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Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Entrepreneurial Workshop
Laurel, MD October 01-02
Anil R. ShahPresident/CEO
M&R Consultants Corp. (MRCC)
KOJAIN 2010
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Today’s Agenda
What is Entrepreneur Spirit?
What about you?
Who, Why, When of Entrepreneurship?
Entrepreneurship and Kutchhi‟s
About my entrepreneurial journey…
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Identify Business Opportunities
Types of Enterprises
Types of Funding and Their Sources
Levels of Finance
Basics of VC Funding
Form a Team
Obtain Competitive Advantages
Discover Success Factors
Explore Opportunities in Software and IT Sector
Today’s Agenda
What is Entrepreneur Spirit?
The word itself is French in origin and if interpreted in its literal context
means “between jobs”.
The keys to being a successful entrepreneur are
Uniqueness
Creativity
Innovation
Business Savvy
Being a Risk Taker
Adaptability
Leadership
Having the right inner drive or passion
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
What About You?
Are you a passionate survivor?
Do you have a vision and can you articulate it?
Are you a strong believer of you idea?
Are you willing to take risks?
Can you build and lead the team?
Can you raise money if needed?
Can you sell your idea or product?
Can you accept failure and move on?
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Who is an entrepreneur?
Entrepreneur
“One who organizes, manages and assumes the risks of a business or
enterprise.” - Webster‟ s definition
Adaptable
“It is not the strongest of the species that survive, nor the most intelligent, but
the one most responsive to change.” - Charles Darwin
Risk Taker
“You have to take risks. We will only understand the miracles of life fully when
we allow unexpected to happen.” - Paulo Coelho
Why Entrepreneurship?
Why are we in business?
What are the reasons organizations are founded?
Which motivates cause some to become great while others less so?
How is it that some are successful despite poor planning, when others
with good strategy are mediocre?
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Why Entrepreneurship?
By Choice or Circumstances?
By Design or Accident?
By Training/Planning or Brute Force?
By association with others?
By passion for a specific idea and a zeal to take it forward?
Because you are a Kutchhi.
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
When?
There may never be a perfect time!
Do you have internal/family support for your new venture?
What have you planned?
What are the risks you foresee?
Do you have any short-term income to survive and support your family?
What level of investment is required?
What Experience level is required for success?
Have you vetted the idea with some experts?
Do you have a good network of people to guide and mentor you?
Are you based in market for your product OR do you have easy access to it?
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Entrepreneurship and Kutchhi’s
Kutchhi‟s are known for their entrepreneurial undertakings!
Until recently, Kutchhi‟s are mostly focused on trading in commodities –
creating family firms.
Kutchhi‟s are eminent for their risk taking travels to other parts of India
and abroad.
Kutchhi‟s are fairly successful in their fields.
As Kutchhi‟s, entrepreneurship is in your genes. So go and exploit it!
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
About my Entrepreneurial Journey
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Started in 1996
Started out as an hourly software engineer in the evenings and weekends.
Hired resources and started staff augmentation (Talent-on-Demand)
Increasing project-based opportunities
Opened first ODC in Mumbai in 1999
8 years of robust organic growth
Evolution into The MRCC Group of Companies
Expanding Clientele
Publishers, Investment Firms, Insurance Firms, Colleges & Universities, State & Local Governments, etc.
Recent Accomplishments
New office in Thane for 500 M&R Engineers - Accomplished
New location in Calcutta - Accomplished
New location in Pune – Accomplished
Netvidya product line started for students.
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Identify Business Opportunities
Types of Enterprises
Services: IT, Finance, Taxation, Education, Health, Brokerage, Travel
Agency, Laundries, Printing & many more
Import/Export Business, Industrial Wholesaler
Industries: Hi-tech, Pharmaceutical, Metal Plating
Retail Shops
Fast Food & Restaurant
Staffing
Hotel/Motel
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Types of Funding and Their Sources
Money will not come without strings!
Assess following options for Funding
Self and Family Resources
Partnering Options – Are you willing to share profits?
Small Business Administration – SBA loans, with conditions
Bank Loan with Collateral – very seldom loan without collateral
Friends and Family and Angel Funding
Venture Capital Funding – a tough process
The last two sources have equity sharing as a condition and 5 to 10
multiplier return expectation for their investment.
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Levels of Financing
SBA Loans – around $50K to start with
Bank Loans – from $20K to $ 200K depending on the project or business and or
collateral. 70 to 80% of asset‟s value for real estate and hotel/motel loans based on
income and cash flow.
Angel Investor Funding - $250 t0 $1.5M from several angels combined
Venture Capital - $2M to $8M for the first round depending on the idea and plan.
$40M to $50M in total funding through 3 to 4 rounds of funding before an acquisition
and public offering!
Multiple funding in all categories with progress of the venture.
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Some Basics of VC Funding
Compatibility between your idea of the venture and VC‟s funding focus,
do not go with clean tech idea to a VC focused software!
How good is your idea? “Asprin” or Vitamin” In other words is it a pain killer or nice to have?
How big is the end product market?
Can you build a $100M revenue company with this market size in 6-8 years?
Market research data from – Gartner, Forrester, IDC
Do you have a good team for the venture? Who is the CEO?
A 3 to 4 page Executive Summary – with an “Elevator Pitch”
A 15 to 20 slide Power Point Presentation
A more detailed Business Plan to follow
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Do You Need a Team?
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Definitely „Yes‟ for a VC funded venture
Three key players – CEO, VP Marketing and VP Engineering or CTO
As a founder, you may be any one of them
If you are not a CEO caliber, accept that very early in the process!
Build the team further after funding and as the venture progresses
Team has to be close knit and committed to the very end!
Team loyalty is essential and not only individual loyalty
A good team makes the difference between success and failure –most start ups change or evolve from the original
Idea and only a good team can steer through tough times and remake the venture!
Why Some Business Fail?
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
According to the SBA, two-thirds of new businesses survive for at least two years (66%), and only 44 % survive at least four years.
Bad business location, Shift in market conditions
Overexpansion
Poor capital structure
Overspending
Lack of reserve funds
Poor execution and internal control
An inadequate business plan
Ineffective marketing and self-promotion
Underestimating the competition
Why We Do Not Grow Quick?
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Growth is a question => Why?
Lack of Process
Lack of Planning
Lack of Delegation
Lack of Business Ethics
Lack of Proactive Management
20-70-10 phenomenon
What Value add?
Start Your Business
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Find a Mentor
Finance Start-up
Buy a Business
Buy a Franchise
Name Your Business
Choose a Structure
Protect Your Ideas
Get Licenses and Permits
Pick a Location
Manage Your Business
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Lead
Make Decisions
Manage Employees
Market and Price
Market and Sell
Understand Fair Practices
Pay Taxes
Get Insurance
Handle Legal Concerns
Forecast
Advocate and Stay Informed
Use Technology
Finance Growth
Getting Out (Exit Strategy)
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Plan Your Exit
Sell Your Business
Transfer Ownership
Liquidate Assets
File Bankruptcy
Close Officially
Guarantee of Success
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved
Present Very Specific Offering (Niche)
Hire Expertise
Establish Well defined process
Create Well defined roadmap
Maintain High Business Standards
Don‟t be everything to all
Focus on Quality not Price
Perform Active Management
Emphasize on Value Add
Opportunities in Software and IT industry
Software end to end solutions vertical specific
Remote IT data center support
Remote DB administration and maintenance/support
Technical support in niche areas
Contract programming (paid per mile stone)
Staffing solutions also T&M with value add
Security audits and awareness
Regulatory compliancy (CFR part 11, HIPPA, Sox etc.)
Product certification and testing
How to get started
In your current or past job somebody is willing to give
you a chance.
Friend can recommend you to his/her company.
Post on the web with very clear message.
Sales effort (very difficult in the beginning)
What do you require to get started
Very good Computer, printer/Fax/Copier
Good phone
Excellent web presence
Excellent power point presentation
Good communication skills with presentation skills
Course in public speaking
Don‟t quit your day job yet!
Thank You!
What’s Next?
Copyright © 2010 M & R Consultants Corporation (MRCC) – All Rights Reserved