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Knowledge engineering The Best of two worlds Direct Marketing Global Distribution AXSES Launches

Knowledge engineering The Best of two worlds Direct Marketing Global Distribution AXSES Launches

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Knowledge engineering

The Best of two worlds

Direct MarketingGlobal Distribution

AXSES Launches

Knowledge engineering

•History of GDS•Benefits of being GDS Connected•arcRes – GDS Integrated•Partnering with GenaRes•Why GenaRes•Bookings-Barbados /StLucia•Benefits of arcRes-GDS Integration•Packages offered

GDS Training

Knowledge engineering

GDS

Started By American Airlines to let travel agents book flights (1964*)Worlds airlines joined. All system networked togetherExpanded to include hotels (1988 chains via Thisco switch)

The reservation is sent to the hotel. It is immediately available to the travel agent via the GDSand to the hotel via the GDS agent CRS (GenaRes and partner system arcRes)

Travel agents search for hotels using asecure computer terminal connected to one of the 4 GDS channels- Amadeus – Galileo – Sabre – Worldspan

Each GDS displays your hotels current rates and availability

300 million reservation per month

1964* SABRE: Semi-Automated Business Research Environment. More history The largest non government database in the world

Knowledge engineering

GDS BENEFITS

A Global Bookings Channel

Global Marketing – exposing you to the global travel market

Administration – manages rates on multiple channels - integrates with backoffice, front office

Knowledge engineering

Benefits of being GDS connected

Knowledge engineering

GDS

600,000 Travel Agents use the GDS to find and book hotels & flightsUsed by IATA approved Travel Agents world wide

40,000 Internet Distribution Systems (IDS) may use GDS * Expedia, TraveloCity etc

* IDS “May” pull content from GDS giving a single point of control for multiple channels

This very powerful feature is however being depreciated as IDS opt for direct contracts with hotels

Global Exposure!!

Knowledge engineering

GDS information is directly connected to 1,000’s of travel sites like Travelocity

Knowledge engineering

GDS information is connect via Other Database Distribution to 40,000 IDS

1,000

40,000

TravelersAgents

Hotel

Knowledge engineering

GDS NETWORK

GDS-CRS Rep Eg: Reserv, Unirez, Utell (Pegasus)Synix.. etc… and Genares

600,000 Travel Agents use the GDS to find and book hotels & flights

40,000 Internet Distribution Systems (IDS) may use GDS *

Interfaced to your back office management/accounting and front office reservation and web

.

Knowledge engineering

GENARES GDS-CRS

Combining over 35 years of experience in the hospitality reservation technology industry, GENARES has developed the

first truly integrated third party central reservation system for

the twenty-first century

Complete open specification and interfaces

for 3rd party integration, using XML format

The youngest and fasting growing GDS integration company

Highly recommended by existing clients

.

Knowledge engineering

GENARES RECOMENDATIONS Hi Ian, GenaRes is one of the best GDS providers I’ve worked with within my 27 year in the industry! In over two years now, our volume of business percentage has grown through bookings via the GDS. I have been assigned my own support account manager and we have over the years established sucha great working relationship. She is always here for me and also when I’m out of the office she is thecontact person regarding any issues with loading rates, opening/closing the system etc. Although the property can control basically everything own their own through the easy GenaRes system; my accountmanager has always proven to be our second hand person.

This is what I call a great support team!! Thanks Ian and I’ll be on my way to Barbados to pick up that Rum Punch!! Call on me anytime and be well. Best Regards, Clayton C.ChanningReservations/Revenue Manager- flatotel.com646-756-7952

And many more

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Knowledge engineering

Genares - full featured CRS

Reporting

Agents Commission Tracking

IntegrationRoomMaster, IQ Ware, RSI, AutoClerk, * Opera,* Check Inn, PMS Solutions/Innkeeper, Expedia Quick Connect, ezyield

& arcRes

Knowledge engineering

Integrated with AXSES ArcRes

for fast, easy setup & management

RoomMaster, IQ Ware, RSI, Check InnExpedia Quick ConnectAutoClerk*, Opera,* PMS Solutions/Innkeeper*

* In development

.

.

Knowledge engineering

GDS and arcRes – easy to use & powerful

Just a click away

.

.

Knowledge engineering

arcRes – GDS easy as 123

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.

Knowledge engineering

arcRes - Register GDS with a Click

Registering – switch and contract online for easy access and process

Automatically generate letter and contracts with a click – no paperwork!

Knowledge engineering

Introductory Offer – 1st Year

GDS Credit of US150 (Conditions apply)

Real Holidays Free

50% off on the Balance of Package

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Knowledge engineering

Load GDS rates and Content using arcRes info

We don’t know of a GDS Management Systemthat is as easy and as cost effective to setup

Takes all info in arcRes and formats it for GDS

Allows you to save an edit for as long as you want

Saves time and improves content

Knowledge engineering

Generes GDS Marketing – Key Partners

40,000 travel Sites (IDS)May pick up GDS content

Participation in worldwide trade shows

–NBTA–HITEC–HEDNA–All (GDS) conferences–WTM (World Travel Mart), attendee only–ITB, attendee only–ResExpo

RFP consortia participation

Private GDS chain level branding programs

Knowledge engineering

GDS as Channel Manager

IDS pull from GDS (sometimes exclusively *)Some have Direct (net rates) contactsMany do both

IDS Net Rates Contract 25 - 35% Barbados Hotels pay for placement(loss of contract = loss of position)

Marketing Constraints

Being on GDS may not eliminate need to manage direct contract (net rates) with companies like Expedia

Genares offer ‘IDS Direct’ like Expedia Quick connect

40,000 travel Sites (IDS)May pick up GDS content

* priceline

.

Knowledge engineering

AFFORDABLE GDS ….. 5% GDS rep fee

GDS Setup $150 US- arcRes time saver load $ 50 -GDS Fee $ 5.75 US-GDS Rep (Genares) Fee 5% * with a minimum monthly fee of $25.00Travel agent Commission 10%

OPTIONS

ODD monthly connection charge of $25.00

Agent Commission (TACS)per reservation to GDS rep $ 0.45 per reservation to Perot Systems $ 0.55

* AXSES receives a small share of the GDS Fee

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Knowledge engineering

AFFORDABLE IDS Channel Manager – 5%

Expedia: $4.00 /booking

Genares will charge $4.00/reservation for the Expedia QuickConnect program.There are no GDS or TA commission fees.

  Others:   5% + PassThru GDS Fee /bookings Priceline, travelweb, hotline etc.

Room Rate                    $100.00 – for most Merchant programs the room rate must be 22% - 25% lower than the regular rate

 Merchant Rate               $ 75.00 – discount is covering your TA commissionGenares Res Fee           - $5.00 (5% res fee)GDS Trans. Fee:            - $5.75

Total to Property:         $64.25

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knowledge engineering

A Supply Chain Solution for Suppliers– Multiple Channels managed by a single admin

From multiple fragmented admin. To a single Umbrella

TA’s/IDSTA’s/IDS

IDS

IDS

Destination portals Destination portals

.

Knowledge engineering

AFORDABLE GDS ….. Just Got Better!!

Combined with arcRes for - one of a kind brand marketing- full service- easy GDS setup- productivity tools, savings

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Knowledge engineering

arcRes interactive services increase bookings by 25%

ThemesSpecials channelPre-made packagesGroups managementDynamic rates & accom.CMSAffiliate marketing

Reservations Booking engine

Bookings channel

Search engine

Comparison Shopping

Dynamic packages

* Bookable Advertising!

GDS Global Distribution

750 3000 / 1500 3750

.

Knowledge engineering

Dynamic Bookable Advertising –

rates

quotes

Full shopping cart cost and compare**** huge increase in bookability***

.

Knowledge engineering

Dynamic Bookable Advertising –

quotes

Cost Compare of all point select. Quotes, invoice, save, book

.

Knowledge engineering

Dynamic Bookable Advertising –

Linked to website if advertising

- no rates

- no quotes

- no shopping

- no consistent information

NOT Bookable xx

.

Knowledge engineering

Dynamic Bookable Advertising – everywhere!!

Soon. A bookable map for every arcres advertisier.

>>>>>>

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Knowledge engineering

Advertise - Search – Shop – Buy …. Blur >> The Perfect Storm

“Each element in the search-shop-buy triumvirate is undergoing a period of intense innovation, making each increasingly significant, yet interdependent. In fact, searching, shopping and buying – once distinct terms describing different behaviors – are blurring at a furious pace”. - Philip C. Wolf, President and CEO, PhoCusWright Inc.

AXSES is there. We have already integrated advertising with all phases of the shopping cycle. This gives you complete of your brand from the point of interest to purchase.

Focus direct sales – facilitating distribution

Interactive advertising works! Travelers stay longer and use all options

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Knowledge engineering

Dynamic Packages: RealHolidays.com expert systems

AXSES; one of the first in the world to offer intelligent dynamic packaging

Combining multiple themes, lodging options, local activities, attractions and information, RealHolidays creates a unique package, tailored to users choices & personality

AXSES Intelligent Systems build a users profile derived from their choice. A choice is more than an action, it defines style and personality which we match to holiday options to create a unique personal experience.

Matching Resorts

Activities, Attractions, Information

Matchmaker

>>>> Quote

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Knowledge engineering

Quotes, comparison shopping, bookings, client websites, custom information systems

Compare room costs and features

Traveler information systems. Database Marketing

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Knowledge engineering

arcRes-GDS PACKAGE

Non hosted - clients pay additional $250 setup and $250 pa – 50% $250

- twice as affordable

Save $1,000

ArcRes Booking EngineBookable-ads on Barbados.orgRealHolidays Dynamic Packaging (RH)

BookingsBarbados (BB)ResortSearch, Comparison ShoppingQuotes and Bookings

i. Eligle items: Arcres, BookingsBarbados. Required BookingsBarbados

Bookable-adsYou can’t be without it

Pay gds setup / we credit it - give 50 % on Eligible Balance(i) BookableMaps and Realholidays Free

Setup Annual

Knowledge engineering

arcRes GDS PACKAGES - combinations

Client with arcRes Bookings-expert (Engine)

Save $1000

Themes optional

Non hosted - clients pay additional $250 setup and $250 pa – 50% $250

BookingsBarbadosSearch, comparison shopping, quotes, reservations, bookingsDynamic packaging, Bookable-ads

.

Knowledge engineering

Turn on the light

Bookable-Ads

New Destination Channels

GDS exposure/bookings

Fully automated setup

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knowledge engineering