- 1. A Complete Model of the Supermarket Business
2. Supermarket ModelIntroductionWhy this
presentation?Development of the Supermarkt Model by Dave Ackley
enFrank Steeneken.Publication of the model at www.bptrends.com
January 3th2012, in the article A Complete Model of the
SupermarketBusiness.29-06-12 Copyright 2012 Frank Steeneken and
Dave Ackley All Rights Reserved 2 3. Supermarket
ModelIntroductionWhat is the Supermarkt Model?A complete picture of
the underlying skeletal system structurethat holds every
supermarket business together while achievingits goals.A
comprehensive framework for managing the complexity of asupermarket
structure, and a reusable blueprint for visualizinghow a
supermarket company actually does business.29-06-12Copyright 2012
Frank Steeneken and Dave Ackley All Rights Reserved 3 4.
Supermarket ModelIntroductionDave Ackley:Founder of Ackley
Associates, an Oregon (USA) consulting firmspecializing in advanced
modeling methods.He has almost 40 years experience in business and
systemsanalysis, method development and process improvement.During
that time he consulted with over 50 major corporationson enterprise
modeling, information systems planning andprocess
reengineering.29-06-12 Copyright 2012 Frank Steeneken and Dave
Ackley All Rights Reserved 4 5. Supermarket ModelIntroductionFrank
Steeneken:Business Process Architect working in the
Netherlands.Frank has 27 years of experience in the field of
business processarchitecture, business process management,
requirementsengineering and system analysis. He has worked for
consultingorganizations across different industry verticals and
hasextensive experience with supermarket process modeling.29-06-12
Copyright 2012 Frank Steeneken and Dave Ackley All Rights Reserved
5 6. Supermarket ModelIntroductionDeveloped with the Integrated
Modeling Methodwww.ackley.com:29-06-12 Copyright 2012 Frank
Steeneken and Dave Ackley All Rights Reserved 6 7. Supermarket
ModelIntroductionIntegrated Modeling Method:This method makes it
easy to model the complex structure of a businessenterprise, based
on the discovery that: every Business Enterprise has thesame
Inherent System Structure.Instead of asking what are the essential
characteristics of one business, thismethod begins with the basic
system architecture that is common to everybusiness.Structural
details are then tailored to represent the unique characteristics
ofthe particular business enterprise that is being modeled.This
approach is many times faster than traditional modeling methods,
yetproduces a more complete, accurate, and useful model of the
entire businessenterprise.29-06-12 Copyright 2012 Frank Steeneken
and Dave Ackley All Rights Reserved 7 8. Supermarket
ModelIntroductionAgenda:Some theory.Scope and focus.Overall
structure.Detailed
structure.Useability.Summary.Feedback.29-06-12Copyright 2012 Frank
Steeneken and Dave Ackley All Rights Reserved 8 9. Supermarket
ModelSome theorySystems thinking approach:The process of
understanding how things influence one anotherwithin a whole.Based
on the belief that the component parts of a system canbest be
understood in the context of relationships with eachother and with
other systems, rather than in isolation.Source:
Wikipedia29-06-12Copyright 2012 Frank Steeneken and Dave Ackley All
Rights Reserved 9 10. Supermarket ModelSome theoryMost systems
share common characteristics, including:Systems have structure,
defined by components/elements andtheir composition.Systems have
behavior, which involves inputs, processing andoutputs of material,
energy, information, or data.Systems have interconnectivity: the
various parts of a systemhave functional as well as structural
relationships to each other.Systems may have some functions or
groups of functions.Source: Wikipedia29-06-12Copyright 2012 Frank
Steeneken and Dave Ackley All Rights Reserved 10 11. Supermarket
ModelSome theoryBusiness Function:A contribution (black box), to
the purpose of a process.Relatively stable, independent of a
specific technology. BusinessCustomers Suppliers29-06-12 Copyright
2012 Frank Steeneken and Dave Ackley All Rights Reserved 11 12.
Supermarket ModelSome theory (Core)process: Processes are chains of
activities. These activities are logically organized and aimed at
achieving results for a customer. BusinessCustomers
Suppliers29-06-12 Copyright 2012 Frank Steeneken and Dave Ackley
All Rights Reserved 12 13. Supermarket ModelSome
theoryDecomposition:The overall sequential flow of work performed
by each coreprocess determines the flow of work as it encounters
itssequence of business functions.In that context, the work
performed by a given businessfunction is viewed as a sub-process of
the overall core process,and details of the work within the
business function appear aslower-level activities within that
sub-process.The core process dimension breaks down into a set of
sub-processes that defines the sequence of work
steps.29-06-12Copyright 2012 Frank Steeneken and Dave Ackley All
Rights Reserved 13 14. Supermarket ModelScope and focusWhat is a
business?29-06-12 Copyright 2012 Frank Steeneken and Dave Ackley
All Rights Reserved 14 15. Supermarket ModelOverall structureWhat
is a supermarket business?Function:A supermarket exists in a
competitive environment, where it acts as avalue-added intermediary
between geographically dispersed suppliercompanies and the
scattered individual customers who eventually buytheir
products.Product/service:A supermarket is a business enterprise
that provides a service. It doesnot produce a physical product of
its own in the usual sense. Instead, itadds value by acquiring
existing products from remotely-locatedsuppliers, assembling them
in regional warehouses, distributing them tolocal stores, and
finally selling the suppliers products to local customers.29-06-12
Copyright 2012 Frank Steeneken and Dave Ackley All Rights Reserved
15 16. Supermarket ModelScope and focusWhat is a supermarket
business (continued)?A supermarket business enterprise is a large,
very complexstructure, involving many component entities: An array
of repeat customers grouped in various local areas. A chain of
retail stores. Various transportation systems. A set of warehouse
distribution centers. An array of product suppliers under
contract.29-06-12Copyright 2012 Frank Steeneken and Dave Ackley All
Rights Reserved 16 17. Supermarket ModelOverall structure Business
Concept: A balanced composition of the marketing mix such that it
creates a distinctive image for the customer of a
store.29-06-12Copyright 2012 Frank Steeneken and Dave Ackley All
Rights Reserved 17 18. Supermarket ModelOverall structureHow is
Supermarket Model structured?29-06-12Copyright 2012 Frank Steeneken
and Dave Ackley All Rights Reserved 18 19. Supermarket ModelOverall
structureHow is Supermarket Model structured (continued)?Four core
processes, which represent the life-cycle* of asupermarket
business:1. Defining.2. Designing.3. Constructing.4.
Provisioning.*a change in the business concept reincarnates the
life cycle.29-06-12 Copyright 2012 Frank Steeneken and Dave Ackley
All Rights Reserved 19 20. Supermarket Model Overall structureHow
is Supermarket Model structured (continued)? To fulfill the
original business concept, the four core processes are implemented
over time. This four-stage development sequence comprises the
life-cycle of the supermarkets business enterprise
product.29-06-12Copyright 2012 Frank Steeneken and Dave Ackley All
Rights Reserved20 21. Supermarket Model Detailed structure A more
detailed subsystem structure is required as a basis for defining
the core process structures. The first task is to translate the
Functional Activities to be Performed into the sequence of Basic
Functional Steps that bring product stock from remote suppliers to
local customers.29-06-12Copyright 2012 Frank Steeneken and Dave
Ackley All Rights Reserved 21 22. Supermarket ModelDetailed
structure Interpret the Basic Functional Steps as business
subsystems, which portray the supply chain in terms of business
structural requirements.29-06-12Copyright 2012 Frank Steeneken and
Dave Ackley All Rights Reserved22 23. Supermarket ModelDetailed
structure When the detailed subsystems and core processes are
combined, they produce a grid-like framework. Within this
framework, each subsystem/core process intersection is interpreted
as a Business Function to be managed and performed. The core
process dimension breaks down into a set of sub-processes that
defines the sequence of work steps to be conducted in this portion
of the supply chain. The subsystem dimension defines how resources
and schedules are applied to accomplish that work.29-06-12Copyright
2012 Frank Steeneken and Dave Ackley All Rights Reserved23 24.
Supermarket ModelDetailed structure 24 25. Supermarket
ModelDetailed structure 25 26. Supermarket ModelDetailed structure
26 27. Supermarket ModelDetailed structure 27 28. Supermarket
ModelDetailed structure 28 29. Supermarket ModelUseabilityThe
purpose of this supermarket model is to clearly portray howthe work
performed in a supermarket business is structured,apart from the
way it is managed and controlled. To provide thisclarity, feedback
loops and control systems are not shown onthese diagrams 30.
Supermarket ModelUseabilityEfficient tool for more accurate
business processidentification, improvement and design.Blue print
Process structure Chain 0 Core process 1 Process 2 Workflow
ActivittyC a t e g o r y : W o rk f lo w D ia g r a mU p d a t e D
a t e:18- 8- 2010 1 3: 2 8 : 4 9 Return goods from store [As-Is]U
pdat ed by : Fr a n k S t e e n e ke n 3 C a llc en t e r A lb e r
t H e ijn R e ca l l of goods ( c ode 9 9 9) a nno R e d a ch t ie
W in k e lw e b M es s a ge re c a l l goods s e nt S u p e rm a r
k t m a n a g e r M e s s a g e r ec a ll o f goods H a n d o v e r
r e c a ll of goods 4Task Te a m le id e r V e r k o o p k la a rR
et ur n agr eem ent M a k e r et u r n s R e g is t e r a m o u n t
r e a d y f or s e n d o f r e t ur n it e m s in bac ks t o c k k
e e p in g a R e t ur n a g r e e m e n t [ f ille d u p b y s t o
r e l] M e d ew e r k e r V e r k o o pk la a r M a n if e s t R e
g is t e r s h ip m e n t D e t e r m in e a m o u n tR e g is t e
r re t u r n R e g is t e r f in a l C h a n g e a m o u ntW a y b
ill A r c h iv e c o p yd if f e r e n c e in q ua n t it ie s AND
( la b e l) in s t o c klo a d c a r r ie rs t o( la b e ls ) loa d
s h ip m e n t o f r e t u r nlo a d c a r r ie r s on[ c or r ec
ted]s ig n e d w a y b ill k eeplo a d in t r u ckc a r r ie r s i
g o o d s in st o c k k w a y b illw a y b io llc or r ec t edW a y
b illC h a uf f e u r V r a c h t w a ge nD e t e r m in e am o u n
t Truc k dri v e rlo a d c a r r ie r s t o W a y b ill c he ck s i
nlo a d in t r u c kw a y b ill n o t n o d if f e r e n c e in S
ig n w a y b ill Goods WorkflowL o a d lo a d c a r r ie r s C om
par e am ount q u a n t it ie sc or r ec t edr e t u r ns in t r u
c k lo a d c a r r ie r sXORretu rn ed fro mXORr e t ur n s w it h
w sto re W a y b ill [ s ig n e d ]29-06-12 Copyright 2012 Frank
Steeneken and Dave Ackley All Rights Reserved30 31. Supermarket
ModelUseabiltyA basis for (re)designing organizational
structure.29-06-12Copyright 2012 Frank Steeneken and Dave Ackley
All Rights Reserved 31 32. Supermarket ModelSummaryThe Supermarkt
Model:An application of the Integrated Modeling Method.The
supermarket model defines the inherent system structure that
iscommon to every supermarket business.Provides an architectural
framework of function and workflow that can beapplied to better
understand and improve a supermarkets businessperformance.By
identifying the supermarkets complete core process and
functionstructure, this model provides a highly efficient tool for
more accuratebusiness process identification, improvement and
design.29-06-12Copyright 2012 Frank Steeneken and Dave Ackley All
Rights Reserved 32 33. Supermarket ModelFeedback?
[email protected] 2012 Frank Steeneken and
Dave Ackley All Rights Reserved 33
