom layered plywood

chandeliers and wooden shoe display plinths; shoe shaped couches

fabricated in multi colored urethane layers & 12 vacuum formed resin

lamps with LED lighting. The Montreal store was completed with a red

epoxy floor with a “story” hand painted on. Edmonton took on a more

natural approach.

Results: kubik succeeded by completing all work in a short period of time. The

stores were torn down, rebuilt and a completely new custom interior

installed within 4 to 6 weeks.


thinkubik.com


Nokia | Flagship Retail Campaign

Challenge: Nokia, the world leader in mobile communication technology, wanted

to promote their new luxurious phone, the Luna 8600, in their flagship

stores in an inspiring and innovative way. It was up to kubik to achieve

high quality design, production and installation under great time

pressure.

Highlights: An environment was created that brought the Nokia Luna 8600

technology to consumers in an interactive and innovative way. kubik

designers broke the rules and adapted technology to incorporate LED

screens within the retail store displays, and the effect was exactly what

we were looking for. The environment lightened up the customer’s faces

and gave a sense of illumination throughout the store.

Results: The innovative displays were implemented at Nokia’s flagship stores in

Hong Kong, Moscow, New York and Chicago. In Hong Kong the sales of

the Luna 8600 doubled the week after kubik installed the display.


thinkubik.com


Heineken International Headquarters

Challenge: Heineken had just gone through a daunting company reorganization,

and decided that its new international headquarters should reflect its

new transparent attitude.

Highlights: We were commissioned to engineer and implement multiple interior

environments within the new headquarters. The ground floor area was

dedicated to “The World of Heineken.” At its center was an iconic in-house

bar that dis played Heineken beers from around the world, flat-screen

TVs and LED lighting. The rest of the four-storey office space featured

themed environments, such as the Lounge, the Garden, the Beach, Back

to Africa, the International Bar and the Travel Room. And we strategically

built and engineered all of them.

Results: We created an architectural statement echoing Heineken’s new corporate

values, using new materials and engineering solutions. We completed

the project in co-operation with Heineken’s “On the Move“ team, along

with architects and designers, including representation from the design

agency.



Bentley Motors Dealership Program

Challenge: In 2004, Bentley Motors set itself up as a solo brand, not tied in with

the Rolls Royce brand. The challenge we had to meet was to create

a dealership environment that maintained brand awareness while

showcasing the Bentley standards for luxury and understated elegance.

Highlights: We developed, engineered, manufactured and installed the complete

dealership program as designed in conjunction with their brand

execution group, Executive Visions. All the showroom fixtures were

designed and fabricated to be true to the Bentley brand and meet the

automaker’s exacting quality standards. Even the paint finishes were

unique – they were 100% dust-free and made up of 13 coats, a mandatory

to get the kind of final look Bentley demanded.

Results: The dealership re-branding program was executed seamlessly and

helped build new-customer awareness while retaining existing buyers.

thinkubik.com Retail and Interior Environments

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Pink Roccade | Techno Plaza

Challenge: PinkRoccade is one of Europe’s largest ICT groups and a global IT services

company with operations in The Netherlands, United Kingdom, Belgium

and Canada. kubik was approached to translate their new corporate

identity into 3D design solutions for office interiors, trade show

presentations and event programs.

Highlights:kubik designed a completely new Techno-Plaza — a central presentation

area in PinkRoccade’s corporate offices that the company uses to

demonstrate all of its latest IT services. Based on the guidelines of the

corporate identity, we designed and produced office entrance areas,

meeting rooms, exhibition booths and presentation units, branded with

the consistent corporate look and feel of PinkRoccade.

Results:The impact and success of Techno-Plaze led PinkRoccade to ask kubik to

develop our initial ideas into a full-scale communications campaign. We

designed and executed trade show booths and other events, flawlessly

carrying the initial concept through several communication media.


thinkubik.com


LG | Experiential Zone

Challenge: We often face the challenge of making the most of small and sometimes

unusual spaces. For the exciting new LG Experiential Zone, the space was

small – and spread out over three levels of the Air Canada Centre (ACC)

in Toronto.

Highlights:The LG Experiential Zone is a multimedia retail showcase of the

company’s technology. Designed, built and installed by kubik, the LG

Zone occupies a 20 sq. ft. x 30 sq. ft. space in the ACC Galleria, plus 2

additional showcases on other levels. The Zone is located in a huge traffic

flow area, and the ACC generously allowed us to expand our presence

by encroaching onto their space in a major walkway with branded pillar

wraps.

Results:The unique space, with life size graphics and an amazing monitor collage

wall, make the LG Zone an ideal place to experience LG’s latest and

greatest products.


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Schneider Electric Eco Lounge

Challenge: After merging several facilities into one head office, Schneider Electric

decided it was time to create a means to tell its story to visitors. The

solution took the form of a three-space experience: a showroom,

executive boardroom and enlivened reception area.

Highlights: kubik branded the space with liberal use of Schneider Electric green

accents. White walls and bright light minimized the gray, industrial look

of the equipment while raised white-on-white icons added texture to the

walls. Execution required careful adherence to fire codes and integration

of ventilation for equipment. Shadow-box framing and a removable grill

at the rear of the equipment facilitated mounting without having to drill

through the wall panels.

Results: Schneider Electric is thrilled with its new visitor meeting facilities.


MUSEUMS, SCIENCE CENTERS & IMMERSIVE ENVIRONMENTS

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Thomson Galleries, Art Gallery of Ontario

Challenge: Frank Gehry’s redesigned interiors and exteriors for the Art Gallery of

Ontario (AGO) provided spectacular settings for two new attractions:

the Thomson Collections of Ship Models and European Art. The design

presented display and casework challenges that many thought could

not be met – until they saw the work of the international partnership of

kubik Maltbie and Click Netherfield.

Highlights:The European Art Collection, which features over 900 medieval,

Renaissance and Baroque sacred and secular works of art, is presented in

2 unique spaces that set new standards for galleries and museums. The

Ship Models Collection, which features one of the largest collection of

ship models ever assembled, required the creation of six stunning stand-

alone curved glass showcases that pushed the limits of what is possible

in a museum environment.

Results: The Thomson collections are housed in exhibits that allow perfect

display, perfect protection, and a spectacular visitor experience.

Museums, Science Centers and Immersive Environments

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Newseum, Washington DC

Challenge: The Newseum is the world’s most comprehensive presentations of

international news artifacts and is one of the most talked about museums

in Washington D.C. kubik was responsible for housing the museum’s

huge collection – over 81,000 pounds of priceless materials – and for

developing exciting new approaches to installation and usage.

Highlights:The Newseum has over 250,000 square feet of space and contain

thousands of artifacts of great historical and social importance, including

a shrapnel-riddled news truck, an original Berlin Wall guard tower, and

a gallery featuring every Pulitzer Prize winning photograph taken since

1942. Innovative and interactive multimedia centres, designed by kubik,

broadcast major news items from the past fifty years and show video

interviews with nearly 70 Pulitzer Prize winning photographers. In all,

kubik shipped over 100 tractor trailers of materials to be used throughout

the Newseum’s 15 theaters, 14 major galleries, 130 interactive stations

and two cutting-edge broadcast studios.

Results: The 3-year Newseum project required us to develop new approaches

to installation and innovative new ways to utilize materials. The unique

content and exciting installation have made The Newseum one of

Washington’s premier cultural destinations, and critics agree that it

represents the future in terms of design and construction of museum

galleries.


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Natural History Museum of UtahSalt Lake City, UT

Challenge: Located in Salt Lake City, the new Utah Museum of Natural History

opened in November, 2011. Housing approximately 37,500 square feet

of permanent exhibits designed by Ralph Appelbaum Associates, the

gallery spaces include eight thematic areas covering topics ranging from

Utah’s ancient ecosystems and first peoples to the cutting-edge science

of biogeography and genetics.

Highlights: kubik Maltbie’s scope of work encompasses the fabrication and

installation of all exhibit components including fully conserved cases,

extensive scenic elements and a comprehensive graphics package

utilizing direct to substrate technology.

Results: The Natural History Musuem is an architectural marvel and a case study

in “green” design created by community generosity.


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Science Learning Center - Bishop Museum

Challenge: The new “Science Learning Center” at the Bishop Museum provides

opportunities to explore and learn about the volcanoes, oceans and

biology of the Hawaiian Islands.

Highlights: The 16,000 square feet of interactive exhibits include a walk-in volcano

that periodically “erupts,” a deep ocean tank where visitors can operate

underwater robotic vehicles and laboratories to provide close-up

examinations of the islands’ native plant and animal life.

Results: kubik Maltbie was responsible for coordination of multiple

subcontractors, fabrication and installation of exhibits, interactive

displays and scenic elements.


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Museum of Science and Industry YOU! The Experience

Challenge: You! The Experience is a new permanent exhibition at the Museum of

Science and Industry in Chicago, one of the largest museums in the

world and the largest science museum in the Western Hemisphere.

Highlights: The exhibition highlights topics related to human health, personal

well being, medical technology and reinterprets historical museum

holdings of MSI’s Prenatal Specimens and Body Slices. The exhibition

also introduces a newly commissioned collection of plastinated human

specimens mounted within custom casework. In addition to this

fascinating array of specimens, the exhibition features a large array of

health and personal wellness related visitor activities and experiences,

including numerous mechanical and digital interactives, a new

education programming space with an interactive patient simulator, a

large gallery devoted to advances in cutting edge medical technology

and, most importantly, a new interactive Giant Heart exhibit suitable for

the 21st Century.

Results: YOU! The Experience brings these elements together into an interactive

exhibit examining and celebrating the experience of life itself. It is one

of the first and largest exhibitions to showcase the connection between

the human mind, body and spirit in the 21st century


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Science NorthNorthern Ecosystems Exhibit Area

Challenge: kubik was tasked with the job of fabricating and installing highly

interactive displays and detailed habitats to enhance the visual

experience and immerse visitors in a vivid, one of a kind showcase of

natural environments.

Highlights: The cutting-edge animal enclosures are fully equipped with functioning

life support systems carefully integrated into realistic rockwork and

vegetation unique to each habitat and to the needs of its occupant. The

expansion of the 6,500 sq. ft. third level included the partition of the

ecosystem exhibit into three major areas: the forest, the wetlands, and

lakes and rivers, all designed and built to resemble and bring to life the

great Northern Ontario landscape.

Results:The new live animal habitats were carefully constructed to enhance the

experience for the animals while captivating the visitors with life-like

realism and creating a unique and educational experience through user

interaction.


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NASCAR Hall of Fame | Charlotte, NCC

Challenge: The interactive entertainment venue which honors the history and

heritage of this iconic sport includes 40,000 square feet of exhibit space.

Highlights:Designed by Ralph Appelbaum Associates, the galleries include an

Orientation Theater, The Great Hall, Glory Road, Race Week, Heritage

Speedway and the Hall of Honor.

Results:Visitors are able to view in excess of 900 artifacts housed in custom cases

and learn and play while interacting with both electronic and mechanical

exhibits.


thinkubik.com


Harley-Davidson Museum

Challenge: Located in downtown Milwaukee, this new visitor experience presents

the story of the Harley-Davidson Motor Company. The museum located

on 20 acres, houses 40,000 square feet of exhibits and opened in July,

2008.

Highlights:The museums extensive collection includes motorcycles beginning

with the 1903 Serial No.1 bike as well as other iconic examples of the

company’s heritage. Artifacts; both from the corporate archives and

those donated by enthusiasts tell a story which is unique to the Harley-

Davidson brand. The twelve galleries are divided into specific areas

including The Motorcycle Gallery Part I: 1903-1940, The Harley-Davidson

Journey Part I, The Engine Room, Clubs and Competition, The Poster

Wall and The Tank Wall; all located on the upper level. The lower level

consists of The Harley-Davidson Journey Part 2, The Motor Cycle Gallery

Part 2: 1940-present, Custom Culture, The Bridge, The Design Lab and

The Experience Gallery.

Results: Each area offers the visitor an opportunity to learn the stories and see

firsthand, examples of the company’s storied history.


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Harley-Davidson Vaughan L. Beals Tour Center | York, PA

Located at Harley-Davidson’s York, Pennsylvania assembly facility, the

Tour Center is open to the public and allows visitors to explore exhibits

which explain the plant’s history, including the manufacturing and

assembly processes. The Kid’s Rally area allows children to engage in

activities which educate and entertain. Designed by Jeremy Hoffman

Design, kubik Maltbie was responsible for the fabrication and installation.


thinkubik.com


The William J. Clinton Presidential Center

Challenge: The William J. Clinton Presidential Center houses the largest archival

collection in American Presidential history. Located in a new 27 acre

city park along the banks of the Arkansas River, the Presidential Center

includes the Presidential Library and Archives, educational and research

facilities, the renovation of the abandoned Rock Island Railroad Bridge

and adaptive reuse of the historic Choctaw Station, built in 1899. The

exhibit space is on two levels, with a 110 foot long timeline presenting

a history of the day to day work of the President and his administration,

using photographs, videos and interactive stations to highlight a range

of domestic and foreign policy efforts and achievements.

Services Provided:Construction shop drawings, fabrication of exhibitry, design

development and fabrication of over 80 full conservation showcases,

interactives, artifacts and installation, graphics, shipping and installation

on-site.

thinkubik.com


Arctic Studies Center, The Anchorage Museum of History and Art

Challenge: The Arctic Studies Center is an integral part of the expansion of the

Anchorage Museum at Rasmuson Center. The exhibitions comprise

more than six hundred rare Native Alaska objects on long term loan from

the National Museum of the American Indian and National Museum

of Natural History. Design-developed with Ralph Appelbaum, Click

Netherfield and kubik Maltbie became involved with the Arctic Studies

Center project from the very early stages.

Highlights: The opening of the Center marked the return of these artifacts to Alaska,

and the first time that they were exhibited anywhere in the world in

over 150 years for many of the objects. Click Netherfield engineered,

fabricated, and installed ten massive showcases for the Arctic Study

Center. Seven of these showcases are Community Cases, which represent

a diversity of Native Alaska communities and contain artifacts specific to

each of those communities. The remaining three showcases are Thematic

Cases, and contain artifacts grouped by type. Working in conjunction

with kubik Maltbie, Click Netherfield developed an object mounting

system comprised of stainless steel rods and custom-fabricated brackets

which safely support artifacts while allowing 360° visibility.

Results:A series of media stations will acquaint and orient visitors to the collection

which includes over 600 items ranging in size from small garments to

large native built canoes.


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E.ON Visitor Center

Challenge: E.ON, one of the world’s largest energy companies, asked kubik to create

a visitor center concept with a big mandate: explore the role of energy in

our daily lives, promote information sharing, invite feedback, stimulate

open dialogue – all within a format that is suitable for new power plants

in several different countries.

Highlights:The kubik team based all development on a single story line: “Energy

is all around us”. The idea allowed each visitor centre to become an

“Energy Meeting Point” where visitors could use the interactive displays

to calculate their own carbon footprint and explore the options and

implications of different energy mix scenarios (solar, wind, gas, coal,

etc.). kubik also produced a special Style Guide that incorporates both

the graphical and interior design language and ensures a consistent

presentation, while allowing for local variations to meet the needs of

different stakeholder groups.

Results:The visitor center’s meeting rooms, corporate areas and tailor-made

interactive displays help explain the technology and the environmental

aspects of modern power generation. The centers have been successful

in facilitating education and creating open dialogue about both the

present and future of E.ON power plants.


thinkubik.com


US Holocaust Memorial Museum

Challenge: The subject matter of the United States Holocaust Memorial Museum

is sobering and contains sensitive thematic material, the purpose of

which is to encourage visitors to build upon their own personal learning

experiences by interacting with exhibit elements. kubik’s task was to

develop 2 new galleries for the Washington DC museum, each telling a

representative story of survival and courage.

Highlights: The first gallery is a 3,450 square-foot exhibition titled “Remember the

Children”, built to communicate a history of the Holocaust conceived

specifically for, and with children. It conveys the experiences of one

child, “Daniel”, who survived the Holocaust. The second gallery is a 5,280

square-foot exhibit titled “Assignment Rescue: The Story of Varian Fry

and the Emergency Rescue Committee.” American Varian Fry was able

to save thousands of artistic and intellectual individuals threatened

with immediate arrest and extradition to Nazi Germany. For both, we

interfaced directly with building architects and the general contractor to

include provisions for mechanical and electrical components as well as

all public safety and handicap regulations.

Results: kubik met the museological challenge of creating a walk-through exhibit

that would survive the rigours of constant interaction with an immense

and varied audience – including school-age children, who can be very

‘hands-on’.


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Montreal Holocaust Memorial Centre

Challenge: Emotional sensitivity, priceless artifacts, tight timelines, multiple

stakeholders and new technology were all part of the challenge in kubik’s

role as key exhibit developer for a major new museum and cultural

center, the Montreal Holocaust Museum.

Highlights: The 5 month project called on all of our skills for detailed project

management, including simultaneous creative development and

production of graphics, artwork, display cases and audio visual content.

Notable highlights included use of four languages - English, French,

Yiddish, and Hebrew – and presentation of rare archival film footage and

eyewitness testimony. The team used its inventive powers to develop

unique custom artifact mounts that provide flexibility for future display

updates.

Results: The Memorial relates a vivid chronological history of the Holocaust in

a compelling yet sensitive way. kubik overcame obstacles that many

regarded as insurmountable, and ultimately, provided our Client with a

finished venue that meets and exceeds every expectation.


thinkubik.com


GOLD - “Best Consumer Event Exhibit/Environment”Camper, Volvo Ocean Race Village

Event Design Magazine; 2012 Event Design AwardsDesign: Shigeru Ban Architects Fabricator: kubik inc./kubik bv

EVENT DESIGN AWARD - “Best Temporary Pop-Up Store”Puma, Volvo Ocean Race Village

Event Design Magazine; 2012 Event Design AwardsDesign/Fabricator: kubik inc./kubik bv

SILVER - “Best Trade Show Environment (Over 50’X50’)”General Motors: Cadillac: Art+Science

Event Design Magazine; 2012 Event Design AwardsDesign: MacLaren Momentum Fabricator: kubik inc.

BEST ROAD ShOW/MultivenuePUMA Volvo Ocean Race

2012 EXHIBITOR Corporate Event Awards, Exhibitor MagazineDesign/Fabrication: kubik inc./kubik bv

BRONzE “Island Exhibit”Brookfield Asset Management

2011 EXHIBITOR Exhibit Design Awards - Exhibitor MagazineDesigner: Journey Communications Fabricator: kubik inc.

BEST INTEGRATED PROGRAMkubik booth at the EXHIBITOR2009 Show,

Exhibitor Magazine; 2009 Sizzle AwardDesign/Fabrication: kubik inc.

SILVER “Best Activation of an Entertainment Sponsorship”Infiniti Cirque du Soleil Activation

Event Design Magazine; 2008 EX Awards Design/Fabrication: kubik inc.

GOLD “Best B-to-B hospitality Event Element”Infiniti Cirque du Soleil Activation,

Event Design Magazine; 2008 EX Awards Design/Fabrication: kubik inc.

SILVER - “Best Museum Environment”The Nature Research Center

Event Design Magazine; 2012 Event Design AwardsDesign: Andrew Merriell & Associates

Fabricator: kubik Maltbie, Electrosonic, Batwin+Robin, Sosolimited, Hypersonic

EVENT DESIGN AWARD - Best All-Modular ExhibitDead Sea Scrolls

Event Design Magazine; 2012 Event Design AwardsDesigner: Ralph Appelbaum Associates Fabricator: kubik Maltbie

2012 First Lady Maureen McDonnell’sOpportunity hall of Fame Award

Heartwood: Gateway to Southwest Virginia Visitor CenterDesigner: 1717 Design Group Fabricator: kubik Maltbie

2011 Creativity International Award“Pompeii the Exhibit: Life and Death in the Shadow of Vesuvius”

Travelling Museum ExhibitionDesigner: Ralph Appelbaum and Associates Fabricator: kubik Maltbie

hONOR AWARD – Society for Environmental Graphic DesignNewseum

2009 SEGD AWARDSDesigner: Ralph Appelbaum and Associates Fabricator: kubik inc.

MERIT AWARD - Office/Workspace, Mixed-Use CentersE.ON Visitor Center, Datteln, Germany

2009 SEGD AWARDSDesign/Fabrication: kubik inc./kubik bv

OUTSTANDING AChIEVEMENT MUSEUMNewseum

2009, 15th Annual THEA AwardDesigner: Ralph Appelbaum and Associates Fabricator: kubik inc.

GOLD Best Museum EnvironmentNewseum,

Event Design Magazine; 2008 Event Design AwardsDesigner: Ralph Appelbaum and Associates Fabricator: kubik inc.

AWARDS

Extraordinary clients. Extraordinary creations.

A client list that speaks volumes about our work.

CREATING THE MOST EXTRAORDINARYEXPERIENCES IN THE WORLD

Documents

Kubik Portfolio And Awards Overview 2012