Knowledge Attitude and Practice of Leaders of Community Herbal Product Producers 2009

8/7/2019 Knowledge Attitude and Practice of Leaders of Community Herbal Product Producers 2009

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Authors Jutatip Sillabutra

Rajitphan Jantarach

Pranee Suthisukon

Kriengsak Sueluerm

: 2552 = Knowledge, Attitudeand Practice of Leaders of Community Herbal Product Producers, 2009 / , , , : , 2552

1. 2. I. II. III. IV. V.

40

. 02-800-3618

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73170

0-2441-9040-3 0-2441-9044


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ii 2552

(Descriptive Cross-sectional

Research) ..2549 583

230 (n=237)

(69.87%)

60 (66.22%) (25.22%) (39.82%) 6

(66.67%) (73.96) 30 (75.12%) (61.75%) (54.59 %) (62.84%) (72.80%) (73.60%) (86.40% 57.38% )

(61.36%) (88.64%) (48.48%) (43.18%) (35.61%)


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(>95%)

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(Questionnaire)

(66.67%) (73.96 %) (69.87%) 60 (66.22%) (25.22%) (39.82%) 6 (72.80%) (86.40%) (57.38%)

(61.36%) (88.64%) (>95%)

0.05 0.05


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Abstract

This study was conducted to describe knowledge attitude and practice of leaders of community herbal

product producers, and to determine the relationship between knowledge, attitude and practice of Leader of

Community Herbal Product Producer and the strength of Herbal Product Producer. The structured questionnaire was

posted to the community herbal product leaders to collect data. Food producers were excluded from the sample.

Results showed that most of community herbal product producers were womens group (66.67%), and it is

not juristic person (73.96 %). Most of leaders were female (69.87%). The age of leaders was greater than 60 years

(66.22%), and had primary education level (25.22%) and secondary education level (39.82%). The duration to be

the leaders was about 6 years. Most of community herbal product producers had a high level of strength in all

aspects: general information of community product producers and organization structure, production, product

development and product standard, and market, and also had a high level of strength in only production aspect and

marketing aspect (86.40%, and 57.38%, respectively).

Most of community herbal product producers had the moderate level of overall knowledge (61.36%).

However, considering each aspect the level of knowledge in administration was high (88.64%). The attitude level of

community herbal product producers in all aspects: general information of community product producer,

administration, production, and marketing was moderate. The results also found that more than 95% of community

herbal product producers had high level of practice in administration, production, and marketing.

The knowledge in all aspects and knowledge in each aspects: general information of community product

producers, administration, production, and marketing were not found statistically significant relationship with the

strength of community herbal product producers. The attitude of leader in all aspects: general information of

community product producers, administration, production, and marketing, only in general information of

community product producers, and only in production, and marketing were found the positive relationship with the

strength of community herbal product producers in all aspects, and also in marketing at significant level 0.05.

Furthermore, the practice of leaders in all aspects: practice in administration, production, and marketing , only

administration, and only marketing were found statistically significant at 0.05 with the strength of community herbal

product producers in all aspects, in administration, and in marketing.

The findings of this study suggested that the activities or projects to increase the knowledge to the leaders

and members of community herbal product producers, and to promote the strengthening of community herbal

product producers, and to make it sustainable should be provided by Thai government or related organization. They

should be covered not only administration aspect, production aspect, or marketing aspect, but also in all aspects.

Key Words: Herbal Product Producers, Knowledge, Attitude and Practice, Strength, Herbal product


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(n=222)60 147 66.22

Min = 29, Max = 90, Median= 54, QD=7.50

(n=230) 69 30.13 160 69.87 = 1

(n=230) 3 1.33 57 25.22

90 39.82. 8 3.54 51 22.57 15 6.64 2 0.88 = 4

(n=230)

34 15.11 158 70.22 17 7.56 1 0.44 15 6.67 = 5


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64/151


65/151

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(n=22)24 1 4.55

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(n=48)21 2 4.17

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66/151

48 2552

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(n=132)=3 76 57.58

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2552 49

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50 2552

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(n=230) 53 24.20 152 69.41 14 6.39 = 11

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70/151

52 2552

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71/151

2552 53

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(n=230) 187 84.62 29 13.12 5 2.26 = 9

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72/151

54 2552

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(n=230) 112 50.00 86 38.39 26 11.61 = 6

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193 86.16 21 9.38 10 4.46 = 6

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205 91.52

17 7.59

2 0.89 = 6


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7

(n=230) 17 7.87 127 58.80 72 33.33 = 14

(n=230) 219 96.48 0 0.00 8 3.52 = 3

(n=230) 115 51.34 41 18.30 2 0.89 62 27.68 4 1.79 = 6

(n=230) 176 79.28 43 19.37 2 0.90 1 0.45 = 8


74/151

56 2552

7 ()

(n=230) 158 70.54 60 26.79 6 2.68 = 6

(n=230) 20 86 38.3910-20

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( 70.54) ( 96.48) 51.34 85 10


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8-12

8 ( 61.36) ( 20.45) ( 18.18)

8 (n=132)

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( 88.64) 4.55 19.70 25.00


76/151

58 2552

9 (n=132)

(2.4) 6 4.55

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(2.4) 117 88.64

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11 (n=132)

(3.2) 26 19.70

Mean= 2.62, SD=0.94, Min=1, Max=4


77/151

2552 59

12 (n=132)

(3.2) 33 25.00

Mean= 2.82, SD=0.96, Min=0, Max=4

13 75 / OTOP 10 80 60 55 41 75 56.52 35.22


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60 2552

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199 86.52

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176 76.52


79/151

2552 61

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(n=198)

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(4-9) 0 0.00(10-15) 158 79.80(16-20) 40 20.20

Mean=14.16, SD= 1.47, Min=11, Max=18


80/151

62 2552

16 (n=198)

(4-9) 0 0.00(10-15) 152 76.77(16-20) 46 23.23

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17 (n=198)

(10-23) 0 0.00(24-37) 116 58.59(38-50) 82 41.41

Mean=37.16, SD=3.29, Min=29, Max=46

18

(n=198)

(4-9) 2 1.01(10-15) 140 70.71(16-20) 56 28.28

Mean=14.45, SD= 2.28, Min=8, Max=20


81/151

2552 63

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28

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83/151

2552 65

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21

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98

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19 (94.95) ( 97.98) 80 45

( 48.99) ( 46.97) 90


84/151

66 2552

( 71.72) ( 91.41)

. ( 94.95) . ( 96.97) , . . ( 96.97) (88.38) ( 62.62)

( 76.77) ( 76.26) ( 91.91)

(98.99) 63.63

( 78.89) ( 64.15) //

( 66.66) ( 89.90)


85/151


86/151

68 2552

22 (n=176)

(0-1.66) 0 0.00(1.67-3.33) 2 1.14(3.34-5.00) 174 98.86

Mean=4.19, SD= 0.44, Min=3, Max=5

23

(n=176)

(0-1.00) 1 0.57(1.01-2.00) 7 3.98(2.01-3.00) 168 95.45

Mean=2.97, SD= 0.18, Min=1, Max=3

24 90 40 ( 48.53) ( 43.28) 1 ( 38.31)


87/151

2552 69

25 (88.94) ( 85.10) ( 75.48) ( 74.52) 35.10 ( 59.62 64.90 )

24

(n=230) 208 94.98 11 5.02

= 11

(n=208) 81 39.71 99 48.53 (60%) 24 11.76

= 4

(n=208) (1 ) 77 38.31 () 87 43.28 (1 ) 37 18.41

= 7


88/151

70 2552

25 (n=208)

*

185 88.94 157 75.48 177 85.10 124 59.62 73 35.10 155 74.52 135 64.90

* 1

26-27 ( 91.36) ( 45.64) 1-2 ( 38.97) 59.26

27 ( 44.13) ( 37.09) 1.41


89/151

2552 71

26 (n=230)

201 91.36 19 8.64

= 10

(n=201) 9 4.621-2 21 10.773-4 76 38.97 89 45.64

= 6

(n=201)

112 59.26 77 40.74

= 12


90/151

72 2552

27 (n=230)

37 17.37 94 44.13

79 37.09

3 1.41 = 17

28

(n=230) 206 95.37 10 4.63

= 14

*(n=206)

/ 195 94.66

143 69.42 92 44.66 78 37.86 3 1.46

* 1


91/151

2552 73

95.37 ( 94.66) ( 69.42) 37.86 ( 28)

29 31 29 1

( 92.20) ( 89.91) / ( 79.36) ( 77.98) ( 73.85)

2

80 ( 83.89) ( 30)


92/151

74 2552

29 (n=230)

*

96 44.04

201 92.20

134 61.47

170 77.98

161 73.85

196 89.91/ 173 79.36

109 50.00

1 0.46 = 12

* 1


93/151

2552 75

30 (n=230)

*

177 83.89

44 20.85

175 82.94 3 1.42 = 19

* 1

31

(.) ( 87.67) ( 83.11) ( 80.37) ( 73.06) ( 61.19) /( 38.36) .( 46.58) . ( 31.51)


94/151

76 2552

31 (n=230)

*

. 102 46.58 (.) 192 87.67 (.) 69 31.51 134 61.19 182 83.11 176 80.37 160 73.06/

84 38.36

7 3.20 3 1.37 = 11

* 1

( 32) (86.30) 50 ( 59.36) (53.88)

( 51.60)


95/151

2552 77

32 (n=230)

*

118 53.88 189 86.30 130 59.36 113 51.60/

13 5.94

3 1.42 = 11

* 1

( 33)

( 72.90) ( 64.95) ( 64.49) 39.72 55.14 57.48


96/151

78 2552

33 (n=230)

* 156 72.90

118 55.14

123 57.48 139 64.95 85 39.72 138 64.49 ()

3 1.40

= 16* 1

34 87.91 54.88 32.56 34.42 37.21


97/151

2552 79

34 (n=230)

*

70 32.56 74 34.42 118 54.88 189 87.91 80 37.21

21 9.77

6 2.79 = 15

* 1

35 ( 74.89) // ( 62.56) ( 53.88) ( 50.68) ( 38.81) ( 33.79 ) ( 22.37) ( 17.81)


98/151

80 2552

35 (n=230)

* 39 17.81 85 38.81 49 22.37

111 50.68

74 33.79 118 53.88 164 74.89// 137 62.56

18 8.22

8 3.65 = 11

* 1 36

(.) ( 86.30) ( 71.69) ( 68.95) ( 64.84) ( 59.36)

( 57.08) . . 43.84 32.42


99/151


100/151


101/151

2552 83

39 (n=125)

(7-11) 0 0.00(12-16) 17 13.60(17-21) 108 86.40

Mean=18.64, SD= 1.80, Min=13, Max=21

40

(n=125)

(5-8) 0 0.00(9-12) 52 42.62(13-15) 70 57.38

Mean=12.86, SD= 1.73, Min=9, Max=16

4.6

41-43


102/151

84 2552

41

42 0.05

0.194 0.252

41

(n=82)

r P-value r P-value r P-value r P-value

0.045 0.690 0.095 0.395 0.082 0.462 0.093 0.406

0.056 0.619 0.039 0.729 -0.016 0.887 0.041 0.716

0.042 0.707 0.002 0.983 0.093 0.407 0.083 0.461

0.101 0.368 -0.066 0.555 0.194 0.081 0.114 0.306

0.102 0.363 0.010 0.927 0.175 0.116 0.145 0.195


103/151

2552 85

0.05 0.226 0.260 0.177

42

(n=129)


0.101 0.257 0.260 0.003** 0.177 0.044* 0.226 0.010*

0.026 0.770 0.004 0.961 0.073 0.413 0.053 0.553

0.046 0.607 0.066 0.459 0.137 0.120 0.119 0.179

0.053 0.553 0.040 0.656 0.325


104/151

86 2552

0.05 0.178 0.325

43

(n=109)


0.268 0.005** 0.349


105/151

2552 87

43 0.01 0.344 0.271 0.406

0.01 0.301, 0.268 0.349

0.05 0.274 0.197 0.340


106/151

88 2552

5

2552 (DescriptiveCross-sectional Research) .. 2549 583 (Questionnaire) ( 0.60-0.70 Sekaran, U.) 30 0.79 0.72

230

39.45 27 4.63 .. 2549


107/151

2552 89

5.1

5.1.1

1. 54

6 2.

30 5 6

3.

4.

< 10,000 / /

5.


108/151

90 2552

6.

7. 20%

8.

9.

10%

5.1.2 1.

2. ( 77.39) / OTOP 11 38

3. 80


109/151

2552 91

4. 60 55 41.30

5. 75 35.22 56.52

5.1.3

1. (58.08) 30

402. 80

( 97.98) ( 81.32) ( 94.95)

3. 90

71.72 ( 48.99 46.97)


110/151

92 2552

4. . ( 94.95) (.) (96.97) . . . (98.99) ( 88.38)

( 62.62) ( 91.91)

5. ( 88.89) ( 64.15) 20 / ( 15.16)

5.1.4

1. ( 99.43) ( 96.60)

( 98.86) ( 95.45)2. 90

( 43.28)


111/151

2552 93

( 88.94) ( 85.10) ( 75.48) ( 74.52)

3. ( 91.36) ( 59.26) ( 45.64) ( 44.13) ( 37.09)

4. ( 95.37) / ( 94.66)

( 69.42) ( 44.66) ( 37.86)

5. 0.46 ( 92.20) ( 89.91) /( 79.36) (77.98) ( 73.85)

6. 1.42 80 20.85

7.

( .) ( 87.67) ( 83.11) ( 80.37) 1.37

8. ( 86.30) 50


112/151

94 2552

( 59.36) ( 53.88) ( 51.60)

9. ( 72.90) ( 64.95) ( 64.49) ( 39.72)

10. (87.91)

( 54.88) (37.21) ( 34.42) ( 32.56)

11. 3 ( 74.89) // ( 62.56) ( 53.88) 40

( 50.68)12.

( 86.30) ( 71.69) ( 68.95) ( 64.84)

( 59.36) . . 43.84 32.42


113/151

2552 95

5.1.5.

1. 70 ( 72.80) ( 73.60) ( 86.40 57.38 )

5.1.6

1.

2.

0.01 0.05 0.05

3. 0.01


114/151

96 2552

0.05

5.2 5.2.1

9.83 14 (2550)

10 40 40

(2548) ( )


115/151

2552 97

6 OTOP 2544 ( 80) 2

(2548) (2547)

5.2.2

( 58.08) ( 29.80) 81.32

(2546) (2551)


116/151


117/151

2552 99

5.2.3

( 99.43) (2548) ( 96.60) ( 98.86) ( 95.45)

/ (2546) 4


118/151

100 2552

5.2.4

( 72.80) (, 2550 ) .. 2546 ( :2546) (2548)

( 86.40 57.38 ) (2547) (2548)

57.38 42.62 50.00 (2550) (2547) () (2548) (2550)


119/151

2552 101

( 73.60) // (2002) 30 /

(


120/151

102 2552

5.2.5

5.2.5.1

(2548) (2550)

OTOP (2546) (2549) /

(

/

: 2547)


121/151

2552 103

5.2.5.2

0.01 ( (2544) (2545))

0.05


122/151

104 2552

5.2.5.3

0.01 ( 90)

(2548)

/ (:, http://www.aftc.or.th/itc/analyze_1_3.php)


123/151

2552 105

0.05

(2542) / (2550)


124/151

106 2552

5.3 1.

2.

3.

/

4.


125/151

2552 107

1. . (2529). . :

.2. . (2527).

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3. . (2545). . : .

4. (2548). //www.moac.go.th/builder/atsapd/images/no%2002.doc

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126/151

108 2552

10. . (2550). ( : GMOs) . , .

11. . (2523). : . .

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127/151

2552 109

19. . (2522) . . 2: .

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21. . (2522). : .22. . (2548).

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: , , : http://department.utcc.ac.th/library/index.php?

opition=comcontent&view=article&id=1917:proceeding111&catid=36:proceeding-2008&Itemid=57

30. . (2523). . : .31.. (2542). http://www.vijai.org/history.asp 21 255232. . (2525). : .

: ()


128/151

110 2552

33. (2549) SMEs: : (-)

34. . (2548). . . .

35. (2550). . . - 44-47.

36. . (2548). .

.

37. (2549). : . .

38.. (2547).

.39. (http://gotoknow.org/blog/ sutteboon/ 128295 1

2552)40.:, http://www.aftc.or.th/itc/analyze_1_3.php:

20 255241.. . ()42. . (2545). 4. . : .43. . (2536).

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44. (2537). . 2. : .


129/151

2552 111

45. . 8 (2540-2544).

46. . 10 (2550-2554).

47. (2546). . 2546 30 2546

48. (2550), ,

49. . (2550). : . . ()

50. (2550). (). .

51. . (2546). . 2546 .

52. . (2551). 31. 11084. 10 2551. . . :

53. . (2550). 2550. . ().

54. (2547)

55. . (2543). . . : .


130/151

112 2552

56. (2551). ()

57. (2547). 1

58. . (2551). . , .

59. (2550). 7 . .

60. . (2546). . : .61. (2548). . :

.1. Bloom, B. Learning for Master Evaluation Comment. Centerfor the Student of Evaluation of

Instruction Program. University of California at Los Angeles. 1968.

2. Sekaran, U., Research Methods For Business: A Skill-Building Approach, 4th ed., New York,Wiley, 2003.

3. Yamane,T., Statistics: an introductory analysis. New York: Harper&Row, 1967


131/151

2552


132/151

114 2552

2552

,

(.),


133/151

2552 115

1

1.

............. 2.

3.

() ................................4.

() ..............................

5. ........................ 2

6.

() ..............................

7.

8. ( 1 ) ...............................

...............................

........................


134/151

116 2552

9. 8 ( 1 )

... () .....................................................

10. .................... 11.

................. /

................../

12. .................... 13.13.1 13.1.1 ............................. 13.1.2 ................................ 13.2 13.2.1 ( 1 )

/

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() ..............................

13.2.2 ( 1 )

()..........................


135/151

2552 117

13.3

14. /

14.1 /

14.2 /

10 / /

10 / /

14.3 /

/ 5

/5


136/151

118 2552

14.4

4

2-3

1 /

14.5 70

40 - 70

40

15 15.1

15.2


137/151

2552 119

15.3

16.16.1

16.2 20 20

16.3

16.4

17. 17.1


138/151

120 2552

17.2

17.3

17.4

17.5

17.6 20 10-20 10


139/151

2552 121

3

18.

19.

20. ///

OTOP


140/151


141/151

2552 123

25.

26.

27.

.

.

()

28.

29.


142/151

124 2552

30.

31.

4

32.

33. 34.


143/151

2552 125

4 ()

35.

36. 37.

38. 39.

40. . 41. . 42. ,. .43.


144/151

126 2552

4 ()

44. 45. 46.

47. 48. 49.

50. //51.

52. 53.


145/151

2552 127

5

54.

( 58)

55. ( 1 )

() ......................................................56. 55

( 60%) ( 60%)

57.

1 1

58.

( 61)


146/151


147/151

2552 129

63. ( 1 )

/

64.

( 1)

65. ( 1)

. (.) (.)/ () ......................................................


148/151

130 2552

66. ( 1)

() ......................................................

67. (

1 )

() ......................................................

68.

( 1 )

() .........................................................................................


149/151

2552 131

69. ( 1 )

// () .........................................................................................

70. ( 1 )

. (.) (.) () .........................................................................................


150/151


151/151

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