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KRA Goal Setting

Template

A quick guide to writing

SMART KRAs

Template Courtesy of

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Table of Contents

What are KRAs (Key Responsibility Areas)? .................................................................................................. 3

Why do we need them? ................................................................................................................................ 3

How to write SMART KRAs? .......................................................................................................................... 4

SMART KRA Template ................................................................................................................................... 5

Here is an example of a filled-in KRA template ............................................................................................ 6

Step-by-step demo ....................................................................................................................................... 8

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What are KRAs (Key Responsibility Areas)?

KRA is a list of the most important tasks that you do every day to win at the workplace. It’s a

job description on steroids.

A good KRA includes the on-going responsibilities of the position, and the purpose and

benefits of performing those responsibilities.

Tasks and activities that focus on one or more specific areas are grouped together.

Whatever the expected scope of work; must be in writing, reviewed, agreed upon, and signed

by both the employee and the leader. This ensures that there’s no confusion about ownership

of a job, when something isn’t getting done.

Why do we need them?

To get everyone, including emloyees and managers, on the same page

To operate at a higher capacity

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How to write SMART KRAs?

Write down a list of the goals that your company would want to achieve, with help of the

employee, under the Goals(KRA) section

If you plan to follow the BSC (Balanced Score Card) Pattern, then categorize each goal, under

Category Section, into one of the following:

1. Customer

2. Financial

3. Internal Business Process

4. Learning & Growth

Write relevant targets and time frames (if possible) against each job function*, in line with the

tasks and activities required to achieve that goal - under the Definition and Measures Section.

*Ignore those functions, which can’t be measured

“According to a fascinating study, conducted

on the 1979 Harvard MBA program, writing

KRAs nearly DOUBLES an individual’s

efficiency towards attaining their goal.”

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SMART KRA Template

Feel free to use the following template to define your employee’s KRAs.

Goal (KRA) Category Definition and Measures Weight

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Here is an example of a filled-in KRA

template

Goal (KRA) Category Definition and Measures

Improve

Performance of

Sales Executives

Learning &

Growth

To ensure that all sales executives meet/exceed the sales

targets provided to them. Also, to track the performance of the

sales team and guide them consistently to meet sales targets.

Target: US$ 500,000 per quarter for the whole team.

Development of

Sales Action Plans

Customer

To conduct market research, develop sales plans; and update

periodically based on changing market scenarios and insights

from the previous quarters. Also, sales plan must be reported

every quarter to the management team for analysis and

approval.

Target: Review, update, management approvals on a quarterly

basis

Management

Reporting on Sales

Performance

Internal

Business

Process

Create and send accurate monthly reports. The reports should

indicate the following:

Plan vs. achieved

Reasons for any shortfalls

SWOT analysis

Target for the next few month

Target: Reports to be submitted by 7th of every month for the

previous month

Customer

Engagement

Customer

To ensure that customers are happy with our services and their

needs are being met. Also, to meet customers, get their

feedback on a customer feedback form and discuss the insights

at quarterly management meetings.

Target: 3 customer meetings and feedback insights every

month

Create and Submit

Proposals and

Responses to

RFQs

Customer

Reply to request for proposals, tender notices, and price

quotations; in a timely manner. Also, submit documents on

competitive analysis, budgeting, expected closure price and

customer details in a separate customer profile document.

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Target: All Proposals to be submitted for management review

at least 3 days prior to due date

Timely Collections

Finance

To ensure that the customers clear their dues within existing

timelines. Also, work with the accounts to identify any delays

and with the operations to mitigate any issues at the

customer’s end.

Target:

Improvement in cash flow by 7% QoQ

Decrease in receivables by over 60 days by 25% in Q1, 20%

in Q2, 35% in Q3 and 20% in Q4

Adherence to

Company Policy

Internal

Business

Process

To ensure that the company policies are followed by all your

team members. Also, that the following activities are carried

out as per the assigned SLA:

Application for leave and its approval within 3 days

Filling in the travel sheets with approvals from you

Submission of expense reimbursements within 5 days of

completion of travel

Nominations for rewards on quarterly basis

Nominations for training – half yearly basis

Target: As per SLA in the company policy document

Are you an HR Manager looking for help in

creating SMART Goals for your

organization? Learn more by taking

the Goal Setting Tour.

Next, click here to enroll for a FREE TRIAL of

the empxtrack Goal Setting System

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Step-by-step demo How to setup KRAs in empxtrack with just four clicks

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