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SUMMER TRAINING PROJECT REPORT
ON
STUDY OF CUSTOMER SATISFACTION AT
RELIANCE COMMUNICATION IN MEERUT REGION
In partial fulfillment for the degree ofBachelor of Business Administration
From
Ch. Charan singh university, meerut
(2011-2012)
SUBMITTED TO:
MRS : JUHI AGARWAL(Faculty of Management)
SUBMITTED BY:
KOMAL MEHRA
ROLL NO:9183530.
I NSTITUTE OF I NFORMATICS & MANAGEMENT SCIENCES,
MEERUT
Anuyogi Puram, Near Medical College, Garh Road, Meerut250004
Tel. : 2760396, Fax : (0121) 2765023, e-mail: [email protected]
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Certificate
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TO WHOM IT MAY CONCERN
This is to certify that FAHEEM has done her summer training
project on the topic MARKETING STRATEGY VIEOCON under my
guidance and supervision.
To the best of my knowledge the project report presented is
satisfactory.
(Project Guide) Head,
Mrs. Juhi Agarwal Deptt. Of Management (BBA)
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DECLARATION
I, FAHEEM the student of B.B.A, Institute Of Informatics &
Management Sciences, Meerut ( Affilitated to CCS UNIVERSITY,
MEERUT) hereby declare that the research work presented in this project
report entitled "THE STUDY OF MARKETING STATEGY OF VIEOCON for
the fulfillment of the award of Bachelor in Business Administration from
Choudhary Charan Singh University, Meerut is based on my work during
the summer training in the "VIEOCON. The project embodies the result
of original work and studies carried out by me and the contents of the
project do not form the basis for the award of any other degree to me
or to anybody else.
FAHEEM
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EXECUTIVE SUMMARY
A project is a scientific and systematic study of real issues on a problem
with the application of management concept and skills. The study can
deal with small or big issues in any division of an organization. It can
be case study where a problem has been dealt with, through the process
of management. The essential equipment of a project this that, it should
contain scientific collection of data, analysis and interpretation of data
leading to valid conclusion.
Project is an essential part in BBA curriculum. It enables the student to
share the real experience in industry & Market. My project has placed in
Market Research.
The topic of my project was CUSTOMER SATISFACTION OF
RELIANCE COMMUNICATION IN WESTERN UP REGION.
I collected the data regarding customer satisfaction implemented by the
company and its impact on sales on sales of the products in western up
Region specially Meerut market.
This project report tends to give a sharp picture of the telecom industry
and Reliance Communications as well..
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The objective of this project is to study the problem faced by the
respondent with reliance post paid services.
The SWOT Analysis of this project is the strength is the Reliance
decided to be a value driver , selling novel product benefit, and the
weakness is Reliance has less number of retailers, the opportunities it can
take the market very well with the new investment $ 143 millions and the
threaths a large amount of expenses on advertisment.
I hope, this study can be of some help to the telecom industry of his
product and service
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ACKNOWLEDGEMENT
The satisfaction and euphoria that a company the completion of any
task would be but incomplete without the mention of people who made
it possible, whose constant guidance and encouragement crowned my
efforts with success
I consider it a privilege to express my gratitude and respect to all those
who guided me in the completion of the project I feel gratitude to Ms.
Kalpana Mam, IIMS, Meerut their generosity kindness to help me to
preserve with this study
I would like to thank Deepak Sharma ( Manager) for giving me the
opportunity to under go the summer training in Videocon .
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TABLE OF CONTENT
Executive SummaryAcknowledgement
Table of Contents
Chapter- 1 Introduction 01
Chapter2 Company profile (Including SWOT analysis) 08
Chapter3
3.1
Objectives of the project 203.2 Importance and scope of the projectChapter-4 Literature Review 23
Chapter-5 Research Methodology 28
5.1 Research Design5.2 Data Collection5.3 Limitations
Chapter-6 Data analysis and interpretation 34
Chapter-7
7.1 Findings 447.2 Conclusion 467.3 Recommendations & Suggestions
1. Appendices 492. Bibliography 52
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