Upload
act-on-software
View
247
Download
0
Embed Size (px)
Citation preview
Knowledge Driven Marketing:
How BreakingPoint is increasing
Sales with Real-time Lead
Behavior Insight
Presenters:
Pam O'Neal, Vice President of Marketing, BreakingPoint
Systems
Alli Libb, Moderator, American Marketing Association
Sponsored by:
The audio portion of today’s presentation is available via broadcast audio.
You can also dial in to hear audio:
Participants (US & Canada, Toll Free): 800.945.9434
Participants (International): +1 212.231.2908
Housekeeping Items
RecordingA recording of this presentation will be sent via email
SlidesA link to the slides will be sent via email
Twitter Please reference hash tag: #aoweb, when tweeting about this webinar
Today’s Presenter
• Nationally recognized speaker, thought
leader and innovator in B2B demand
generation
• Early adopter of Marketing Automation
technology
• Executed award-winning campaigns that
combine social media, viral, content, and
direct marketing techniques
with automation to drive exceptional
revenue growth
5
Pam O'Neal
Vice President of Marketing
BreakingPoint Systems
Knowledge-Driven MarketingHow BreakingPoint Increases Sales with Real-Time Insight and 360 Degree Views of Lead Behavior
Inbound MarketingMarket Activity
Segments
Keywords
Influencers
Trends
Monitor Market Activity
Monitor, Measure & Optimize
Competition
Presence
Channels
Activities
Content
Prospects
Interests
Behavior
Participation
Internal
SMEs
Resources/Assets
Conversations
Develop and Execute Inbound Marketing Strategy
Source: TechTarget 2009 Media Consumption Report:
Mindset of the IT Pro During the Recession
Content Preferences
0
*
*
*
.
CONTENT
Content Creation
Content
Engine
Measure- Views
- Sources
- Conversion
Create- Concept
- Blog post
- Web page
Optimize- Messaging
- SEO
- Shareability
- Offers
Expand- Video
- Webinar
- Whitepaper
- Case Study
Promote- Social Media
- Aggregators
- Partners
- OutboundAnalytics
--
--
--
--
--
--
--
--
Automation & Integration Accelerates Growth
Marketing-
Driven Sales
Opportunities
--
--
--
--
--
--
--
--
Optimization Supports Sustained Growth
Marketing-
Driven Sales
Opportunities
Knowledge-Driven Marketing Optimal Use of
• Targeted inbound + outbound flows
• Nimble, integrated marketing programs
• Clear, measurable ROI• Track and optimize marketing contribution
• Increase pipeline velocity
• Reduce costs with better use of budget and greater productivity
• Sales and Partner collaboration
• Cohesive brand experiences across media
Questions and Answers
How to Submit Questions
1. Submit questions using the chat box located on the left-hand side of your screen.
2. Submit questions via Twitter by referencing the hash tag #aoweb
Additional Questions?
Contact Pam on Twitter at: @poneal
Visit www.actonsoftware.com or call (877) 530-1555
General AMA Questions can be sent to: [email protected]
Thank You for your Participation!
Additional Questions?
Contact Pam on Twitter at: @poneal
Visit www.actonsoftware.com or call (877) 530-1555
General AMA Questions can be sent to: [email protected]
Recording
A link to the recording of this presentation will be sent to you
Presentation
A link to the presentation will be sent to you
Please reference hash tag: #aoweb, when tweeting about this webinar
Today’s Presentation was brought to you by the ReadyTalk Web Conferencing
Platform. If you are interested in learning more about ReadyTalk and their
services, please visit www.ReadyTalk.com/AMA