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KNOWLEDGE SOCIETY: INNOVATIONS IN LIBRARIANSHIP (ILAKSIL 2012) 57 th All India Library Conference Proceedings ST. AGNES CENTRE FOR POST GRADUATE STUDIES AND RESEARCH Manglore i3-2S February 2012

KNOWLEDGE SOCIETY: INNOVATIONS IN LIBRARIANSHIP … · Gurav Dhananjay S 99 Marketing of library products and services: an overview Veerabasavaiah M and Padmamma S 100 Marketing of

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Page 1: KNOWLEDGE SOCIETY: INNOVATIONS IN LIBRARIANSHIP … · Gurav Dhananjay S 99 Marketing of library products and services: an overview Veerabasavaiah M and Padmamma S 100 Marketing of

KNOWLEDGE SOCIETY:INNOVATIONS IN LIBRARIANSHIP(ILAKSIL 2012)57th All India Library Conference ProceedingsST. AGNES CENTRE FOR POST GRADUATE STUDIES AND RESEARCHManglore

i3-2S February 2012

Page 2: KNOWLEDGE SOCIETY: INNOVATIONS IN LIBRARIANSHIP … · Gurav Dhananjay S 99 Marketing of library products and services: an overview Veerabasavaiah M and Padmamma S 100 Marketing of

, ~"t":~~1r

(!; " '

Editorial Advisory Board

Chairman

Dr. D.Y. SinghPresident, ILA

Librarian, Sbri Ram College of CommerceUniversity of DeThi, DeThi-110007

Members

Dr. Muttayya KoganuramathUniversity LibrarianTata Institute of Social SciencesMumbai - 400 088

Prof. (Dr.) Jagtar SinghDepartment of Lib. and Info. SciencePunjabi UniversityPatiala, Punjab

Prof. (Dr.) Ashu ShokeenDLIS, Kurukshetra University,Kurukshetra.

Prof. (Dr.) Shabahat HusainLibrarianAligarh Muslim UniversityAligarh (UP.)

Prof. (Dr.) B.D. KumbherDepartment of Lib. and Info. ScienceKarnatak University, DharwadKarnatak

CO'frRiBUTOR'S C0~··NOr FOR SAL~··

© Indian Library Association, Delhi, 2012

All rights re erved. No part of this publication can be reproduced, stored or transmitted in any form or byany means, electronic or mechanical, including photocopying, micro-filming, and recording or by an .information storage and retrieval system, without the prior permission in writing ofthe publishers and ecopyright owners.

The opinions expressed in the articles by the authors and contributors are their own and the EditorialAdvisory Board, Chief Editor or Editors assume no responsibility for the same.

ISB : 81-85216-45-6Price: India: Rs 3000/=; Overseas: US$ 175Printed at Om Laser Printers, DeThi-110 009

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Theme - VInnovations in Library and Information Center(LIS)

The present status of Bangladesh NARS information system and a proposedmodel for the digital up gradationSusmita DasBuilding state - of - art information centre in Aerospace domain at CSIR-NAL: BestpracticesRagh auendra R, Shivaram B S and Poornima NarayanaInnovation in management of library and information centreDnyaneshwar Jadhav and Radhika Deshpande

87 Innovative library management and information services: A case study of BirlaCopper library, DahejNelogal Shankar B, Kumbar B D and Hadagali Gururaj S

88 Innovative of library facilities and services in Krishna Teja dental college library,Tirupathi, Andra Pradesh: A case studyRamalakshmi T, Sreenivasulu R and Chandran D

89 Knowledge enhancing innovative practices in SDM college libraryYogesh HE

90 Widening the horizon of library services with the help of mobile phones atUniversity of Pune (India) LibraryAparna Rajendra, Pan age B M and Hemlata Bonde

~ Role of ICTs for modern college libraries and information centers: an overviewLokesha Naik, Bandi Ranganatha Rand Lingaraju

92 Role of libraries in the knowledge society: challenges and recent developmentKrishnamurthy M

93 Wiki's application in library and information science educationShantadevi D, Kattimani M T and Anjanappa M

94 Web based information services: a case study of world top 5 university librariesGudodagi Shashikant C and Hiremath Rahul R

95 Internet facility and usage by the faculty of Women's Colleges affiliated to KSWU,BijapurShazadAfia

96 Ranganathan's Five laws and their relevance to libraries and librarianship inthe ICT EnvironmentKhamkar R D and Khamkar B D

84

85

86

97 Benchmarking: a theoretical approachVeerabasavaiah M, Anjanappa M and Manjunatha M

98 Digital libraries versus traditional libraries: changing perspectivesGurav Dhananjay S

99 Marketing of library products and services: an overviewVeerabasavaiah M and Padmamma S

100 Marketing of library and' information services: are libraries in the state of Goa onthe right track?Anuradha V and Gopakumar V

xiv

485-495

496-500

501-503

504-511

512-518

519-525

526-532

533-537

538-546

547-551

552-558

559-567

568-573

574-578

579-582

583-587

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Role of ICTsfor Modern College Libraries and Information Centers:An Overview

Lokesha Naik Bandi Ranganatha R Lingaraju

Abstract

The information and communication technologies (ICTs) are changing the wayoffunctions various activities of library and information centers. Since the emergenceof computer technology libraries are experienced that changing the traditional cardcatalogue in to Online Public Access Catalogue (OPAC), adding to this thecommunication and networking technologies facilitate to greater resource sharingbetween and among the libraries. Now the internet technology is bridging thegeographical barriers to access global information to local user's visa versa. In thispaper authors made an attempt to present an overview of various ICTs for effectiveand efficient management of college libraries in the 21st century.

Keywords: ICT, College libraries, Information centers, ICT applications

1. Introduction

Information and Communication Technology is rapidly changing the whole worldcrating new challenges and opportunities. It's offering new ways for communicating andexchanging of information and knowledge computers, Communication and Informationaccess Technologies are effecting revolutionary changing in the way the Informationstored. Retrieved and disseminated. Information Technologies had an everlasting impacton the library and information centers. Libraries are getting themselves Transformedfrom Traditional once to digital libraries having wide spread are of computers. Tellcommunication and Microelectronics to facilitate online searching, easy to accessInformation through CD Roms, DVD roms, data base, Multimedia Networked. Manylibraries have started creating databases of their own in machine readable forms. Thetraditional methods of stories recording and retrieval have been changed by Informationand communicating Technology. The art prints, charts, diagrams, filmstrip, flash cards,games, globes, kite scopes, kits, maps, microfilms, microfiche, micro prints, motionpictures films, disks, slides, study print, tape recording and video tapes etc. are multimediamaterials. Controlling and disseminating Information's. Which have become challenges fortoday's librarians? Effectiveness of a library services is now largely depends upon theinformation and communication Technologies.

2. tcr Infrastructure

ICT infrastructure is usually considered with respect to its main areas, which are,.:. Hardware(. Software(. Telecommunications

57th All India Library Conference-ILAKSIL, 23rd-2Sth Feb.2012, Mangalore

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3. College Libraries

College performs an important function in the educational process. coreducation provides a totally different environment for boys and girls whom ho for hi

. studies. Usually the classes comprise a large number of students and unlike sceducation, the college students get less individual attention from the teachers. The stud-therefore have to depend much more on the self -learning. Therefore the college libra _the ultimate place for the students to supplement their class room teaching (IGNOU, 2In general, college is regarded as an institution of higher learning, which provide coafter school leading to Bachelor's degree. Some of the prominent colleges also offer co -leading to Post- Graduate degree and Research work leading to Ph. D. Degree [lefferson =Smith-Bernett, 1978).

3.1 Objective and Function of College Library

The main objective of college library is to become instrument of instruction. Into determine, how far it has succeeded in achieving the objective, one should determineextent to which the user uses the library resource for their assignment as an integra.of the curriculum. In other words we can say that the teaching in the classroomdepend more on library than the textbooks. Therefore library must become the in -_part of teaching programme (Krishan Kumar, 1989).A college library is expected to s -the objectives of the college. Therefore the basic function ofthe college library is to prstudy materials to its users in short possible time and serve the requirementsstudents, teachers and researchers towards reading, study and research.

2.1 Modes of communications technology

.:. Telephone

.:. Telegraph

.:. Television

.:. Computers

.:. Communication satellite

.:. Internet

.:. E-mail

.:. Fax

.:. Tele text and video text

.:. Video conferencing

.:. Tele conferencing

57th All India Library Conference-ILAKSIL, 23rd-2Sth Feb.2012, Mangalore.

4. Impact of Information Communication Technology on Libraries

The Exponential rise in generation of new information, especially Scienti _Technological information since World War II has gradually reduced the effectivethe traditional tools and retrieval aids used by librarians. We are now in the G._

information technology revolution along with information explosion. Due to info •.•.••..-~-~explosion, automation of library service is imperative for efficiency and effective 'an:=::::of library and information center. The most commonly known housekeeping opera'

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acqursmon control, serials control, cataloguing and circulation control. In recent times,even the related topics such as information retrieval, semi-automation, automatic indexingand networking of automated systems are also treated as part of library automation. Theuse and impact of ICTs is now visible in Indian library and information centers which maybe due to the drastic reduction / escalation ofthe cost of hardware and software and theireasy availability in the markets with service support from the suppliers or venders. Theimpact of IT is also evident on the activities of many LICs associated with universities andother institutions of the national importance.

Nowadays there are several information technology for various housekeeping,management and administrative functions of the library, different electronic and digitalmedia, computer aided electronic equipment's, networks and internet has providedsignificant role in retrieval and dissemination of information and playing an vital role formodernization of libraries main of them are

4.1 Library automation

Automation is the basic need for modernization of any library; library automation isusually distinguished from related fields such as information retrieval, automatic indexingand abstracting, automatic textual analysis. However, nowaday's clear distinction is notmaintained and library automation may sometime include related fields as well. Althoughcomputers have a major role in library automation, telecommunication and reprographytechnology have equally important role because of the support they offer to libraryautomation for mechanization of library functions.

4.2 Bar-coding technology

Bar-coding is compulsory activity in a modern library, almost all the libraryautomation software packages are compatible with barcode readers and are capable forgenerating barcodes for library materials. Using barcode equipment's for circulation andstock verification is becoming more common, efficient and time saver.

4.3 Networking technology

Network technology promotes library co-operation, library consortia, and librarynetworks which are the basis for modernization of libraries networks maximizes theeffective uses of library resources, improves efficiency in library operations, increasescommunication and idea sharing. Network encourages applying systems techniques to alllibrary operations and lead improved management of library operation and libraryresources.

4.4 Web technology

Several libraries has its own website to provide information regarding library, nowwebsite is working as a vibrant communication tool for librarians, various professionalorganizations developed website for better communication, web technology promoteresearch and publication process, provide online access to catalogue and database. Webtechnology enables resource sharing among the libraries and plays a leading role inmodernization of libraries.

57th All India Library Conference-ILAKSIL, za=-zs» Feb.2012, Mangalore

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4.5 Internet technology

Internet enables libraries to worldwide search within a few seconds and prov •...:e:::;:::-

access to a large volume of information for communication. Internet suppomultimedia information exchange with open standards and few rules. Internet cor:::.3!'L~·universities, colleges, schools and other educational institutions for information S~.-""'L----':'

and exchange. Libraries and information centers embracing em ail serviceincorporating it into various information related service as it plays an important roledissemination of information.

536

4.6 Optical disc storage technology

Optical disc storage technology is among the most recent computer technenter the library community. CD ROM has ability to represent various media suchgraphics, and animation, video clips and sound files into a digital environmenvideo disk or digital versatile disk (DVD) is the next generation of CD. CD's and Dbecome ultimate storage devise due to high density storage, low cost, ine~"-=----=chardware requirement.

4.7 Scanning technologyScanner is important equipment in modernization of library. It is useful for ~_-.;;.

text, image and content pages of books for display in the OPAC (Online PublCatalogue) and also used in optical character (OCR) applications. Scanned do CUP.:

be circulated and accessed easily. Scanner is providing great help for establishi - ;.----.'"and virtual library.

4.8 RFIDtechnology

RFID(Radio Frequency Identification) is the latest technology being usedlibrary's theft detection system. Unlike EM (Electro Mechanical) and RF (Radio ra;==::~systems which have been used in libraries for decades, RFID - based syste -beyond security to become tracking system that combines security with mo - """'"--_"""I

tracking of materials throughout the library, including easier and fasterdischarge, inventorying and material handling. The target used in RFID systemboth EM or RF theft detection targets and barcodes. RFID is necessary req"ir::>l:'"-'~modernization of college libraries.

5. Conclusion

Application of information communication technologies in the collegeerupting and moving faster than ones imagination resulting in informa .crossing geographical boundaries. Information communication technologieremove barriers of distance and time. There will be no limit of variety ofmodern technology is applied in speedy retrieval of information most consispower and capacity of modern technologies that helps every reader to gethe or she seeks.

57th All India Library Conference-ILAKSIL, 23rd-2Sth Feb.2012, Mangalore.

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References

1. Saffady, William: Library Automation an overview, library trends, 37(3): (1989).2. Griffin, SM: Taking the initiative for digital libraries, the electronic library, 17 (S):

287-288(1999).3. Vipul Bansal: 2010, Emerging information communication technologies to

modernize college libraries, International Journal on Emerging Technologies 1(1):102-104(2010).

4. B.V. Kannappanavar and others: 2010, information communication technology &special libraries, conference proceedings: Indian academic libraries 2020, Tumkur,474 - 478. .

S. B.Rajiv and others: 2010, information communication technology in libraries andnformation centre's: a new dimension in librarianship conference proceedings:Indian academic libraries 2020, Turnkur, 474 - 478.

Authors Profile

I Mr. Lokesha Naik I Librarian, BMS Govt. First Grade College, Huliyar. C NHalli, Tumkur Dist.

I Mr. Bandi Ranganatha R I Librarian, Govt. First Grade College, Sira. Tumkur Dist.

I Mr. Lingaraja I Librarian, Govt. First Grade College, Kadugudi, Bangalore

57th All India Library Conference-ILAKSIL, 23rd-2Sth Feb.2012, Mangalore