Knowing Your Googleness

Improving your Google ranking is called…

Search Engine Optimization (SEO)

How is your rank determined

No one knows…

PR(U) = (1-d) + d * sumV(PR(V)/N(V))

*V=someone else’s link to you…

Someone’s link to you is like a vote of confidence telling others your cool!

So, LINK! GET LINKED! LINK, LINK, LINK!

So, what to do?

Start by using Google Toolbar and Google Analytics

Being Out There Counts!Boosting Backlinking

• Be part of your community

• Participate• Publish articles• Join online forums• Submit to search

engines• Write a newsletter• Blog and link often

• Write on others blogs and link back

• Tweet and insert links• Use Facebook• Offer RSS• Get noticed and get

linked• Give away content

Your Webpage and You

Technical things

What would you search for to find your site?

What key words would you use?

Some Key Ideas

• Single subject pages• Consistent tagging• Strong first 200 words –

key word density• Name every page• Develop a sitemap

• Alt tag your images• Heading section should

include meta tags• Use spell check• Update often• Make your site useful

Linking key ideas

• Link, link, link (to and from)• Use inside linking• Crosslink• Include outbound links to high quality sites

(NASA.gov)• Update often (news feeds, blog links, add

content)

Alternatives

Consider Google Adwords

Resources

• http://www.ssw.com.au/ssw/standards/rules/rulestobettergooglerankings.aspx

• http://www.thesitewizard.com/archive/google.shtml

• http://web.archive.org/web/20040721055917/http://www7.scu.edu.au/programme/fullpaeers/1921/com1921.htm

• http://stason.org/articles/money/seo/google/12_things_to_do_to_improve_your_site_google_page_rank.html

• http://www.googleguide.com/improving_pagerank.html

• http://wolfram.org/writing/howto/3.html