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SKILLS & TOOLSWireframing, Prototyping, Usability Testing, User flows, PersonasSketch, Invision, Adobe Creative Suite, Bootstrap (HTML, CSS, JS)
EXPERIENCEGraphic DesignerLadders, New York, NYJune 2018 - Present • Collaborate with the product team to redesign logged out user experience on enterprise and consumer websites for elevated branding and greater focus on ecommerce • Engage and educate new Ladders members with redesigned onboarding emails, working directly with the CEO • Design B2B marketing materials including media kits, research reports, decks, one pagers, email campaigns, and digital ads
Graphic DesignerFORAY Collective, Los Angeles, CAJJanuary 2016 - June 2018 • Ideated and produced mock screens for mobile app, advocating for users by translating their needs to business goals • Developed successful email campaigns and cohesive website banners with consistent branding to aid in brand recognition as an emerging company • Reported directly to the CEO as a vital member of a small team where communication is crucial to success of fast-moving projects
Web DesignerDirect Wines Inc, Norwalk, CTAugust 2017 - February 2018 • Analyzed user testing feedback and A/B design test data to redesign product pages for a more intuitive user experience in collaboration with copywriters and developers • Translated physical content to responsive online graphics that were received by users across various platforms • Set response codes to web pages to track interaction, gaining insight on how design impacts conversion
ACTIVITIESBuiltByGirls, MentorAugust 2018 - Present
Google Grant AwardGrace Hopper Celebration
October 2017
HHexagon UX, MenteeJune 2017 - Present
Designation ConferenceApril 2017
Quinnipiac in Los AngelesJanuary 2016 - May 2016
CIS Society, VP of Communications September 2014 - May 2017September 2014 - May 2017
Travelers Case CompetitionFirst Place
November 2015
EDUCATIONBACHELOR OF SCIENCE
Computer Information SystemsQuinnipiac University 2014-2017
Major GPA: 4.0Cumulative GPA: 3.86
kristidesimone.com
914-275-2223
Valhalla, New York
Designer with experience creating B2B and consumer-facing products seeking a position on an innovativeteam of product professionals in a challenging environment that cultivates growth and mentorship.
KRISTI DESIMONE
