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Graphic Communications Group11/10/2006 10:52 AM 13
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Kodak–At the Forefront of Graphic Technology
1914 Research in graphic arts
Microfilm 1928
1931 Kodalith film
1937 Color scanner
1940s Photo methods for color and tone reproduction, color correction and separation
Inkjet technology(continuous,drop on demand)
1935 Kodachrome film
1960s
1979
Present: Ongoing investment in the future
26 GATF Intertech Technology Awards
PlatesFilmsScannerInkjet and digital halftone proofingWaterless printingComputer-To-Plate ScreeningWorkflow softwareMonitor proofingWide-format inkjet
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Uniquely Positioned for Blended Production
CaptureComputer to Plate
Digital printingRemote proofing
Web2Print
CaptureComputer to Plate
Digital printingRemote proofing
Web2Print
DigitalConventional Kodak Unified Workflow
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Industry Needs Digital Solutions to Meet Challenges
Client expectations• Lower cost• Faster turnaround• Consistent quality
across multiple media,around the world
Productivity• Manual processes (limited automation)
• Inefficient processes (approval cycles)
Overcapacity commoditization
Competition from other media
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Leading the Computer To Plate Revolution
1998
1996 Trendsetter thermal platesetter family,Squarespot imaging technology
Kodak thermal plate and Creo thermal laser head
KodakThermal
Directplates
1997 Staccato screening, no preheat plate
2002 No postbake plate
2005 Non process plate
1996
2006 Next generation 8-page CTP platesetter Kodak Magnus 800 platesetter
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The Future
Keys to Growth
Support Blended ProductionDrive Digital PrintingProvide the Best Unified Workflow
R&D FocusUnified Workflow
Market-Leading Color EP
Breakthrough Inkjet Technology
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Blended Solutions for a Multi-Faceted Industry
PrintedPackaging
Digital
B&W
Color
Retail Value of Print and Printed Packaging
Retail Valueof Print
Retail Valueof Digital Print
$560B $32B
0
20
40
60
80
100%
Worldwide Printing and Packaging Market (2005)CAGR
(2005-2010)
B&W~ 3%
Color~22%
Offset, Gravure,Screen,Flexo
$377B
Sources: Kodak Business Research, Pira, Future of Global Printing to 2010 (2005), NPES Packaging 2005, Pira Future of Global Packaging, 2005
Retail value of print includes prepress, print production, finishing, services and substrates.
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Product Packaging
Employee Communications
Blended Solutions for Multimedia Campaigns
POP Display
Loyalty programs
Custom Catalog
PromotionsStatements
MarketingCollateral
PersonalizedMailing
Components of Integrated Communication Campaigns
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KEYBusinessProductionColorData
Developing Unique and Powerful Solutions
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Developing Unique and Powerful Solutions
Helps our customers Communicate, Control and Confirm color seamlessly from idea to delivery by streamlining connectivity, improving predictability and eliminating errors.
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Value of the Printed Page Increases with Digital
Printed by Yoffi Digital Press on a NexPress 2100
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Digital Print Capabilities
Personalize Recipient’s name and address and perhaps other data available in your DB
Version Create different versions for different types of recipients… male/female, age cohorts
Customize Use the information you have about your customer to create a unique communication experience
Integrate Create new communication tools by integrating transaction information with news and promotions
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Personalized Direct Mail Campaign – Financial Services
Results: $15 million in new CD investments
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Convergence of Enablers will Drive More Variable Print
Customer data
CRMdatabasesPOS/scanners
Marketers seeking measurable ROI, increased response rates
Print plays well with othersas part of interactive campaigns
Data miningProfiling
Workflow software Digital marketingDAMCross-media
FunctionalityStandards (PDF, JDF, XML)
Do Not Call listsMultitude of broadcast choices
TIVO
Media options
RelevanceImmediacy
Digital printing
QualityProductivityCost
Digital media ecosystem
More Valuable
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Today's High-Potential Growth Opportunities
Custom Publishing Packaging
Direct Mail
TransPromo
Web2Print
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Partnering with Customers to Drive Growth
Expanded Services
Increased ProductivityIncreased Productivity
Faster Turnaround
Stronger Client Relationships
Stronger Client Relationships
Color Quality and Control
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© Kodak, 2006. Kodak.
