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KNOWLEDGE CREATING
KNOWLEDGE CREATION
CONTINUOUS INNOVATION
COMPETITIVE ADVANTAGE
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KNOWLEDGE(Nonaka & Takeuchi)
TACITEXPLICIT
Personal knowledge
Intangible factors
Experience
Belief
Perspective
Value system
Gramatical statements
Mathematical expressions
Specifications
Manuals
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TACIT
(Subjective)
EXPLICIT
(Objective)
Knowledge of experience
(body)
Konwledge of rationality
(mind)
Simultaneous knowledge
(here and now)
Sequential knowledge
(there and then)
Analog knowledge
(practice) Digital knowledge
(theory)
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Toffler;
the source of the highest quality power and the key to
the powership
Quinn :
the value of most products and services depends primarily
on how knowledge-based intangibles
technological know-how
product design
marketing presentation
understanding of customer
personal creativity
innovation
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Peter F. Drucker:
Aset paling berharga bagi perusahaan pada abad ke-21
adalah pengetahuan dan pekerja terdidik. Pengetahuan
telah menjadi modal bagi pembangunan ekonomi,
menggantikan sumber daya alam yang tidak dapatmenjadi andalan
lantaran dapat terdepresiasi, bahkan
memunculkan perusakan lingkungan yang ujungnya
merugikan umat manusia
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THE KEY
OF KNOWLEDGE CREATION
1. EXPRESS THE INEXPRESSIBLE
2. DISSEMINATE KNOWLEDGE
3. NEW KNOWLEDGE IS BORN IN THE MIND
OF AMBIGUITY AND REDUNDANCY
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KNOWLEDGE CONVERSION
FROM
TACIT
TO
TACIT SOSIALIZATION
EXPLICIT
INTERNALIZATION
EXPLICIT EXTERNALIZATION COMBINANTION
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PROSES KREATIF
Zimmerer
1. Preparation
a. Hindari sikap tidak belajarb. Belajar banyak
c. Diskusikan ided. Himpun artikel-artikel pentinge. Pelajari
mereka yang sukses dan gagalf. Belajar dari orang laing. Simak
gagasan orang lain dan kembangkan
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2. Investigation
3. Transformation
4. Incubation (Penetasan)
Siapkan pikiran bawah sadar untuk renungkan informasiyg
terkumpul
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5. VerificationValidasi keakuratan dan ide-ide yang muncul
6. Implementation
Hambatan yang muncul:
Searching for the one right answer Focusing on being logical
(andalkan logika) Blindy following the rule (berlindung pada
aturan) Constantly being practical (hanya berpikir praktis) Viewing
play as frivolous (bermain itu tak guna) Becoming everly
spezialized (terlalu spesialis) Avoiding ambiguity (hindari
ambiguitas) Fearing looking foolish (tak mau berbeda) Fearing
misktakes and failures (takut gagal dan salah) Believing that Im
not creative
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CARA MEMOTIVASI BERPIKIR KREATIF
Zimmerer
1. Expecting creativity (beri kewenangan berkreasi)
2. Expecting and toleranting failure
3. Encouraging curiosity (kegagalan bukan hal yang aneh)
4. Viewing problems as challenges
5. Providing creativity training
6. Providing support7. Rewarding creativity
8. Modeling creativity (beri contoh kreatif)
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KAIDAH KEWIRAUSAHAAN
1. Create, innovate, and activate
2. Always be on the look out for new opportunities
3. Keep it simple
4. Try it, fix it, do it5. Shoot for the top
6. Dont be ashamed to start small
7. Dont fear failure: learn from it
8. Never give up
9. Go for it
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