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• ACTION NEWS • ACTION NEWS • ACTION NEWS • ACTION NEWS • ACTION NEWS • ACTION NEWS • ACTION NEWS • ACTION NEWS • ACTION NEWS •
• KSHB • Kansas City • KSHB • Kansas City • KSHB • Kansas City • KSHB • Kansas City • KSHB • Kansas City • KSHB • Kansas City • KSHB • Kansas City •
KSHB KANSAS CITY
MEDIA KIT
SCRIPPS DIGITAL MEDIA
KMCI-TV
SCRIPPS DIGITAL MEDIA
Scripps Overview
• 21 broadcast TV stations and 15 newspapers
nationwide
• Digital Arm houses over 280 digital-only employees
and is a Google Small Business Premier Partner,
one of only 16 in the nation
• In Kansas City We are…
SCRIPPS DIGITAL MEDIA
KMCI-TV
SCRIPPS DIGITAL MEDIA
Source: May’13 Nielsen
Kansas City DMA Rank #31
965,300 Households
Metro Counties
MO: Jackson, Cass, Clay, Platte, Clinton, Bates, Ray, Caldwell, Lafayette
KS: Johnson, Wyandotte, Leavenworth, Miami, Linn, Franklin
KSHB & KMCI Coverage Map
KMCI-TV
SCRIPPS DIGITAL MEDIA
Did you know…
71% of the media-using population
are multi-screen users
98% move between devices within the same day
48% more likely to see a lift in brand awareness
with ads across all screens Adults 18+ / Source: TVB.org Media Comparison Study; Nielsen Multi-Screen Media Lab Study
A Multi-Screen World
Consumers take a multi-device path to purchase.
What does your day look like with electronic devices?
Advertise your business with the 4-screen approach!
KMCI-TV
SCRIPPS DIGITAL MEDIA
Direct Mail
Yellow Pages
Newspaper
Cable
Radio
Daily Time Spent Yesterday (in hours)
TV & Internet… The numbers don’t lie!
How Much to Reach ONE Person?
= 36¢
= 35¢
= 10¢
= 7¢
= 3¢
Broadcast TV
& Internet
Cost & Time
= 1¢
KMCI-TV
SCRIPPS DIGITAL MEDIA
• 43 ½ hours of local news content
per week!
• Kansas City’s most accurate
weather team led by Chief
Meteorologist Gary Lezak –
Kansas City’s weather leader.
• In November, KSHB moved into
number one news position for the
combined 5pm-6:30 pm news.
41 ACTION NEWS
PRODUCT
AWARDS • KSHB was awarded the
much coveted DuPont
Award for it’s special on
the JJ’s tragedy, as well
as 6 Emmy Awards this
past year which was
more than any other
station in the Kansas
City market.
41 Action News
KMCI-TV
SCRIPPS DIGITAL MEDIA
KSHB, Bringing You the Best in Prime…
KMCI-TV
SCRIPPS DIGITAL MEDIA
KSHB, Bringing You the Best in Sports…
…and more…
KMCI-TV
SCRIPPS DIGITAL MEDIA
A lifestyle and entertainment show dedicated to the community of Kansas City.
The Power of Live Television…
Michelle Davidson & Michael Mackie
Call to learn how your business can be featured on KC Live! (816) 932-4132
KMCI-TV
SCRIPPS DIGITAL MEDIA
38 the Spot …
• New Home of
Sporting Kansas City!
• The Border Patrol (WHB)
KMCI-TV
SCRIPPS DIGITAL MEDIA
38 the Spot… Your New Home for
810 Sports Radio, the nation’s largest all-sports radio station, is teaming up with 38 the
Spot to put a face on TV of their weekday morning drive show, “THE BORDER
PATROL”!
38 the Spot has taken The Border Patrol from strictly behind-the-microphone to in-front-of-the-
camera weekdays from 7-8am. Hosts Steven St. John & Nate Bukaty are finally showing their faces
from behind the radio curtain to give fans the opportunity to watch their favorite & most
dependable morning radio show on TV!
Did you know? THE BORDER PATROL is consistently in the top 5-rated radio shows in the KC market, enjoying
as much as a 9 share with adult males!
KMCI-TV
SCRIPPS DIGITAL MEDIA
THE BORDER PATROL on 38 the Spot!
KMCI-TV
SCRIPPS DIGITAL MEDIA
A Day in the Life with Crystle Crystle is an exciting and engaging host! Check out
what a sample day might look like in her world.
- Appearances and promos for special events - Emceeing community events - Daily promos for 38 the Spot - Promos for KC Live - Appearances on Sports Radio 810 - Live and in studio interviews - Reporting for KC Live - Writing/recording interstitials and web spots - Writing/recording all On The Spot "webisodes" and producing graphics for stories - Writing/shooting KC Live story packages and live hits - 38 the Spot social media- daily Facebook, Twitter posts
38 the Spot Host Crystle Lampitt
KMCI-TV
SCRIPPS DIGITAL MEDIA
Over-the-Air: 41.2; Time Warner: 984; Comcast: 249; Surewest: 631; WOW!: 198; Google Fiber: 98
• Premium Classic TV Hits • Movies • Exclusive Original Programs • Local Content
CLASSIC TV IS A PROVEN RATINGS WINNER Nearly 30,000 Households watch COZI weekly (July’13 NSI)
Introducing a new network…Drawing upon a vast library of Hit TV series and movies!
COZI
KMCI-TV
SCRIPPS DIGITAL MEDIA
Bounce TV targets African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion
pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original
programming, HBCU sports and more. The Founding Group is led by Martin Luther King III and Ambassador Andrew Young.
Only 3 Networks have served 42 Million African Americans in the US.
KC ranks 38th among African American TV homes in the country. 11.4% (or 106,400) of the KC DMA are African American.
BOUNCE
KMCI-TV
SCRIPPS DIGITAL MEDIA
PROVIDER
(KSHB)
Standard Tier Channel # Digital Tier
Channel #
TIME WARNER CABLE 13 1203
COMCAST/Independence 8 232/808
COMCAST/Olathe 8 232/808
SUREWEST 13 630
DISH NETWORK 41 6379/8432
DIRECT-TV 41 950
AT&T U-VERSE 41 1041
WOW (formerly Knology) 14 214
SUDDENLINK 3 103
OVER-THE-AIR ***** 41.1
GOOGLE FIBER ***** 13
PROVIDER
(KMCI)
Standard Tier Channel # Digital Tier
Channel #
TIME WARNER CABLE 8 1230
COMCAST/Independence 5 807
COMCAST/Olathe 2 807
SUREWEST 8 632
DISH NETWORK 38 8437
DIRECT-TV 38 949
AT&T U-VERSE 38 1038
WOW (formerly Knology) 15 215
SUDDENLINK 20 120
OVER-THE-AIR ***** 38.1
GOOGLE FIBER ***** 38
PROVIDER (KSHB DT2) Digital Tier Channel #
TIME WARNER CABLE 1245
COMCAST/Independence 249
COMCAST/Olathe 249
SUREWEST 631
DISH NETWORK *****
DIRECT-TV *****
AT&T U-VERSE *****
WOW (formerly Knology) 198
SUDDENLINK 128
OVER-THE-AIR 41.2
GOOGLE FIBER 98
PROVIDER (KMCI DT2) Digital Tier Channel #
TIME WARNER CABLE 1295
COMCAST/Independence 244
COMCAST/Olathe 244
SUREWEST *****
DISH NETWORK *****
DIRECT-TV *****
AT&T U-VERSE *****
WOW (formerly Knology) 197
SUDDENLINK 140
OVER-THE-AIR 38.2
GOOGLE FIBER 76
Scripps Broadcast Channels
• Place message directly in front of consumers via newsletter or e-blast
• Build brand awareness and generate leads • Re-blast to remain top-of-mind
►TARGETED DISPLAY ADS KSHB.com Stats • Unique Visitors: 1M per month • Page Views: 9M per month • Video Views: 285K per month
Scripps Targeted Media • Retarget customers who have been to your website, as well as search retargeting • Behavioral & contextual targeted campaigns to reach your customers actively in
the market for your product or service. • Geo-target to your local or national business footprint. • Reach 80% of online audience across 85K highly trafficked sites! ►MOBILE
Mobile Stats • Mobile web, iPhone, iPad, & Android apps • 2/3 of adults own a smartphone and 65% of
searches being on a mobile device • Connect with your customer on the go!
►SEARCH (SEM & SEO) Search Engine Marketing (SEM) • Sponsored text-ads • Over 20 billion searches conducted monthly • 85% of web traffic referred through search engines • High-visibility, qualified leads ►STREAMING VIDEO
Pre-Roll • :30 or :15 video with 300x250 companion ad • Online video reaches 85M daily viewers • Placement across KSHB.com & Scripps Targeted Pre-roll Network • Reach your customer with online video across YouTube & 10,000 high
quality sites!
Scripps Digital Media & KSHB.com
►WEBSITE DEVELOPMENT & DESIGN • Build up to 25 page Word Press website including
mobile site • Index with Google, Yahoo, & Bing • SEO friendly
Search Engine Optimization (SEO Visibility Services) • Submission to Directories, Google, Yahoo & Bing • Keyword link building • Online propagation of articles, blogs, and social postings • Engage viral marketing with social tags and posts
►SOCIAL MEDIA Facebook • Sponsored posts • Social media ads units YouTube • In-Stream True View video • Demo & keyword targeting • Highly engaging, highly visible ad
►EMAIL MARKETING • Place message directly in front of consumers
via e-newsletter sponsorship or custom e-blast • Build brand awareness and generate leads • Re-blast to remain top-of-mind
KMCI-TV
SCRIPPS DIGITAL MEDIA
Station Contact Information
Lucretia Raby Scripps Digital Sales Manager
(816) 932-4135 [email protected]
Dan Mason, KSHB & KMCI Director of Sales (816) 932-4126
Mike Wang KSHB & KMCI National
Sales Manager (816) 932-4185