Kotler Quotes on Marketing

1. The future is not ahead of us.  It has already happened.  Unfortunately, it is unequally

distributed among companies, industries and nations.

2. The Internet will create new winners and bury the laggards.

3. It is no longer enough to satisfy customers. You must delight them.

4. It is more important to do what is strategically right than what is immediately profitable.

5. Marketing is becoming a battle based more on information than on sales power.

6. Today you have to run faster to stay in the same place.

7. The most important thing is to forecast where customers are moving and to be in front of

them.

8. Many businesses are wisely turning their suppliers and distributors into valued partners.

9. Poor firms ignore their competitors; average firms copy their competitors; winning firms

lead their competitors.

10. Don’t buy market share. Figure out how to earn it..

11. Watch the product life cycle; but more important, watch the market life cycle.

12. Who should ultimately design the product? The customer of course.

13. Your company does not belong in markets where it cannot be the best.

14. The best way to get and keep customers is to constantly figure out how to give them more

for less.

15. Every business is a service business. Does your service put a smile on the customer's

face?

16. Sell value, not price.

17. Establish channels for different target markets and aim for efficiency, control, and

adaptability.

18. Successful " go-to-market " strategies require integrating retailers, wholesalers, and

logistical organizations.

19. Integrated marketing communications is a way of looking at the whole marketing process

from the viewpoint of the customer.

20. The best advertising is done by satisfied customers.

21. The successful salesperson cares first for the customers, second for the products.

22. The marketing organization will have to redefine its role from managing customer

interactions to integrating and managing all the company’s customer facing processes.