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8/4/2019 Kotak Report for College
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Project Report On
Kotak Mahindra Bank
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Reason and Circumstances that led
to select Kotak Mahendra Bank I always prefer to work in a finance institution, one of the first and the
foremost objective of me is to get in to finance sector. That‟s the main reason which
initiated me to do specialization in finance right from my graduate to post graduate.
Among banking sector, Kotak Mahindra Bank Limited is one of the leading financial
institutions, offering a complete financial solution that encompasses every spare of the
life. From commercial banking, to stock broking, to mutual funds, to life insurance, to
investment banking, the group caters to the financial needs of individual and
corporates.
The group has a net worth of over Rs. 2900 crores, employs around 8,800peoples in its various business and has a distribution network of branches, franchisees,
representative offices and satellite offices across 282 cities and towns in India and
offices in New York, London, Dubai and Mauritius. The group serves around 2
million customer accounts.
“Kotak Mahindra Finance Limited is the first financial institution in
India to get converted into a commercial bank”
I was so lucky to get permission for doing my summer internship in Kotak
Mahendra Bank limited, Head office in Mumbai. As it‟s a head office there was a
wide opportunity for me to know about various functions, and process which are
undertaken in a banking business, to observe the organizational behavior in various
circumstances. And there is also wide opportunity for me to get interact with various
professionals.
Scope of Placement
There was a wide scope for me to learn about the organization. As we all
know that Kotak Mahendra Group is a huge network with various departments having
different functions. Hence I got wide scope to study about the various process and
procedures of the organization in different situation. Kotak Mahendra Bank is into
various segments like Corporate Banking, Venture Fund Management, Retail
Liabilities, Lending, Treasury and Investment. Even though i had been placed in
Retail Liability section, still I got wide opportunity to study about all segments
including corporate Banking. I didn‟t get much opportunity for doing any specific
task, but I got full freedom for making my own study. Whatever details I ask, my
guide had always shown initiatives in providing the required information. This helped
me to do my report in the way I wanted it to do. I got much opportunity to interact
with various employees of different job specification, which helped me to study about
the job satisfaction of various employees. Above all I learned how to behave in an
organizational environment.
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Brief Profile of the organization
Overview
Kotak Mahindra is one of India's leading financial institutions, offering
complete financial solutions that encompass every sphere of life. From commercial
banking, to stock broking, to mutual funds, to life insurance, to investment banking,
the group caters to the financial needs of individuals and corporates.
The group has a net worth of over Rs. 2,900 crore, employs around 8,800
people in its various businesses and has a distribution network of branches,
franchisees, representative offices and satellite offices across 282 cities and towns in
India and offices in New York, London, Dubai and Mauritius. The Group servicesaround 2 million customer accounts.
THE JOURNEY SO FAR ...
Kotak Mahendra Group’s Story
The Kotak Mahindra Group was born in 1985 as Kotak Capital
Management Finance Limited. This company was promoted by Uday Kotak,
Sidney A. A. Pinto and Kotak & Company. Industrialists Harish Mahindra and
Anand Mahindra took a stake in 1986, and that's when the company changed its
name to Kotak Mahindra Finance Limited.
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Since then it's been a steady and confident journey to growth and success
1986 Kotak Mahindra Finance Limited starts the activity of Bill Discounting1987 Kotak Mahindra Finance Limited enters the Lease and Hire Purchase market
1990 The Auto Finance division is started
1991 The Investment Banking Division is started. Takes over FICOM, one of
India‟s largest financial retail marketing networks
1992 Enters the Funds Syndication sector
1995 Brokerage and Distribution businesses incorporated into a separate company -
Kotak Securities. Investment Banking division incorporated into a separate
company - Kotak Mahindra Capital Company
1996 The Auto Finance Business is hived off into a separate company - Kotak
Mahindra Prime Limited (formerly known as Kotak Mahindra Primus
Limited). Kotak Mahindra takes a significant stake in Ford Credit Kotak
Mahindra Limited, for financing Ford vehicles. The launch of Matrix
Information Services Limited marks the Group‟s entry into information
distribution.
1998 Enters the mutual fund market with the launch of Kotak Mahindra Asset
Management Company.
2000 Kotak Mahindra ties up with Old Mutual plc. for the Life Insurance business.
Kotak Securities launches its on-line broking site (now
www.kotaksecurities.com). Commencement of private equity activity through
setting up of Kotak Mahindra Venture Capital Fund.
2001 Matrix sold to Friday CorporationLaunches Insurance Services
2003 Kotak Mahindra Finance Ltd. converts to a commercial bank – the first Indian
company to do so.
2004 Launches India Growth Fund, a private equity fund.
2005 Kotak Group realigns joint venture in Ford Credit; Buys Kotak Mahindra
Prime (formerly known as Kotak Mahindra Primus Limited) and sells Ford
credit Kotak Mahindra.
Launches a real estate fund
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Our Corporate Identity
The symbol of the Infinite Ka reflects our
global Indian personality. The Ka is uniquely
Indian while its curve forms the infinity sign,
which is universal. One of the basic tenets of
economics is that man’s needs are unlimited.
The Infinite Ka symbolizes that we have an
infinite number of ways to meet those needs.
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From the above picture we can clearly see that how wide Kotak Mahindra
Group is been spread all over India
During their 25 years of services Kotak Mahindra Group is been continuouslytaking initiatives is expanding their business, which also creates many
employment opportunities. Kotak is also planning to recruit around 2,500
employees per year. This clearly shows the sign of growth. Therefore we can
soon expect few more dots on the above shows image of “Wide National
Footprint…”
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Kotak Group Companies
Kotak Mahindra Bank The Kotak Mahindra Group‟s flagship company, Kotak Mahindra Finance Ltd which
was established in 1985, was converted into a bank – Kotak Mahindra Bank Ltd in
March 2003 becoming the first Indian company to convert into a Bank. It‟s banking
operations offers a central platform for customer relationships across the group‟s
various businesses. The bank has a presence in the Commercial Vehicles, Retail
Finance, Corporate Banking, Treasury and Housing Finance.
Kotak Mahindra Capital Company
Kotak Mahindra Capital Company Limited (KMCC) is India's premier Investment
Bank and a Primary Dealer (PD) approved by the RBI. KMCC's core business areas
include Equity Issuances, Mergers & Acquisitions, Structured Finance and AdvisoryServices, Fixed Income Securities and Principal Business.
Kotak Securities
Kotak Securities Ltd., is one of India's largest brokerage and securities distribution
house in India. Over the years Kotak Securities has been one of the leading
investment broking houses catering to the needs of both institutional and non-
institutional investor categories with presence all over the country through franchisees
and co-ordinators. Kotak Securities Ltd. offers online (through
www.kotaksecurities.com) and offline services based on well-researched expertise
and financial products to the non-institutional investors.
Kotak Mahindra Prime
Kotak Mahindra Prime Limited (KMP) (formerly known as Kotak Mahindra Primus
Limited) has been formed with the objective of financing the retail and wholesale
trade of passenger and multi utility vehicles in India. KMP offers customers retail
finance for both new as well as used cars and wholesale finance to dealers in the
automobile trade. KMP continues to be among the leading car finance companies in
India.
Kotak Mahindra Asset Management Company
Kotak Mahindra Asset Management Company (KMAMC), a subsidiary of Kotak Mahindra Bank, is the asset manager for Kotak Mahindra Mutual Fund (KMMF).
KMMF manages funds in excess of Rs 11,000 crores and offers schemes catering to
investors with varying risk- return profiles. It was the first fund house in the country
to launch a dedicated gilt scheme investing only in government securities.
Kotak Mahindra Old Mutual Life Insurance Limited
Kotak Mahindra Old Mutual Life Insurance Limited, is a joint venture between Kotak
Mahindra Bank Ltd. and Old Mutual plc. Kotak Life Insurance helps customers to
take important financial decisions at every stage in life by offering them a wide range
of innovative life insurance products, to make them financially independent.
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Vision statement – To establish
ourselves as
Global Indian financial services brand: Our customers will enjoy the
benefit of dealing with a Global Indian Financial Brand that best understands the
needs and delivers customized pragmatic solutions across multiple platforms. We will
be a world class Indian Financial services group. Our technology and best practices
will be benchmarked along international lines while our understanding of customers
will be uniquely Indian. We will be more than a repository of our customer‟s saving.
We, the group, will be a single window to every financial services in a customer‟s
universe
The most preferred employer in financial services: A culture of
empowerment and a spirit of enterprise attract bright minds with an entrepreneurial
streak to join us and stay with us. Working with a home grown and professionally
managed company, which has partnership with international leaders, gives our people
a perspective that is universal and unique.
The most trusted financial services company: We shall create an ethos
of trust across all our constituents. Adhering to high standards of compliance and
corporate governance will be an integral part of building trust
Value creation: value rather than size alone will be our business driver
ViewsThe vision statement clearly motivates the company. It clearly shows that
where the company wants to be in the next few years. However various missions and
goals have to be achieved to reach the vision of the company. Therefore the
management should form their missions and goals in such a way which will take the
company in the track of achieving the vision.The vision statement should be properly communicated to the employees of
the company which will motivate them to achieve their goals. Proper communication
of vision statement will also create awareness to the employee about “The reason to
their existence”
The vision statement of the company clearly describes about their reason for
existence
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Business Segment
Corporate BankingCorporate Banking provides a broad range of financial services for
both domestic and International Corporation, Financial institutions and
Government entities. The Bank services includes working capital,
Trade Services, Transactions Banking, Money Market and foreign
exchange services offered to corporate or small and medium
enterprises (SMEs). KMB offers a variety of products from plain
vanilla debts issuances to Asset Backed Securities (ABS), Mortgage
Backed securities (MBS), structured products and loan syndication.
Venture Fund Management The Bank has Co-Sponsored Kotak SCEAF India fund. This has been
setup as a Trust registered with SEBI as a venture capital funds. Indian
Growth Funds (the fund) was set up as a unit fund of Kotak SEAF
India Fund. India Growth Fund has commitment of Rs.707 crores,
from domestic as well as international investors. The fund continues to
be in an active investment mode as at 31st march, 2007. had made
investment in 10 companies This investment are in high growth sectors
of home retail, logistics, home textiles, airlines, light engineering lifescience and software and information technology.
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Retail LiabilityThis refers to the wide range of products and services targeted at retail
customers and offered to branch customers and other direct banking
channels like telephone banking, internet banking, mobile banking,
direct pay services, payment gateway for online shopping. The product
range also includes global debit card and visa money transfer.
LendingThis includes all the advances and lending operation for commercialvehicles and construction equipments personal loan, home loan,
corporate banking and other lending.
Treasury and investmentsTreasury Operations refers to the use of surplus capital in form of call
money, RBI auctions, and G-Sec yields and so on. The Bank treasuryfocuses on garnering client flows from derivatives and foreign
exchange remittances. Bullion Desk and custodial services are another
area of revenue.
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Group Structure
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Retail Liability Structure
Organization Structure
Definition : This division would broadly cater to companies (Public Ltd., Private Ltd.,
Partnerships or Proprietorships) with a turnover not exceeding Rs 250 crores. Usually
these companies would be part of the supply chain of large corporates, i.e., vendors to
large corporates or dealers of these large corporates.
The department is headed by Manish Kothari and has operations across India,with four specific manned locations, namely - Mumbai, Delhi, Chennai and
Bangalore. Navin Gupta heads the Western Region and Sanjeev Bhandari heads the
Northern Region.
The details of all the people in the department are given below:
Name Role Location
Manish Kothari Head of Department HO Mumbai
Navin Gupta Region Head West HO Mumbai
Rohin Unwalla RM - West HO Mumbai
Vikash Chandak RM – West HO MumbaiMangesh Dealer Funding All India HO Mumbai
Sanjiv Bhandari Region Head North Delhi
Supriya Rajani RM Delhi
Ajay Bhargava RM Delhi
M. A. Krishnan RM Chennai
Balaji Subramaniam RM / Operations Chennai
Sonal Sinha RM Bangalore
Group Head – Branch
Banking & Retail liability
Products, Processes, &Projects Branch Banking Corporate Salary
BSG, SQ & DirectBanking Acquisition
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Products & Services
Banking and Saving
o Saving Accounts
o Deposits
o Cards
o Debit cards
o Demat
o Convenience banking
o Corporate Finance
o Custody Service
o NRI Banking
o Privy League
o Business
o
Salary2wealth
Loans and Borrowings
o Personal Loans
o Car Loans
o Home loans
o Loans against property
o Commercial loans
o Dealer finance
o Kotak Stock Ace
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Investments and Insurance
o Life Insurance
o Mutual Funds
o Share Trading
o Structured products
o Gold
o Estate planning
o Wealth Management
o Consumer research
o Investing in IPOs
o Portfolio Management
o New Pension Scheme
Institutional
o Investment banking
o
Institutional equities
o Treasury
o Private equity
o International Business
o Offshore funds
o Reality fund
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Views:
The company offers a wide range of products in Banking and Services, Loans
and Borrowings, Investment and Insurance, and Institutional. This provides a more
numbers of choices for the customer to select which will suit them the most. Various
products have been designed in such a way after considering the requirement of thecustomers belonging to different classes. Products are designed to suit the
requirements of both small and large investors. But the factor here to be considered is,
more advertisement should be carried out, so that a proper communication could be
done to the customers about the availability of the various products.
With the help of proper advertisement mode the availability of variousproducts will be easily communicated to the customers. There are many customers
who don‟t even know that kotak offers so much variety of products.
As there are various products offered by kotak, out of those various products
some of them are massive in demand, while the remaining are not in high demand,therefore the company should find out the reason why such products are not in high
demand like other products. So that the appropriate rectification can be done this will
help to increase the sale of all products
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Customer types
Personal
o Deposits & Savings
o Investments
o Life Insurance
o Cards
o Convenience Banking
Business
o Current Account
o Loans
o Business Banking Solutions
NRI
o Savings
o
Deposits
o Transfers
o Investment Services
o Home Loan
o Convenience Banking
Privy League
o Personal Banking
o Business Banking
o Investments and Insurance
o Financial Planning
o Privy Insight
o Privileges
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Institutional
o Investment Banking
o Institutional Equities
o Treasury
o Private Equity
o International Business
o Offshore Funds
o Reality Funds
Wealth Management
o Equity
o Structure Products
o Private Equity
o Reality Funds
o Family Office Services
o Assets Advisory
o Portfolio Management
Corporate
o Corporate Finance
o Custody Services
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Corporate Governance
Board of DirectorsDr. Shankar Acharya, Non-Executive Part-time Chairman
Mr. Uday Kotak, Executive Vice-Chairman and Managing Director
Mr. Prakash Apte
Mr. Amit Desai
Mr. C. Jayaram, Executive Director
Mr. Dipak Gupta, Executive Director
Mr. Asim Ghosh
Dr. Sudipto Mundle
Mr. Narendra P. Sarda
Board Meetings Procedure
1 Scheduling and selection of agenda items for board meetings:
Dates of the board meetings are decided in advance. The board meetings are
convened by giving appropriate notice after obtaining the approval of the Chairman
and the Executive Vice-Chairman and Managing Director. The Board meets at least
once a quarter to review the results and other items on the agenda and also on the
occasion of the annual shareholders‟ meeting. When necessary, additional meetings
are held.
2 The agenda of the board meetings is drafted by the Company Secretary
along with the explanatory notes and these are distributed in advance to the Directors.
Every Board member is free to suggest the inclusion of items on the agenda. All
divisions/departments in the Bank are encouraged to plan their functions well in
advance, particularly with regard to matters requiring discussion/approval/decision in
the Board/Committee meetings.
3 All such matters are communicated to the Company Secretary in advance so
that the same could be included in the agenda for the board meetings.
4 The agenda papers are prepared by the concerned officials of the respectivedepartment and are approved by the Executive Director/s and/or Executive Vice-
Chairman and Managing Director. Agenda papers are circulated to the Board by the
Company Secretary. Additional items on the agenda are permitted with the permission
of the Chairman.
5 To address specific urgent need, meetings are also convened at short notice.
The Board also passes resolution by Circulation on need basis.
6 Minutes of the proceedings of the Board meeting are prepared within 48
hours of the meeting as per the requirement laid down by the Reserve Bank of India.
Draft minutes are circulated to the Chairman for his comments. The minutes of all theCommittees of the Board of Directors of the Bank and the minutes of the meetings of
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the Board of Directors of the subsidiary companies of the Bank are placed before the
Board.
7 The quarterly, half-yearly and the annual results for the consolidated entity
and for the Bank stand alone are first placed before the Audit Committee of the Bank
and thereafter the same are placed before the Board of Directors.
8 A Compliance Certificate, signed by the Executive Vice-Chairman and
Managing Director in respect of various laws, rules and regulations applicable to the
Bank is placed before the Board, every quarter.
9 The Bank has put in place a post meeting follow-up, review and reporting
process for the action taken on decisions of the Board. The Company Secretary
submits follow-up Action Taken Report to the Board at each meeting on the
compliance of the decisions/instructions of the Board.
10 During the year under review, seven meetings of the Board of Directorswere held on 12th May 2009, 3rd June 2009, 28th July 2009, 27th August 2009, 27th
October 2009, 21st January 2010 and 5th March 2010. Maximum time gap between
any two meetings was not more than three calendar months. The average duration of
the board meetings held is approximately three hours.
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ABOT 'SPiRiT'
The launch of „SPiRiT Service Quality Initiative' has ignited a renewed sense
of service at Kotak. The Spirit of Service is the new mantra that should bring about a
quantum leap in the way operations and interactions happen, creating new benchmarks of Service. And what‟s needed to make it work? Just sticking to the five
pillars of Kotak - the elements that take the spirit of service to great heights.
Knowledge and competence
In order to service our customers best, it‟s most important to know our
company, its processes and products extensively. Further, you need to thoroughlyunderstand your customers and their requirements. What‟s also important is, knowing
what the competitors are doing to cater to them. With changing times, markets
change, technologies change and so do customer needs. If you understand your risks
and profitability‟s and have your finger on the pulse of the market, you're a step ahead
of the competition. If you don't, you run the risk of getting blind-sided.
Well Trained & Certified staff with a real-time sense of the market and aware
of the regulatory requirements, willing to take initiative to execute ideas with the tools
at hand and an eye for details, go a long way to make a company successful.
Offering innovative and proactive solution
More successful people are more observant, think more and innovate. They
understand / anticipate customer needs and offer them practical and deliverable
solutions across Group Products.
When you take responsibility and exceed customer expectations by serving as a single
window for need fulfillment, stated or unstated, at no extra cost or delay to him, a
customer is delighted. Such customers are not just loyal customers; they also become
your most dedicated and effective salespersons and advertisers.
Transparency and being fair
Another important aspect leading to customer delight is being transparent and
fair. The customer should always be made aware of the cost and stay informed of all
the charges (there should be no hidden charges). Also what‟s important is not
committing beyond what‟s possible. And in case there‟s ever a mistake, own up to it
and commit immediately.
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Approachability and warmth
While addressing the customer needs, it‟s important to make him feelwelcome. Pick up the phone on three rings - yours and others‟ too, be more personal,
address the customer by name and always wear a smile on your face.
You must also speak the customer‟s language and listen to him without interrupting in
order to understand his needs. Always understand the customer as an individual and
balance customer and organization interest. Since serving customers and making them
come back does not simply mean, satisfying them. Instead, you need to delight them.
And to delight means to cater even to unstated customer needs, by anticipating them,
by taking a proactive rather than a reactive posture and by thinking like a customer.
Keeping it simpleLast but not the least, it‟s important to keep it simple and easy to understand
for the customer. Simplify communication by not using jargons and also ease
documentation and processes for him. Also, take all the requirements at one go to
avoid inconvenience. Stick to the point and never overload the customer with too
much information. And while winding up, make sure to conclude the meeting
appropriately.
If you take care of these simple things, you‟ll create an un usual level of trust,
respect and goodwill all around.
And the result? It would be extremely difficult for your competitors to steal your
delighted customers, leading us all to unparalleled growth.
Views
Handling the customers is being one of the major challenges for todays service
sectors. We all know that now days there are many choices for the customers, so if the
company fails to provide the required services the customers will never hesitate to
move to the other company where he thinks that he will get a better service.
Especially in financial sectors which bound to deal with million numbers of customers, customer satisfaction plays an important role.
The launch of SPIRIT service quality initiative has ignited a transform sense
of service. Through SPIRIT Kotak is trying to set a benchmark for other financial
institution in term of service.
According to me employees in customer care department should first know the detail
about the various products offered by the company. Once the customer calls to the
customer care for enquiring about any details the customer care should guide them in
such a way which should help the customer to select the suitable product which suits
him the best. The customer care should first know about the various products than
only they can provide the required information to the customers. Thus the call centre
employees should be trained in such a way that the customer should not be justsatisfied they should be satisfied with delightness.
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BALANCE SHEET OF A BANK
LIABILITIES
Capital
Reserves and Surplus
Deposits
Borrowings
Other Liabilities and Provisions
ASSETS
Cash and balances with the Reserve Bank of India
Balances with Banks at Money at call and short notice
InvestmentsAdvances
Fixed assets
Other assets
CONTINGENT LIABILITIES
Letters of CreditGuarantees
Foreign Exchange Contracts
Underwriting Commitment
PROFIT AND LOSS ACCOUNT
I. IncomeInterest Income
Other Income
II. Expenditure
Interest expense
Operating expenses
Provision and contingencies
III. Profit (Loss)
Net Profit (Loss) for the year
Profit (Loss) brought forward
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IV. Appropriations
Transfer to statutory reserves
Transfer to other reserves
Proposed dividend
Balance carried forward to the balance sheet.
The remarkable factor of the financials of a bank is that banks seek liabilities in orderto be profitable. If they do not have liabilities, they will not have funds to lend.
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On CRM
CRM is a very specific strategy that seeks to identify customers individuallyand then craft sales and services strategies that are uniquely appropriate for each
customer.
Customer Relationship Management is a customer oriented management concept for
the improvement of customer acquisition, customer retention, customer value and to
increase company profitability.
Objectives of CRM
Customer Relationship Management Customer Return Management
Cost and Return Management
Continuous Relations Management
Customer Retention Management
Cost Reduction Management
Caring Relations Management
CRM Employs information systems to
Collect, analyze, integrate, and supply required information and data
Support the customer-oriented processes in marketing, sales, andservice.
At Kotak Mahindra Bank we use Siebel CRM system and there are 3 major areas of
Siebel CRM
Marketing Campaign Automation ( Cross Sell, Up Sell etc)
Sales Force Automation (tracking leads, productivity etc)
Service Management (Customer queries, request, complaints)
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Measurable Benefits of CRM:
Marketing Management
Focused and targeted campaigns
Close looping of campaigns
Segmentation
Holistic View of Customer
Sales
Lead Management
Activity Management
Key Account Management ( Corporate Salary)
Cross sell/Up sell to existing customers
Automating Sales Cycle i.e. lead origination to culmination
Services
Adherence to TATs-Better Response Time
Customer Satisfaction / Loyalty
MIS Reports
Audit Trails/Notes
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Risk Management
Business is all about taking “Risks” and managing those „Risks‟. Naturally, bank like any
other business entity has to manage its set of risks which include Credit risk, Operational risk and Residual risk (liquidity risk, interest rate risk, concentration risk, capital risk, earning risk,
strategic risk, compliance risk, management risk, reputation risk, etc.).
Risk Management is an activity directed towards assessing, mitigating (to an acceptable
level) and monitoring to risks. While market risk & credit risk management are confined to few
business / operations, operational risk management is the Business of all‟. In simple words,
“Operational risk is a risk of loss resulting from inadequate or failed internal processes, people
and systems or from external events.” It includes legal risk, but excludes strategic/ Business risk
and reputation risk.
Risk Management Structure
Board of Directors
Risk Management Committee (RMC)
Chief Risk Officer (CRO)
Risk Management Department
Operational Risk Management (ORM) Department Heads
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Process for Operational Risk Management
ORM
DevelopORM Policy
IdentifyRisks
MeasuresRisks
MitigateRisks
Transfer/Finance
Risks
MonitorRisks
ProvideCapital to
Cover Risks
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INFORMATION TECHNOLOGY
There was a gentleman walking with two heavy suitcases in an airport terminal. Someoneapproached and asked him what time it was. The gentleman bends down to park the two heavy
suitcases and stares at his watch. But this was no ordinary watch. He touches a tiny button and
his administrative assistant's face appears. He asks her,” Mary, what time is it?" Mary answersinstantly and with a smile!
The questioner is thoroughly impressed!!! He asks,” What kind of a watch is that?" "It's
like a TV with two-way real-time communication," the gentleman explains. He adds that thewatch is the latest technology with Intel's brand new 128-bit chip with processor speed of 10
Gigahertz.
The onlooker is now quite impressed and wanted to know if he could buy this watch fromthe gentleman. They agree on a price and the cash was handed immediately. The gentleman takes
his watch out and hands it over and then walks away. The new owner stares at the two heavysuitcases and shouts, "Sir, you forgot your suitcases."
The gentleman stops, smiles, and replies, "No, they are yours now. They are the modems U
need for your new watch.
Comments
The above example clearly shows that we should introduce a technology only when it is
really in need of. In the above mentioned example we can see that a gentleman buys a watch,which includes a two suitcase which contains the modem for the watch. We all know why watch
is required for. It‟s only for knowing the time. Hence there was no any requirement of a watchwith10 Gigahertz processor.
Therefore if any new technology is been introduced in the market, immediately weshould not think of buying it. First we should think that whether we are really in requirement of
those products. Whether introducing the new technology will benefit for the company in the long
run basis.
We should always introduce the technology from which we will be benifited, not because
of so and so is using the technology so let us also use it. We all know that while introducing anew technology heavy expenditure is to be incurred, therefore before implementing we shouldthink twice
The regular maintenance of the computers could be done much better than now, any
complain request placed by the employee regarding the computer should be cleared as soon aspossible; the day to day work should not get interrupted due to any technology problem.
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Most of the staffs are on the assumption that “the company is not providing them with the
updated technology” but the real fact is are already providing a updated technology which ismore that enough for the job which they are pursuing, So take some steps to aware the staffs that
they are already been provided with the updated technology regarding to the job which they are
pursuing.
The Kotak Way of Working...
When you join us, you would have agreed to partake of an atmosphere that is:
Apolitical. Kotak believe corporate politicians are an insecure lotQuintessentially Indian. The Indian who is capable of making a mark for himself /
herself anywhere in the world
Respecting of people's capability rather than their credentials or looks. No one here is
hired for their looks! Any example otherwise is purely coincidentalDetermined to be on the right side of the law always, whether economic, social or moral.
History will bear us out
Humming in self-belief . Kotak works is an opportunity to create miracles. Again, history
will bear us out
At Kotak Mahindra Bank, we emphasize the entrepreneurial spirit. Which means, you have to
treat your work as if it were your own business? But "with great power comes great
responsibility" and some cultural aspects we maintain close to our heart are:
A strong ethical framework: We won't comprise on our principles and our standards for
high-growth.Creative brain-storming, innovation and team-work: Sure you have to take the finalcall, but creative brainstorming helps you innovate, involve your team members and take
the right decision.
Respect for the customer: We don't put up a front of "customer is the king", but actuallybelieve that the customer has some point of view, and it is our responsibility to listen to
that view and respond to it in the right manner.
A positive outlook towards work and life: If this is your business, then you need totreat it as such. We don't believe in people who come here thinking it is "just another job"
or "just another bank".
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Five Reasons to Work with Kotak
The Brand
o 14 group companies
o 20,000 employees + family members
o 370 cities
The entrepreneurship
o Creativity- freedom and Scope
o Great Leadership - it‟s a grooming ground
Career Development
o Multiple avenues for lateral and vertical growth
o Stupendous learning opportunities
o Focused and planned individual development
The Culture
o Open, Transparent, Apolitical
o Non-Hierarchical and informal
o Emphasis on balanced work life
The People
o Ambitious and determined - go better!
o Exude Warmth, and friendliness
o Exhibit world class managerial styles!
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Recruitment Policies and process
Business heads will send their manpower requirement for their division to HR. The HRhead will propose the annual budget for approval by ED/MD. These figures will be approved
along with the annual budgets by the ED/MD.
After obtaining the endorsement of the respective group heads and the ED/MD, the
requisitions need to be forwarded to the HR function for further processing.
Depending on the nature of the vacancy the HR function will arrange to identifymanpower through one or more of the following sources.
Active application data bank
Print Advertisement
Placement agencies, including application received through placement, websites, and job portals.
Entry level professional graduates, includes management trainees
Employee Referrals and internal applications.
The HR will be responsible for recruitment of all positions across the bands and it will be
the sole responsibility of the HR to coordinate with the above mentioned sources of recruitment
Selection ProcedureInitial Screening of resumes will be carried out by HR and candidate will be short listed
for the primary round of interview
Two to tree rounds of interview use to be conducted depending on the grade for which
the interview is to be conducted. The interviewer also depends on the grade for which theinterview is to be conducted.
Aptitude test for front line employee is a prerequisite for entry into the company, unless
viewed by the HR head.
Feedback of the interview has to be documented either interview assessment form or
through noting in the resumes of the candidates. Line manager to ensure that the said documentis send to HR along with all other documents
Reference check has to be done on a compulsory basis for all positions. Reference check
process will be decided by HR.
Appointment letter shall be issued after the receipt of the following documents:-
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Recruitment requisition form duly completed
CV of the CandidateInterview rating sheer
The candidate will have to submit medical certificate of fitness on joining the company
unless waived by the HR head.
Any candidate who has been rejected for a particular position cannot apply for another
position in the same function at least for the next 6 months.
In exceptional cases, the bank is open to re-employing people who has previously worked
with kotak group to be cleared by the HR.
Campus Recruitment Campus recruitment will be defined as both lateral and fresher hiring done from various
professional colleges, including B-School, law colleges and ICAI institutes. This will alsoinclude the summer trainee recruitment as well.
The HR campus recruitment team will identify the list of institute to recruit from, basedon the numbers to be recruited, region, and role wise. For this purpose institute/college will be
graded every year into various grades like A, B, C…etc.
The salary to be paid on campus will be decided by the HR depending on the averagesalary trends of the campuses.
Post the recruitment process the selected candidate will be intimated about the job offerwith Kotak Mahendra Bank Limited.
The detailed appointment letters giving details on the T & C of the employment, salary,place of position and date of joining is sent to the management trainees selected.
Views
I would really appreciate the various policies and procedures of the HR team in term of recruitments. But I think that the sources of identifying the manpower should be used more
effectively, so that more no of candidates can apply for the job, and a best of the best can be
selected. This will help to find the required manpower at the required time.
Campus recruitment can be used much effectively, because through campus we get
young talented candidates who are just about to enter the corporate world. So through campus
recruitment we can recruit those young talented candidates, and if we give proper training to
them, then those candidates will be really helpful for the growth of the organization.
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Employee Benefits
o Credit Card
o Company Car scheme
o Conveyance
o Emergency Loan
o Mobile Phone
o Addendum to Mobile
o Leave travel allowance
o Addendum to Leave Travel Allowance
ViewsThese are the various benefits given by the company to its employees. But the thing is
whether all the staffs are using the benefits in the right way? One of the good things is that the
company is providing benefits depending upon the grade of the employees. As we all know
different employees have different requirements, it‟s the duty of the organization to provide it inthe right way to the right employee. Here we can also apply mascilows hierarchy theory which
clearly explains about the requirement of the employees at different stages. Hence I would
appreciate the HR team for providing the right benefits to the right employees who are really inrequire of it. One more question arising over her is where all the employees are known about the
benefits available to them. In this case the HR team should take initiatives in making awarenessto the employees about the various benefits available to them.
I had thoroughly gone through the various addendum to mobile and leave travelallowance. Here also bifurcation has been done depending on the grade of the employees. Hence
the HR team is not only showing initiatives in satisfying the employees, they are also considering
the cost which is really good for the organization.
Most of the employees are not satisfied with the bus service provided by the company. Asthey are paying for the bus service, they expect some sort of good service, which they are not
getting. So make sure that effective changes should be brought in to make the employees
satisfied.As we know that human wants are always unlimited, so as the employees also. Whatever
the company may do for the employees, they are not satisfied at all. Therefore the company
should arrange for some meeting with the staff members, in which a detail report of the variousbenefits should be presented along with the cost incurred on such benefits. So that the employee
could know “what the company is doing for them”
As per now only 75% of the expenses incurred on medical can only be claimed by the
employees. This can be changed as 100%, which most of the employees wants to.
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Cost Saving Initiatives
Discovery
o What is being Printed
o How is being printed / Distributed
o Who is printing it
Evaluation
o Who is being Printed
o Should it be printed
Saving Exploration
o Should it be distributed by other means ( Web, Emails)
o Restrict colors and finishing features
o Print conversions to electronic format
Implementation
o Use of refilled tonners
o Setting printer to economic mode
o Back to back printing
Monitoring
o Inculcating the habit
o Thinking cost first
o Continue discovery….
Use IP messenger in place of making phone calls as far as possible to reduce operating bills
Adopt the practice of „Single Package Dispatch Per location Per Day‟ to save substantial courier
costUse refilled toners and use back to back printers to reduce printing cost
ViewsThe above mentioned are the various cost saving initiatives taken by the organization.
But I don‟t think that this initiative has been followed by the staffs. Therefore n ecessary steps
have to be taken so that the above mentioned initiatives can be strictly followed. This will help toreduce the operating bills on a long run basis.
I had also absorbed that some of the staff‟s are sending their personal courier along with
companies couriers. The method of “single Package Dispatch Per Location Per Day” is not beencorrectly followed. So take some steps to implement them in a much efficient way to save the
substantial courier cost.
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Marketing - Retail Liabilities & Branch Banking
Marketing at Kotak Mahindra Bank categorizes in to four departments - Marketing
Communications, PR & Corporate Communications, and Marketing Activation & Regional
Marketing. These departments act as an advisory and support channel towards marketingstrategies and PR planning to ensure effective brand building through brand awareness and
visibility. The objective is to implement effective campaigns and promotions which would help
in meeting the business targets and getting media coverage for the same.
Marketing Communications
Marketing Communications takes care of the creation, rollout and analysis of all national
campaigns at the brand and product level. This includes doing various brand and productcampaigns as well as researches to monitor the growth of the brand and the campaign deliveries.
This department also takes care of creative conceptualization and rollout of all regional requests(events, promotions, contests, campaigns) Central marketing also provides support to both the
product team and the branches in terms of conceptualizing and standardizing marketing
collaterals. These include standard branch collaterals like posters, banners, e-mailers, brochures
etc.
Marketing Activation
Marketing Activation comprises of all marketing activities done at an onground level.This may be in the form of new branch launches, branch based events, sales promotions,
merchandising, and creation of any marketing collaterals for the branches. The primary
objectives of Marketing Activation team are to conduct activities that will generate prospects orleads for the Bank and deepens the existing customer relationship through indoor and outdoor
support.
Regional Marketing
Regional Marketing includes all marketing activities done at regional/ local level. Thismay be in the form of new branch launches, branch based events, sales promotions, branch
expense tracking and creation of any marketing collaterals for the branches.
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PR & Corporate Communication
Public Relations, as a marketing tool, are gaining more and more importance in today‟seconomic scenario, where reputation risk is very high. PR is a very impactful tool by which an
organization can communicate with consumers. It has a certain credibility factor to it, because of
the „third- party endorsement‟ that it carries. PR can be used very strategically to create thedesired positioning for the organization and the brand, and also to project spokespersons as
opinion makers / influencers / industry experts.
Comments
Marketing department is been continuously doing its job of advertising about the various
products provided by the bank. Through advertisement proper communication is being doneabout the various product details. But still detailed information about the product can not beexplained through advertising in any form of media. Therefore we should take initiatives so that
the customer can contact us and know more about the products
In most of the cases the customer goes through the website for more details. The website
have provision for collecting details about the customers, but this is not been used effectively. Imy self had gone through the website for knowing more details about the saving account. Where
I found a section which asked me to fill my details, I did the same. Even after 7-8 working days
still no one had contacted me, and nor any details has been sent to my email id. Which clearly
shows that more initiatives has to be taken, and make sure that required information should be
provided to the customers as soon as possible
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Corporate Responsibility
Kotak Mahindra views Corporate Social Responsibility as an investment in society and in
its own future. Kotak uses the power of its human and financial capital to help in transforming
communities into vibrant, desirable places for people to live. The group leverages its corecompetencies in three areas:
Sustainability An integral part of all Kotak Mahindra Group activities is to be consistently responsibleto shareholders, clients, employees, society and the environment.
Economic Development By helping people achieve their financial goals, Kotak strengthens the fabric of
communities and helps them overcome unemployment and poverty to help them shapetheir future.
Doing My Bit A growing number of employees are committed to civic leadership and responsibility
with the support and encouragement of the Kotak Group. A number of employees havebeen involved in strengthening communities through voluntary work, payroll giving and
management inputs.
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SWOT ANALYSIS OF KOTAK MAHINDRA
BANK.
1. STRENGTHS
Professional management
Strong technology,
Well capitalized,
Comprehensive cash management system
2. WEAKNESS
Latecomers
Less Promotional Activities
3. OPPORTUNITIES:
Have best services & product compare to other bank
4. THREATS:
Capital Market slow-down
Other better Saving Facility by other Competitor
Rising Rates
Competition
Last Price Market Cap.(Rs. cr.)
Net InterestIncome
Net Profit Total Assets
ICICI Bank 1,055.55 121,575.33 25,974.05 5,151.38 363,399.71
HDFC Bank 2,382.50 110,840.02 19,928.21 3,926.39 277,352.61
Axis Bank 1,260.05 51,776.66 15,154.81 3,388.49 242,713.37
Kotak Mahindra 447.95 33,008.16 4,303.56 818.18 37,436.31
IndusInd Bank 262.30 12,222.39 3,589.36 577.32 35,369.52YES BANK 296.85 10,305.06 4,041.74 727.13 59,007.00
Federal Bank 458.65 7,841.30 4,052.03 587.08 43,675.61
Karur Vysya 412.10 4,819.10 2,217.69 415.59 21,993.49
ING Vysya Bank 340.95 4,125.04 2,694.06 318.65 33,880.24
JK Bank 835.40 4,049.84 3,713.13 615.20 42,546.80
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Comparison Statement
HDFC Bank ICICI Bank Kotak MahindraIndusInd
Bank
Mar '11 Mar '11 Mar '11 Mar '11
Sales Turnover 19,928.21 25,974.05 4,303.56 3,589.36
Other Income 4,335.15 6,647.90 633.04 713.66
Total Income 24,263.36 32,621.95 4,936.60 4,303.02
Total Expenses 9,059.63 8,904.09 1,690.41 1,210.37
Operating Profit 10,868.58 17,069.96 2,613.15 2,378.99
Profit On Sale Of Assets -- -- -- --
Profit On Sale Of Investments -- -- -- --
Gain/Loss On Foreign Exchange -- -- -- --
VRS Adjustment -- -- -- --
Other Extraordinary Income/Expenses -- -- -- --Total Extraordinary Income/Expenses -- -- -- --
Tax On Extraordinary Items -- -- -- --
Net Extra Ordinary Income/Expenses -- -- -- --
Gross Profit 15,203.73 23,717.86 3,246.19 3,092.65
Interest 9,385.08 16,957.15 2,058.49 2,212.87
PBDT 5,818.65 6,760.71 1,187.70 879.78
Depreciation -- -- -- --
Depreciation On Revaluation Of Assets -- -- -- --
PBT 5,818.65 6,760.71 1,187.70 879.78
Tax 1,892.26 1,609.33 369.52 302.46
Net Profit 3,926.39 5,151.38 818.18 577.32
Prior Years Income/Expenses -- -- -- --
Depreciation for Previous Years Written Back/ Provided
-- -- -- --
Dividend -- -- -- --
Dividend Tax -- -- -- --
Dividend (%) -- -- -- --
Earnings Per Share 84.40 44.72 11.10 12.39
Book Value -- -- -- --
Equity 465.23 1,151.82 368.44 465.97
Reserves 24,911.13 53,938.83 6,428.04 3,358.90
Face Value 10.00 10.00 5.00 10.00
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What is Life Insurance?
Essentially life insurance provides financial protection to your family and dependents in theevent of any unforeseen event or your untimely death. To cover you under a life insurance
policy, an insurance company will charge you a certain sum of money (called the premium)
periodically. The premium paid helps cover the risk that the life insurance company takes by
insuring your life and in turn entitles your family to receive a fixed lump sum.The premium you pay depends on a variety of factors including age, health and the
amount of life cover you want to name a few. However, premiums are typically lower for
younger, healthier people, so starting early is always beneficial for you
Different Types of Life Insurance Plans
There two major categories under which all life insurance plans can be categorized. These
categories are as follows:
Traditional life insurance plans - Traditional life insurance plans make sure that theinvestments made by the policy holders are not exposed to equities. They are also calledas non-unit linked insurance plans. Such plans are suited for customers looking for pure
risk protection. These insurance plans are also suitable for those who are totally risk
averse and want complete safety of their investments.
Unit Linked Insurance plans (ULIPs) - ULIPs, as the name suggests, allows for the
investments made by the policyholders to get exposed to equities. They may also be
called as market linked life insurance plans. ULIPs are suited for customers who aim for
wealth creation over a long term. The level of equity exposure can be as per your risk appetite thus making ULIPs highly flexible.
Why Life Insurance?Life Insurance is required because of the following factors –
Life Insurance takes care of those who are financially dependent on you even when you
are not around to look after them.
Retirement planning requires wise investments during your working life in order to livecomfortably during retirement. A good retirement plan takes care of your retirement, as
there is no guarantee of a consistent income post retirement.
The expenses you may incur in future will keep increasing due to inflation, thus even afluctuation in your income may lead to a compromised lifestyle,
Limited access to information and the time constraints you have may lead to inefficientmanagement of your investments resulting in grim returns.
Savings plan enables individuals to secure their financial future by helping you to getattractive returns.
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Your limited appetite to take risk may hinder you from parking your savings into pureequity options.
Why Kotak Life Insurance?
Kotak Life Insurance (Kotak Mahindra Old Mutual Life Insurance Ltd.) is one of theleading life insurance companies in India. It is joint venture between Kotak Mahindra Bank Ltd.
and Old Mutual Plc, South Africa, one of the biggest Life Insurance companies in the world.
Because of the strong investment lineage of Kotak group, Kotak Life Insurance is able to offer acomprehensive variety of products and services that suit the diverse needs and risk-return
profiles of every investor. We are committed to using our expertise in securing your future and
ensuring that your investments keep giving you lucrative returns.
What is a Mutual Fund?
Mutual fund is a mechanism for pooling the resources by issuing units to the investorsand investing funds in securities in accordance with objectives as disclosed in offer document.
Investments in securities are spread across a wide cross-section of industries and sectorsand thus the risk is reduced. Diversification reduces the risk because all stocks may not move in
the same direction in the same proportion at the same time. Mutual fund issues units to the
investors in accordance with quantum of money invested by them. Investors of mutual funds areknown as unitholders.
The profits or losses are shared by the investors in proportion to their investments. The
mutual funds normally come out with a number of schemes with different investment objectiveswhich are launched from time to time. A mutual fund is required to be registered with Securities
and Exchange Board of India (SEBI) which regulates securities markets before it can collect
funds from the public.
What is the history of Mutual Funds in India and role of SEBI in mutual funds industry?
Unit Trust of India was the first mutual fund set up in India in the year 1963. In early
1990s, Government allowed public sector banks and institutions to set up mutual funds.
In the year 1992, Securities and exchange Board of India (SEBI) Act was passed. The
objectives of SEBI are – to protect the interest of investors in securities and to promote thedevelopment of and to regulate the securities market.
As far as mutual funds are concerned, SEBI formulates policies and regulates the mutualfunds to protect the interest of the investors. SEBI notified regulations for the mutual funds in
1993. Thereafter, mutual funds sponsored by private sector entities were allowed to enter the
capital market. The regulations were fully revised in 1996 and have been amended thereafter
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from time to time. SEBI has also issued guidelines to the mutual funds from time to time to
protect the interests of investors.
All mutual funds whether promoted by public sector or private sector entities including
those promoted by foreign entities are governed by the same set of Regulations. There is no
distinction in regulatory requirements for these mutual funds and all are subject to monitoringand inspections by SEBI. The risks associated with the schemes launched by the mutual funds
sponsored by these entities are of similar type. It may be mentioned here that Unit Trust of India(UTI) is not registered with SEBI as a mutual fund (as on January 15, 2002).
How is a mutual fund set up?
A mutual fund is set up in the form of a trust, which has sponsor, trustees, asset
Management Company (AMC) and custodian. The trust is established by a sponsor or more thanone sponsor who is like promoter of a company. The trustees of the mutual fund hold its property
for the benefit of the unitholders. Asset Management Company (AMC) approved by SEBI
manages the funds by making investments in various types of securities. Custodian, who isregistered with SEBI, holds the securities of various schemes of the fund in its custody. The
trustees are vested with the general power of superintendence and direction over AMC. They
monitor the performance and compliance of SEBI Regulations by the mutual fund.
SEBI Regulations require that at least two thirds of the directors of trustee company orboard of trustees must be independent i.e. they should not be associated with the sponsors. Also,50% of the directors of AMC must be independent. All mutual funds are required to be
registered with SEBI before they launch any scheme. However, Unit Trust of India (UTI) is not
registered with SEBI (as on January 15, 2002).
What is Net Asset Value (NAV) of a scheme?
The performance of a particular scheme of a mutual fund is denoted by Net Asset Value
(NAV).
Mutual funds invest the money collected from the investors in securities markets. In
simple words, Net Asset Value is the market value of the securities held by the scheme. Since
market value of securities changes every day, NAV of a scheme also varies on day to day basis.The NAV per unit is the market value of securities of a scheme divided by the total number of
units of the scheme on any particular date. For example, if the market value of securities of a
mutual fund scheme is Rs 200 lakhs and the mutual fund has issued 10 lakhs units of Rs. 10 each
to the investors, then the NAV per unit of the fund is Rs.20. NAV is required to be disclosed bythe mutual funds on a regular basis - daily or weekly - depending on the type of scheme.
What are the different types of mutual fund schemes?
Schemes according to Maturity Period
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A mutual fund scheme can be classified into open-ended scheme or close-ended scheme
depending on its maturity period.
Open-ended Fund/ Scheme
An open-ended fund or scheme is one that is available for subscription and repurchase ona continuous basis. These schemes do not have a fixed maturity period. Investors can
conveniently buy and sell units at Net Asset Value (NAV) related prices which are declared on a
daily basis. The key feature of open-end schemes is liquidity.
Close-ended Fund/ Scheme
A close-ended fund or scheme has a stipulated maturity period e.g. 5-7 years. The fund is
open for subscription only during a specified period at the time of launch of the scheme.
Investors can invest in the scheme at the time of the initial public issue and thereafter they can
buy or sell the units of the scheme on the stock exchanges where the units are listed. In order toprovide an exit route to the investors, some close-ended funds give an option of selling back the
units to the mutual fund through periodic repurchase at NAV related prices. SEBI Regulations
stipulate that at least one of the two exit routes is provided to the investor i.e. either repurchasefacility or through listing on stock exchanges. These mutual funds schemes disclose NAV
generally on weekly basis.
Schemes according to Investment Objective
A scheme can also be classified as growth scheme, income scheme, or balanced scheme
considering its investment objective. Such schemes may be open-ended or close-ended schemesas described earlier. Such schemes may be classified mainly as follows:
Growth / Equity Oriented Scheme
The aim of growth funds is to provide capital appreciation over the medium to long-term. Such schemes normally invest a major part of their corpus in equities. Such funds have
comparatively high risks. These schemes provide different options to the investors like dividend
option, capital appreciation, etc. and the investors may choose an option depending on their
preferences. The investors must indicate the option in the application form. The mutual funds
also allow the investors to change the options at a later date. Growth schemes are good forinvestors having a long-term outlook seeking appreciation over a period of time.
Income / Debt Oriented Scheme
The aim of income funds is to provide regular and steady income to investors. Such
schemes generally invest in fixed income securities such as bonds, corporate debentures,
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Government securities and money market instruments. Such funds are less risky compared to
equity schemes. These funds are not affected because of fluctuations in equity markets.However, opportunities of capital appreciation are also limited in such funds. The NAVs of such
funds are affected because of change in interest rates in the country. If the interest rates fall,
NAVs of such funds are likely to increase in the short run and vice versa. However, long term
investors may not bother about these fluctuations.
Balanced Fund
The aim of balanced funds is to provide both growth and regular income as such schemesinvest both in equities and fixed income securities in the proportion indicated in their offer
documents. These are appropriate for investors looking for moderate growth. They generally
invest 40-60% in equity and debt instruments. These funds are also affected because of
fluctuations in share prices in the stock markets. However, NAVs of such funds are likely to beless volatile compared to pure equity funds.
Money Market or Liquid Fund
These funds are also income funds and their aim is to provide easy liquidity, preservation
of capital and moderate income. These schemes invest exclusively in safer short-terminstruments such as treasury bills, certificates of deposit, commercial paper and inter-bank callmoney, government securities, etc. Returns on these schemes fluctuate much less compared to
other funds. These funds are appropriate for corporate and individual investors as a means to
park their surplus funds for short periods.
Gilt Fund
These funds invest exclusively in government securities. Government securities have no
default risk. NAVs of these schemes also fluctuate due to change in interest rates and othereconomic factors as is the case with income or debt oriented schemes.
Index Funds
Index Funds replicate the portfolio of a particular index such as the BSE Sensitive index,S&P NSE 50 index (Nifty), etc These schemes invest in the securities in the same weightage
comprising of an index. NAVs of such schemes would rise or fall in accordance with the rise orfall in the index, though not exactly by the same percentage due to some factors known as
"tracking error" in technical terms. Necessary disclosures in this regard are made in the offer
document of the mutual fund scheme.
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There are also exchange traded index funds launched by the mutual funds which aretraded on the stock exchanges.
What are sector specific funds/schemes?
These are the funds/schemes which invest in the securities of only those sectors or
industries as specified in the offer documents. e.g. Pharmaceuticals, Software, Fast Moving
Consumer Goods (FMCG), Petroleum stocks, etc. The returns in these funds are dependent on
the performance of the respective sectors/industries. While these funds may give higher returns,they are more risky compared to diversified funds. Investors need to keep a watch on the
performance of those sectors/industries and must exit at an appropriate time. They may also seek
advice of an expert.
What are Tax Saving Schemes?
These schemes offer tax rebates to the investors under specific provisions of the Income
Tax Act, 1961 as the Government offers tax incentives for investment in specified avenues. e.g.Equity Linked Savings Schemes (ELSS). Pension schemes launched by the mutual funds also
offer tax benefits. These schemes are growth oriented and invest pre-dominantly in equities.Their growth opportunities and risks associated are like any equity-oriented scheme.
What is a Load or no-load Fund?
A Load Fund is one that charges a percentage of NAV for entry or exit. That is, each timeone buys or sells units in the fund, a charge will be payable. This charge is used by the mutualfund for marketing and distribution expenses. Suppose the NAV per unit is Rs.10. If the entry as
well as exit load charged is 1%, then the investors who buy would be required to pay Rs.10.10
and those who offer their units for repurchase to the mutual fund will get only Rs.9.90 per unit.The investors should take the loads into consideration while making investment as these affect
their yields/returns. However, the investors should also consider the performance track record
and service standards of the mutual fund which are more important. Efficient funds may give
higher returns in spite of loads.
A no-load fund is one that does not charge for entry or exit. It means the investors can
enter the fund/scheme at NAV and no additional charges are payable on purchase or sale of units.
Can a mutual fund impose fresh load or increase the load beyond the level mentioned in
the offer documents?
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Mutual funds cannot increase the load beyond the level mentioned in the offer document.
Any change in the load will be applicable only to prospective investments and not to the originalinvestments. In case of imposition of fresh loads or increase in existing loads, the mutual funds
are required to amend their offer documents so that the new investors are aware of loads at the
time of investments.
What are a sales or repurchase/redemption price?
The price or NAV a unitholder is charged while investing in an open-ended scheme is
called sales price. It may include sales load, if applicable.
Repurchase or redemption price is the price or NAV at which an open-ended scheme
purchases or redeems its units from the unitholders. It may include exit load, if applicable.
What is an assured return scheme?
Assured return schemes are those schemes that assure a specific return to the unitholdersirrespective of performance of the scheme.
A scheme cannot promise returns unless such returns are fully guaranteed by the sponsoror AMC and this is required to be disclosed in the offer document.
Investors should carefully read the offer document whether return is assured for the entireperiod of the scheme or only for a certain period. Some schemes assure returns one year at a time
and they review and change it at the beginning of the next year.
Can a mutual fund change the asset allocation while deploying funds of investors?
Considering the market trends, any prudent fund managers can change the asset
allocation i.e. he can invest higher or lower percentage of the fund in equity or debt instruments
compared to what is disclosed in the offer document. It can be done on a short term basis ondefensive considerations i.e. to protect the NAV. Hence the fund managers are allowed certain
flexibility in altering the asset allocation considering the interest of the investors. In case the
mutual fund wants to change the asset allocation on a permanent basis, they are required to
inform the unitholders and giving them option to exit the scheme at prevailing NAV without any
load.
How to invest in a scheme of a mutual fund?
Mutual funds normally come out with an advertisement in newspapers publishing the
date of launch of the new schemes. Investors can also contact the agents and distributors of
mutual funds who are spread all over the country for necessary information and application
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forms. Forms can be deposited with mutual funds through the agents and distributors who
provide such services. Now a days, the post offices and banks also distribute the units of mutualfunds. However, the investors may please note that the mutual funds schemes being marketed by
banks and post offices should not be taken as their own schemes and no assurance of returns is
given by them. The only role of banks and post offices is to help in distribution of mutual funds
schemes to the investors.
Investors should not be carried away by commission/gifts given by agents/distributors forinvesting in a particular scheme. On the other hand they must consider the track record of the
mutual fund and should take objective decisions.
Can non-resident Indians (NRIs) invest in mutual funds?
Yes, non-resident Indians can also invest in mutual funds. Necessary details in this
respect are given in the offer documents of the schemes.
How much should one invest in debt or equity oriented schemes?
An investor should take into account his risk taking capacity, age factor, financial
position, etc. As already mentioned the schemes invest in different type of securities as disclosed
in the offer documents and offer different returns ands risks. Investors may also consult financialexperts before taking decisions. Agents and distributors may also help in this regard.
How to fill up the application form of a mutual fund scheme?
An investor must mention clearly his name, address, number of units applied for and suchother information as required in the application form. He must give his bank account number so
as to avoid any fraudulent encashment of any cheque/draft issued by the mutual fund at a later
date for the purpose of dividend or repurchase. Any changes in the address, bank accountnumber, etc at a later date should be informed to the mutual fund immediately.
What should an investor look into an offer document?
An abridged offer document, which contains very useful information, is required to be
given to the prospective investor by the mutual fund. The application form for subscription to ascheme is an integral part of the offer document. SEBI has prescribed minimum disclosures in
the offer document. An investor, before investing in a scheme, should carefully read the offerdocument. Due care must be given to portions relating to main features of the scheme, risk
factors, initial issue expenses and recurring expenses to be charged to the scheme, entry or exit
loads, sponsor‟s track record, educational qualification and work experience of key personnelincluding fund managers, performance of other schemes launched by the mutual fund in the past,
pending litigations and penalties imposed, etc.
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When will the investor get certificate or statement of account after investing in a mutual
fund?
Mutual funds are required to despatch certificates or statements of accounts within six
weeks from the date of closure of the initial subscription of the scheme. In case of close-endedschemes, the investors would get either a demat account statement or unit certificates as these are
traded in the stock exchanges. In case of open-ended schemes, a statement of account is issuedby the mutual fund within 30 days from the date of closure of initial public offer of the scheme.
The procedure of repurchase is mentioned in the offer document.
How long will it take for transfer of units after purchase from stock markets in case of
close-ended schemes?
According to SEBI Regulations, transfer of units is required to be done within thirty days
from the date of lodgment of certificates with the mutual fund.
As a unitholder, how much time will it take to receive dividends/repurchase proceeds?
A mutual fund is required to dispatch to the unitholders the dividend warrants within 30
days of the declaration of the dividend and the redemption or repurchase proceeds within 10working days from the date of redemption or repurchase request made by the unitholder.
In case of failures to dispatch the redemption/repurchase proceeds within the stipulatedtime period, Asset Management Company is liable to pay interest as specified by SEBI from
time to time (15% at present).
Can a mutual fund change the nature of the scheme from the one specified in the offer
document?
Yes. However, no change in the nature or terms of the scheme, known as fundamentalattributes of the scheme e.g. structure, investment pattern, etc. can be carried out unless a written
communication is sent to each unitholder and an advertisement is given in one English daily
having nationwide circulation and in a newspaper published in the language of the region where
the head office of the mutual fund is situated. The unitholders have the right to exit the scheme at
the prevailing NAV without any exit load if they do not want to continue with the scheme. Themutual funds are also required to follow similar procedure while converting the scheme form
close-ended to open-ended scheme and in case of change in sponsor.
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How will an investor come to know about the changes, if any, which may occur in the
mutual fund?
There may be changes from time to time in a mutual fund. The mutual funds are required
to inform any material changes to their unitholders. Apart from it, many mutual funds send
quarterly newsletters to their investors.
At present, offer documents are required to be revised and updated at least once in two
years. In the meantime, new investors are informed about the material changes by way of
addendum to the offer document till the time offer document is revised and reprinted.
How to know the performance of a mutual fund scheme?
The performance of a scheme is reflected in its net asset value (NAV) which is disclosed
on daily basis in case of open-ended schemes and on weekly basis in case of close-endedschemes. The NAVs of mutual funds are required to be published in newspapers. The NAVs are
also available on the web sites of mutual funds. All mutual funds are also required to put their
NAVs on the web site of Association of Mutual Funds in India (AMFI)http://www.amfiindia.com/ and thus the investors can access NAVs of all mutual funds at one
place
The mutual funds are also required to publish their performance in the form of half-yearly
results which also include their returns/yields over a period of time i.e. last six months, 1 year, 3
years, 5 years and since inception of schemes. Investors can also look into other details likepercentage of expenses of total assets as these have an affect on the yield and other useful
information in the same half-yearly format.
The mutual funds are also required to send annual report or abridged annual report to the
unitholders at the end of the year.
Various studies on mutual fund schemes including yields of different schemes are being
published by the financial newspapers on a weekly basis. Apart from these, many research
agencies also publish research reports on performance of mutual funds including the ranking of various schemes in terms of their performance. Investors should study these reports and keep
themselves informed about the performance of various schemes of different mutual funds.
Investors can compare the performance of their schemes with those of other mutual fundsunder the same category. They can also compare the performance of equity oriented schemes
with the benchmarks like BSE Sensitive Index, S&P CNX Nifty, etc.
On the basis of performance of the mutual funds, the investors should decide when to
enter or exit from a mutual fund scheme.
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How to know where the mutual fund scheme has invested money mobilised from the
investors?
The mutual funds are required to disclose full portfolios of all of their schemes on half-
yearly basis which are published in the newspapers. Some mutual funds send the portfolios totheir unitholders.
The scheme portfolio shows investment made in each security i.e. equity, debentures,
money market instruments, government securities, etc. and their quantity, market value and % to
NAV. These portfolio statements also required to disclose illiquid securities in the portfolio,investment made in rated and unrated debt securities, non-performing assets (NPAs), etc.
Some of the mutual funds send newsletters to the unitholders on quarterly basis whichalso contain portfolios of the schemes.
Is there any difference between investing in a mutual fund and in an initial public offering
(IPO) of a company?
Yes, there is a difference. IPO‟s of companies may open at lower or higher price than the
issue price depending on market sentiment and perception of investors. However, in the case of
mutual funds, the par value of the units may not rise or fall immediately after allotment. Amutual fund scheme takes some time to make investment in securities. NAV of the scheme
depends on the value of securities in which the funds have been deployed.
If schemes in the same category of different mutual funds are available, should one choosea scheme with lower NAV?
Some of the investors have the tendency to prefer a scheme that is available at lower
NAV compared to the one available at higher NAV. Sometimes, they prefer a new scheme whichis issuing units at Rs. 10 whereas the existing schemes in the same category are available at
much higher NAVs. Investors may please note that in case of mutual funds schemes, lower or
higher NAVs of similar type schemes of different mutual funds have no relevance. On the otherhand, investors should choose a scheme based on its merit considering performance track record
of the mutual fund, service standards, professional management, etc. This is explained in an
example given below.
Suppose scheme A is available at a NAV of Rs.15 and another scheme B at Rs.90. Both
schemes are diversified equity oriented schemes. Investor has put Rs. 9,000 in each of the two
schemes. He would get 600 units (9000/15) in scheme A and 100 units (9000/90) in scheme B.Assuming that the markets go up by 10 per cent and both the schemes perform equally good and
it is reflected in their NAVs. NAV of scheme A would go up to Rs. 16.50 and that of scheme B
to Rs. 99. Thus, the market value of investments would be Rs. 9,900 (600* 16.50) in scheme Aand it would be the same amount of Rs. 9900 in scheme B (100*99). The investor would get the
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same return of 10% on his investment in each of the schemes. Thus, lower or higher NAV of the
schemes and allotment of higher or lower number of units within the amount an investor iswilling to invest, should not be the factors for making investment decision. Likewise, if a new
equity oriented scheme is being offered at Rs.10 and an existing scheme is available for Rs. 90,
should not be a factor for decision making by the investor. Similar is the case with income or
debt-oriented schemes.
On the other hand, it is likely that the better managed scheme with higher NAV may givehigher returns compared to a scheme which is available at lower NAV but is not managed
efficiently. Similar is the case of fall in NAVs. Efficiently managed scheme at higher NAV may
not fall as much as inefficiently managed scheme with lower NAV. Therefore, the investorshould give more weightage to the professional management of a scheme instead of lower NAV
of any scheme. He may get much higher number of units at lower NAV, but the scheme may not
give higher returns if it is not managed efficiently.
How to choose a scheme for investment from a number of schemes available?
As already mentioned, the investors must read the offer document of the mutual fund
scheme very carefully. They may also look into the past track record of performance of the
scheme or other schemes of the same mutual fund. They may also compare the performance withother schemes having similar investment objectives. Though past performance of a scheme is not
an indicator of its future performance and good performance in the past may or may not be
sustained in the future, this is one of the important factors for making investment decision. Incase of debt oriented schemes, apart from looking into past returns, the investors should also see
the quality of debt instruments which is reflected in their rating. A scheme with lower rate of
return but having investments in better rated instruments may be safer. Similarly, in equities
schemes also, investors may look for quality of portfolio. They may also seek advice of experts.
Are the companies having names like mutual benefit the same as mutual funds schemes?
Investors should not assume some companies having the name "mutual benefit" asmutual funds. These companies do not come under the purview of SEBI. On the other hand,
mutual funds can mobilize funds from the investors by launching schemes only after getting
registered with SEBI as mutual funds.
Is the higher net worth of the sponsor a guarantee for better returns?
In the offer document of any mutual fund scheme, financial performance including the
net worth of the sponsor for a period of three years is required to be given. The only purpose is
that the investors should know the track record of the company which has sponsored the mutualfund. However, higher net worth of the sponsor does not mean that the scheme would give better
returns or the sponsor would compensate in case the NAV falls.
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Where can an investor look out for information on mutual funds?
Almost all the mutual funds have their own web sites. Investors can also access the
NAVs, half-yearly results and portfolios of all mutual funds at the web site of Association of
mutual funds in India (AMFI) www.amfiindia.com. AMFI has also published useful literaturefor the investors.
Investors can log on to the web site of SEBI www.sebi.gov.in and go to "Mutual Funds"
section for information on SEBI regulations and guidelines, data on mutual funds, draft offer
documents filed by mutual funds, addresses of mutual funds, etc. Also, in the annual reports of SEBI available on the web site, a lot of information on mutual funds is given.
There are a number of other web sites which give a lot of information of various schemesof mutual funds including yields over a period of time. Many newspapers also publish useful
information on mutual funds on daily and weekly basis. Investors may approach their agents and
distributors to guide them in this regard.
If mutual fund scheme is wound up, what happens to money invested?
In case of winding up of a scheme, the mutual funds pay a sum based on prevailing NAV
after adjustment of expenses. Unitholders are entitled to receive a report on winding up from themutual funds which gives all necessary details.
How can the investors redress their complaints?
Investors would find the name of contact person in the offer document of the mutual fundscheme that they may approach in case of any query, complaints or grievances. Trustees of a
mutual fund monitor the activities of the mutual fund. The names of the directors of Asset
Management Company and trustees are also given in the offer documents. Investors can alsoapproach SEBI for redressal of their complaints. On receipt of complaints, SEBI takes up the
matter with the concerned mutual fund and follows up with them till the matter is resolved.
Investors may send their complaints to:
Securities and Exchange Board of India
Mutual Funds Department
Mittal Court „B‟ wing, First Floor, 224, Nariman Point,
Mumbai – 400 021.
Phone: 2850451-56, 2880962-70
Why Kotak Securities
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We see investing from your perspective, and make recommendations based on your
needs. One of our important goals is to simplify investing for you; along with this we alsoprovide long term values to our customers.
We have a million reasons for you to choose us. Listed below are a few:
Stability: We are a 100% subsidiary of Kotak Mahindra Bank and one of the oldest and
largest stock broking firms in the Industry. We have been the first and only NBFC to receivethe license to be converted into a bank.
Innovators in the Industry: We have been the first in providing many products and serviceswhich have now become industry standards.
First to provide Margin Financing to the customers
First to enable investing in IPOs and Mutual Funds on the phone
Providing SMS alerts before execution of depository transactions
Launching of Mobile application to track portfolio
AutoInvest - A systematic investing plan in Equities and Mutual fund
Provision of margin against securities automatically against shares in your Demataccount
Reliability: Our accolades are a testimony to our services and high standards. We have beenawarded as:
Best Broker in India by FinanceAsia for 2010 & 2009
UTI MF - CNBC TV18 Financial Advisor Awards - Best Performing Equity Broker(National) for the year 2009
Best Brokerage Firm in India by Asiamoney in 2009, 2008, 2007 & 2006
Best Performing Equity Broker in India – CNBC Financial Advisor Awards 2008
Avaya Customer Responsiveness Awards (2007) in Financial Services Sector
The Leading Equity House in India' in Thomson Extel Surveys Awards for the year 2007
Euromoney Award (2006 & 2007) - Best Provider of Portfolio Management : Equities
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Value: Whether you are a customer with a small or large wallet size, you can expect us to
bring value to you in every form.
Quality Research Quick trade execution
Low brokerages
Accounts that suit your investment profile
Risk Profiler
Superior Customer Service
Service: We believe in high standards of service and that's precisely what we offer. It's anhonour to be awarded the most customer responsive company award in the Financial
Institution sector by AVAYA GlobalConnect Award both in 2006 and 2007
Robust Technology: We have developed our own proprietary trading platform which isrobust and among the best in the industry. We have more than 150 technology professionalsconstantly working on upgrading and speeding up all our systems.
Centralised Risk Management System: Unlike many other players we have a centralised
risk management system. This allows us to offer the same levels of service to customersacross all locations.
Exceptional Research: Unlike most other competitors we have our own in house research
team. Our in house research team is among the best in the industry and they have years of experience in the financial markets. They scan through the plethora of stocks and find the
scripts that have a high potential of providing you good returns.Our investors get research Technical, Fundamental, Derivatives, Macro-economic andmutual fund research.
Large Presence: We are present in 448 cities with 1358 offices all over the country. Ouremployee strength extends beyond 4100.
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Conclusion
1. Kotak Mahindra Bank is Leading Bank in the country; it provides a variety of products and services to
different segments of customers.
2. The Bank aims to serve customers from teenagers to senior citizens, hence different products are designed
to suit specific requirements of the above.
3. Aims to serve all classes of the society from the salaried middle class to the high income business class.
Customers are categorized and segmented according to their requirements and needs. For Example, the
EDGE Saving Account aims to serve middle class customers so minimum balance required to be
maintained is Rs. 10000. While the PRO and ACE Saving Accounts are targeted at high incomecustomers, the minimum balance requirement is Rs. 20000 and Rs.75000.
4. Customers who are more profitable to the Bank (High Value Customers) are provided special facilities.
Priority Banking is meant to serve these high value customers.
5. The Bank prides itself with the ability to provide differentiate products in the crowed market of saving
accounts. Bank offers the free home baking, special co-branded debit cards (Smart fill Debit Card) whichmakes its product unique.
6. Free add-on cards for relatives.
7. The Bank wants its customers to transact more through Internet Banking and ATM, Rather than the
customers using the branch.
8. The Debit Cards provided by the Bank are Internationally Accepted around the world, hence giving thecustomers the convenience to transact anytime, anywhere.
9. The Bank has tied up with other Banks so that its customers can use other Banks ATM facility for freetransactions
10. The Bank also provides DEMAT account and also sells Mutual Funds, this provides the Bank andGovernment additional revenue
11. The Bank has been very successful in enlarging its customer base during the last couple of years.
12. The Number One Reason of people choosing Kotak Mahindra Bank is the Brand Name/Reputation of the Bank. Hence it should be careful that the Brand name and Goodwill the Bank has earned is not
diluted.
13. The Biggest competitors of the Bank are ICICI Bank and HDFC Bank and
STANDRADCHARTERED.
14. ATM Facility is most popular way to transact with the Bank.
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15. Overall the customers appreciate the service and products offered by the Bank and are willing to
recommend the Bank to their acquaintances , But more attention has to paid towards:a. Increasing the number of ATM machines.
b. Improving Internet Banking Facility.
Recommendation
1. Advertising should be done
2. Kotak commodity should take step to educate traders about the
3. profitability and liquidity of the commodity
4. Network development is most essential of this type of organization.
5. If company is seeking to grow their profits , they have to spend
6. considerable time and resources
7. Day today trading activities should be implemented.
8. Kotak should advertise their services regularly
9. The company should maintain a good relationship in reality and improve quick services.
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Table Of Contents Reason and Circumstances that led to select Kotak Mahendra Bank
Scope of Placement
Brief Profile of the organization o Overview
o THE JOURNEY SO FAR ...
o Kotak Mahendra Group’s Story
Kotak Group Companies
Vision statement
Business Segment
Group Structure
Retail Liability Structure
Organization Structure Products & Services
Customer types
Corporate Governance
Board Meetings Procedure
ABOUT 'SPiRiT'
BALANCE SHEET OF A BANK
On CRM
Risk Management
INFORMATION TECHNOLOGY The Kotak Way of Working...
Five Reasons to Work with Kotak
Recruitment Policies and process
Employee Benefits
Cost Saving Initiatives
Marketing - Retail Liabilities & Branch Banking
Corporate Responsibility
SWOT ANALYSIS OF KOTAK MAHINDRA BANK.
Competition Comparison Statement
Conclusion