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KREMLIN CUP BY BANK OF MOSCOW XXVI International Tennis Tournament October 17-25, 2015, Olympic Stadium, Moscow
Contents
2
1. General information p.3 • Management p.4 • Honoured guests p.5 • Prize money p.7 • Popularity of tennis around the world p.8 • Players’ list p.10 • Light show p.11 • Attendance p.12 • Image of the Tournament through the
years p.15
2. Stadium p.16 • On-site advertising opportunities p.18 3. Advertising and PR p.25 • TV broadcasts p.25 • Outdoor advertising p.27 • Print mass media and Radio p.28 • Internet p.29 • Social media p.30 • Official events p.32
4. Special events p.33 5. Contacts p.45
“Kremlin Cup by Bank of Moscow” is the 1st International Tennis Tournament in the history of Russia. In 2014 it celebrated the 25th anniversary.
• 1990 – ATP Event with USD 300 000 prize money
• 1996 – Moscow Ladies Open Tournament changed name to “Kremlin Cup” with
USD 400 000 prize money
• 2000 – combined WTA and ATP Tournament
• 2012 – “Kremlin Cup” Tournament changed its name to “Kremlin Cup by Bank of Moscow”
• 2014 – the 25th anniversary of the Tournament
3
1. General Information
Official web site
• Chairman of the Board of Directors
Shamil Tarpischev
• General Director
Yakov Shatkhin
• WTA Tournament Director
Aleksei Selivanenko
• ATP World Tour Tournament Director
Amir Tarpischev
4
Management
Official web site
• Honoured quests 5
Dmitry Medvedev, the Prime Minister of Russian Federation, visited the Olympic Stadium to support Russian tennis player Anastasia Pavlyuchenkova playing semifinal.
Honoured quests visiting the “Kremlin Cup by Bank of Moscow”
Naina Yeltsina
Valentina Matvienko
Bjorn Borg
Dmitry Medvedev posted photos on Facebook
6
* More than 30 000 likes and 150 comments to every post
Official web site
•
Pri
ze m
on
ey
Men’s Tournament – ATP World Tour 250 Prize money – USD 771 525
Women’s Tournament – WTA Premier 700 Prize money – USD 731 000
7 Official web site
Tennis is the second most popular sport in the world Percentage of respondents voted for tennis
65
57 53
51 49
46 44
42 41 41 39 39 39 39 38
35 34 34 33 31 31
28 26 25
22 22 19 19
16
Ind
ia
Sp
ain
Ro
man
ia
Arg
enti
na
Tu
rkey
Au
stra
lia
Ital
y
Un
ited
Kin
gd
om
Fra
nce
Eg
yp
t
UA
E
Ch
ina
So
uth
Afr
ica
Po
rtu
gal
Gre
ece
Po
lan
d
Ru
ssia
Ko
rea
Bra
zil
Mal
aysi
a
Mex
ico
Net
her
lan
ds
Un
ited
Sta
tes
Jap
an
Ger
man
y
Sw
eden
Den
mar
k
Uk
rain
e
No
rway
29 000 respondents took part in the online survey made by the agency IFM Sports Marketing
8 * Soccer is the most popular sport in the world
Official web site
The most attractive sports for sponsorship
50
39
29
23
23
18
18
15
13
10
9
Soccer
Motorsport
Tennis
Cycling
Rugby
Basketball
Sailing
Athletics
Golf
Handball
Equestrianism
%
9
* Data provided by the agency IFM Sports Marketing
Official web site
In 2014 “Kremlin Cup by Bank of Moscow” had one of the strongest in its history players’ list in both WTA and ATP draws.
139 players from 32 countries
Seeded players:
Men’s draw: • Milos Raonic (Canada), 8 • Marin Cilic (Croatia), 9 • Ernest Gulbis (Latvia), 13 • Fabio Fognini (Italy), 17 • Roberto Bautista Agut (Spain), 18 • Tommy Robredo (Spain), 20 • Mikhail Youzhny (Russia), 35 • Andreas Seppi (Italy), 50
Women’s draw: • Dominika Cibulkova (Slovakia), 12 • Ekaterina Makarova (Russia), 13 • Flavia Pennetta (Italy), 15 • Lucie Safarova (Czech Republic), 17 • Svetlana Kuznetsova (Russia), 26 • Anastasia Pavlyuchenkova (Russia), 29 • Karolina Pliskova (Czech Republic), 30 • Caroline Garcia (France), 34
•P
lay
ers’
lis
t
10 Official web site
Unique light show The new lighting system was used for the first time in the history of the Tournament (court was illuminated by static and dynamic light instruments during the changeovers and in between the matches). Players’ entrance was accompanied by the magnificent mapping show.
11
http://www.youtube.com/watch?v=PYqVDOJLvjg
http://www.youtube.com/watch?v=zoFpukImlaw Official web site
3 825 5 625
4 385 5 675
7 850 7 250 5 785
7 685 8 150 4 925
6 345 4 975
6 845
8 135 8 775 8 240 8 450 8 500
Sat. Sun. Mon. Tues. Wed. Thurs. Fri. Sat. Sun.
Attendance
2014
2013
12
65 190
56 230
(people)
Spectators statistics information
12%
46%
42%
Age
under 18 years old
20-34 years old
35 years and over
58%
42%
Gender
Male Female
* The data is based on socio-demographic questionnaire (October 17, 2014). 1 500 people participated in the survey.
13 Official web site
Pupils
7%
Students
14%
Employees
47%
Other
17%
Managers
15%
Social groups
14 Official web site
Image of the Tournament through the years
15 Official web site
16
Olympic Stadium Size of the arena: 126х90 m Height of the ceiling: 24 m
2. Stadium
Layout of the arena
7 COURTS are installed at the Olympic Stadium (5 courts at the arena and 2 courts in the practice halls).
Capacity of Centre court – 8 500 seats 17
- partners’ booths
Official web site
Sp
ec
tato
rs t
rib
un
es
Residence
of the Bank
of Moscow
1S-Video
2
Service room
Sp
ec
tato
rs t
rib
un
es
22
3
Service room
о
19
11
15 14 13 12
Sp
ec
tato
rs t
rib
un
es
3
Dining room
for staff
4
5Warm-up/cool-
down area7 8
6
16
17
18
20
9
10
Centre court
D 5 D 4 D 3 D 2 D 1
C 16 C 15 C 14 C 13 C 12
C 1
7
Me
dia
C2
4C
21
C 2
0C
19
C 1
8
C 25
C 27 C 28 C 29
D 6 D 7 D 8 D 9 D 10 D 11
C 3
0
C 3
1C
32
Court #1
C 10 C 9 C 8 C 7
Court #2
Court #3
Players' restaurant
Players' lounge
Tournament office
Court #4
Commercial restaurant
VIP restaurant
Exit to the northern corridor
21
Restaurant
SCREEN
Exit to the southern corridor
C 26
On-site advertising opportunities:
18
– to efficiently present company’s brand – to place display booths and showcases – to place roll-ups, posters in the VIP area, VIP and commercial restaurants and players’ lounge
Official web site
19
• Car display
• Partner’s logo on the towel racks and
players benches
On-court branding
Official web site
• Partner’s logo on the uniform of line umpires and ball kids
• Partner’s logo on the speed serve and match time displays
20
Official web site
• Partner’s logo on side-court and end-court banners
• Логотипа на боковых линиях корта №1
21
Official web site
Partners’ logos and advertising videos on the screens during the Tournament.
22
Screens at the Centre court: # 1. Digital screen – 9х5 m (along the baseline of the court) # 2. LED screen above tribunes C30-C32 – 6х4 m (above the baseline of the court) # 3. LED screen above tribunes С25-С28 – 13х5 m (above the sideline of the court)
Internal TV network Screen in the VIP area
Official web site
Public area: – display booths, roll-ups, posters, play zone, food court.
23 Official web site
Partners’ logos on the official banner (backdrop) of the Tournament
24 Official web site
25
TV broadcasts
Duration of broadcasts on:
channel “NTV PLUS”: 375 h. 15 min.
channel “Russia 2”: 1 h. 20 min.
international TV channels:
2 809 h. 13 min. 09 sec.
Total duration of broadcasts: 3 184 h. 28 min. 09 sec.
3. Advertising and PR
Official web site
Advertising spots on TV Channel “Russia 2”
- Broadcasts duration: 7 min. 20 sec.
- Period: October 11-18, 2014
Channel “Moskva 24”
- Broadcasts duration: 7 min.
- Period: October 09-15, 2014
Total broadcasts duration: 14 min. 20 sec.
Highlights coverage on TV channels: the First channel, NTV, Russia 1,
CNN, Sky sport, etc.
26 Official web site
• Outdoor advertising
27
In the city
Around the Olympic Stadium
Official web site
Type of advertising Quantity, pcs. Period
Poster (size 1,75х1,8 m) 50 October 01 – 19, 2014
Billboard (size 6х3 m) 20 October 01 – 19, 2014
City-format (size 1,2х1,8 m) 59 September 29 – October 19, 2014
Big size (size 12х5 m) 2 October 01 – 19, 2014
Electronic sctreens 10 October 06 – 18, 2014
Screen at the Olympiyskiy Prospect 1 October 02 – 19, 2014
Type of advertising Quantity, pcs. Period
Banner (size 30х2,8 m) under the south
entrance of the Olympic Stadium 1 September 15 – October 19, 2014
Banner (size 15х8 m) under the entrance #1
of the Olympic Stadium 1 September 12 – October 19, 2014
Banner (size 15х8 m) under the entrance #4
of the Olympic Stadium 1 September 01 – October 19, 2014
Audio-spot close to the Olympic Stadium
booking office 1 September 01 – October 19, 2014
•P
rin
t m
ass
med
ia a
nd
Rad
io
28
Print mass media 3 669 Tournament references in print mass media in the period of October 01-31, 2014. Advertising of the Tournament was placed in the following editions: Bolshoi Sport, Boss, Russian Pioneer, Sport-Express, Junior Tennis, L’Officiel, Tennis
Weekend, Women’s Health, etc.
565 representatives of mass media were accredited in the press-centre of the Tournament, including:
134 print mass media representatives, 84 photographers, 347 TV representatives.
Tournament advertising
Advertising campaign on the radio “Silver Rain”. 100 audio-spots were shown in the period of September 15 – October 10, 2014. Total duration: 50 min.
Radio
Official web site
• Internet
Official website of the Tournament www.kremlincup.ru
was visited by more than 230 000 unique Internet users in the period of October 01-19, 2014.
За время подготовки и проведения турнира составило более 230 000 пользователей сети Интернет посетителей официального сайта турнира
29
RuTV
Snob
Advertising campaign was organized on the following websites: www.sport-express.ru, www.rbcsport.ru, www.ru.tv, www.championat.com, www.posta-magazine.ru, www.snob.ru and etc.
Official web site
31
Link http://instagram.com/bmkc2014
Followers at the beginning of October
401
New followers 356
Followers at the end of October 757
Quantity of posts 239
Total “Likes” 20 034
• Instagram – the page was launched in July 2014.
Statistics in October 01-31, 2014
Official web site
Facebook and Vkontakte
32
Social media Followers at the
beginning of October
Audience growth, %
Quantity of posts “Likes”
3 037 14 27 6 334
VKontakte 183 16 38 288
Statistics in October 01-31, 2014
Official web site
•O
ffic
ial
even
ts
33
October 7, 2014 official press-conference at the Cabinet Lounge
October 11, 2014 official draw ceremony at the conference-hall of the Olympic Stadium
Official web site
4. Special events
34
Players’ party, bar-restaurant “Luch” (October 12, 2014)
Closing party, bar-restaurant “Mandarin”, (October 19, 2014)
Official web site
36
Boris Yeltsin Foundation Award Ceremony
Official
Nikolay Davydenko retirement ceremony
Official
Dinara Safina and Anna Chakvetadze
retirement ceremony
Official web site
Moscow sightseeing photo opportunity with Marin Cilic and Dominika Cibulkova
37
Official web site
Kids’ clinic (Tennis 10S special program) Over 70 young players 5-7 years old
38 Official web site
Autograph sessions with players
39
Marin Cilic at the Jaguar booth Fabio Fognini at the Babolat booth
Official web site
World Class clients’ Tournament. Martina Hingis and Dmitry Tursunov’s photoshoots for the newspaper World Class Digest
41
Official web site
ATP World Tour 25 Year Membership Award
presented by Alison Lee, ATP Executive Vice President and Marin Cilic, US Open 2014 winner
42 Official web site
“Championship ring” for Yevgeny Kafelnikov produced by jewelry company Adamas
43
Photo: Yevgeny Kafelnikov, five-time winner of the Tournament and Mikhail Kuzovlev, the President – Chairman of the Board of the “Bank of Moscow”
Photo of Marin Cilic, the winner of the “Kremlin Cup by Bank of Moscow”, was used at the
ATP World Tour Finals in London (October 09-16, 2014).
In addition, Marin Cilic victory became a long
time attraction for mass media around the world that promoted Moscow as an organizer
of prestigious tennis tournament.
44
MOSCOW IDENTIFICATION
5. Contacts
CJSC ”Kremlin Cup”
16/1 Olympiysky Prospekt Tel.: + 7 (495) 956 33 60 Fax: +7 (495) 956 33 61
Email: [email protected]
45 Official web site
