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2009 Fact Sheet
The New Kraft Foods at a Glance/2009 Consumer Sector Data
$48.1Total
Snacks $ 10.4 22%
Beverages $ 8.3 17%
Cheese $ 6.8 14%
Grocery $ 4.1 8%
Convenient Meals
$ 4.8 10%
www.kraftfoodscompany.com
Confectionery and Snacks now make up the majority of our portfolio.*
Grocery 8%
Convenient Meals10%
Snacks 22%
Confectionery 29%
Cheese 14%
Beverages 17%
*2009ProFormanetrevenues$48billionarebasedontheacquisitionofCadburyplcandthedivestitureofthePizzabusiness.Seereconcilingschedule.
More than half of our business is outside North America.*
Developing Markets26%
North America49%
Europe25%
Pro Forma Net Revenuesin Billions*
Percentage of Pro Forma Net Revenues*
Confectionery $ 13.7 29%
The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.
Top Institutional Holders* (Shares in Millions)
Name Shares* % of KFT**Berkshire Hathaway Inc. 138.3 8.0%State Street Global Advisors (U.S.) 73.7 4.3%Capital Research Global Investors 59.8 3.5%Capital World Investors 58.9 3.4%BlackRock Institutional Trust Company, N.A. 51.7 3.0%Vanguard Group, Inc. 50.2 2.9%Van Kampen Asset Management 23.8 1.4%T. Rowe Price Associates, Inc. 15.1 0.9%Northern Trust Investments, N.A. 12.4 0.7%Aberdeen Asset Managers Ltd. 12.0 0.7% *As of December 31, 2009 per 13F filings**Based on shares outstanding as of March 11, 2010
• Wearetheworld’ssecondlargestfoodcompanywithannualrevenuesof$48billion.
• Millionsoftimesaday,inmorethan160countries,consumersreachfortheirfavoriteKraftFoodsbrands. And, in the U.S., our products are present in more than 99 percent of households.
• Weproudlymarket11brandswithrevenuesexceeding$1billion,including:Kraft, Jacobs, LU, MaxwellHouse, Cadbury, Trident, Milka, Nabisco and its Oreo brand, Philadelphia, and Oscar Mayer.Approximately70brands haverevenuesgreaterthan$100million.Morethan40ofourbrandsareatleast100yearsold.
• Morethan80percentofourrevenuescomefromproductsthatholdtheNo.1sharepositionintheirrespective categories. And, more than 50 percent of our revenue is driven by categories where our market share is twice the size of the nearest competitor.
• Wemakeadeliciousdifferencebyfightinghungerandsupportinghealthylifestyles.Overthepast25years, we’vedonatednearlyabilliondollarsincashandfood.
• OurcompanyisamemberoftheDowJonesIndustrialAverage,Standard&Poor’s500,theDowJones SustainabilityIndexandEthibelSustainabilityIndex.Tolearnmoreaboutoursustainabilityinitiatives, visit http://kraftfoodscompany.com/About/sustainability.
Our Strategies for Growth
The Company defines Free Cash Flow as Net Cash provided by Operating Activities less CapitalExpenditures.NetCashprovidedbyOperatingActivitieswas$3.6,$4.1and$5.1billionfor2007through2009,respectively.CapitalExpenditureswere$1.2,$1.4and$1.3billion for 2007 through 2009, respectively.*
*Totals may not sum due to rounding.
NetRevenues(US$ in Billions)
$41.9
$35.9
200920082007
$40.4
$2.8
$2.3
200920082007
FreeCash Flow(US$ in Billions)
$3.8
$1.90$1.70
200920082007
DilutedEarningsPer Share
$2.03
$1.12$1.04
200920082007
DividendsPer Share
$1.16
Drive down costs without compromising
quality
Build a high-performing organization
Reframe our categories
Exploit our sales
capabilities
Weunderstandthatactionsspeaklouderthanwords,soatKraftFoods:
•Weinspiretrust.•Weactlikeowners.•Wekeepitsimple.•Weareopenandinclusive.
•Wetellitlikeitis.•Weleadfromtheheadand the heart.•Wediscuss.Wedecide.Wedeliver.
www.kraftfoodscompany.com
www.kraftfoodscompany.com
Financial Highlights Consolidated Results
Selected Financial Data - Three Year Review (in millions of dollars, except per share and employee data)
Summary of Operations: 2009 2008 2007 Netrevenues $40,386 $41,932 $35,858Costofsales 25,786 28,088 23,656Operatingincome 5,524 3,843 4,176Operatingmargin 13.7% 9.2% 11.6%Interestandotherexpense,net 1,237 1,240 604Earningsfromcontinuingoperationsbeforeincometaxes 4,287 2,603 3,572Provisionforincometaxes 1,259 755 1,080Earningsfromdiscontinuedoperations,netofincometaxes - 1,045 232Net earnings 3,028 2,893 2,724 Noncontrolling interest 7 9 3 Net earnings attributable to Kraft Foods 3,021 2,884 2,721 BasicEPSattributabletoKraftFoods: Continuingoperations 2.04 1.22 1.56 Discontinued operations - 0.70 0.15 Net earnings attributable to Kraft Foods 2.04 1.92 1.71 DilutedEPSattributabletoKraftFoods: Continuingoperations 2.03 1.21 1.56Discontinuedoperations - 0.69 0.14 Net earnings attributable to Kraft Foods 2.03 1.90 1.70 Dividendsdeclaredpershare 1.16 1.12 1.04Dividendsdeclaredasa%ofBasicEPS 56.9% 58.3% 60.8%Dividendsdeclaredasa%ofDilutedEPS 57.1% 58.9% 61.2%Weighted-average shares - Basic 1,478 1,505 1,591 Weighted-averageshares-Diluted 1,486 1,515 1,600 Net cash provided by operating activities 5,084 4,141 3,571 Capitalexpenditures 1,330 1,367 1,241Free cash flow* 3,754 2,774 2,330 Depreciation 905 963 873Property,plantandequipment,net 10,693 9,917 10,778Inventories, net 3,775 3,881 4,238 Totalassets 66,714 63,173 68,132Long-term debt 18,024 18,589 12,902 Total debt 18,990 20,251 21,009 Total long-term liabilities 29,251 29,773 23,574 TotalKraftFoodsShareholders’Equity 25,876 22,295 27,407Totalequity 25,972 22,356 27,445Book value per common share outstanding 17.51 15.18 17.87 Market price per Common Stock share - high / low 29.84-20.81 34.97-24.75 37.20-29.95ClosingpriceofCommonStockatyearend 27.18 26.85 32.63Price / earnings ratio at year end - Basic 13 14 19 Price / earnings ratio at year end - Diluted 13 14 19 Sharesoutstandingatyearend 1,478 1,469 1,534 Number of employees 97,000 98,000 103,000
*TheCompanydefinesFreeCashFlowasNetCashprovidedbyOperatingActivitieslessCapitalExpenditures.
Net Revenues by Consumer Sector for the Twelve Months ended December 31, 2009($ in millions, except percentages) (Unaudited)
Confectionery $4,638 $9,090 $13,728 12.0% 28.5%
Snacks 10,404 27 10,431 26.9% 21.7%
Beverages 8,029 246 8,275 20.7% 17.2%
Cheese 6,796 - 6,796 17.5% 14.1%
ConvenientMeals 4,816 - 4,816 12.4% 10.0%
Grocery 4,071 - 4,071 10.5% 8.5%
Kraft Foods $38,754 $9,363 $48,117 100.0% 100.0%
* Kraft Foods acquired Cadbury plc on February 2, 2010. Cadbury pro forma data, shown above, is adjusted from IFRS to U.S.GAAPandtranslatedtoUS$fromlocalcountries’currencies.
Reconciliation of Pro Forma Net Revenues
As RevisedAcquisition of Cadbury plc*
Pro Forma Combined* As Revised
Pro Forma Combined*
Corporate Offices Kraft Foods Inc. Three Lakes Drive Northfield,IL60093
Investor Relations [email protected] 1-847-646-5494 www.kraftfoodscompany.com/investor
Media [email protected] 1-847-646-4538
Key Contacts
Transfer Agent Investment Plan for Kraft Foods c/o Wells Fargo Shareowner Services P.O.Box64874 St.Paul,MN55164-0874 [email protected] 1-866-655-7238Consumers
[email protected] 1-800-323-0768
www.kraftfoodscompany.com
Net Revenues Percentage of Net Revenues
His
toric
Tim
elin
e
170
018
00
190
019
1019
2019
30
194
019
5019
60
1970
198
019
9020
00
1912 N
atio
nal B
iscu
it C
ompa
ny in
trod
uces
O
reo
cook
ies.
Bay
ldon
and
Ber
ry b
egin
se
lling
can
died
fru
it pe
el
to t
he c
itize
ns o
f Yo
rk,
England.JosephTerry
soon
join
s an
d th
e bu
sine
ss g
row
s to
be
com
e Te
rry’
s of
Yor
k.
1767
Joh
ann
Jac
obs
in B
rem
en,
Ger
man
y, e
stab
lishe
s Ja
cobs
K
affe
e. I
t w
ill u
ltim
atel
y becomeoneofEurope’s
lead
ing
coff
ee c
ompa
nies
.
189
5
Joel
Che
ek b
lend
s a
spec
ial
coff
ee f
or t
he M
axw
ell H
ouse
H
otel
in N
ashv
ille,
Ten
ness
ee.
ItbecomesknownasMaxwell
Hou
se c
offe
e.
189
2
The
Suc
hard
com
pany
, es
tabl
ishe
d in
Sw
itzer
land
in
18
25
by
Phi
lippe
Suc
hard
, in
trod
uces
its
first
milk
ch
ocol
ate
bran
d, M
ilka.
190
1
190
8
The
odor
e To
bler
, Sw
iss
choc
olat
e m
aker
, int
rodu
ces
the
Tobl
eron
e ch
ocol
ate
bar.
C.W
. Pos
t st
arts
his
re
ady-
to-e
at c
erea
l co
mpa
ny in
Bat
tle
Cre
ek, M
ichi
gan,
w
ith t
he in
trod
uctio
n of
Pos
tum
cer
eal
beve
rage
. H
e in
trod
uces
G
rape
-Nut
s ce
real
tw
o ye
ars
late
r.
189
5
The
Nat
iona
l Bis
cuit
Com
pany
is
cre
ated
thr
ough
a m
erge
r of
do
zens
of
loca
l and
reg
iona
l ba
kerie
s ac
ross
the
U.S
.
189
8
190
6
Osc
ar F
. May
er &
Bro
s., e
stab
lishe
d in
18
83
, is
amon
g th
e fir
st m
eat
pack
ers
to o
btai
n th
e Fe
dera
l Mea
t In
spec
tion
stam
p of
app
rova
l.
Jam
es L
. Kra
ft b
egin
s a
who
lesa
le c
hees
e bu
sine
ss
in C
hica
go, I
llino
is.
By
1914
the
com
pany
op
ens
its f
irst
plan
t an
d be
gins
man
ufac
turin
g its
ow
n ch
eese
.
190
3
Nam
ed f
or t
he G
old
Coa
st o
f A
fric
a,
theoriginoftheexoticbeansusedinits
sum
ptuo
us c
hoco
late
s, C
ôte
d’O
r is
bor
n.
188
3
193
7Kra
ftMacaroni&Cheese
dinn
er e
nter
s na
tiona
l m
arke
ts w
ith t
he p
hras
e
“A m
eal f
or 4
...in
9 m
inut
es”.
1916
J.L.
Kra
ft r
ecei
ves
the
first
of
man
y pa
tent
s fo
r hi
s m
etho
d of
pro
duci
ng p
roce
ss c
hees
e.
Pla
nter
s in
trod
uces
th
e M
r. P
eanu
t tr
adem
ark
figur
e af
ter
it w
as s
ubm
itted
by
a s
choo
lboy
in
a c
ompa
ny-
spon
sore
d co
ntes
t.
1916
EdwinPerkinsmodifiesasoftdrink
syru
p ca
lled
Frui
t S
mac
k.
He
conc
entr
ates
it in
to a
pow
der,
pack
ages
it in
env
elop
es a
nd c
hang
es
the
nam
e to
Koo
l-A
id.
192
7
Vege
mite
yea
st s
prea
d is
intr
oduc
ed in
Aus
tral
ia
byFredWalker&Co.
ofMelbourne.In1926
Kra
ft C
hees
e C
ompa
ny
acqu
ires
an in
tere
st in
th
e co
mpa
ny.
192
3
J.L.Kraft&Bros.Co.changesitsname
to K
raft
Che
ese
Com
pany
, goe
s pu
blic
an
d ha
s its
firs
t sh
ares
tra
ded.
1924
192
8
Kra
ft C
hees
e C
ompa
ny
acquiresthePhenix
Che
ese
Cor
pora
tion,
m
aker
of
Phi
lade
lphi
a B
rand
cre
am c
hees
e (in
trod
uced
in t
he U
.S.
in 1
88
0),
and
chan
ges
itsnam
etoKraft-Phenix
Che
ese
Cor
pora
tion.
193
3
Mira
cle
Whi
p sa
lad
dres
sing
isintroducedattheChicago’s
CenturyofProgressWorld’sFair.
193
6Th
e W
iene
rmob
ile m
akes
its
first
appearanceforOscarMayer&Co.
192
9
Osc
ar M
ayer
beg
ins
bran
ding
its
wie
ners
with
a y
ello
w p
aper
ban
d be
arin
g th
e co
mpa
ny n
ame,
an
indu
stry
firs
t.
Gev
alia
cof
fee
is
intr
oduc
ed in
Sw
eden
.
192
0
The
Ken
yan
Cof
fee
Com
pany
in
Lon
don
begi
ns p
rodu
cing
fr
esh
grou
nd c
offe
e th
at w
ill
beco
me
know
n as
Ken
co.
192
3
192
8 Kraft-Phenix
Che
ese
Com
pany
in
trod
uces
Ve
lvee
ta p
roce
ss
chee
se f
ood
in t
he U
.S.
and
Can
ada
sim
ulta
neou
sly.
193
4
Ritz
cra
cker
s ar
e in
trod
uced
by
the
Nat
iona
l Bis
cuit
Com
pany
.
192
9
Pos
tum
Com
pany
, mak
er
of P
ost
cere
als,
cha
nges
its
nam
e to
Gen
eral
Foo
ds
Cor
pora
tion
afte
r ac
quiri
ng
seve
ral b
rand
s, in
clud
ing
Baker’s,M
axwellHouse,
Min
ute
tapi
oca
and
Jell-
O.
Coo
l Whi
p no
n-da
iry
topp
ing
is in
trod
uced
in t
he U
.S.196
6
195
0
Kra
ft D
elux
e pr
oces
s ch
eese
slic
es a
re t
he
first
com
mer
cial
ly
pack
aged
slic
ed c
hees
e.
195
0
Jell-
O in
stan
t pu
ddin
g
is in
trod
uced
by
G
ener
al F
oods
.
The
Osc
ar M
ayer
wie
ner
jingl
e is
in
trod
uced
in T
V a
dver
tisin
g. “
Oh,
I w
ish
I wer
e an
Osc
ar M
ayer
wie
ner..
.”196
3
195
2
Nat
iona
l Bis
cuit
Com
pany
see
s th
e ne
ed f
or a
uni
fyin
g sy
mbo
l toattractconsumers’attention
and
intr
oduc
es t
he n
ow-
fam
iliar
red
gra
phic
Nab
isco
tr
iang
le in
the
upp
er le
ft-h
and
corn
er o
f al
l its
pac
kagi
ng.
Che
ez W
hiz
is in
trod
uced
in
tes
t m
arke
ts
and
is a
vaila
ble
natio
nally
the
nextyear.
195
2
195
7
Gen
eral
Foo
ds in
trod
uces
Tan
g br
eakf
ast
beve
rage
cry
stal
s.
Chi
ps A
hoy!
cho
cola
te c
hip
cook
ies
mak
e th
eir
first
app
eara
nce.
The
y ar
e pa
ckag
ed in
a m
odifi
ed c
offe
e ba
g th
at c
ould
be
re-r
olle
d an
d sealedafterit’sfirstopened.
196
3 Nei
l Arm
stro
ng b
ecom
es t
he
first
man
to
wal
k on
the
moo
n.
Tang
pow
dere
d be
vera
ge a
nd
Osc
ar M
ayer
wie
ners
are
use
d on
boa
rd A
pollo
11.
196
9
The
Lunc
habl
es li
ne o
f co
nven
ient
lig
ht m
eals
is in
trod
uced
in t
he
U.S
. – la
ter
in C
anad
a an
d th
e U
.K. (
199
0)
and
Ger
man
y (1
99
8).
198
8
Kra
ft G
ener
al F
oods
(K
GF)
In
tern
atio
nal a
cqui
res
Jac
obs
Suc
hard
AGfor$4.2billion.
This
incl
udes
Tob
lero
ne, M
ilka
and
Côted’OrchocolatesandJacobs
coff
ee, a
mon
g ot
her
bran
ds.
199
0
KG
F ac
quire
s th
e rig
hts
to C
apri
Sun
, all-
natu
ral
sing
le-s
erve
fru
it dr
inks
, fr
om t
he W
ild C
ompa
ny
in G
erm
any.
199
1
Ajin
omot
o G
ener
al F
oods
(A
GF)
, joi
nt v
entu
re w
ith
Ajin
omot
o, c
reat
ed
in J
apan
.
1973
Sha
res
of K
raft
Foo
ds I
nc.
stoc
k be
gin
trad
ing
on t
he
NewYorkStockExchange.
20
01
198
2
Gen
eral
Foo
ds
intr
oduc
es C
ryst
al L
ight
powdereddrinkmix.
1972
Gen
eral
Foo
ds in
trod
uces
S
tove
Topstuffingmixintotest
mar
kets
. It
is a
vaila
ble
natio
nally
in
197
3.
1970
Don
g S
uh F
oods
jo
int
vent
ure
is
form
ed in
Kor
ea
with
Gen
eral
Foo
ds.
198
8 Kra
ft, I
nc. b
ecom
es a
par
t of
Phi
lip M
orris
Cos
. whi
ch
purchasesKraftfor$12.9billion.
Phi
lip M
orris
Cos
. pur
chas
es
Gen
eral
Foo
dsfor$5.6billion.
198
5
Gen
eral
Foo
ds a
cqui
res
Per
kins
Pro
duct
s C
ompa
ny,
mak
er o
f K
ool-
Aid
po
wde
red
soft
drin
ks. 19
53
Phi
lip M
orris
Cos
. ac
quire
s N
abis
co H
oldi
ngs
Cor
p.for$19.2billionand
inte
grat
es it
into
Kra
ft F
oods
, gi
ving
Kra
ft o
wne
rshi
p of
m
any
pow
erho
use
bran
ds.
20
00
Kra
ft a
cqui
res
Bac
k to
Nat
ure
bran
d ce
real
and
gra
nola
bus
ines
s.
20
03 Kra
ft F
oods
acq
uire
s th
e
glob
al b
iscu
it bu
sine
ss o
f
GroupeDanonefor$7.6billion.
20
07
1993
Frei
a M
arab
ou,
the
lead
ing
conf
ectio
nery
co
mpa
ny in
Sca
ndin
avia
, isacquiredfor$1.3billion.
Gen
eral
Foo
ds a
nd K
raft
mer
ge
to b
ecom
e K
raft
Gen
eral
Foo
ds.
198
9
Kra
ft F
oods
par
tner
s w
ith
Rai
nfor
est
Alli
ance
on
sust
aina
ble
coff
ee in
itiat
ive.
20
03
Kra
ft F
oods
is s
pun
off
from
pa
rent
com
pany
Altr
ia G
roup
Inc
. an
d be
com
es f
ully
inde
pend
ent.
20
07
Tass
imo
hot
beve
rage
sy
stem
laun
ches
in F
ranc
e;
othe
r co
untr
ies
soon
fol
low
.
20
04
Gen
eral
Foo
ds a
cqui
res
Osc
ar M
ayer
& C
o., I
nc.
198
1
Kra
ft F
oods
div
ests
its
Pos
t cerealbusinessfor$2.6billion.
20
08
Kra
ft F
oods
div
ests
its
P
izzabusinessfor$3.7billion.
20
10
Kra
ft F
oods
acq
uire
s C
adbu
ry p
lc
for
$18
.5 b
illio
n.
20
10