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Kotak Mahindra Asset Management

Co. Ltd., Indias leading asset man-

agement company, wanted to

streamline the preparation of sales

reports. The firm switched to SAPBusinessObjects Web Intelligence

software for creating these reports

and SAP BusinessObjects Dash-

boards software for displaying them

in easy-to-grasp dashboard form.

Now reporting is more than twice

as quick, enabling faster decisions,

and the process is more robust and

scalable.

Key Challenges

Provide sales reports to executives in timefor rapid decisions Increase scalability, robustness, and flexi-

bility of reporting methodologiesContend with high, quickly rising data

volumes

Improve error handling Reduce dependence on manual reports

Implementation Best Practices Redesigned data model to provide a

choice of 11 data universes instead of 1Automated the extract, transform, and load

process and the scheduling of reports Used partners InfoLEADERSHIP method-

ology and value innovation approach

Financial and Strategic Benefits Faster decision making Improved awareness of sales performance Increased understanding of competitors

threats Easier-to-understand results Increased reporting flexibilityMore robust and scalable reporting process

Why SAP Was Selected

Excellent experiences with SAPBusinessObjects software in the pastComprehensive functionality and scalability Dashboard drill-down features Overall superiority compared with compet-

itive tools

Low Total Cost of Ownership Completed project within budget Reduced need for manual intervention to

deal with errors

Automated manual reporting processesAllowed IT to meet its deadlines more easily

Operational BenefitsKey Performance Indicator Impact

Report generation time -57%

Number of data universes From 1 to 11

Number of dashboards From 0 to 7

Industry

Financial services providers

RevenueUS$2.2 billion (parent company)

Employees300

HeadquartersMumbai, India

Web Sitewww.mutualfund.kotak.com

SAP Solutions and Services

Reporting using SAP BusinessObjectsWeb Intelligence software and SAPBusinessObjects Dashboards software

Implementation PartnerInfoSTEP India Pvt. Ltd.

SAP Business Transformation StudyFinancial Services Providers

KOTAK MAHINDRA ASSET

MANAGEMENT

STREAMLINING THE SALES REPORTGENERATION PROCESS

QUICK FACTS

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www.sap.com/contactsapOur new solution has helped accelerate our report generation speed by more

than 50%. The solution is more scalable and costs were within our budgetary

limits, enabling lower costs and faster ROI.

Ananth Subramanian, Vice President, IT, Kotak Mahindra Asset Management Co. Ltd.

Keeping Sales On Track withTimely Reports

Kotak Mahindra Asset Management Co.Ltd. is the leading asset managementcompany in Indias financial servicesgiant Kotak Mahindra Group. A growingplayer in the countrys asset manage-ment industry, the firm attributes muchof its success to its ability to closelymonitor its sales situations and respondquickly. Companyexecutives perform

sales tracking via frequent reports thatdetail their own peoples performanceand provide overviews of competitorsresults and the threats they pose.

The reporting environment that KotakMahindra Asset Management used inthe past, however, was far from ideal.The process of extracting, transforming,and loading data and creating reportstook an average of seven days if allwent well, which was often not thecase. When errors arose, IT had torestart the process from scratch. Thevolume of data to be analyzed wasgrowing quickly, taxing the scalability ofthe process. All reports were generatedfrom a single data universe aninflexible and inefficient approach forspecial-purpose reports that requireaccess to a small subset of the data.Whats more, the reports themselves

were not optimized for quickunderstanding.

Transforming the Report GenerationEnvironment

When the data volume reached 2.5 GB,Kotak Mahindra Asset Management

realized it could wait no longer to fix thescalability and other problems with thelegacy environment. The firm hadhad excellent experiences with SAPBusinessObjects solutions on other proj-ects, so it examined the portfolio andfound that it addressed all the issues.

With help from its partner InfoSTEP India Pvt.Ltd., Kotak Mahindra Asset Managementimplemented an environment in whichSAP BusinessObjects Web Intelligence

software accesses the data and preparesreports. These reports are presentedon dashboards created using SAP

BusinessObjects Dashboards software.The team also redesigned the data modelto employ a star schema approach with11 data universes for different departmentsand subject areas, replacing the singleuniverse approach.

Slashing Turnaround Time by MoreThan Half

The project was a big success in everyway, delivering all the improvementsKotak Mahindra Asset Management hadbeen hoping for. Turnaround time for theentire reporting process now averagesthree days, an improvement of over 50%.No longer do errors cause the process tohang up and require a restart. Manualinvolvement in the reporting process hasbeen reduced, saving labor costs.

Company executives not only receive

their reports more quickly, but they findthe results more understandable becauseof the insightful dashboard presentations.If users require more detail, they can easilyinteract with the dashboards by drilling

down into the data. All these improve-ments equip decision makers to respond

with greater agility to report revelations making sales force adjustments or react-ing strategically to competitive threats.

Easing the Burden on IT

The new reporting environment is also aboon to IT, which was under considerablepressure to meet difficult deadlines.

As Kotak Mahindra Asset Managementcontinues to grow, so does the volumeof data that must be processed andanalyzed to create sales reports. Butwith the scalability and performanceimprovements of the new reportinginfrastructure, the firm no longer isconcerned about impacting the timelyavailability of the information that is soimportant in maintaining its growth.

Implementation PartnerInfoSTEP India Pvt. Ltd. is a global tech-nologysolutions company specializing inbusiness intelligence, enterprise applica-

tions, and on-demand services. Itsunique value innovation approach helpsInfoSTEP provide high-quality solutionsat low cost to customers.

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