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Clássico artigo de Kotler e Zaltman, onde são colocados os fundamentos do marketing em perspectiva social.
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Influence strategies: Approaches to influencing long …...1 The concept of social marketing, which draws on features of commercial marketing, was introduced by Kotler and Zaltman
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University of Central Floridachamps.cecs.ucf.edu/Publications/Refereed... · product planning, pricing, communication, distribution, and marketing re- search" (Kotler & Zaltman, 1971,
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Social Marketing Andreasen PPT - rareplanet · What is social marketing? ! The first formal definition of social marketing was offered by Kotler and Zaltman in 1971: ! Social marketing
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i · 2019-05-10 · to refer to it as such. The term social marketing was coined that same year by Phillip Kotler and Gerald Zaltman.2 Social marketing uses many of the principles
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