Kodaks failure analysisTAG / News/ 2012-01-12 Australian site TheConversation Thursday published a signed for David Gelang Si (David Glance) of the article said, Kodak ready for bankruptcy protection, the real reason for its decline is not innovation failure, failures of transition, the rise of mobile phone cameras, etc. factors, but did not understand the purpose of taking pictures of people: the purpose of taking pictures of people now have the memories from a simple change of use of communication media, social network sharing.
has a 131-year history of the yellow giant Kodak to prepare for bankruptcy protection. For a long time, they always wanted to seize any kind of viable business as a straw in order to maintain company operations. some commentators have attributed the Kodak brands recent demise of the following reasons: innovation failure. from analog cameras to digital cameras, the transformation fails. can not compete with the gradual rise of the mobile phone camera. In fact, the above analysis is not the real reason for the decline of Kodak. Kodaks failure is that consumers do not understand the use of photographs and pictures were taken after completion of treatment.
in the analysis of the purpose of consumer photographs and Kodak committed a big mistake, we look at other media Kodak given the failure of two reasons: the cell phone camera has been replaced by independent functional camera, and Kodak innovation failure. special camera is dead U.S. technology blog ReadWriteWeb technology columnist John Paul Rorty Mierlo (John Paul Titlow) said, Kodak due to the failure of the dominant mobile phone camera. Dier Luo use the chart as a basis. He photo-sharing site Flickr, for example, shows the Apple iPhone camera for several advantages of digital and SLR cameras.
Apple iPhone 4 has become the most popular shot on Flickr tool However, this chart does not it all, I downloaded the Flickr data, and in the past year, several popular cameras and mobile phones by uploading to Flickr photos were analyzed. The results show that all the photos on Flickr, the use of cell phone camera pictures occupy only about 3%. Actual figures may be slightly higher, because Flickr does not fully confirm the cell phone camera photographs, but the proportion is still very small.
mobile phones to take pictures only a small fraction of the total Flickr photo Another point worth noting , the Kodak camera photo taken with the Flickr photo account for only 6% of the total, Canon and Nikon in the field occupy the dominant position.
Kodak camera photographs the small number can not be compared with the Canon and Nikon
must be admitted, Flickr photos in the number of only 5% of Facebook, we can use Facebook data re-analysis again, but believe the result would have significant access. innovation failed
Many people say that Kodak defeated the digital age, but this former giant in 1975 built the worlds first digital camera Kodak appears financial problems because innovation is not necessarily a failure, or taken from print to digital transformation failed. In fact, the rise of digital cameras, Kodak involved in each process. Kodak electrical engineer (Steve Sasson) in 1975 actually invented a digital camera. Kodak and Nikon collaboration launched in 1991, professional-grade digital camera, the number reached 1.3 million pixels (You can use the less than $ 100 to buy a 12 million-pixel camera).
1995, Kodak released the first fool-type (point-and-shoot) camera. Kodaks main asset is a patent portfolio, which is the Kodak executives have been hoping for sale. Kodak has also been sued Apple, RIM, that the latter violated its phone photos preview patents. photo shooting changes then, Kodak is the real reason for the decline? The answer is: Kodak mistake that people in after the picture will continue to print it out, but this kind of thing more and more impossible. Agency dedicated to photo printing from automatic terminals, Kodak insisted in this field too long, this should be early to give up. Kodak has recently focused on business strategy and printer ink, but the digital camera market share of only 2.6% of the poor. era of film cameras, the main purpose of taking pictures of people left memories. Photos usually reserved for a long time, until the destruction of the shoebox. However, anthropologists, sociologists and psychologists recent survey, personal memories of photography has grown from a simple communication tool to convert into stress and individual identity of the carrier. researchers found that the most obvious changes is that teenagers and young adults. This shift has been just the potential of technology and social networking platforms, without hindrance (Frictionless) photo video sharing support. Unobstructed means that simplify from a photo-sharing social network through the process. but in technical terms, a real change in photography taken from the phone to a certain guarantee of quality. Now many mobile phones equipped with cameras at least 500 million pixels, the people decided to use the cell phone camera shot or a dedicated fool camera, the 5-megapixel resolution has become a key factor in making decisions. But from our Flickr data, the trend of using mobile phones to take pictures is still growing, but other digital cameras are still popular. unimpeded photo sharing
unimpeded photo sharing is the real catalyst for Facebook, Twitter and other social networking and Posterous, Tumblr and other light instant photo blog transfer function. Especially the iPhone, which promotes Instagram, Hipstamatic and other popular professional photo-sharing applications popular. From this perspective, photo sharing more for communication, rather than personal memories. Also added some photos next to the general notes for friends, like (like) look and comment. Another important change in personal photographic memory tools that convert to a communication from the media, and now these photos have become a temporary photos, photos taken of the absolute limit on the number and upload a photo of the save time. course, this mode also because Facebook timeline (timeline) and other functional changes, the timeline functions for photo memories of purpose, hope more easily see the earlier pictures. It should be noted that, in 2011, Facebooks photo upload for a total of about 70 billion, some people still expect the figure closer to 100 billion. From this perspective, Facebook is the worlds largest photo-sharing site. difficult to predict the future of photography in the development of Kodaks role, even for corporate restructuring, they still need to Nikon, Canon and other technologies in hardware and more powerful firms. Today, photography is the true value of software, and sharing, distribution platforms, Kodak needed a miracle, becoming a major player in this field. But all the possibilities in the analysis found that Kodak may have lost an opportunity to reverse.
10 Reasons Why Kodak, Blackberry, Yahoo & Other Major Brands FailPOSTED BY SCOTT WILLIAMS 19 Comments JANUARY 5, 2012
Google | Organizational Growth | Strategy | Success
The announcement of Kodak going bankrupt was a shocker. Not a shocker because you couldnt see it coming, but a shocker because yet another once iconic, innovative brand is on life support. This has been a work in progress for quite some time, as there were front-page newspaper articles in the late 1990s showing that Kodak had to lay off 10,000 employees. (Writing on the wall)
There are definite reasons why these companies are dying and those same reasons contributed to the failure of other predeceased brands. American Airlines Bankrupt, Yahoo Up for Sale, RIM Blackberry - Stick A Fork In Em and Sears is closing stores around the country. The list of these major brands that will soon be a part of the history books continues to increase. How can these brands find themselves in the grips of extinction? The same way that you, your organization, church, non-profit or name your favorite brand can end up in the same place. You should see a developing theme as most are in the same vein. 10 Reasons Why Kodak, Blackberry, Yahoo & Other Major Brands Fail 1. Inability to Innovate - Unable to produce new, noteworthy and fruit producing ideas. 2. Inability to Stay Ahead of The Times - Only look at the here and now, no forward thinking. 3. No Adjustments - Not adjusting to the market place or technology of competitors. 4. Uncle Rico Syndrome - Just like Uncle Rico from Napoleon Dynamite was living off of his 1983 successes, many brands are living off of yesterdays wins. 5. The Top Stays The Same - Unwillingness to change the key leadership players (especially in upper management). 7. Inbred Syndrome - Only hire from within and unwilling to bring outside folks with fresh eyes and fresh perspectives into the fold. 8. Reluctance to Take Risks - Playing it safe for a prolonged a period of time can be detrimental. Most brand success stories have many instances of taking risks. 9. Refuse to Surround Themselves With and Retain The Best - Letting key players leave without creating opportunities for them to stay. Some of the best innovations from high profile brands come from key players that were acquired from another brand. 10. Unwillingness To Change - They simply want things to be the way that they used to be.
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Killing the Kodak moment is the iPhone really to blame?Monday, 9 January 2012 According to the Wall Street Journal, camera manufacturer Kodak is preparing to file forChapter 11 bankruptcy, following a long struggle to maintain any sort of viable business. The announcement has prompted some commentators to claim that Kodak's near-demise has been brought on by:
a failure to innovate, or a failure to anticipate the shift from analogue to digital cameras, or a failure