Kubik Fall2010 Newsletter

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Fall 2010

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© 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.www.thinkubik.com

kubikMaltbie Inc.®Moves In,MovesUp,MovesOnkubikMaltbie Inc.moved into its new facility at 7000 Commerce Parkway in Mount Laurel, New Jersey. The single story building provides us with 60,000

sq. ft. of offices and production space. Our design intent was to create a industry loft style finish,with a mixture of natural raw building materials such as

rough sawn timber, stained concrete and exposed brick throughout the open plan layout.The office furniture is based on the same style and design as

Toronto’s furniture, but with materials that meet the office design. We are still settling into our new space and adjusting to the open plan concept. It’s a

new way of working for many people, but the clean look , increase of space and improved production facilities will provide more opportunity to create

and deliver fresh new ideas that are beyond imagination®!

Mailto:[email protected]

http://www.thinkubik.com

http://www.maltbie.com


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Fall 2010

GMRebrandedandBackontheStreetwithkubik®!


When MacLaren asked kubik to produce their

fresh new auto show exhibit for General Motors

of Canada, they challenged us to develop an

all-new multi-brand exhibit that captured the

drive of GM, yet allowed each of their 4 major

brands to express their unique character. With

just 8 weeks to go from idea to implementation,

kubik found innovative ways to showcase each

brand, yet remain true to GM’s overall corporate

identity in every detail. The exhibit was carefully

carved into 4 distinct, individually branded areas,

one each for Chevrolet, GMC, Buick and Cadillac.

Each display featured a unique visual element,

ranging from 20’h x 80’w double sided glass

panes for the Chevrolet display, to compound

curve walls for the Buick display. The Chevrolet

display included a 100’L x over 50’D stage with a

vehicle turntable.

Results:The unique nature of each brand found

full expression within the overall GM corporate

identity. The exhibit completed a six-city tour

that included Montreal, Edmonton, Toronto,

Quebec City, Calgary and Vancouver.

Click here to see theChevrolet exhibit in actionat the2010Canadian InternationalAuto Show.

http://www.youtube.com/watch?v=ReeakKcjsoA





http://www.youtube.com/watch?v=ReeakKcjsoA.com

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Fall 2010

“PuttingAll thePiecesTogether”foraWinatEXHIBITOR2010

At EXHIBITOR 2010, we showed onceagain that if you work from a bigidea, even a small space can have ahuge impact. You can even win“Best of Show”in your category!

Weused the event to launch our new advertising

campaign, which highlighted some of the great

attributes of kubik. Our campaign message was

simple: “We have all the right pieces!”

The “pieces” theme for the show was represented

by puzzle elements that we used to visualize our

message before,during and even after the event:

pre-show mailer, a themed give-away, the

exhibit itself, and the post-show follow up

were all designed as pieces of the puzzle.

In the pre-show marketing collateral we asked

“Will your next trade show or event have all the

right pieces?”

Attendeesweremailed a jig sawpuzzle invitation

before the show that had all the pieces – plus one

extra! They were asked to return the extra piece

to our booth and complete the large puzzles we

had on site. The large puzzles were themed on

our new ad campaign and used as stations in the

booth: Hands-on service, global reach, award

winning portfolio and diverse experience.

Once the puzzle piece was returned and placed

on the large puzzle a $5 donation was made to

Habitat for Humanity.This was communicated in

the pre-showmailer and eblast. In the event that

they forgot the piece, kubik had extra’s so that

all attendees could participate.






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Fall 2010

We also used guerilla marketing techniques at the show to enhance our message.We dropped large puzzle pieces (the same as we used to build our

booth) around the exhibit hall in random areas each day.Each puzzle piece had a sign attached to it that read“HELLO, I’M LOST. I’m a piece of the kubik

booth at EXHIBITOR 2010. Could you please return me there? I’m sure they would be happy to get me back.You might even get a reward!”


The result was everything we had hoped for. We had great participation, raised $2,000 for

Habitat forHumanity,created something freshanddifferent,andevenwon the“Best of Show”

award in our category.Thanks to everyonewho helpedmake the event such fun!

We posted flyers and used social media outlets

to create awareness of the missing puzzle

pieces. The message was “MISSING PUZZLE

PIECE”. If you find it, please return it to us at

booth #1245. You may receive a REWARD for

your trouble.”

“PuttingAll thePiecesTogether”foraWinatEXHIBITOR2010





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Fall 2010

MattatuckMuseumWinsPrestigiousWilburCrossAwardThe creation of the Mattatuck Museum in

Waterbury,Connnecticut presented awide range

of architectural, structural, creative and logistical

challenges to the kubik team – but the result was

worth it! TheMuseumwas honoured inMaywith

the Wilbur Cross Award for Exemplary Public

Programming. The award, granted every two

years, honours recipients for their achievements

within and generous support for the state's

heritage community. Congratulations!






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Fall 2010

AndtheWinner is?Maltbie®!Located in Charlotte, North Carolina, the NASCAR Hall of Fame opened in May 2010 to rave reviews. The interactive entertainment venue which honors

the history and heritage of this iconic sport includes 40,000 square feet of exhibit space.Designed by Ralph Appelbaum Associates, the galleries include

an Orientation Theater, The Great Hall, Glory

Road, Race Week, Heritage Speedway and the

Hall of Honor.Visitors are able to view in excess of

900 artifacts housed in custom cases and learn

and play while interacting with both electronic

and mechanical exhibits.






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Fall 2010

VisualizingSomethingNewforVisualSonicsVisualSonics was determined to impress visitors with a brand new exhibit experience. Live

demonstration has always been the key element to highlight and promote VisualSonics

products on the show floor, and we wanted to keep their existing five workstations but fit

them into a 20' x 20' space.


DESIGN HIGHLIGHTS:

The“organic”geometry of the VisualSonics logo

depicts the “focusing on cell division” which is

the core of the company’s mission. The kubik

team captured that idea in a 3-dimensional form

by creating a flowing, energetic form that rose

above the booth and made a strong visual

impact. A reception desk presides over the

space in an open corner, and 3 double-sided

workstations, each with graphics suitable for a

specific demonstration, help draw visitors into

the stand from all sides.





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Fall 2010

BREAKING NEWS

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Fall 2010

kubik®

DeliversaNewModularExhibitDesignfor theAmsterdamMotorShow

During a special exhibitors’ meeting with

Amsterdam RAI the new kubik design for the

Amsterdam Motor Show “AutoRAI 2011” was

unveiled. It featured a fully operational exhibit

developed especially for the occasion to

illustrate the modular exhibit concept for the

next edition of Holland’s largest and most

exciting automotive event.

AutoRAI exhibitors had the opportunity to view

themodel stand and to discuss the conceptwith

the AutoRAI team.This special pilot project was

designed and produced by kubik for Amsterdam

RAI, in close cooperation with OPEL/GM The

Netherlands. The principle behind the modular

concept was to make the exhibition accessible

to all potential participants. The cost efficient

concept offers companies the opportunity to

exhibit at reasonable costs while also giving

maximum exposure to their brand identity,

allowing each brand to profile its own identity

via its house style, premieres and images.

A good example is the stand presented by OPEL

The Netherlands.“Visitors to automotive events

expect brand stands that represent brand

experiences,” says Freddy De Mulder, General

Director of OPEL The Netherlands. “In

consultation with the exhibitors, Amsterdam

RAI has succeeded in creating a cost efficient

stand concept that meets these expectations.

We believe that this guarantees an exciting and

successful AutoRAI 2011, which will attract a

large number of car enthusiasts.”






TheMaltbie teamhas beenworkingwith project

team members Thinc Design and Verner

Johnson architects to design, build and install

the exhibits within the Discovery Park of

America Center. These exhibits will total

approximately 30,000 sq. ft. and the project

budget is $10,000,000 for the exhibit program.

With multi-million dollar funding from The

Kirkland Foundation, Discovery Park of America

will be an educational venue for children and

adults. It will help visitors understand and

celebrate the culture,spirit and accomplishments

of the human race in nature, science, art

and history.

The Kirklands maintain the vision for this

wonderful venue as a place where children and

adults could learn in an entertaining and

pleasant environment.The Foundation acquired

the land and provided funds to begin

construction and will continue to provide

financing for completion of the construction

and purchase of artifacts.

COOPERATION AND INVOLVEMENTDiscovery Park of America is an outstanding

example of the kind of cooperative endeavor

Maltbie supports. With broad participation by

the citizens of Union City and Obion and

surrounding counties, hundreds of dedicated

volunteers are planning each themed area of

the venue as well as needed services. Local and

state governments are also taking an active

role in the development.

To readmore about this project click here.

http://www.nwtntoday.com/news.php?viewStor

y=36439

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Fall 2010

Maltbie®Helps “DiscoveryParkofAmerica” MoveAhead






http://www.nwtntoday.com/news.php?viewStary=36439.com

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Fall 2010

TheBeautyofFlexibility:kubik®DevelopsaNewBooth forL’OréalParisL’Oréal Paris has asked kubik to design a new

booth for their annual exhibition program.Based

on the long-standing theme “Because you are

worth it”, the new booth will have four different

area’s that offer visitors a total beauty experience

built around the L’Oréal brand.

The showpieceof thebooth is anentirelymodular,

fully mobile beauty salon. Visitors are invited to

attend special interactive workshops where eight

participants canexperience theL’Oréalhighquality

beauty experience. Spectators can follow the

workshops via integrated flat screens that provide

a clear view of the action surrounding the model,

positionedonastylishpodium. After experiencing

the brand, visitors are invited to purchase L’Oréal

products in a very efficient,high

turnover selling area.

MODULAR AND SUSTAINABLESustainability and flexibility were the keywords

for the booth design.All created booth elements

can be used as individual settings to create

Point-of-Sales or Sampling units. To ensure

long-term use, no compromises were made

during the built of the booth, and all elements

were produced with high-class top-quality

finishing and a luxurious appearance, in linewith

the L’Oréal Paris brand.






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Fall 2010

Maltbie®BringsUnique Content intotheLight forFederalReserveRichmond

A new state of the art interactive exhibit at the Federal Reserve Richmond explores the role of the Federal

Reserve Bank in promoting the growth of living standards which improve the quality of people's lives.The

exhibit was designed by Victoria Biddle Design LLC and connects this unique and often illusive content

to the visitor by focusing attention on their own role and subsequent impact as players and participants

in the economy.Concepts are explored through engaging exhibits and sophisticated group interactives

that illustrate howpeoples’ individual economic decisions are impacted by the economy,and in turn,how

their individual economic decisions influence the broader economy. Maltbie is contracted for all new

exhibits, graphics, interactives, lighting and audio visual hardware for this newly renovated area.






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Fall 2010

kubik®BuildsaNewTemporaryHomeforOneofHolland’sMostActiveSoccerClubsAs part of a major renovation of the sports

complex and soccer stadium of Feyenoord in

Rotterdam, their fan shop – a combination of

clubhouse and retail store – needed to close

down for an unknown period. But a soccer club

with such a great history (founded in 1908) and

with one of the biggest active memberships in

The Netherlands (known as “the legion”) it

simply needed a place for their club aficionados

to hang out. Together with the Feyenoord

management and their official clothing partner

PUMA, kubik developed a concept for a

temporary fan shop.

The fan shop, created out of modular building

units, is located near the famous Feyenoord

soccer stadium, which is known in The

Netherlands as “the bathtub”. The highly

recognizable club colors of Feyenoord red &

white are everywhere, inside and out. Special

graphics with highlights out of the club history

and quotes from well known club songs

complete the overall setting. The carpet

selection was an easy one: artificial turf with

soccer field striping! kubik delivered the interior

of the shop turn-keywithin a period of five days,

and the result is good enough to prompt the

staff of the fan shop to say that the temporary

setting is better than the old one!






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Fall 2010

ANewOpportunity toExploreFlorida’sUniqueEcosystems–WithHelpFromMaltbie®

The Discovery Center project is a place where visitors can immerse themselves in the unique

environment of Southwest Florida. Maltbie is contracted to provide all new exhibit casework,

interactives, graphics, audiovisual hardware and media, aquariums and LSS systems for the

3,000 sq. ft. renovated facility.Through hands-on

experiences, recreated environments and

aquariums, visitors will explore the unique

ecosystems and meet fascinating creatures such

as the Florida Panther, American Alligator and

Loggerhead Sea Turtles. They can listen to the

sounds of theWestern Everglades, get hands-on

with marine life in a touch tank and check out

some “alien invaders” from all over the world.

Above all, visitors will come to understand the

critical environmental issues affecting southwest

Florida.






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Fall 2010

kubik®GoesSocialWe have always made every effort to stay on top of new ideas in communication, and advancing social media is no exception! You can stay in touch with

the industry and related trends and ideas through our Face2Face blog, or follow us on Twitter as we keep everyone informed of the latest events in the

kubikworld.


Read our blog at: http://kubikface2face.com

Follow us on Twitter: http://twitter.com/thinkubik





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Kubik Fall2010 Newsletter