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KREA Directe-mail marketing, so alive
2010 2011 2012 2013
• 10 year-old direct marketing company
• Launched a unique product in e-mail marketing in 2010 called Valuemail
An
nual
e-m
ail v
olum
e
Company
425% growth in 2011 to 123mi e-mails
262% growth in 2012 to 446 mi e-mails
Targeted 124% growth in 2013 to 1 bi e-mails
Present Market Situation
Open Rates Click Through ROI
11.4% 2% $41
E-mail is great but global metrics suffer!
• A clear technology leader, unique, innovative and patent-pending solution
• Artificial intelligence crunching terabytes of data before sending e-mails, targeting behavior, location, device and timing
• Push and pull technology for live, dynamic, customized e-mails
• Colored e-mail in inbox innovation
Our Competitive Advantages
Related articles from web site
Product you visited last time or clicked is now on discount
Right product mix for your baby
Related paying content
This is your baby’s picture
Valuemail Offers Higher ROI
We already have BlueChip Clients
360º Integration
Valuezon
Field Data
WWW
Social Media
ValuePoll
ValueMail
ValueAnalytics
Gather data from stores, POPs
Gather opt-in data from web, banners, networks
Gather opt-in data from social networks
Further profile data
Connect data through
individual or bulke-mails and
SMS
Run campaigns based on
behavioral targeting, user
profile and experince
• Send personalized content based on demographics, i.e. personal profile, location, device, web site experience, poll results
• Create automated campaigns, i.e. repeat send to mails not opened after X days; send e-mail to members who did not visit my web site for the last Y days; send offers to members who visited category A pages in web site; send discounts who purchased product Z on my web site
• Run customer surveys, i.e. ask members of your list whay they don’t click links or visit your web site
What We Can Do
samples
Milupa : Migros Money Card Integration
Kütahya Porselen : E-Mail Based Online Store
Tchibo : Loyalty Campaign
Desa : Grow Database
Sanal Pazar : Online Bidding
Milupa : E-Mail Makes Money
Darty : Online Inventory Check
İnfomag : Promotion Campaign to Nth Click
Beymen : Send SMS to Not Opened E-Mails
Artık hafta sonları çok daha güzel!
Hafta sonları için seçilmiş özel
ürünlerde kaçırılmayacak
indirimler, sizi ....
What We Have and Others Don’t!
• Multi-part• Push + Pull Content• Paint it RED!• Embedded Images• Attachments up to 10MB• BB, IPhone, IPad Personalization• Activity Filters• CFL+, Hotmail, Gmail, Yahoo, AOL, Fastmail...• IP Prioritization /w Dedicated IP’s• SSL Support• CRM DB-to-DB Integration• Extensive Reporting
We have innovative e-mail marketing technology and proven success in market
Our 2013 year-end target is further double our 2012 figure of 453 mi e-mails to above 1 bi.
Summary
KREA Directwww.kreadirect.com+90 212 275 [email protected]
Bestekar Sevki Bey Cad. No.24 34349 IstanbulTurkey
