Scribe Software and Konica Minolta BSE Case Study

After M&A activity expanded the Konica Minolta European and Asian presence across 30+ countries,

the company decided to consolidate customer and reseller-channel CRM systems into a single

platform. Previously, CRM systems were hosted, maintained and customized individually by each

country. But the company wanted to centralize and standardize CRM to give senior management the

ability to compile business performance reports and sales forecasts while allowing sales to access

real-time customer information. Konica Minolta wanted to then integrate CRM with the ERP system

utilized in each country.

CONSOLIDATING BUSINESS ACTIVITY INTO ONE PLATFORM Relying on the expertise of systems integrator

Avanade, Konica Minolta consolidated all CRM

systems into a single solution—Microsoft

Dynamics® CRM. Avanade also connected the

platform to each country’s ERP system—which

included a combination of Microsoft Dynamics®

NAV and SAP®. When it came to the critical,

bi-directional integration component between

the CRM and ERP systems, Avanade

recommended Scribe, which automatically

transfers data between Dynamics CRM and

both ERP solutions, as well as any other third-

party information systems Konica Minolta might

integrate in the future.

ACCURATE, REAL-TIME INFORMATION FACILITATES BUSINESS ACTIVITY Scribe now handles more than 350,000 data

transactions per day while exporting CRM

business data on a daily basis to different

targets: FTP servers, email accounts, network

shares, and Web services. With this processing

power, Konica Minolta can analyze business

results and generate forecasts for Europe

and Asia in real time, while sales teams can

immediately access accurate account status

information.

KONICA MINOLTA

BUSINESS SOLUTIONS

EUROPE GMBHLangenhagen, Germany www.konicaminolta.eu

ABOUT KONICA MINOLTA

BUSINESS SOLUTIONS

EUROPE As a leading provider of image information products, Konica Minolta Business Solutions Europe offers products, services, and solutions essential to all areas of digital imaging. The company places a particular emphasis on document management and business solutions in both office and production environments, especially in the field of color output.

Konica Minolta Business Solutions Europe

Improving Business Decision-Making by Consolidating CRM in Europe & Asia

The integration Scribe creates between our CRM and ERP systems gives us the ability to enhance client relationships so our sales teams can close on more business opportunities.

“

”- Martin Middelkoop, Manager IT CRM, Konica Minolta Europe

Corporate Headquarters150 Dow Street Manchester, NH 03101 USA 1.603.622.5109

Oakland Office510 Third Street, Suite 102 Oakland, CA 94607 USA

EMEA OfficeBezuidenhoutseweg 161, 2594 AG Den Haag, The Netherlands +31 (0) 70 8200322

Scribe Software and Konica Minolta BSE Case Study

Copyright © Scribe Software. All rights reserved. All other trademarks are the property of their respective owners.

SOLUTION: SCRIBE UNIFIES CRM AND ERP•• Meets in-country requirements and adheres to corporate policies so data

can be compiled in a single unified system—Microsoft Dynamics® CRM.

•• Converts prospects into customers without creating duplicate entries.

•• Facilitates management of product compatibility, bundling, and pricing

through imports that externally allocate source files.

•• Publishes aggregated CRM data to reseller channel portals and allows

resellers to query the database.

•• Processes scheduled file imports/exports into CRM in different formats,

e.g. CSV, XML.

RESULTS: INSTANT ACCESS TO PERFORMANCE DATA•• Gives sales team immediate access to customer and product order

data—without communicating with personnel from other departments.

•• Provides senior management in Europe and Asia, as well as corporate

headquarters in Japan, with business-performance analysis in real time.

•• Allows direct sales teams and reseller partners to generate quotes with

greater accuracy through automatic product catalog updates.

•• Documents sales processes with real-time information by uploading

sales orders from ERP system into CRM system and linking customer,

sales order, and quote records.

Scribe handles more than 350,000 data transactions per day for Konica Minolta, while exporting Microsoft Dynamics® CRM (top view) business data to different targets, including Microsoft Dynamics® NAV (bottom view).

Because Scribe allows us to integrate territory management, we can ensure proper customer-to-sales assignments between our direct sales team and our channel partners based on ERP data.

“

”- Martin Middelkoop, Manager IT CRM, Konica Minolta Europe